Rossmax International

What Rossmax International does

Rossmax International Ltd. is a Taipei-headquartered medical device company founded in 1988 and listed on the Taiwan Stock Exchange (tpe:4121) since 2003. The company designs, manufactures and distributes a broad portfolio of healthcare monitoring and therapy products, organized into prevention (scales, body-fat monitors), monitoring (blood pressure monitors, pulse oximeters, blood glucose meters, thermometers), therapy (nebulizers, suction units, peak flow meters, heating pads, air mattresses) and professional categories (sphygmomanometers, stethoscopes). Core technical differentiators include proprietary algorithms branded PARR (arrhythmia detection during BP measurement), ACT (artery check), GDH-FAD (glucose dehydrogenase strip chemistry) and VAT (nebulizer aerosol technology). The company holds ISO 13485, CE, FDA 510(k) and BHS/ESH clinical validations and submitted an MDR application for its blood pressure line in 2025.

The business operates through six regional subsidiaries in Switzerland, the USA, Taiwan, Japan, India and China, distributing in 90+ countries, and runs a vertically integrated manufacturing base in Shanghai. Rossmax sells both directly to consumers through the Rossmax Online Shop and to healthcare professionals and pharmacy/retail partners, with a connected ecosystem comprising the Bluetooth-enabled Healthstyle App and Health Station multi-device kiosks. Recent portfolio moves — a 2024 breast pump launch entering maternal/infant care, the 2020 Health Station retail concept, and the 2022 e-commerce channel — indicate a strategy of extending category breadth and building first-party consumer relationships alongside the established B2B2C distribution model.

Name

Rossmax International

Legal name

Rossmax International Ltd

Website

https://rossmax.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rossmax International is a Taiwan-listed medical device company that designs and manufactures connected blood pressure monitors, pulse oximeters, blood glucose meters, thermometers, nebulizers and respiratory care products, distributed in 90+ countries through six regional subsidiaries to consumers, retailers and healthcare professionals.

Ownership category

akta.pro rank

Product category

Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)

akta.pro secondary industries

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Blood pressure monitors
• Pulse oximeters
• Respiratory therapy devices
• Glucose monitoring systems
• Medical health monitors

Headquarters

HQ city

Heerbrugg

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales: Sale of medical monitoring and therapy devices including blood pressure monitors, pulse oximeters, blood glucose meters, thermometers, nebulizers, scales, and professional equipment.
2. Consumables: Recurring revenue from test strips, lancets, nebulizer accessories, and other disposable components required for device operation.
3. Health Station Kiosks: Placement of Health Station monitoring kiosks in pharmacies, clinics, hospitals, and public places for community health screening services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rossmax International designs, manufactures, and distributes a portfolio of home-use and professional medical monitoring and therapy devices, including blood pressure monitors, pulse oximeters, blood glucose meters, infrared and digital thermometers, nebulizers, peak flow meters, body fat monitors, and suction units. The company also operates the Healthstyle App ecosystem and Health Station self-service screening kiosks, which connect devices to a cloud platform for preventive health management by individual users, pharmacies, clinics, and hospitals in more than 90 countries.

Product overview

Rossmax International is a healthcare technology company offering a comprehensive portfolio of medical devices organized into Prevention (body fat monitors, scales), Monitoring (blood pressure monitors, sphygmomanometers, stethoscopes, pulse oximeters, thermometers, blood glucose meters), Therapy (nebulizers, suction units, peak flow meters, aero spacers, heating pads, air mattresses), and Professional categories (cardiovascular, diabetes, respiratory, fever, wound healing). The ecosystem is unified through the Rossmax Healthstyle App which connects all Bluetooth-enabled devices for real-time data synchronization, and the Health Station kiosk for pharmacies and clinical settings. The product portfolio spans home-use consumer devices to professional-grade clinical equipment, distributed in over 90 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MEDIPRO: Brand introduced in China market in 2001
• Qutie
• Healthstyle App
• HealthStation
• Accumed

