Trilha Tecnologia

What Trilha Tecnologia does

Trilha Tecnologia is a São Paulo-based B2B operational services firm that specializes in reactivating dormant customer portfolios for enterprises. Founded in 1997 by Silvio Bianchi and Gisele Migliore Paolillo, the company delivers end-to-end reactivation campaigns using a coordinated multichannel outreach methodology spanning email, SMS, WhatsApp, and phone. Its clients are predominantly large enterprises with substantial accumulated customer databases in which significant portions have stopped purchasing; named logos include P&G, GM, Mercedes-Benz, B3, Intel, Bradesco, Sanofi, Novartis, Volkswagen, Philips, Sony, IBM Sterling, McDonald's, and Diageo, spanning consumer goods, automotive, financial services, technology, pharmaceuticals, and food & beverage.\n\nTrilha's service stack comprises five integrated modules: a free AI-powered diagnostic delivered via the third-party Lovable platform (diagnosticotrilha.lovable.app), portfolio organization and segmentation, multichannel campaign execution, lead qualification and appointment scheduling, and transparent daily/weekly results reporting. The firm explicitly does not sell software or proprietary technology platforms; its methodology rests on proprietary reactivation scripts, human-driven analysis, and the founders' accumulated playbook refined across 2,500+ projects since 1997. All operations are performed by Trilha's own in-house team with no outsourcing.\n\nTrilha generates revenue on a project-based, quote-based professional-services model. A documented chemical-industry case shows a R$125,000 project fee generating R$2.6 million in client revenue at a 426% return and a 6.5% reactivation rate; average project sizes are not publicly disclosed. The go-to-market motion is sales-led and direct, primarily via WhatsApp contact (+55 11 98193-0272) and the website, with the free AI-powered diagnostic serving as a low-friction self-serve entry point for mid-market prospects. The company is privately held, founder-owned, and bootstrapped, with no external funding or parent organization disclosed, and it concentrates its operations in Brazil.

Name

Trilha Tecnologia

Legal name

Trilha

Website

https://trilhatec.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Trilha Tecnologia is a São Paulo-based B2B services firm that reactivates dormant customer portfolios for enterprises through coordinated email, SMS, WhatsApp, and phone campaigns. Founded in 1997, the bootstrapped, founder-led company has delivered 2,500+ projects for clients including P&G, GM, and Mercedes-Benz.

Ownership category

akta.pro rank

Product category

CRM and Customer Reactivation Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Win-back & Reactivation Calling (BPAAADAL)

Keywords

• Customer reactivation services
• Multichannel outreach campaigns
• CRM campaign execution
• Dormant customer portfolio
• B2B sales activation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Professional Services: Trilha charges per project for full-service customer reactivation campaigns. Projects include diagnosis, portfolio organization, multichannel campaign execution, and qualification support until orders close. Example project investment of R$ 125,000 for ~4,000 inactive clients yielded R$ 2.6 million in revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Trilha Tecnologia is a B2B operational services company that executes end-to-end customer reactivation campaigns for enterprises with dormant customer portfolios. The company organizes scattered customer data across spreadsheets, legacy systems, and WhatsApp into a unified database, then runs coordinated multichannel outreach (email, SMS, WhatsApp, phone) using its own team to identify and qualify dormant buyers, schedule sales visits for the client's team, and close reactivation orders. Trilha explicitly does not sell software; all organized data and campaign history remain with the client.

Product overview

Trilha Tecnologia is a B2B operational services company (not a software vendor) that offers an end-to-end customer reactivation service. The company executes campaigns from diagnosis to closed sale using its own team. The core offering consists of five integrated service modules: (1) the free Diagnóstico Gratuito AI-powered tool that analyzes customer portfolios; (2) Organização da Carteira for consolidating and segmenting customer data; (3) Campanhas Multicanal for coordinated outreach across email, SMS, WhatsApp, and phone; (4) Qualificação e Gestão de Agenda for lead qualification and sales appointment scheduling; and (5) Relatório de Resultado for transparent performance reporting. The company explicitly states it does not sell software or deliver presentations—everything built during the engagement remains with the client, and no platform binds them to ongoing contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico Gratuito (Free AI-Powered Diagnostic) Free portfolio analysis service that maps inactive customer contacts, segments customer groups, surfaces purchasing patterns, and estimates potential revenue from dormant accounts with no commitment required.
• Organização da Carteira (Customer Portfolio Organization) Consolidates scattered customer data from spreadsheets, legacy systems, and WhatsApp into a unified, segmented portfolio that surfaces consumption patterns, purchase history, and repurchase probability for each contact.
• Campanhas Multicanal (Multichannel Campaign Execution) Coordinated outreach service across email, SMS, WhatsApp, and phone executed by Trilha's in-house commercial team, including campaign deployment, response tracking, optimization adjustments, and sales visit scheduling for the client's sales team.
• Qualificação e Gestão de Agenda (Lead Qualification and Appointment Scheduling) Qualification service in which Trilha's relationship team identifies decision-makers within prospect companies, validates interest, and schedules sales appointments for the client's sales representatives.
• Relatório de Resultado (Performance Reporting) Daily and weekly transparency reporting that shows revenue generated per real invested, reactivation rates, and ongoing campaign performance metrics for client review.

Quantifiable outcome

• 426% ROI - R$ 4.26 return for every R$ 1 invested
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Take Blip: Brazilian WhatsApp Business platform and conversational AI provider that enables enterprises to run their own reactivation campaigns on WhatsApp, directly overlapping with Trilha's primary outreach channel.
• Octadesk: Brazilian omnichannel customer service and sales platform supporting WhatsApp, email, chat, and voice — a software-led alternative to Trilha's outsourced reactivation service for companies preferring to operate in-house.
• WSI Global: Global digital marketing agency network with strong presence in Latin America, offering CRM, email, and customer engagement services that compete with Trilha's enterprise reactivation offering.
• Resultados Digitais (RD Station): Brazil's leading marketing automation and CRM platform, offering inbound and outbound lead nurturing tools that overlap with Trilha's reactivation use case but as a self-serve software platform rather than a managed service.
• Zenvia: Brazilian conversational messaging and customer engagement platform providing SMS, WhatsApp Business API, and voice solutions — competing with Trilha on the underlying communication channels.
• Wunderman Thompson Brazil: Global customer experience and marketing agency with significant Brazilian operations, competing for large enterprise CRM and reactivation campaigns with a full-service creative + technology stack.

Direct peers

• Dinamize: Brazilian email marketing automation and lead reactivation platform that targets the same Brazilian enterprise segment for dormant-customer recovery and outbound campaign execution.
• E-Return: Brazilian customer reactivation and engagement agency specializing in dormant-customer recovery through email, SMS, WhatsApp, and phone channels — a near-direct competitor to Trilha's core multichannel reactivation offering.

Emerging players

• Leadster: Brazilian conversational marketing platform focused on website visitor reactivation and lead qualification — overlapping with Trilha's qualification workflow but focused on inbound rather than dormant-database reactivation.

Regional players

• Actec: Brazilian B2B marketing and sales agency that provides demand generation, CRM, and customer engagement services competing with Trilha for the same enterprise and mid-market clients in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Trilhatec
• LinkedInlinkedin.com/company/trilha-tecnologia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trilha Tecnologia