Woodlike

What Woodlike does

Woodlike Ocean (also operating as Woodlike) is a Hamburg, Germany-based sustainable swimwear brand founded in late summer 2016 by husband-and-wife co-founders Sonja and Mauricio Palma Jimenez. The company is registered as a sole proprietorship under Mauricio Palma Jimenez (VAT: DE275347042) and operates with a team of 1–10 people. Woodlike designs and sells direct-to-consumer, made-in-Europe women's swimwear, activewear, apparel, and accessories — exclusively online through its Shopify storefront at woodlikeocean.com, with no physical retail locations.

The core product technology is a single Italian fabric blend of 78% ECONYL® regenerated nylon (sourced from Aquafil and made from ghost fishing nets, fabric scraps, carpet flooring, and industrial plastic recovered with Healthy Seas divers) and 22% Xtra Life Lycra®, delivering UPF 50+ UV protection, chlorine resistance, and shape retention. Production is outsourced to a small socially responsible family facility in Turkey that the founders personally visit each collection. The signature product feature is reversibility — most bikini tops, bottoms, and one-pieces are designed as two-in-one pieces. The assortment spans bikinis, one-pieces, leggings, surf/yoga shorties, t-shirts, crochet tops, scrunchies, tote bags, and gift cards, plus cause-marketing SKUs such as a Donation T-Shirt and Charity Bag for sea turtles.

Woodlike monetizes via unit-priced one-time purchases at €45–€138, with shipping ranging from €4.99 (Germany) to €29.99–€34.99 (USA, Canada, Australia, Japan, South Africa). The brand serves a narrow but clearly defined persona — eco-conscious, active women interested in surfing, swimming, yoga, and conscious travel — across roughly 37 countries spanning the EU, UK, Switzerland, North America, Asia-Pacific, the Middle East, and Africa. Distribution is purely DTC, acquisition is driven by organic social (Instagram, Facebook, Pinterest), email newsletters (10% discount incentive), ADCELL affiliate partners, and Facebook Ads, and the brand is a 1% For The Planet member whose 1%-of-net-sales donation funds Healthy Seas ocean-cleanup activities.

Name

Woodlike

Legal name

Mauricio Palma Jimenez

Website

https://woodlikeocean.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodlike Ocean is a Hamburg-based DTC sustainable swimwear brand that designs and sells women's bikinis, one-pieces, and activewear made from ECONYL® regenerated nylon, serving eco-conscious, active women across roughly 37 countries.

Ownership category

akta.pro rank

Product category

Sustainable Swimwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM), Swimwear & Beachwear Cut & Sew (IMAOAEAH)

Keywords

• Sustainable swimwear
• Recycled bikini apparel
• Ocean-friendly activewear
• ECONYL regenerated nylon
• Reversible swimwear design

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of sustainable swimwear, activewear (surf and yoga wear), and accessories. Products include bikinis, one-piece swimsuits, reversibles, scrunchies, and bags. One-time purchase model with individual product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Woodlike designs, produces, and sells sustainable swimwear and activewear directly to consumers online. Its core product is reversible bikinis and one-piece swimsuits made from Italian ECONYL® regenerated nylon (78%) blended with Xtra Life Lycra® (22%), complemented by surf-and-yoga activewear, apparel, and accessories. The brand is vertically focused on eco-friendly beachwear with each bikini removing approximately 180-200g of ocean plastic waste.

Product overview

Woodlike is a sustainable swimwear brand offering a comprehensive collection of eco-friendly beachwear and activewear. The core product portfolio centers on the Swimwear Collection featuring bikinis (tops and bottoms), one-piece swimsuits, and reversible styles, complemented by an Active/Surf & Yoga collection with leggings and shorts, plus an Apparel line and Accessories. The swimwear products share key sustainability credentials: made from Italian ECONYL regenerated nylon (78%) and Xtra Life Lycra (22%), featuring UPF 50+ UV protection, chlorine resistance, and reversible designs. Notable products include the Anais Top, Ami Hipster, Emee High Waist, Coral Bustier, Knotted Top, Cimi Bottoms, Contour Cheeky, and Shorties. The company also offers gift cards and a sale section. All products are Made in Europe with ghost fishing net materials and ocean plastic.

Differentiator

Problem solved

Functional benefit

Brands

• Floral Boho Collection: A collection inspired by seventies surfing in Hawaii, featuring sustainable swimwear made with Econyl regenerated yarn.

