Right at Home of Central New Jersey
Right at Home of Central New Jersey is a franchise location of the Right at Home in-home care network, providing companion, personal, nursing, and specialty care services to seniors and adults with disabilities in the Monmouth-Middlesex, New Jersey area to support aging in place.
- Company typePrivate
- Founded1995
- HeadquartersOld Bridge, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Right at Home of Central New Jersey does
Right at Home of Central New Jersey is a franchise location of the Right at Home in-home care network, based in Old Bridge, New Jersey and serving the Monmouth-Middlesex county area. The franchise offers in-home companionship, personal care, nursing, and specialty care services to seniors and adults with disabilities who wish to remain living at home rather than transition to institutional care. Service lines include companion care, personal care, nursing services, and a broad specialty care portfolio covering hospice support, hospital-to-home transitions through the proprietary RightTransitions® program, Alzheimer's and dementia care built on the Ability/Personhood/Lifestyle framework, diabetes care, Parkinson's care, palliative care, chronic condition care, 24-hour care, and veterans care via the VA Community Care Network.
Underlying technology is operational rather than AI-native: a caregiver matching and scheduling platform with supervisory oversight (delivered via the ClearCare Family Room Portal), structured proprietary care frameworks, and downloadable family-facing tools such as the RightConversations® guide. The Central New Jersey franchise operates under Right at Home, LLC's national brand, trademarks, and clinical programs.
The business model is a franchise system where the franchisor (Right at Home, LLC, headquartered in Omaha, Nebraska, founded 1995 by Allen Hager) licenses rights to independently owned local offices, while each franchise bills end clients directly on an hourly usage basis. The national average in-home care rate is approximately $5,720 per month at 40 hours per week (Genworth 2024), and payment typically flows through private pay, long-term care insurance, or VA benefits. The parent network spans 700+ franchise locations across the U.S., Canada, the United Kingdom, Australia, and Ireland, employing 25,000+ caregivers and serving tens of thousands of clients. The Central New Jersey location participates in this network through healthcare provider referrals, community organization partnerships, and direct consumer outreach, supported by a content marketing and digital presence operated at the brand level.
Right at Home of Central New Jersey firmographics
Firmographics- Name
- Right at Home of Central New Jersey
- Legal name
- Right at Home, LLC
- Website
- https://rightathome.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Right at Home of Central New Jersey is a franchise location of the Right at Home in-home care network, providing companion, personal, nursing, and specialty care services to seniors and adults with disabilities in the Monmouth-Middlesex, New Jersey area to support aging in place.
- Ownership category
- akta.pro rank
Right at Home of Central New Jersey industry classification
Industry- Product category
- In-Home Senior Care
- NAICS
- Home Health Care Services (6216), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical)Dementia Personal Care (ADLs) SupportLive-In Care (Single Caregiver, 24-Hour Presence)Post-Diagnosis Transition & Hospital-to-Home Dementia SupportDementia & Alzheimer’s Respite CareCompanion Care & Social Support (non-clinical)
Keywords
Where Right at Home of Central New Jersey is headquartered
LocationHeadquarters
- HQ city
- Old Bridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Right at Home of Central New Jersey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- In-Home Care Services: Right at Home provides in-home care services billed on an hourly basis. Services include companion care, personal care, nursing services, and specialty care. The company takes on all employment responsibilities including payroll, taxes, workers compensation, and provides bonded/insured caregivers.
- Franchise Fees: Right at Home operates as a global franchise network where most offices are independently owned and operated. The company generates revenue through franchise ownership opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | In-Home Care (National Average) |
Distribution channels3 records
Marketing channels8 records
Right at Home of Central New Jersey product offering
Product offeringCore offering
Right at Home of Central New Jersey delivers in-home care and personal assistance to seniors and adults with disabilities who want to remain living independently at home. Core services include companion care (homemaking, transportation, wellness support, medication reminders), personal care (hygiene, bathing, grooming, mobility), nursing services (medication administration, wound care, IV therapy), and a broad specialty care portfolio covering dementia, Parkinson's, diabetes, palliative, hospice, hospital-to-home transitions, respite, chronic conditions, 24-hour care, and veterans care. Care is delivered by screened, bonded, and insured caregivers under a five-step person-centered care process.
Product overview
Right at Home is a global in-home care franchise network offering a comprehensive suite of care services through locally owned offices. The core portfolio consists of four primary service lines—Companion Care, Personal Care, Nursing Services, and Specialty Care—supported by a structured five-step care process. Specialty Care encompasses multiple condition-specific modules including hospice, hospital-to-home transitions (RightTransitions®), Alzheimer's and dementia care, diabetes care, Parkinson's disease care, palliative care, respite care, chronic condition care, 24-hour care, and veterans care. The company differentiates through rigorous caregiver screening and matching, full employment responsibility for caregivers, and resources like the RightConversations® guide. Services are delivered in clients' homes, in assisted living facilities, or elsewhere, with each independently owned office providing tailored care plans.
Differentiator
Problem solved
Functional benefit
Brands
- RightTransitions®: Hospital to home transitional care program that helps seniors and adults with disabilities get home safely and prevent further hospitalizations.
