Dinamize
Dinamize is a Brazilian marketing automation software company founded in 2000 that provides email marketing (Dinamize Mail) and multi-channel automation (Dinamize Automation) to over 12,000 e-commerce, retail, and mid-market enterprise customers across Brazil, the United States, Canada, the United Kingdom, and Portugal, with a 1,000+ partner agency channel.
- Company typePrivate
- Founded2000
- HeadquartersPorto Alegre, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Dinamize does
Dinamize is a Brazilian marketing automation and email marketing software company founded in 2000 and headquartered in Porto Alegre, with a primary operating entity (DINAMIZE INFORMÁTICA LTDA) registered in Brazil. The platform is organized around two core products: Dinamize Mail (email campaign creation, sending, and analytics with proprietary email sending infrastructure) and Dinamize Automation (multi-channel marketing automation covering CRM, lead tracking, WhatsApp, SMS, landing pages, sales funnels, segmentation, and reporting). In 2025 the company introduced AI-powered features including an AI Flow Assistant for building automated marketing flows and an AI Copy Generator for email content. Underlying technology runs on AWS cloud infrastructure in the United States and Canada, with OVH providing email-sending infrastructure in Europe.
The business operates a tiered subscription model (Starter / Pro / Advanced for Dinamize Mail; Email / Pro / Advanced for Dinamize Automation) with annual billing, quote-based pricing, an SMS usage-based add-on, and an optional dedicated sending infrastructure upgrade. Go-to-market combines a self-service 14-day free trial (no credit card required) targeting SMB customers, inside sales and account management for mid-market contracts, and a network of 1,000+ certified partner agencies for both Brazil and international markets. The company operates subsidiary offices in Brazil, the United States, Canada, the United Kingdom, and Portugal. Reported customers span financial services (B3, Sicredi, Caixa Seguradora), aviation (TAP Portugal), manufacturing (Faber-Castell, Taurus), healthcare (Fleury), media/entertainment (Telecine, CCXP), and retail (Jorge Bischoff, Calçados Pegada, FutFanatics, ALE, Estrela).
Dinamize is a privately held company with no disclosed external funding rounds, two parallel Brazilian legal entities (DINAMIZE INFORMÁTICA LTDA and CALI MARKETING DIGITAL), and no public listing. The platform is LGPD-compliant and the company is a signatory of CAPEM, the Brazilian email marketing self-regulation code. Across its 20+ year operating history, the company has accumulated a stated customer base of 12,000+ companies.
Dinamize firmographics
Firmographics- Name
- Dinamize
- Legal name
- DINAMIZE INFORMÁTICA LTDA
- Website
- https://dinamize.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dinamize is a Brazilian marketing automation software company founded in 2000 that provides email marketing (Dinamize Mail) and multi-channel automation (Dinamize Automation) to over 12,000 e-commerce, retail, and mid-market enterprise customers across Brazil, the United States, Canada, the United Kingdom, and Portugal, with a 1,000+ partner agency channel.
- Ownership category
- akta.pro rank
Dinamize industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Dinamize is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Dinamize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans - Dinamize Mail: Tiered subscription model with three tiers (Starter, Pro, Advanced) for email marketing platform. Pricing based on contact limits and feature access per tier.
- Subscription Plans - Dinamize Automation: Tiered subscription model with three tiers (Email, Pro, Advanced) for marketing automation platform. Pricing varies by contact limits, site management, automations, and premium features.
- SMS Marketing Add-on: SMS messaging service as add-on to main subscription. Pro and Advanced plans include SMS credits (Pro requires inquiry, Advanced includes 1,000 SMS/month).
- Dedicated Email Infrastructure: Dedicated email sending infrastructure available for additional fee on Pro and Advanced plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dinamize Mail Starter: Basic email marketing with essential features |
| Subscription | Annual | Dinamize Mail Pro: Enhanced email marketing with advanced features |
| Subscription | Annual | Dinamize Mail Advanced: Full-featured email marketing platform |
| Subscription | Annual | Dinamize Automation Email: Entry-level marketing automation |
| Subscription | Annual | Dinamize Automation Pro: Mid-tier marketing automation |
| Subscription | Annual | Dinamize Automation Advanced: Enterprise marketing automation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Dinamize product offering
Product offeringCore offering
Dinamize sells two flagship SaaS platforms — Dinamize Mail and Dinamize Automation — that together deliver email marketing, WhatsApp and SMS messaging, marketing automation workflows, CRM, landing pages, e-commerce automation (cart abandonment, repurchase and birthday campaigns), segmentation, reporting and AI-powered features. Customers subscribe to tiered annual plans (Starter / Pro / Advanced) and can add SMS credits, dedicated sending infrastructure and additional sites.
Product overview
Dinamize is a marketing automation platform composed of two main products: Dinamize Mail (email marketing) and Dinamize Automation (full-featured marketing automation). The platform operates as a unified ecosystem where Dinamize Mail handles email campaign creation and delivery, while Dinamize Automation provides comprehensive CRM, lead management, multi-channel messaging (WhatsApp, SMS), landing pages, segmentation, analytics, and AI-powered features. The products share integrated data, reporting, and automation capabilities, allowing businesses to manage the entire customer lifecycle from lead capture through conversion and retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinamize Automation Multi-channel marketing automation platform for creating automated workflows, managing leads, tracking website behavior, executing email, WhatsApp and SMS campaigns, and integrating CRM, landing pages, segmentation, RFM analysis and AI-powered flows. Sold under tiered annual plans (Email / Pro / Advanced) for medium and large businesses needing CRM, lead scoring, lead tracking and dedicated infrastructure.
