Freiraum GmbH
Freiraum GmbH (straight. GmbH) is a Munich-based creative growth agency of 67 employees, serving enterprise B2B brands in the home and office sector with integrated marketing, web design, and HubSpot-powered CRM services built around its proprietary CreativeGrowth/OS methodology.
- Company typePrivate
- Founded-
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Freiraum GmbH does
Freiraum GmbH, operating commercially as straight. GmbH, is a Munich-based creative growth agency employing 67 people and headquartered at Leopoldstraße 154, 80804 München. The firm positions itself as a sales-led, B2B-focused agency targeting brands in the home and office sector, with named enterprise clients including Bosch Hausgeräte, EgoKiefer, nobilia, iteratec, and IONIQ Skincare. Its core service offering spans creative inbound marketing, web design and programming (incl. TYPO3), UX design and data-driven marketing, social media and content marketing, and employer branding, all sold through project-based engagements and retainer contracts with a free initial consultation ('kostenloses Erstgespräch') as the entry point.
The company differentiates on a proprietary framework called CreativeGrowth/OS, which integrates marketing, sales, and CRM into a single system designed to close three defined gaps: the attraction gap (end customers deciding before reaching retail), the activation gap (retailers lacking brand-relevant arguments), and the data gap (lack of visibility into the decision journey and ROAS). The technology stack is anchored on HubSpot (certified Solution Partner), with complementary integrations in Ryte (SEO/website quality), Usercentrics (consent management), and Sentione (social listening). A productized sub-brand, speedboat®, extends the offering beyond traditional agency services.
Commercially, the agency operates a professional services model with custom project-based and retainer engagements, multi-year contracts, and no publicly disclosed pricing. Revenue is entirely organic with no disclosed funding, ownership, or M&A activity. Distribution is direct and consultative, supported by content marketing (blog.straight.de), PR (news.straight.de), and case-study-driven demand generation. Recognition includes German Brand Awards (2019, 2022, 2023), an iF Design Award (2021), and a Ryte-verified Carbon Neutral Website certification (2023).
Freiraum GmbH firmographics
Firmographics- Name
- Freiraum GmbH
- Legal name
- straight. GmbH
- Website
- https://freiraum.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Freiraum GmbH (straight. GmbH) is a Munich-based creative growth agency of 67 employees, serving enterprise B2B brands in the home and office sector with integrated marketing, web design, and HubSpot-powered CRM services built around its proprietary CreativeGrowth/OS methodology.
- Ownership category
- akta.pro rank
Freiraum GmbH industry classification
Industry- Product category
- Creative Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Freiraum GmbH is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Freiraum GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Creative Marketing Services: Full-service creative inbound marketing agency providing strategy, creative concepts, web design, programming, UX design, data-driven marketing, social media, content marketing, and employer branding services. Revenue is generated through project-based consulting and retainer engagements.
- HubSpot Implementation & Consulting: As a certified HubSpot Partner, they provide platform implementation, CMS management, and HubSpot operator services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based and retainer engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Freiraum GmbH product offering
Product offeringCore offering
Freiraum GmbH operates as 'straight.', a creative growth agency based in Munich that provides full-service inbound marketing, web design and programming, UX design, data-driven marketing, social media and content marketing, and employer branding services. As a certified HubSpot Solution Partner, the agency builds digital demand for B2B brands in the home and office sector using its proprietary CreativeGrowth/OS methodology, which integrates marketing, sales, and CRM to address attraction, activation, and data visibility gaps.
Product overview
straight. GmbH is a Creative Growth Agency offering a comprehensive suite of marketing services built around their proprietary CreativeGrowth/OS platform. The platform integrates marketing, sales, and CRM to drive profitable brand growth by addressing three strategic gaps: attraction, activation, and data visibility. Core services include Creative Inbound Marketing, Webdesign & Programmierung, UX-Design & Data Driven Marketing, Social Media & Content Marketing, and Employer Branding. The agency also offers a branded product called speedboat®.
Differentiator
Problem solved
Functional benefit
Brands
- speedboat®: Product/service brand referenced as 'straight & speedboat®' on the company's experience site.
