MWW Group

What MWW Group does

MWW Group (also known as MikeWorldWide) is an independent, privately-held integrated communications agency founded in 1986 by Michael Kempner and headquartered in New York. The firm delivers reputation-first communications services across five connected specialties: Corporate Reputation, Crisis Management, Public Affairs, Employee Communications, and Consumer Communication, serving enterprise clients in sectors including sports and entertainment, food and beverage, healthcare, financial services, supply chain and logistics, enterprise and consumer technology, and professional services. Notable enterprise clients include OCVIBE (a $4 billion Anaheim entertainment district), PGA TOUR / Travelers Championship, Dairy Queen, Red Lobster, Whole Foods Market, Thrivent, LADbible, NFL, MLS, NWSL, WNBA, and Flickr. MWW operates through a senior-led, enterprise field-sales go-to-market motion with Agency of Record retainer engagements and project-based fees, serving 20+ clients for more than a decade.

Underlying service delivery is augmented by PRISMA Labs.ai, a proprietary AI platform combining real-time brand intelligence, predictive messaging and narrative testing, audience and influence insights, and custom executive AI agents, with PreBunk™ as its flagship AI-era brand protection module that audits how brands are represented across major AI platforms. Revenue is generated through professional services retainers and project fees on a quote-based, scope-driven model; pricing is not publicly disclosed. The firm operates six offices across the US (New York, Los Angeles, Hasbrouck Heights NJ, Trenton NJ) and internationally (London, Mexico City) with a partner network spanning more than 20 markets.

The business has expanded through acquisition, completing mergers or acquisitions of Berk Communications (sports and entertainment) and HudsonLake (change management and workforce communications) in 2025, alongside organic launches of the PRISMA Labs.ai platform and PreBunk™. The firm maintains a wholly-owned subsidiary ecosystem including Berk Communications, Everywhere (social and creator partnerships), and HudsonLake. MWW employs 200-225+ communications professionals, has no external private equity or venture capital backing, and remains controlled by its founder-CEO.

Name

MWW Group

Legal name

MWW Group

Website

http://www.mww.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

MWW Group is an independent, integrated communications agency founded in 1986 serving global enterprises across sports, healthcare, technology, financial services, and consumer sectors with corporate reputation, crisis management, public affairs, employee communications, and consumer brand services, augmented by its proprietary PRISMA Labs.ai platform.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Communications Services, Nec (4899)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Public relations services
• Crisis communications
• Corporate reputation management
• Integrated communications agency
• Media relations strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Retainers and Project Fees: PR agency revenue primarily generated through retainer agreements and project-based engagements with enterprise clients. Services span corporate communications, crisis management, public affairs, employee communications, consumer brand marketing, creative services, social & influencer strategy, and sector-specific advisory. The firm serves global enterprises, corporate leaders, and innovative brands across technology, healthcare, financial services, consumer goods, sports and entertainment.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels12 records

Core offering

MWW Group is an independent integrated public relations and communications agency that sells retainer-based and project-based communications services to enterprise clients across corporate reputation, issues and crisis management, public affairs, employee communications, and consumer brand marketing. Service delivery is augmented by PRISMA Labs.ai, the firm's proprietary AI-powered communications intelligence platform that provides real-time brand intelligence, predictive messaging, audience insights, and custom AI agent capabilities. Subsidiary agencies Berk Communications, Everywhere, and HudsonLake extend the firm into sports & entertainment, social/creator, and change management respectively.

Product overview

MikeWorldWide is a reputation-first independent communications agency, not a unified software platform. Its core offering is strategic communications consulting augmented by PRISMA Labs.ai, a proprietary AI intelligence platform. PRISMA Labs.ai serves as the central technology ecosystem providing real-time brand intelligence, predictive messaging, audience insights, and custom AI agents; it is supplemented by PreBunk™ for AI-era brand protection. The agency delivers services across five connected specialties: Corporate Reputation, Crisis Management, Public Affairs, Employee Communication, and Consumer Communication. Sector expertise spans Healthcare (MWW Health), Sports & Entertainment, Food & Beverage, Financial Services, Supply Chain, Technology, and Professional Services. The family of brands includes subsidiary agencies Berk Communications (sports & entertainment), Everywhere (social/creator), and HudsonLake (change management & workforce communications).

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications Defines how businesses are understood by investors, employees, customers, and the market through strategic corporate reputation management for enterprise clients.
• Issues & Crisis Management Crisis communications service helping organizations make right decisions quickly and communicate in ways that stabilize situations rather than escalate them during crises, regulatory investigations, cyberattacks, mergers, leadership transitions, or product-related issues.
• Public Affairs Navigates policy, politics, and public pressure to ensure client perspectives are understood where decisions are actually made in government corridors.
• Employee Communications Internal communications service helping organizations communicate change clearly so employees act with confidence, not confusion.
• Consumer Communications Consumer and brand marketing service helping brands show up consistently so people understand what they stand for and choose them over time.
• Creative Services Creative and design services supporting integrated communications campaigns and brand storytelling for enterprise clients.
• Social & Influencer Strategy Social media and influencer engagement strategy to build visibility, engagement, and trust across digital platforms for enterprise brands.
• Healthcare Communications Expertise MWW Health division providing integrated communications for healthcare providers, payers, MedTech companies, and digital health innovators through funding announcements, clinical milestones, policy work, and regulatory milestones.
• Sports & Entertainment Communications Expertise

Quantifiable outcome

• 187.4 million total reach; 2.3 million social video views; 134 earned media placements across top-tier national, lifestyle, and broadcast outlets (LADbible campaign)
• +5 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PGA TOUR / Travelers ChampionshipcoreStrategic or Co-development Partner · 4 May 2026MWW delivers integrated campaigns for the PGA TOUR's Travelers Championship, earning multiple American Business Awards including Achievement in Integrated Communications, Achievement in Entertainment & Sports, Achievement in Sport Marketing, and Achievement in Content Marketing. The partnership demonstrates MWW's ability to translate cultural relevance into measurable business outcomes through fully integrated campaigns.
• Swaay.Health / Healthcare ScenecoreGTM or Marketing Partner · 3 March 2026Gold Sponsorship of Swaay.Health LIVE 2026 and expanded presence at HIMSS 2026. MWW Health activates sponsorship through curated engagement at the Swaay.Health Lounge inside the Healthcare IT Today Booth, including hosted conversations and one-on-one meetings with healthcare executives. The partnership reinforces shared belief that healthcare innovation must be paired with strong communications strategy to drive adoption and stakeholder alignment.
• HIMSS 2026coreGTM or Marketing Partner · 3 March 2026MWW Health participates alongside the Swaay.Health community at HIMSS 2026, one of the largest healthcare technology conferences globally. Participation includes curated engagement at the Swaay.Health Lounge and community convenings to share perspectives on integrated communications supporting sustainable healthcare growth.
• CisionminorStrategic or Co-development Partner · 20 May 2025MWW references and leverages Cision's 2025 State of the Media Report as a key industry resource and thought leadership anchor. The partnership provides MWW with media intelligence data that informs client counsel and internal strategy development around journalist relationships and media trends.
• Berk CommunicationscoreOthersBerk Communications is a MWW subsidiary specializing in building and protecting brand and talent reputations across sports, entertainment, lifestyle, travel, tourism, food & beverage, and technology. MWW merged with Berk in early 2025, creating one of the largest sports and entertainment PR practices in the country. Berk was founded in 1999 and is guided by the rallying cry 'Watch Us Work.'
• Everywhere AgencyminorOthersEverywhere extends digital storytelling and creator partnerships for MWW, ensuring relevance and influence where audiences live. Part of MWW's family of brands delivering influence across every corner of the modern media ecosystem. Megan Hueter of Everywhere was recognized in Ragan's Top Women in Marketing 2025.
• HudsonLakecoreOthersHudsonLake is MWW's acquired change management and workforce communications firm. The acquisition brings 25 years of experience as the leading firm in organizational change, employee and labor communications, and executive positioning. Together, MWW and HudsonLake manage reputation across every stakeholder, every moment and every dimension of the ecosystem that defines how organizations are perceived, trusted, and valued.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ICR: Independent strategic communications and investor relations firm focused on corporate reputation, IPOs, and crisis for growth-company and enterprise clients. Comparable to MWW on independent positioning and corporate advisory mandates.
• Hill+Knowlton: Global PR firm with deep public affairs, crisis, and corporate communications practices. Direct peer for public affairs and corporate reputation mandates where MWW Health and Government Relations compete.
• Golin: IPG-owned global PR firm with strong consumer tech, healthcare, and corporate practices. Comparable integrated offering; Golin is the former employer of MWW's EVP of Strategy Abraham Espinosa.
• BerlinRosen: Independent, mid-sized integrated communications firm with strong corporate, public affairs, and consumer practices. Closest peer to MWW on size, independence, integrated service model, and senior-led delivery.
• FleishmanHillard: Global PR network (Omnicom) with deep corporate reputation, public affairs, and healthcare practices. Competes head-to-head with MWW for Fortune 500 mandates and is the firm from which MWW hired Mike Sacks to lead Corporate Reputation & Advisory.
• 5W Public Relations: Independent, mid-sized PR firm with strong consumer, technology, and digital practices. Comparable to MWW on independent ownership, mid-market positioning, and integrated consumer/corporate capabilities.
• Edelman: World's largest independent PR firm with a similar privately-held, founder-influenced positioning and integrated corporate, consumer, healthcare, and public affairs capabilities across global markets. Most directly comparable to MWW on independence narrative, full-service breadth, and enterprise AOR model.
• Burson: WPP-owned global PR firm formed from the Burson-Marsteller and Cohn & Wolfe merger. Direct competitor for large enterprise, public affairs, and corporate reputation accounts with comparable C-suite advisory positioning.
• Ketchum: Major global PR network (Omnicom) with strong consumer, food & beverage, and corporate practices. Direct peer across MWW's sports, food & beverage, and corporate reputation verticals.
• Weber Shandwick: Top-tier global PR network (IPG-owned) offering integrated corporate, consumer, healthcare, and technology communications. Direct competitor for large enterprise AOR mandates where MWW competes on breadth and global delivery capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MWWGroup
• Facebookfacebook.com/29789338045
• LinkedInlinkedin.com/company/mww-group
• Instagraminstagram.com/mww_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MWW Group