La Fémis

What La Fémis does

La Fémis (lafemis.fr) is a French promotional deals and discount codes aggregator website that curates and publishes promotional offers, discount codes, and buying guides for French e-commerce retailers and brands. The site targets budget-conscious French online consumers seeking consolidated deal information across multiple merchants and product categories. Content is organized by merchant and covers categories including electronics, home goods, fashion, mobile services, personal care, entertainment, and consumer products, with 14+ distinct content categories represented.

The platform is built on a standard WordPress CMS with affiliate link infrastructure. It publishes SEO-optimized editorial content including dedicated promotional code pages per merchant, buying guides, product comparisons, and seasonal sales articles. Content marketing and organic search are the primary traffic drivers, supplemented by a newsletter subscription channel. The site has no mobile application, no public API, no proprietary technology features, and no disclosed technology team.

La Fémis operates on an affiliate referral revenue model, earning commissions when users click on promotional links and complete purchases at partner retailers. The platform maintains partnerships with approximately 16 merchants spanning major French retailers (Cdiscount, Fnac, Darty, Conforama, Castorama, Leroy Merlin, Amazon France) and telecommunications operators (Sosh/Orange, Bouygues Telecom, SFR, Virgin Mobile), plus a long tail of minor retailers. The business is registered in France, operates exclusively in the French market, is privately held with no disclosed ownership structure, and has no funding history or disclosed revenue.

Name

La Fémis

Legal name

La Fémis

Website

https://lafemis.fr

Company type

Private

Founded year

1943

Operating status

Operating

Short description

La Fémis is a French discount code and deals aggregator website that publishes promotional codes, buying guides, and product comparisons for major French retailers and telecom operators, targeting budget-conscious French online shoppers and earning revenue through affiliate referral commissions.

Ownership category

akta.pro rank

Product category

Coupon & Deal Aggregation

NAICS

Advertising Material Distribution Services (541870)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Discount code aggregator
• Promotional deals platform
• Affiliate coupon website
• Online shopping deals
• French retail discounts

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commission: La Fémis earns commissions when users click on promotional links and make purchases at partner retailers. The site aggregates discount codes for merchants including Cdiscount, Fnac, Darty, Conforama, Sosh, Bouygues, and many other French e-commerce brands. Revenue is generated through affiliate partnerships where the site receives a percentage of sales driven through their promotional links.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

La Fémis operates a French promotional deals and discount codes aggregator website (lafemis.fr) that curates and publishes promotional offers, discount codes, and editorial buying guides for French e-commerce retailers and brands. The platform covers categories including electronics, home goods, fashion, mobile/telecom services, DIY, garden, and consumer products, with affiliate links that direct users to partner retailer websites to complete purchases.

Product overview

La Fémis (lafemis.fr) is a French promotional deals and discount codes aggregator website that curates and publishes promotional offers, discount codes, and buying guides for various French e-commerce retailers and brands across categories including electronics, home goods, fashion, mobile services, and consumer products.

Differentiator

Problem solved

Functional benefit

Products and services

• Codes Promo (Discount Code Aggregation Service)
• Méga Bonnes Affaires (Mega Deals Section)
• Bons Plans Internet (Online Buying Guides & Editorial Content)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major, core and minor.

• CdiscountmajorGTM or Marketing PartnerCdiscount is featured as a major retail partner on La Fémis. The site publishes dedicated promotional code pages and deal articles for Cdiscount, covering categories including electronics, fashion, and home goods.
• FnacmajorGTM or Marketing PartnerFnac is featured as a major retail partner. La Fémis publishes promotional codes and deals for Fnac's electronics, entertainment, and consumer goods offerings.
• DartymajorGTM or Marketing PartnerDarty is featured as a retail partner for electronics and appliances promotional codes.
• ConforamamajorGTM or Marketing PartnerConforama is featured as a home goods retail partner for furniture and household items promotional codes.
• Sosh (Orange)coreGTM or Marketing PartnerSosh is featured as a mobile operator partner with dedicated promotional code pages and detailed product articles about Sosh mobile plans, pricing, and services.
• OrangemajorGTM or Marketing PartnerOrange is featured as a telecommunications partner with promotional codes for mobile plans and services.
• Bouygues TelecommajorGTM or Marketing PartnerBouygues Telecom is featured as a mobile operator partner with promotional code content.
• SFRmajorGTM or Marketing PartnerSFR is featured as a telecommunications partner with promotional codes for mobile and internet services.
• CastoramamajorGTM or Marketing PartnerCastorama is featured as a DIY and home improvement retail partner.
• Leroy MerlinmajorGTM or Marketing PartnerLeroy Merlin is featured as a home improvement and DIY retail partner.
• CamifminorGTM or Marketing PartnerCamif is featured as an eco-friendly furniture retailer with promotional codes and deals.
• BelianiminorGTM or Marketing PartnerBeliani is featured as an online furniture retailer partner.
• Virgin MobileminorGTM or Marketing PartnerVirgin Mobile is featured as a mobile operator partner with promotional offers.
• Amazon FranceminorGTM or Marketing PartnerAmazon France is referenced in gift guide and product comparison content.
• Club RomarinminorOthersClub Romarin operates as a sister coupon site referenced as a partner/affiliate network.
• Club-reducminorOthersClub-reduc is referenced as a partner site in the coupon/deals ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Groupon: Global deals and discounts marketplace with French operations. Adjacent to coupon aggregation but focused on local experiences and group deals rather than online retail promo codes.
• Honey (PayPal): Browser extension and platform that automatically finds and applies coupon codes at checkout, now owned by PayPal. Represents the modern, tech-enabled evolution of the coupon aggregation model La Fémis operates.
• RetailMeNot: Global coupon and deals aggregator with significant presence across European markets. Operates the same core business model as La Fémis but at much larger scale and broader geographic reach.

Direct peers

• iGraal: One of the largest French cashback platforms with thousands of merchant partnerships. Competes with La Fémis for the same affiliate-driven French consumer shopping traffic.
• Ma-Reduc.com: Long-standing French promotional codes aggregator covering similar retail categories (electronics, home, fashion) with the same affiliate-driven revenue model.
• Dealabs (Pepper.com): French community-driven deals and promo codes platform owned by Pepper Media Group. Competes directly with La Fémis in French deal aggregation and adds community-driven deal discovery.
• Widilo: European cashback and coupon platform with strong presence in France. Offers similar affiliate-based deal discovery across major French e-commerce merchants.
• Poulpeo: French cashback and coupon code platform that combines promotional codes with cashback rewards, serving the same French bargain-hunting consumer base as La Fémis.
• Club Réduc: One of the leading French coupon and promo code aggregators, directly referenced as a partner/sister site in La Fémis's ecosystem. Operates the same affiliate-driven deal aggregation model targeting French consumers.

Regional players

• Capital Koala: French cashback platform with a specific focus on family and kids-oriented shopping. Operates the same affiliate model in France but targets a different demographic segment than La Fémis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lafemis_mag
• LinkedInlinkedin.com/company/la-f-mis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fémis