What Zone Denmark does

Zone Denmark is a Danish design house operating as a brand subsidiary of F&H Group A/S (CVR 10325838), founded in 1991 and headquartered in Viborg, Denmark. The company designs and markets Scandinavian-design home products across eight categories: Bath, Kitchen, Table, Cocktail, Living, Home Office, Small Furniture, Lighting, and Outdoor. Its portfolio includes more than 25 named design series such as UME, Sensu, NOVA, INU, SINGLES, Disc, Eau, Oblong, Pulp, Rocks, and Firefly, developed in collaboration with an independent designer roster that includes Hans Thyge, Mavro // Lefèvre, Mencke & Vagnby, Neu Studio, Thomas Dudzinski, and VE2. The SINGLES Dishwashing Station is a representative example of the company's functional-design approach, combining a sponge and soap dispenser in a single unit with a hidden water reservoir.

The business operates a dual-channel go-to-market. Direct-to-consumer sales run through zonedenmarkshop.com, which offers free European shipping over €99, dispatch within 1-3 working days, and a 30-day return policy. Wholesale and professional access is delivered via a B2B partner portal at b2b.fh-as.com, operated by parent F&H Group, providing retailers with catalogue browsing and ordering. Logistics are handled by DPD, and press/media relations are supported by Presscloud's digital showroom. Marketing reach is built through organic social (Facebook, Instagram), master catalogues, trade fair participation, and a digital showroom for press.

Revenue is generated primarily through hardware product sales (vases, baskets, soap dispensers, towels, trays, lamps, and small furniture) to both consumers and retail partners. Pricing is set individually per SKU with no public tier model, and the brand holds multiple international design awards. Zone Denmark is privately held, has no external venture or institutional funding, and is part of a diversified Danish conglomerate (F&H Group A/S). Financials, headcount detail, and growth metrics are not publicly disclosed in the available data.

Name

Zone Denmark

Legal name

F&H Group A/S

Website

https://zonedenmark.design

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Zone Denmark is a Danish design house, founded in 1991 and based in Viborg, that designs and sells Scandinavian-style home products across Bath, Kitchen, Living, Lighting, and Outdoor categories through a DTC e-commerce store and a B2B platform serving retailers across Europe.

Ownership category

akta.pro rank

Product category

Home & Kitchen Design Products

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Home decor products
• Kitchen accessories
• Bath accessories
• Scandinavian design
• Tableware products

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales: Zone Denmark generates revenue through direct-to-consumer and B2B sales of design-focused home products including bath, kitchen, table, cocktail, living, and small furniture categories. Products are sold through their e-commerce platform and B2B channels for professional retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Zone Denmark designs, manufactures, and sells Scandinavian-style home products across Bath, Kitchen, Table, Cocktail, Living, Home Office, Small Furniture, Lighting, and Outdoor categories. The portfolio spans coordinated product series such as UME, Sensu, NOVA, SINGLES (dishwashing stations), INU (trays and vases), Oblong (lighting), and Disc, Eau, Firefly, A-Collection, Pulp, and Rocks (living). Products are sold directly to consumers via the zonedenmarkshop.com e-commerce storefront and through a dedicated B2B platform serving professional retailers and partners.