Products and services

• Sustainable Swimwear Collection Core sustainable swimwear line including bikinis (tops and bottoms), one-piece swimsuits, reversible 2-in-1 styles, shape-enhancing one-pieces, and tanning swimwear. Made from 78% ECONYL® regenerated nylon and 22% Xtra Life Lycra®, featuring UPF 50+ UV protection, ultra-chlorine resistance, double-lined construction, and most pieces are reversible. Targeted at active women for surfing, swimming, yoga, and beach use.
• Activewear Collection (Surf & Yoga) Multi-functional activewear for surfing, swimming, yoga, gym, and other activities, including tops, bottoms, leggings, surf shorts (Shorties), and one-pieces. Made from sustainable ECONYL® fabric and deadstock textiles; Shorties feature high-waisted compression fit and squat-proof construction.
• Apparel Collection

Quantifiable outcome

• 180-200g of plastic waste removed from ocean per bikini produced

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Healthy SeascoreStrategic or Co-development PartnerHealthy Seas organizes voluntary divers who recover ghost fishing nets from the ocean. These nets are used together with other nylon waste to create ECONYL® regenerated nylon yarn. Woodlike is a 1% For The Planet member and donates 1% of net sales to support Healthy Seas activities. The recovered fishing nets become part of Woodlike's swimwear fabric.
• 1% For The PlanetcoreStrategic or Co-development PartnerWoodlike is a proud member of 1% For The Planet organization, committing to donate at least 1% of net sales to environmental causes. This membership supports their sustainability positioning and ocean conservation mission.
• ECONYL® (Aquafil)coreTechnology or IntegrationECONYL® is a regenerated nylon yarn made from waste including ghost fishing nets, fabric scraps, carpet flooring, and industrial plastic. Woodlike uses Italian fabric made with 78% ECONYL® regenerated nylon and 22% Xtra Life Lycra® for their swimwear. The material provides UPF 50+ UV protection and superior shape retention.
• ADCELLminorGTM or Marketing PartnerADCELL is a partner program used by Woodlike for affiliate marketing sales attribution. It tracks conversions from partner links and ensures accurate commission tracking.
• Xtra Life Lycra®coreTechnology or IntegrationXtra Life Lycra® is combined with ECONYL® regenerated nylon (78%/22%) to create Woodlike's premium Italian swimwear fabric with enhanced durability and shape retention.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Patagonia: Incumbent in sustainable outdoor and surf apparel; competes for the same eco-conscious, active-lifestyle customer and uses similar recycled-material storytelling, though at vastly greater scale and breadth.
• Reformation: Established sustainable fashion brand with a women's swimwear line; overlaps on eco-conscious positioning, premium pricing and DTC distribution, but operates at significantly larger scale across multiple categories.
• Outerknown: Surf-rooted sustainable apparel brand; comparable on circular materials, surf lifestyle positioning and a women's range that intersects with Woodlike's swim and active categories.
• Billabong: Global surf apparel brand with women's swimwear and activewear lines; comparable target customer (active, surf-lifestyle women) and product categories, though at mass-market scale with broader distribution.
• prAna: Sustainable activewear and surf/yoga apparel brand; comparable on sustainable materials, surf/yoga target customer, and a women's apparel assortment that overlaps with Woodlike's activewear line.

Direct peers

• Mara Hoffman: Premium women's sustainable swimwear and apparel brand; comparable on recycled materials, premium pricing, and DTC-first positioning for conscious consumers.
• Summersalt: DTC sustainable swimwear brand targeting active women; comparable on recycled-fabric swimwear, direct-to-consumer model and digitally native marketing.
• Vitamin A: Direct sustainable swimwear DTC peer; similarly positioned premium women's swimwear brand using recycled and eco-friendly fabrics with a California-origin lifestyle aesthetic.

Emerging players

• Stay Wild: Small, mission-driven sustainable swimwear brand using recycled ocean plastics; comparable on ECONYL®-style materials, premium sustainable positioning and a founder-led DTC model.
• Malia Mills: Independent premium women's swimwear brand with sustainable and made-in-USA production ethos; overlaps with Woodlike on women's premium swimwear, sustainability cues and DTC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodlike
• Instagraminstagram.com/wdlk
• Pinterestpinterest.com/woodlike
• Xx.com/woodlike_org
• LinkedInlinkedin.com/company/woodlike

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodlike