sec. Swiss

What sec. Swiss does

sec.swiss (swiss electronic creation GmbH) is a Swiss specialist engineering firm that designs and manufactures two core hardware-software product lines for the broadcast, live event, and venue infrastructure markets. The IP Chainhoist Control system is the world's first full TCP/IP-based chain hoist control solution, comprising proprietary gateway modules installed in chain hoists, a 19-inch dual-CPU redundant server controller, and touch-panel interfaces with hard-wired DeadMan and emergency shutdown loops; the system has been installed in more than a dozen venues worldwide since its 2021 launch. The EagleEye 3D aerial cable camera system (EE50 and EE250 models), first presented at NAB 2018 and now in its third generation, was divested to Ross Video in January 2025 for global sale, with sec.swiss retaining warranty management during the transition.

The company sells primarily through direct enterprise engagement for major rigging installations and via a network of system owners and freelancers for EagleEye deployments; new EagleEye sales are now handled by Ross Video. Customers include arena and venue operators (Swiss Life Arena, THE HALL Zürich, ICF Zürich's Samsung Hall), broadcast productions (Bundesliga, ATP Masters 1000), entertainment shows (MTV Unplugged, Mayday Tour, Next Level Chef, The Golden Chef), and system owners across 15+ countries. Revenue streams include hardware sales of IP chainhoist components, EagleEye system sales, quarterly professional training services in Schaffhausen, and technical support/maintenance contracts.

The business is privately held, founder-controlled by CEO David Rhyner, with no disclosed institutional investors, operates from Fehraltorf, Switzerland with 1–10 employees, and competes in safety-certified motion-control and rigging automation rather than in software-led or AI-driven markets. Pricing is quote-based and not publicly disclosed, with the EagleEye available through both rental and purchase models via Ross Video's global channel.

Name

sec. Swiss

Legal name

swiss electronic creation GmbH

Website

https://sec.swiss

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

sec.swiss (swiss electronic creation GmbH) is a Swiss engineering firm that designs proprietary IP-based chain hoist control systems and 3D aerial cable cameras for broadcast, live event, and venue operators globally; EagleEye was divested to Ross Video in 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Fehraltorf

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. EagleEye Aerial Camera Systems: Sale of EagleEye aerial camera systems including the EE50 and 250 models. New sales transitioned to Ross Video following acquisition. Includes spare parts and software updates.
2. IP Chainhoist Control Systems: Sale of IP-based chain hoist control systems including gateway modules, server controllers, and touch interfaces. Full turnkey rigging solutions for venues.
3. Training Services: Quarterly training sessions held in Schaffhausen, Switzerland at a football stadium. System owners and freelancers attend to learn latest updates and setups. Training schedules coordinated with Ross Video following acquisition.
4. Technical Support and Maintenance: Technical onsite supervision and adhoc support services. Currently handled by sec.swiss team during transition phase, with Ross Video as first contact. Includes warranty support for existing EagleEye systems.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

sec.swiss designs and manufactures proprietary electronic technology for events, films, and television production. Its core offerings include the EagleEye 3D aerial cable camera system (now owned by Ross Video following a 2025 acquisition) and the IP Chainhoist Control — the world's first full TCP/IP-based chain hoist control system — together with associated gateway modules, server controllers, and touch-panel interfaces sold to venue operators, broadcasters, and production companies.

Product overview

sec.swiss (swiss electronic creation GmbH) offers two core product lines: the EagleEye aerial camera system (a 3D cable camera system for broadcast and events, recently acquired by Ross Video) and the IP Chainhoist Control (the world's first full IP-based chain hoist control solution). The IP Chainhoist Control consists of the Chain Hoist Modul TCP/IP gateway, 19" Server Controller with dual CPU redundancy, and Touch-Controller interface. The EagleEye system includes various models (EE50, EagleEye 250) with dolly stabilization components. The company positions itself as a broadcast and event automation provider combining proprietary software and engineered hardware into unified solutions for live video production and rigging applications.

Differentiator

Problem solved

Functional benefit

Products and services

• IP Chainhoist Control World's first full IP-based control solution for connected chain hoists, providing synchronized control for stage, event halls, and special applications with simplified cabling and system design. Sold to arena, stadium, and event venue operators.
• EagleEye Aerial Camera System 3D aerial cable camera system providing continuous footage from various angles, available in EE50 and EagleEye 250 models with options for 35mm cinema lenses. Sold to broadcasters, production companies, and event organizers (new sales now handled by Ross Video).
• Quarterly Training Sessions Training programs held in Switzerland covering latest updates and setups for EagleEye systems, enabling system owners and freelancers to expand network and knowledge. Sold to professional system operators and freelancers.

