What Stilling does

Stilling A/S is a privately held, third-generation family-owned Danish design company founded in 1949 and headquartered in Brøndby, Denmark. The company manufactures and sells customized curtain hardware — aluminum curtain tracks (AP series), decorative curtain rods (LUCIA, DURO, FORZA, HORISONT collection), electric and motorized tracks (GLYDEA, HS 2800 M, HS 4000 M), roman shades and lift systems (AP 8900/8901, AP 8990 SMARTLIFT), venetian blinds (ZENITH), cornices, and accessories — with proprietary capabilities in custom bending, rolling, special-color finishing, and bespoke architectural installations.

Underlying technology is primarily mechanical and materials-based (aluminum extrusion with a minimum 75% recycled-content SUSTAIN™ line), supplemented by motorized and smart-home integrations through Motionblinds and an LED-integrated CURTAINLIGHT 3.0 track. The SUSTAIN™ collection carries a lifetime warranty and is paired with B Corp certification and UN Global Compact signatory status as ESG positioning.

Revenue is generated almost entirely through B2B wholesale hardware sales to a global network of local distributors and retailers in approximately 45–55 countries, supported by direct sales consultants in Brøndby and Aarhus, and two domestic showrooms (Stilling Studio Aarhus and Stilling Studio CPH). Pricing is project- and dealer-based, with custom-colored products (e.g., AP 2005 from DKK 782/meter, 6-meter minimum) at premium price points. Primary customer segments are architects, interior designers, and curtain specialists specifying for residential, hospitality, retail/showroom, art/cultural, and a growing healthcare/technical segment (AP 5001).

Name

Stilling

Legal name

Stilling A/S

Website

https://stilling.dk

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Window Treatment Hardware

NAICS

Blind and Shade Manufacturing (33792), Sheet Metal Work Manufacturing (332322)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Curtain track systems
• Drapery hardware
• Motorized curtain systems
• Venetian blinds
• Smart home curtains

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Curtain Hardware Sales: Sale of curtain tracks, curtain rods, cornices, and accessories. Products are sold through a network of distributors and retailers globally, with custom and special order capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stilling designs, manufactures, and sells customized aluminum curtain track systems, curtain rods, roman shades, venetian blinds, cornices, and accessories for architects, interior designers, curtain specialists, and hospitality/retail projects. The portfolio spans manual, motorized, and smart-home integrated solutions (including the SUSTAIN™ recycled-aluminum line with lifetime warranty) sold through a global distributor and dealer network spanning approximately 45-55 countries.

Product overview

Stilling is a Danish design company founded in 1949 that produces and develops customized curtain track systems, curtain rods, roman shades, venetian blinds, and accessories. The product portfolio includes aluminum curtain tracks (AP series), decorative curtain rods (LUCIA, DURO, FORZA, HORISONT collection), electric/motorized curtain tracks (GLYDEA, HS 2800 M, HS 4000 M), lift curtains/roman shades (AP 8900, AP 8901, AP 8990 SMARTLIFT), venetian blinds (ZENITH), cornices, and accessories. The company offers the SUSTAIN™ labeled collection featuring products made from minimum 75% recycled aluminum with lifetime warranties. Smart home features include CURTAINLIGHT LED-integrated tracks and Motionblinds integration. Products serve architects, interior designers, and curtain specialists in approximately 45-55 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• SUSTAIN™: A sustainability label applied to products made from recycled aluminum, representing Stilling's commitment to responsible manufacturing.
• HORISONT™
• ZENITH™
• CURTAINLIGHT™
• Bistro Collection