Product overview

Zone Denmark is a Danish design company offering a unified portfolio of home goods across multiple categories: Bath (UME, Sensu, TIME, NOVA, RIM, SUII, Classic, Loop, Puck, INU, Sauna series), Kitchen (SINGLES dishwashing stations, DIISH, Circular, Trivets), Living (Disc, Eau, Firefly, A-Collection, Pulp, Rocks, Oblong), Cocktail/Bar, Home Office, Small Furniture, Lighting, and Outdoor. The product lines emphasize Scandinavian minimalist design with colorful, honest aesthetics. The SINGLES Dishwashing Station serves as a notable innovation combining sponge and soap dispenser functionality. Products are distributed through the zonedenmarkshop.com e-commerce platform and a B2B partner portal for retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• SINGLES Dishwashing Station A compact dishwashing station that combines a sponge and soap dispenser in one unit, featuring a dual-sided sponge with soft and scrub sides. Users pour washing-up liquid into the base, press the sponge down to dispense, and excess water drains into a hidden reservoir. Designed for kitchen use with Scandinavian minimalist aesthetic.
• INU Tray A tray product from the INU series designed for kitchen and serving purposes with clean Scandinavian lines.
• INU Vase A vase from the INU series featuring a glowing transformation design aesthetic for table and living spaces.
• Oblong Lamp A lighting product featuring Scandinavian simplicity design, part of the Oblong living series.
• Bath Product Range Full range of bath products across multiple series (UME, Sensu, TIME, NOVA, RIM, SUII, Classic, Loop, Puck, INU, Sauna) including shower curtains, bath mats, bathroom accessories, brushes/foot spa/hand spa, towels, hooks, jars with lids, baskets, pedal bins, soap dispensers, soap dishes, scrapers, mirrors, toothbrush mugs, toilet brushes, toilet roll holders, and washcloths.
• Table Product Range Full range of table products including egg cups, table flags, coasters, bread baskets, pitchers, kitchen roll holders, mugs and bowls, cake stands, salt and pepper sets, napkin holders, dishes, thermal jugs, and vases.
• Cocktail & Bar Product Range Full range of cocktail and bar products including bar equipment, bar carts, cocktail glasses, glass coasters, pitchers, and wine equipment.
• Kitchen Product Range Full range of kitchen products including trays, coasters, dish cloths, kitchen utensils, kitchen accessories, timers, and dishwashing sets.
• Home Office Product Range Home office products including console tables and writing desk accessories.
• Small Furniture Range Small furniture products including tables, shelves, bulletin boards, stools, shoehorns, and mirrors.
• Lighting Products

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• F&H GroupcoreChannel Partner/ Reseller/ DistributorF&H Group operates the B2B platform for Zone Denmark, providing access for retailers and professional partners to browse and order products through the platform at b2b.fh-as.com
• DPDminorOthersDPD provides delivery services for Zone Denmark shipments within Europe
• PresscloudminorGTM or Marketing PartnerPresscloud provides digital showroom services for Zone Denmark press and media relations

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stelton: Danish design house known for thermo jugs, tableware, and home accessories with iconic Scandinavian designs. Closely comparable to Zone Denmark's kitchen, table, and bath categories and designer-collaboration model.
• Iittala: Finnish/Nordic design brand producing tableware, glass, and home accessories with strong international retail distribution. Comparable to Zone Denmark in Nordic design language, multi-category home offering, and gift/home décor retail presence.
• Bloomingville: Danish home brand offering decorative accessories, kitchen, and living products with a Scandinavian aesthetic. Closely comparable to Zone Denmark in product categories (vases, baskets, kitchen, bath) and retailer-focused B2B model.
• Georg Jensen: Iconic Danish design brand producing home accessories, silverware, and decorative objects with global premium retail presence. Comparable to Zone Denmark in Danish design heritage, premium positioning, and home décor product mix.
• Muuto: Danish contemporary design brand specializing in furniture, lighting, and home accessories. Directly comparable to Zone Denmark in Scandinavian design positioning, designer collaborations, and international B2B distribution.
• Menu: Danish design house (now MENU Space) producing furniture, lighting, and home accessories with a minimalist Nordic aesthetic. Comparable to Zone Denmark in design language, premium positioning, and global wholesale distribution.
• Marimekko: Finnish design house producing textiles, tableware, and home décor with iconic Nordic patterns. Comparable to Zone Denmark in Scandinavian design positioning, international B2B distribution, and lifestyle/home category breadth.
• Ferm Living: Danish design brand producing decorative home accessories, textiles, and furniture with a strong emphasis on Scandinavian aesthetics. Directly comparable to Zone Denmark in product mix (vases, baskets, bath accessories) and designer-led positioning.
• Normann Copenhagen: Danish design brand offering furniture, lighting, and home accessories with global retail and wholesale distribution. Comparable in Scandinavian minimalist aesthetic, broad home-category coverage, and B2B partner network.
• HAY: Danish contemporary design brand offering furniture, lighting, and home accessories with global retail distribution. Highly comparable to Zone Denmark in Scandinavian design positioning, multi-category home goods focus, and dual B2B/DTC channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Zonedenmark
• Facebookfacebook.com/Zonedenmark
• Instagraminstagram.com/zonedenmark
• LinkedInlinkedin.com/company/zone-denmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zone Denmark