Unwell Hydration
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Unwell Hydration firmographics
Firmographics- Name
- Unwell Hydration
- Legal name
- Unwell Hydration
- Website
- https://drinkunwell.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Unwell Hydration industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Sports Drinks & Hydration Beverages (CRADAHAK), Energy Drinks & Energy Shots (CRADAHAJ), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Functional Hydration & Electrolyte Water Production (AFAFAFAH)
Keywords
Unwell Hydration business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Consumer Sales: E-commerce sales through drinkunwell.com for individual bottles and multi-packs of beverages across all product lines including Energy, Protein, Hydration, Caffeine Free, and Sticks.
- Retail Distribution: Products sold through physical retail locations including convenience stores, drug stores, and major retailers. Consumers can use the store locator to find nearby locations carrying Unwell products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Energy drinks - $2.49 per 12 fl oz can |
| Unit Pricing | Pay-as-you-go | Hydration + Focus - per 16.9 fl oz bottle |
| Unit Pricing | Pay-as-you-go | Protein Hydration - per 16.9 fl oz bottle |
| Unit Pricing | Pay-as-you-go | Caffeine Free Hydration - per 16.9 fl oz bottle |
| Unit Pricing | Pay-as-you-go | Electrolyte Sticks - 8 Count Box |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Unwell Hydration product offering
Product offeringCore offering
Unwell Hydration manufactures and sells a portfolio of 19 better-for-you functional beverages across five product lines: UNWELL Energy sparkling drinks (150mg natural caffeine from green coffee extract, real fruit juice, B vitamins), UNWELL Protein hydration drinks (10g whey protein isolate, 740mg electrolytes), +Focus Hydration (75mg natural caffeine, electrolytes, B vitamins), Caffeine Free Hydration (electrolytes and B vitamins), and UNWELL Sticks (portable electrolyte powder sticks). Products are formulated without artificial flavors, colors, or sweeteners, with low sugar content (2-4g per serving).
Product overview
Unwell Hydration is a Gen Z-focused lifestyle beverage brand owned by Nestlé, offering a portfolio of better-for-you functional drinks across four product lines: Energy (5 sparkling drinks with 150mg caffeine, real fruit juice, B vitamins, and electrolytes), Protein Hydration (3 drinks with 10g whey protein isolate, 740mg electrolytes, and B vitamins), +Focus Hydration (5 drinks with 75mg caffeine, electrolytes, and B vitamins), and Caffeine-Free Hydration (2 drinks with electrolytes and B vitamins). Additionally, the brand offers Sticks (4 powdered electrolyte stick packs) for on-the-go convenience. All products feature natural flavors and colors, no artificial sweeteners, and are gluten-free, kosher, and made with non-GMO ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- UNWELL Energy: Better-for-you sparkling energy drink with 150mg natural caffeine from green coffee extract, real fruit juice, 6 essential B vitamins, and 745mg electrolytes. Available in Peach Sorbet, Watermelon, Cherry Lime, Pineapple Coconut, and Passion Fruit Orange Guava flavors.
- UNWELL Protein
- Unwell Hydration +Focus
- Unwell Caffeine Free
- UNWELL Sticks
Products and services
- UNWELL Energy Better-for-you sparkling energy drink with 150mg natural caffeine from green coffee extract, real fruit juice, 6 essential B vitamins, and 745mg electrolytes. Available in five flavors (Peach Sorbet, Watermelon, Cherry Lime, Pineapple Coconut, Passion Fruit Orange Guava). Contains only 3g sugar and 90% less added sugar than leading energy drinks. Priced at $2.49 per 12 fl oz can.
- UNWELL Protein Protein hydration drink with 10g whey protein isolate, 740mg electrolytes, and 3 essential B vitamins. Available in three flavors (Peach Tangerine, Raspberry Melon, Watermelon Strawberry). Contains only 2g sugar and 60 calories per 16.9 fl oz bottle, positioned as a satisfying sippable snack alternative to heavy/chalky traditional protein drinks.
- Unwell Hydration +Focus Enhanced electrolyte beverage delivering rapid hydration and focus with 75mg natural caffeine from green coffee extract, three electrolytes, and three B-complex vitamins per 16.9 fl oz bottle. Available in five flavors (Strawberry, Mango Citrus, Orange Hibiscus, Kiwi Pineapple, Blackberry Acai).
- Unwell Caffeine Free Caffeine-free hydration beverage with 740mg electrolytes and 3 essential B vitamins, with only 4g sugar per 16.9 fl oz bottle (85% less sugar than leading sports drinks). Available in Watermelon and Juicy Pear flavors with no artificial flavors or colors.