Products and services
- CreativeGrowth/OS
Quantifiable outcome
- 600% sales rate increase in 17 days (Bosch Cookit A/B testing case)
Companies that use Freiraum GmbH
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Freiraum GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Freiraum GmbH partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HubSpotcoreCertified HubSpot Solution Partner. straight. is a zertifizierter HubSpot Partner that provides inbound marketing services, platform implementation, CMS management, and HubSpot operator services using the HubSpot ecosystem.
- RytecoreRyte Expert certified partner. Provides website sustainability and carbon neutral certification services. straight.'s website was verified as Carbon Neutral Website 2023 by Ryte.
- MynewsdeskminorPress news distribution and PR communications partner.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Freiraum GmbH competitors and assessment
Company assessmentDirect peers
- denkwerk: Cologne-based digital agency combining creative, technology, and data-driven marketing services for major enterprise clients. Closely comparable in service mix (UX, content, data-driven marketing) and enterprise client focus.
- Scholz & Volkmer: German creative digital agency with a similar B2B-focused, design-led methodology and strong award profile. Comparable in offering enterprise brand websites, digital campaigns, and creative strategy across similar customer segments.
- nexum: Cologne-based digital agency focused on brand experience, content, and digital marketing for B2B and B2C enterprise clients. Provides comparable service offerings across web, content, and digital strategy.
- Kolle Rebbe: Hamburg-based creative agency offering full-service brand, digital, and content work for enterprise B2B and B2C clients. Comparable in combining creative campaigns with digital execution and winning recurring award recognition.
- Territory (Territory Influence): German digital agency providing content, influencer, and tech-driven marketing solutions for enterprise brands. Comparable in mixing creative services with technology platforms and serving similar B2B enterprise clients.
Broad incumbents
- SinnerSchrader (Accenture Song): Hamburg-based digital agency acquired by Accenture Song, specializing in digital platforms, brand experiences, and CRM for major enterprise clients. Comparable in HubSpot/digital platform expertise and enterprise client roster.
- Aperto (IBM iX): Berlin-based digital agency now part of IBM iX, providing digital strategy, experience design, and marketing technology for enterprise clients. Comparable in offering integrated digital and platform services to large German brands.
- Serviceplan Group: Largest owner-managed German agency group headquartered in Munich, operating across creative, digital, media, and technology. Competes for the same Munich-anchored enterprise clients and offers overlapping service lines.
- Jung von Matt: Large German creative agency network with deep enterprise brand relationships across multiple sectors. Offers broader creative and digital capabilities than straight. but competes for the same enterprise marketing budgets.
Emerging players
- denkIndustrie / dsko: Boutique German digital agency providing creative web platforms, brand work, and digital transformation for enterprise clients. Comparable in offering integrated creative plus web development for similar B2B clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Freiraum GmbH social profiles
Digital presenceFreiraum GmbH compliance and trust
Trust signalCompliance9 records
Freiraum GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freiraum GmbH leadership team
Management profileNumber of profiles
Profiles1 record
Freiraum GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freiraum GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freiraum GmbH
What does Freiraum GmbH do?
Freiraum GmbH operates as 'straight.', a creative growth agency based in Munich that provides full-service inbound marketing, web design and programming, UX design, data-driven marketing, social media and content marketing, and employer branding services. As a certified HubSpot Solution Partner, the agency builds digital demand for B2B brands in the home and office sector using its proprietary CreativeGrowth/OS methodology, which integrates marketing, sales, and CRM to address attraction, activation, and data visibility gaps.
Is Freiraum GmbH a public or private company?
Freiraum GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freiraum GmbH founded?
Freiraum GmbH was founded in -1. It employs 51 to 100 people.
Where is Freiraum GmbH based?
Freiraum GmbH is headquartered in Munich, Germany, in the Europe region.
How does Freiraum GmbH make money?
Two revenue lines are on record. Creative Marketing Services are the primary driver. The others are hubSpot Implementation & Consulting.
Who are Freiraum GmbH's main competitors?
Direct peers on record are denkwerk, Scholz & Volkmer, nexum, Kolle Rebbe and Territory (Territory Influence). Broad incumbents are SinnerSchrader (Accenture Song), Aperto (IBM iX), Serviceplan Group and Jung von Matt. denkIndustrie / dsko is listed as an emerging player.
Does Freiraum GmbH have an API?
No public API is recorded for Freiraum GmbH.
What industry is Freiraum GmbH in?
Freiraum GmbH's product category is Creative Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.