Products and services

• AP 0520 / 0521 Curtain Track Versatile aluminum curtain track system for ceiling and wall mounting, designed for light to medium-weight curtains. Used by architects, interior designers, and curtain specialists in residential and commercial projects.
• AP 1100 / 1121 Curtain Track Popular aluminum curtain track with custom colour options including special editions curated by designer Nadia Olive Schnack. Used for residential and commercial installations, including curved luxury applications.
• AP 2005 Curtain Track Flexible aluminum curtain track for custom applications, available with custom colours. Features the Stilling Perfect Wave system for consistent ripplefold curtain formations.
• AP 5001 Curtain Track Strong and versatile aluminum curtain track developed for technical curtain solutions in hospitals, healthcare facilities, hotels, and commercial spaces. Supports up to 22 kg weight, can be curved and rolled, and is SUSTAIN™ labeled (minimum 75% recycled aluminum).
• AP 1800 Curtain Track Strong and elegant aluminum curtain track with clear architectural expression, developed for medium-heavy curtains requiring high stability. SUSTAIN™ labeled (minimum 75% recycled aluminum).
• AP 8900 Roman Shade System Lift curtain (roman shade) system for elegant window treatment, used in residential and commercial interiors.
• AP 8901 Roman Shade System Lift curtain (roman shade) system variant, used for elegant window treatment in residential and commercial applications.
• AP 8990 SMARTLIFT Motorized Roman Shade Motorized lift curtain (roman shade) system with smart home integration capability, enabling automated control of window treatments.
• LUCIA Curtain Rod Decorative curtain rod collection suitable for residential and hospitality settings.
• DURO Curtain Rod Decorative curtain rod collection suitable for residential and hospitality settings.
• FORZA Curtain Rod Decorative curtain rod collection suitable for residential and hospitality settings.
• HORISONT Collection (HS 2000 PRESTIGE, HS 2020, HS 2400, HS 2800 M, HS 4000 M) Premium curtain rod collection with an architectural, horizontal design expression, including motorized/electric variants (HS 2800 M, HS 4000 M) for automated curtain operation.
• GLYDEA Electric Curtain Track Motorized electric curtain track system for automated curtain operation, used in residential, hospitality, and commercial projects requiring automated drapery control.
• ZENITH Venetian Blinds Architect-designed venetian blind combining aesthetic design with functionality, crafted from recycled aluminum with 25mm wide slats. Available in various colours including Rose Gold.
• Cornicher (Cornices) Decorative cornices for concealing curtain hardware, available including SUSTAIN™ variants made with minimum 75% recycled aluminum.
• CURTAINLIGHT LED-Integrated Curtain Track Curtain track system with integrated LED lighting for ambient illumination. Version 3.0 (2024) features a separate groove for LED, enabling seamless lighting integration with curtain hardware.
• Motionblinds Smart Home Integration Motorized blind system integrated with Stilling curtain tracks, enabling smart home control of window treatments through the Motionblinds platform.
• Galleriskinner (Picture Hanging Systems) Picture hanging rail systems for galleries, exhibitions, and interior display applications, leveraging Stilling's track expertise for art hanging.
• Panel Tracks Panel curtain track systems for room division and space screening, used in residential, office, and exhibition environments.