Quantifiable outcome

• More than a dozen venues worldwide using IP Chainhoist Control since 2021
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ross VideocoreStrategic or Co-development Partner · 1 January 2025Ross Video, a globally recognized leader in live video production, acquired the EagleEye aerial camera system from sec.swiss. This acquisition enables EagleEye to integrate with Ross Video's existing spidercam range and access their extensive global resources. Existing EagleEye systems continue to be supported, with new sales handled directly by Ross Video. The acquisition reinforces Ross Video's position as market leader in cable camera systems.
• Luna RemoteminorGTM or Marketing PartnerCo-exhibited with Luna Remote at NAB 2024 trade show in Las Vegas. Luna Remote provided support at the sec.swiss booth.
• B+T Bild+Ton AGcoreStrategic or Co-development PartnerAV integrator that collaborated with sec.swiss on the Swiss Life Arena rigging project. B+T Bild+Ton AG served as the main systems integrator for the multifunctional arena's rigging infrastructure.
• GIS AGcoreTechnology or IntegrationSwiss chain hoist manufacturer whose GIS LP series chain hoists are integrated with sec.swiss's IP Chainhoist Control system. Products used in Swiss Life Arena (30 GIS LP1600 units) and THE HALL Zürich (55 GIS LCH2000 units).
• FE MotionminorChannel Partner/ Reseller/ DistributorProduction company that commissioned EagleEye for The Golden Chef 2023 recording. Engaged sec.swiss for EagleEye 250 3D cable camera services including pilot and camera operator.
• GET SOME POPCORNminorChannel Partner/ Reseller/ DistributorProduction company that commissioned EagleEye for MTV Unplugged 2023 recording with Stress at Schiffbau Zurich.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NEP Group: Global broadcast services and outside broadcast provider operating large fleets of cameras (including aerial systems) for sports and live events. Comparable customer base to sec.swiss, though NEP is a services-led incumbent rather than a hardware vendor.
• Ross Video: Acquirer of EagleEye and broader live-video production incumbent. Larger portfolio (production switchers, graphics, robotic cameras including spidercam) addresses the same broadcasters and venues that sec.swiss targets, but across a much wider solution set.

Others

• GIS AG: Swiss chain-hoist manufacturer whose LP and LCH series are integrated with sec.swiss's IP Chainhoist Control (e.g., 30 units at Swiss Life Arena, 55 at THE HALL). Already a technology partner; could become a competitor if GIS ships native IP-control modules of its own.
• Columbus McKinnon: Large global manufacturer of hoists, rigging, and motion-control products. Adjacent peer for IP Chainhoist Control — its entertainment-vertical products (CM Entertainment) compete in the same venues and could evolve into IP-native systems.
• Verlinde (Columbus McKinnon): European manufacturer of chain hoists and electric hoisting equipment for entertainment and industrial markets. Adjacent to IP Chainhoist Control — Verlinde's hoists are commonly used in the venues sec.swiss targets, and the two could either partner or compete as rigging systems converge toward IP-based control.

Direct peers

• Stage Technologies (TAIT Group): Provider of automated stage rigging and motion-control systems for theatres, concert halls, and live-event venues. The most direct peer in IP Chainhoist Control's competitive set, with deep installed base in entertainment venues.
• Shotover Camera Systems: Stabilized aerial and gyro-stabilized camera systems for film, broadcast, and live events. Comparable to EagleEye in providing advanced stabilized/aerial camera platforms for high-end productions.
• spidercam GmbH (Ross Video): Aerial cable camera systems for live broadcast and sports — the most direct competitor to EagleEye, now part of Ross Video following its 2017 acquisition. Direct overlap in target customers (broadcasters, sports leagues, event producers) and product category (3D cable-suspended cameras).
• Mark Roberts Motion Control (MRMC): Robotic and motion-control camera systems for broadcast, film, and live events. Overlaps with EagleEye in providing automated camera movement for high-end productions and broadcast studios.
• SKYCAM: Aerial cable camera systems used widely in US sports broadcasting (NFL, NCAA, NBA). Highly comparable to EagleEye in cable-suspended 3D camera mechanics and broadcast/sports customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SECSWISS-ns3ng
• Facebookfacebook.com/sec.swiss
• LinkedInlinkedin.com/company/sec-swiss
• Instagraminstagram.com/sec.swiss

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sec. Swiss