- UNWELL Sticks Portable electrolyte powder sticks for on-the-go hydration, containing 740mg electrolytes, three B vitamins, and 75mg natural caffeine from green coffee extract per stick. Available in 8-count boxes in Mango Citrus, Orange Hibiscus, Kiwi Pineapple, and Strawberry flavors; mixed with water for portable hydration.
Quantifiable outcome
- 85% less sugar than leading sports drink (4g vs 29g per 16.9 fl oz)
- +1 more outcomes
Companies that use Unwell Hydration
Customer profileSegments3 records
Ideal customer profiles3 records
Unwell Hydration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unwell Hydration partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NestlécoreUnwell Hydration is a liquid subsidiary of Nestlé, operating under the Unwell Network® brand owned by Societe des Produits Nestlé S.A., Switzerland. Products are manufactured and distributed through Nestlé's beverage supply chain and infrastructure.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Unwell Hydration competitors and assessment
Company assessmentDirect peers
- Liquid IV: Leading electrolyte powder and hydration drink brand owned by Unilever. Comparable across the better-for-you hydration category, including Unwell's stick packs and electrolyte hydration SKUs, with overlapping clean-label positioning.
- Celsius Holdings: Functional energy drink brand competing with Unwell Energy on the better-for-you natural-caffeine positioning. Comparable in retail distribution, fitness/active-lifestyle positioning, and flavor-extension strategy.
- Bloom Nutrition: Greens and hydration supplements with strong social-media-driven brand marketing toward women. Comparable to Unwell's functional-beverage positioning, Gen Z/millennial female target, and influencer-led growth motion.
- Alani Nu: Better-for-you energy and hydration drinks targeted at active women, founded by social-media fitness personality. Direct competitor on clean-label formulation, women-focused marketing, and celebrity-driven brand building, similar to Unwell's Alex Cooper playbook.
- PRIME Hydration: Celebrity-backed hydration drink co-founded by Logan Paul and KSI. Directly comparable as a social-media celebrity-driven functional beverage brand sold in retail and online, though skewing younger/teen male.
Broad incumbents
- Bodyarmor: Sports and hydration beverage brand owned by Coca-Cola. Comparable across the sports/hydration category with broader distribution and deeper retailer relationships; relevant incumbent benchmark for Unwell's hydration line.
- Gatorade (PepsiCo): Dominant sports drink brand owned by PepsiCo. Relevant incumbent for category pricing, distribution, and shelf-space dynamics against Unwell's electrolyte hydration SKUs.
Emerging players
- Cirkul: Customizable flavored water cartridges with electrolytes and vitamins. Comparable as a better-for-you hydration format competitor and similar target demographic, though differentiated by its reusable cartridge delivery model.
- Hydrant: Electrolyte hydration mix powders targeting health-conscious consumers. Comparable to Unwell's Sticks line on clean-label, low-sugar, functional hydration positioning, with overlapping powder-drink distribution.
- Olipop: Better-for-you functional beverage brand with strong Gen Z/millennial following and clean-label positioning. Comparable on better-for-you positioning, retail DTC-plus-retail distribution model, and lifestyle-driven brand marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Unwell Hydration social profiles
Digital presenceUnwell Hydration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unwell Hydration leadership team
Management profileNumber of profiles
Profiles1 record
Unwell Hydration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unwell Hydration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unwell Hydration
What does Unwell Hydration do?
Unwell Hydration manufactures and sells a portfolio of 19 better-for-you functional beverages across five product lines: UNWELL Energy sparkling drinks (150mg natural caffeine from green coffee extract, real fruit juice, B vitamins), UNWELL Protein hydration drinks (10g whey protein isolate, 740mg electrolytes), +Focus Hydration (75mg natural caffeine, electrolytes, B vitamins), Caffeine Free Hydration (electrolytes and B vitamins), and UNWELL Sticks (portable electrolyte powder sticks). Products are formulated without artificial flavors, colors, or sweeteners, with low sugar content (2-4g per serving).
When was Unwell Hydration founded?
Unwell Hydration was founded in -1.
How does Unwell Hydration make money?
Two revenue lines are on record. Direct Consumer Sales are the primary driver. The others are retail Distribution.
Who are Unwell Hydration's main competitors?
Direct peers on record are Liquid IV, Celsius Holdings, Bloom Nutrition, Alani Nu and PRIME Hydration. Broad incumbents are Bodyarmor and Gatorade (PepsiCo). Emerging players are Cirkul, Hydrant and Olipop.
Does Unwell Hydration have an API?
No public API is recorded for Unwell Hydration.
What industry is Unwell Hydration in?
Unwell Hydration's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 312112 and its SIC code is 2086.