Quantifiable outcome

• Products support curtain weights up to 22 kg (AP 5001)
• +1 more outcomes

Named customers39 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Mac Shade SolutionscoreChannel Partner/ Reseller/ Distributor · 22 April 2024Exclusive partnership bringing Danish curtain hardware to Australia. Mac Shade Solutions serves as the exclusive distributor for Stilling products in the Australian market.
• MURO STUDIOcoreStrategic or Co-development Partner · 1 January 2024Curtain design collaboration for exhibitions and projects. Created curtain designs for KINRADEN 'Feast of Eden' exhibition at 3daysofdesign 2024.
• Living ArtcoreStrategic or Co-development PartnerCurtain design partner creating curtain solutions for hotels and projects. Created curtain design for Villa Copenhagen hotel.
• FischercoreStrategic or Co-development PartnerCurtain fabric partner for VERPAN Club exhibition at 3daysofdesign 2024.
• MotionblindscoreTechnology or IntegrationSmart home integration partner for motorized blinds and curtains.
• KvadratcoreStrategic or Co-development PartnerTextile partner for exhibitions and installations, including DAC Teenage Dreams exhibition.
• &DrapeminorStrategic or Co-development PartnerCurtain fabric partner used by interior designers like Maja Regild.
• Krøyer-Sætter-LassencoreStrategic or Co-development PartnerDesign studio for DAC 'Transitions' exhibition featuring Stilling tracks and ZENITH blinds.
• Nadia Olive SchnackcoreStrategic or Co-development PartnerInterior designer who curated three special edition colors (Dutch White, Avalon, Comice) for Stilling curtain tracks.
• Kjellerup VæveriminorStrategic or Co-development PartnerTextile weavery partner for panel curtains at 3daysofdesign 2025 exhibition.
• Dansk LydisoleringminorStrategic or Co-development PartnerAcoustic solutions partner for panel curtain exhibition at 3daysofdesign 2025.
• Hans AaminorStrategic or Co-development PartnerInstallation partner for Bloom Festival art installation using motorized tracks.
• BrandsborgminorChannel Partner/ Reseller/ DistributorPartner for Mærsk office building project in Nordhavn.
• MerkurminorChannel Partner/ Reseller/ DistributorBusiness partner for Design Museum Danmark exhibition delivery.
• AVPDminorStrategic or Co-development PartnerArtist duo who created 'Vortex' installation at Bloom Festival using Stilling tracks.
• KURAGEminorStrategic or Co-development PartnerSustainable textile brand as exhibition partner for 3daysofdesign 2024.
• SkLOminorStrategic or Co-development PartnerMouth-blown glass lighting brand as exhibition partner for 3daysofdesign 2024.
• Ege CarpetsminorStrategic or Co-development PartnerCarpet manufacturer as exhibition partner for 3daysofdesign 2024.
• Gurli ElbækgaardminorStrategic or Co-development PartnerDesigner with sculptural works as exhibition partner for 3daysofdesign 2024.
• VangstensgaardminorStrategic or Co-development PartnerWave curtain design partner for summer cottage project with 35-meter track.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Silent Gliss: Swiss premium manufacturer of curtain track systems, motorised curtains, and blinds. Closest direct peer to Stilling given its premium architectural specification positioning, motorised product range, and global distribution network.
• Coulisse: Dutch manufacturer of window coverings and parent of the Motionblinds smart-home motor brand. Directly comparable to Stilling because Coulisse supplies both the hardware (tracks, blinds) and the connected motor ecosystem that Stilling integrates with.
• Goelst International: Dutch specialist in curtain track systems and profiles for healthcare, hospitality, and residential projects. Comparable to Stilling in product focus on tracks, technical specifications (e.g., heavy curtain support), and European distribution.

Emerging players

• Lutron: US-based leader in lighting and motorized shading control systems. Adjacent to Stilling in the motorised curtain and smart-home segment, where Lutron provides the electronics and ecosystem that could integrate with premium track hardware like Stilling's.

Broad incumbents

• Hunter Douglas: Global market leader in window coverings (blinds, shades, shutters). A broader incumbent than Stilling, but overlaps in the venetian blind and motorised shade categories where Stilling's ZENITH™ and roman shade products compete.
• Warema: German manufacturer of sun shading systems for residential and commercial buildings. Comparable to Stilling as a European manufacturer of window treatment hardware with motorised and architectural product lines.
• Griesser: Swiss specialist in external and internal sun shading, roller blinds, and Venetian blinds. Comparable to Stilling for its European premium positioning and motorised blind offerings, although Griesser is more focused on solar shading than curtain tracks.
• Somfy: Global leader in motorisation and smart-control systems for window coverings, awnings, and interior solar protection. Comparable to Stilling's motorised curtain track and SMARTLIFT™ offerings, although Somfy primarily sells motors and controls rather than tracks.

Others

• Kvadrat: Danish premium textile manufacturer and a documented Stilling collaboration partner (e.g., 'Trapped in Heaven' exhibition). Comparable ecosystem participant through joint specification projects rather than direct product overlap.
• Vitra: Swiss designer furniture and interior brand that uses Stilling curtain tracks in its Copenhagen showroom. A documented customer/partner rather than a direct competitor, but useful as a peer brand for premium Danish/Swiss design positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aluproff
• LinkedInlinkedin.com/company/aluproff
• Instagraminstagram.com/STILLING1949
• Xx.com/Aluproff

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stilling