- Dinamize Mail Email marketing platform for creating, sending and analyzing email campaigns with high delivery rates, segmentation, A/B testing, anti-spam testing, dynamic content, drag-and-drop editor and optional API access. Sold under tiered annual plans (Starter / Pro / Advanced) with contact limits and feature access scaled by tier.
Quantifiable outcome
- 40% increase in sales via email marketing
- +2 more outcomes
Companies that use Dinamize
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Dinamize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
Dinamize partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Linx CommercecoreIntegration partnership for e-commerce platform connectivity, allowing seamless data sync between Linx e-commerce stores and Dinamize marketing automation platform.
- WbuycoreE-commerce platform integration enabling Wbuy merchants to connect their online stores with Dinamize for automated marketing campaigns.
- Partner Agencies NetworkcoreNetwork of 1,000+ partner agencies in Brazil and internationally that resell, implement, and support Dinamize solutions. Includes Partner and Reseller certification programs with access to marketing materials and support.
- Facebook Lead AdscoreNative integration with Facebook Lead Ads allowing businesses to capture leads directly from Facebook campaigns into Dinamize platform for automated follow-up.
- AWS (Amazon Web Services)coreCloud infrastructure provider for data storage. User data is stored in AWS Ohio (USA) and Canada data centers. SSL certificates from Comodo and Let's Encrypt secure web connections.
- OVHcoreEmail sending infrastructure provider. Email marketing servers hosted on OVH infrastructure in Europe, complementing AWS data centers.
- CAPEM (Código de Autorregulamentação para a Prática de E-mail Marketing)minorDinamize is a signatory of the CAPEM self-regulation code for email marketing best practices, demonstrating commitment to anti-spam compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dinamize competitors and assessment
Company assessmentDirect peers
- RD Station: Brazilian market-leading marketing automation and email platform acquired by Locaweb and later TOTVS. It is the most direct domestic competitor to Dinamize, targeting SMBs and mid-market in Brazil with very similar PLG and agency-channel mechanics.
- Mailchimp: Global email marketing and marketing automation platform owned by Intuit, widely adopted by SMBs. Competes head-to-head with Dinamize Mail on feature breadth, AI features, and tiered subscription pricing, including in Brazil via localized plans.
- ActiveCampaign: Email marketing and customer experience automation platform with tiered SMB pricing, CRM, and AI features. Closely comparable to Dinamize on automation depth, segmentation (RFM-style), and mid-market customer targeting.
- Brevo (formerly Sendinblue): Email, SMS, and marketing-automation platform with multi-channel messaging and a free tier aimed at SMBs. Direct competitor across Dinamize's core feature surface — email, SMS, WhatsApp-adjacent, and transactional sends.
- GetResponse: Email marketing, automation, and landing-page suite serving SMB and mid-market customers with a similar tiered subscription model. Comparable on email creation, automation flows, and e-commerce integrations like Linx/Wbuy.
- Klaviyo: Email and SMS automation platform focused on e-commerce, with strong segmentation and AI features. Competes directly with Dinamize's e-commerce cart-recovery, RFM, and segmentation modules.
- ConvertKit (now Kit): Email marketing and creator-focused automation platform with tiered subscriptions and automation flows. Comparable on the automation-builder UX and SMB PLG motion that Dinamize leverages.
Broad incumbents
- HubSpot: Public CRM and marketing automation incumbent with Marketing Hub, Free CRM, and a large agency/partner ecosystem. Competes with Dinamize Automation at the mid-market and enterprise end, particularly for companies consolidating CRM and automation on one platform.
- Emarsys (Sailthru): Enterprise marketing automation and email platform competing for the same enterprise customers as Dinamize Automation (e.g., retail, financial services, multi-brand). Broader in scope, but overlapping on multi-channel and AI personalization.
- Salesforce Marketing Cloud: Enterprise CRM-led marketing automation suite from Salesforce. Relevant peer for Dinamize's enterprise pursuits (B3, Sicredi, Caixa Seguradora) where buyers may evaluate both.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dinamize social profiles
Digital presenceDinamize compliance and trust
Trust signalCompliance2 records
Dinamize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dinamize leadership team
Management profileNumber of profiles
Dinamize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dinamize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dinamize
What does Dinamize do?
Dinamize sells two flagship SaaS platforms — Dinamize Mail and Dinamize Automation — that together deliver email marketing, WhatsApp and SMS messaging, marketing automation workflows, CRM, landing pages, e-commerce automation (cart abandonment, repurchase and birthday campaigns), segmentation, reporting and AI-powered features. Customers subscribe to tiered annual plans (Starter / Pro / Advanced) and can add SMS credits, dedicated sending infrastructure and additional sites.
Is Dinamize a public or private company?
Dinamize is a private company. It is classified as unknown and is currently operating.
When was Dinamize founded?
Dinamize was founded in 2000. It employs 51 to 100 people.
Where is Dinamize based?
Dinamize is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Dinamize make money?
Four revenue lines are on record. Subscription Plans - Dinamize Mail is the primary driver. The others are subscription Plans - Dinamize Automation, SMS Marketing Add-on and dedicated Email Infrastructure.
Who are Dinamize's main competitors?
Direct peers on record are RD Station, Mailchimp, ActiveCampaign, Brevo (formerly Sendinblue), GetResponse, Klaviyo and ConvertKit (now Kit). Broad incumbents are HubSpot, Emarsys (Sailthru) and Salesforce Marketing Cloud.
Does Dinamize have an API?
Yes. Dinamize offers API integration for its platforms. API access is available on Pro and Advanced plans - Pro tier has API access while Advanced tier has API support via email. The platforms can integrate with third-party applications including Google Drive, Google Analytics, Pipedrive, and other systems through the API. Developer documentation is at www.dinamize.com.br/integracoes.
What industry is Dinamize in?
Dinamize's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 513210 and its SIC code is 7372.