Products and services

• Blood Pressure Monitors Upper-arm and wrist digital blood pressure monitors for home users and clinical settings, incorporating proprietary PARR preventive arterial risk assessment, ACT arterial check technology, Real Fuzzy averaging logic, and Bluetooth AutoSync connectivity to the Healthstyle App.
• Pulse Oximeters Fingertip and handheld pulse oximeters that measure blood oxygen saturation (SpO2) and pulse rate for home users managing respiratory conditions and for clinical/EMS professionals performing spot checks.
• Blood Glucose Meters Personal blood glucose monitoring systems using GDH-FAD enzyme test strips, with results auto-synced via Bluetooth to the Healthstyle App for daily diabetes self-management by individual users and people with pre-diabetes.
• Thermometers Infrared, ear, forehead, and digital stick thermometers for fast, contactless or contact-based body temperature measurement, suitable for both adults and children.
• Nebulizers Compressor and mesh nebulizers that use Rossmax's VAT (Valve And Tubing) technology to deliver aerosolized medication for home respiratory therapy for children and adults with asthma, bronchitis, or other airway conditions.
• Peak Flow Meters and Aero Spacers Peak flow meters that measure peak expiratory flow for asthma and COPD self-monitoring, and aero spacers that improve the efficacy of pressurized metered-dose inhaler (pMDI) medication delivery.
• Suction Units Portable and stationary medical suction units used to clear airways and remove secretions, applicable for home-care patients and clinical settings.
• Body Fat Monitors Smart body-composition scales that measure weight, body fat percentage, BMI, and additional metabolic indicators, syncing readings to the Healthstyle App via Bluetooth for fitness and weight-management users.
• Heating Pads and Air Mattresses Electric heating pads for muscle and joint pain relief and air mattresses designed to prevent pressure ulcers and improve patient comfort during prolonged bed rest in home-care and clinical environments.
• Stethoscopes Professional clinical stethoscopes designed and marketed as 'truly anti-microbial and ergonomic' for auscultation by physicians, nurses, and clinical students in healthcare settings.
• Sphygmomanometers and Professional Diagnostic Instruments Clinical and X-series sphygmomanometers and related professional diagnostic instruments used by nurses, physicians, and clinicians for manual and assisted blood pressure measurement in hospitals and clinics.
• Healthstyle App Companion mobile application (and Healthstyle Web portal) that connects Rossmax Bluetooth-enabled devices to capture blood pressure, glucose, SpO2, body composition, temperature, and activity measurements, sync with Apple Health and Google Fit, and export data for personal tracking or healthcare-provider review.
• Health Station Kiosk Self-service health-screening kiosk deployed in pharmacies, clinics, and corporate wellness venues that measures blood pressure and other vital signs, displays results, and uploads readings to the Healthstyle Web cloud platform for fleet management by the host organization.
• KidsHealth Pediatric Care Devices Pediatric- and infant-care devices under the KidsHealth brand, including nasal aspirators, baby thermometers, breast pumps, and related child-friendly monitoring and care products for parents and caregivers.

Quantifiable outcome

• 74-100% sensitivity for arrhythmia detection with PARR technology
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Yuwell: Major Chinese-listed manufacturer of home medical devices including blood pressure monitors, glucose meters, nebulizers, and thermometers. Closely comparable in product mix and Asian-manufacturing cost structure.
• iHealth Labs (Andon Health): Chinese-connected health device maker specializing in Bluetooth-enabled blood pressure monitors, glucose meters, and thermometers with companion apps. Highly comparable on connected-device positioning and Asia-origin manufacturing.
• Microlife: Swiss-headquartered home medical device manufacturer specializing in blood pressure monitors, thermometers, and respiratory care — overlapping distribution geography and clinical validation positioning (ESH validation).
• A&D Medical: US-based manufacturer of blood pressure monitors, pulse oximeters, and other vital signs monitoring devices for home and clinical use. Closely comparable technology positioning and channel mix.
• Beurer: German manufacturer of home health monitoring devices including blood pressure monitors, thermometers, nebulizers, and pulse oximeters. Direct overlap in product categories and EMEA distribution channels.
• Nonin Medical: Specialist in fingertip and handheld pulse oximeters with Bluetooth connectivity. Closely comparable in the SpO2 sub-category where Rossmax markets its ACT technology.
• Omron Healthcare: Largest global competitor in home blood pressure monitors and connected respiratory/nebulizer devices. Closely comparable product portfolio, distribution model (pharmacies, distributors), and consumer/professional customer mix.

Emerging players

• Withings: Consumer connected-health brand with smart blood pressure monitors, connected scales, and sleep/activity trackers — directly comparable in app-centric, design-forward consumer positioning.

Broad incumbents

• Masimo: Clinical-grade pulse oximetry and patient monitoring company whose SET pulse oximetry overlaps with Rossmax's pulse oximeter line, though Masimo's center of gravity is acute care rather than consumer.
• Philips Personal Health: Broader incumbent with overlapping consumer health monitoring portfolio (upper arm and wrist BP monitors, thermometers) as part of a much larger personal health and medical devices franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rossmax
• Xx.com/RossmaxHealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossmax International