Success Realty

What Success Realty does

Success Realty is an independent, privately held real estate brokerage headquartered at 111 West Upham St., Marshfield, Wisconsin, serving central Wisconsin communities including Stevens Point, Wausau, and surrounding municipalities. The company operates with a team of eight licensed agents and offers residential, commercial/industrial, land, and multi-family property services as well as rental listings and open house promotion. Its technology stack is a WordPress-based website (soldbysuccess.com) integrated with the Central Wisconsin Multiple Listing Service (CWMLS) via the Paragon ICE IDX platform, which surfaces approximately 2,071 listings with filtering by price, bedrooms, bathrooms, property type, heating/cooling, basement, fireplace, and foreclosure status.

The business model is a traditional agent-based brokerage: agents represent buyers and sellers directly, and the firm earns transaction-based commissions on completed sales and rentals. Commission rates are individually negotiated with clients and not publicly disclosed. Marketing and distribution rely on the company website for organic search, CWMLS syndication for visibility to other agents, and direct agent contact via phone and email. The stated value proposition emphasizes local market expertise in central Wisconsin and reduction of transaction stress for clients.

No public revenue figures, funding, acquisitions, leadership changes, or AI/ML capabilities are disclosed. The firm shows no parent company, subsidiaries, or institutional ownership, and appears to be locally owned and operated by its agent team.

Name

Success Realty

Legal name

Success Realty

Website

https://soldbysuccess.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Success Realty is a privately held, independent real estate brokerage in Marshfield, Wisconsin, using eight agents to serve residential and commercial buyers and sellers across central Wisconsin via a CWMLS-integrated property search website.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Commercial property listings
• Buyer agent representation
• MLS property search
• Rental property services

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential and commercial property sales and rentals. Agents represent buyers and sellers in transactions, with the brokerage earning a percentage of each completed transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Success Realty is a traditional real estate brokerage that represents buyers and sellers in residential, commercial, land, multi-family, and rental property transactions across central Wisconsin. Eight licensed agents provide end-to-end transaction support — pricing, showings, negotiations, and paperwork — supported by a property search website integrated with the Central Wisconsin Multiple Listing Service (CWMLS) via the Paragon ICE IDX platform. The brokerage earns commissions on completed transactions.

Product overview

Success Realty is a real estate brokerage platform offering a comprehensive suite of property listing and buying/selling services in Marshfield and Stevens Point, Wisconsin. The company provides a WordPress-based website (soldbysuccess.com) that displays properties from the Central Wisconsin Multiple Listing Service (CWMLS) via Paragon. The product portfolio includes four core listing categories: Residential (single-family homes, condos), Commercial/Industrial (office, retail, warehouse), Land (lots, acreage), and Multi-Family (duplexes, apartment buildings). Supporting services include rental properties, open houses, office exclusives, an advanced property search with extensive filters, home selling assistance, and an agent directory. The platform serves residential and commercial real estate needs across central Wisconsin communities including Marshfield, Stevens Point, Wausau, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings Residential properties for sale and rent across central Wisconsin, including single-family homes, condos, and townhouses, with detailed listings featuring photos, pricing, and agent contact information.
• Commercial and Industrial Property Listings
• Land Listings
• Multi-Family Property Listings
• Rental Property Services
• Open Houses
• Office Exclusives
• Find Your Home Search
• Sell Your Home Services
• Agent Directory

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Central Wisconsin Multiple Listing Service Inc. (CWMLS)coreTechnology or IntegrationCWMLS provides the Multiple Listing Service data that powers Success Realty's property search functionality. The company displays MLS data on their website and uses this integration to list properties across central Wisconsin. Real estate data is provided by CWMLS and unauthorized use is prohibited.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• RE/MAX: Globally recognized residential real estate franchise with a strong presence in Wisconsin. Operates the same commission-based agent model and shares MLS inventory access, competing directly for the same buyers and sellers.
• Coldwell Banker: National residential real estate franchise with affiliates in Wisconsin markets. Comparable as a brokerage offering traditional agent-based residential representation, but at much larger scale and with brand recognition Success Realty lacks.
• Keller Williams Realty: Large national residential brokerage franchise with Wisconsin operations. Uses the same agent-based commission model and competes for the same residential transaction pool in central Wisconsin communities.
• Berkshire Hathaway HomeServices: National residential real estate franchise with affiliates in Wisconsin. Comparable commission-based agent model with stronger brand recognition, competing for the same sellers and buyers in shared MLS inventory.

Emerging players

• Redfin: Tech-enabled residential brokerage that sources properties from the same MLS feeds and offers a discounted commission model. Competes with Success Realty for seller representation and buyer leads in Wisconsin markets where it operates.

Regional players

• Family Tree Realty: Local Wisconsin independent brokerage that appears in shared MLS inventory with Success Realty. Similar agent-based residential brokerage model operating in overlapping central Wisconsin communities.
• The Legacy Group: Wisconsin-based independent real estate brokerage co-listed with Success Realty through CWMLS. Comparable in size and operating model as a local residential brokerage serving the same central Wisconsin market.
• Century 21 Gold Key: A regional Century 21 affiliate operating in central Wisconsin. Success Realty's listings explicitly reference co-brokerage with Century 21 Gold Key, making it a directly comparable local residential brokerage in the same geography.
• Brock and Decker Real Estate: Independent Wisconsin brokerage co-listed with Success Realty on shared MLS inventory. Operates a similar agent-based residential brokerage model in central Wisconsin, serving the same buyer/seller pool.

Direct peers

• eXp Realty: Cloud-based national brokerage operating on a commission-split model. Competes for the same residential agents and listings in Wisconsin with a lower-overhead structure, representing a direct threat to traditional brokerages like Success Realty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Success Realty