- RightConversations®
Quantifiable outcome
- 263 offices received 2026 Best of Home Care Awards; ranked #1 for Provider of Choice, Employer of Choice, and Leader in Experience
- +2 more outcomes
Companies that use Right at Home of Central New Jersey
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Right at Home of Central New Jersey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Right at Home of Central New Jersey partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Aging Life Care Association™coreRight at Home is proudly associated with the Aging Life Care Association, which provides expertise and standards for care management professionals serving seniors and adults with disabilities.
- Home Care Pulse (Endorsed National Provider)coreRight at Home is endorsed as a National Provider by Home Care Pulse, a leading home care benchmarking and quality assurance organization that provides client and caregiver experience surveys.
- Home Care Association of AmericacoreRight at Home is a member of the Home Care Association of America, an industry association advocating for home care providers and setting standards for quality care.
- Parkinson's FoundationcoreRight at Home is proudly associated with the Parkinson's Foundation, which helps make life better for people with Parkinson's disease through expert care and research.
- U.S. Department of Veterans Affairs (VA Community Care Network)coreRight at Home is a VA Community Care Network provider, enabling veterans to access home care services through VA benefits including respite care, homemaker services, and home health aide care.
- Josiah's HouseminorRight at Home offices support Josiah's House in the Dominican Republic, which provides family-style homes for vulnerable children with basic necessities, education, and life skills. 70 Right at Home offices have contributed supplies.
- Free Wheelchair MissionminorRight at Home partners with Free Wheelchair Mission to distribute wheelchairs to people with disabilities in developing countries. Team efforts have raised over $400,000 funding over 5,000 wheelchairs distributed through Vision Trips to Vietnam, Ecuador, and Costa Rica.
- Medical Professionals (Referral Network)coreHealthcare providers including doctors, hospitals, and clinics refer patients and families to Right at Home, highlighting trust built through commitment to extraordinary care.
- Care FacilitiescoreRight at Home brings caregivers into full-time care facilities to supplement outstanding care when seniors or adults with disabilities cannot remain entirely at home.
- Community Outreach OrganizationscoreCommunity organizations connect seniors and adults with disabilities who lack close family support with appropriate Right at Home care services.
- Legal and Social RepresentativesminorLegal and social workers who protect those in need of care also find caregivers who extend that protection to daily lives through Right at Home services.
- American Association for Long-Term Care InsuranceminorRight at Home partnered with the AALTCI to develop free tips helping clients access their long-term care insurance benefits quickly and easily.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Right at Home of Central New Jersey competitors and assessment
Company assessmentDirect peers
- Homewatch CareGivers: Home care franchise offering companion, personal, and specialty care with franchisee structure closely mirroring Right at Home's model. Direct competitor for franchise owners and the same senior customer base.
- Visiting Angels: National senior home care franchise network offering companion, personal, and dementia care through locally owned offices. Closest like-for-like competitor to Right at Home in franchise structure, service mix, and target demographic.
- Senior Helpers: Senior home care franchise with Parkinson's, dementia, and personal care specialties. Operates a similar franchise-driven, locally-owned model serving the same in-home senior care market.
- BrightStar Care: Home care franchise offering companion, personal, and skilled nursing services in clients' homes. Differentiates with a higher medical acuity mix but directly competes for the same franchisee and client base as Right at Home.
- Comfort Keepers: Senior in-home care franchise providing companion, personal, and specialty care including dementia and transitions. Operates internationally with similar franchise structure and service portfolio as Right at Home.
- Home Instead (Honor Technology): Direct franchise competitor in senior in-home care with similar service lines (companion, personal, dementia, hospice support). Acquired by Honor Technology, creating direct competition across both traditional and tech-enabled home care segments.
Broad incumbents
- Pennant Group: Public provider of home health, hospice, and senior living services. Operates a broader care continuum but competes directly with Right at Home in home health and hospice support service lines.
- Aveanna Healthcare: Public, large-scale home health and private duty services provider operating across pediatric and adult segments. Operates more medically oriented services at scale but competes for the same adult in-home care demand and caregiver pool.
- Help at Home: PE-backed, large-scale personal care services provider focused on Medicaid-funded in-home care across multiple states. Competes for caregivers and adjacent personal care demand, though more concentrated in Medicaid waiver populations.
Emerging players
- Papa: Tech-enabled platform connecting older adults with "Papa Pals" for companion care and non-medical support. Represents an emerging tech-enabled approach that competes for the same companion care demand and caregiver pool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Right at Home of Central New Jersey social profiles
Digital presenceRight at Home of Central New Jersey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right at Home of Central New Jersey leadership team
Management profileNumber of profiles
Profiles10 records
Right at Home of Central New Jersey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right at Home of Central New Jersey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right at Home of Central New Jersey
What does Right at Home of Central New Jersey do?
Right at Home of Central New Jersey delivers in-home care and personal assistance to seniors and adults with disabilities who want to remain living independently at home. Core services include companion care (homemaking, transportation, wellness support, medication reminders), personal care (hygiene, bathing, grooming, mobility), nursing services (medication administration, wound care, IV therapy), and a broad specialty care portfolio covering dementia, Parkinson's, diabetes, palliative, hospice, hospital-to-home transitions, respite, chronic conditions, 24-hour care, and veterans care. Care is delivered by screened, bonded, and insured caregivers under a five-step person-centered care process.
Is Right at Home of Central New Jersey a public or private company?
Right at Home of Central New Jersey is a private company. It is classified as unknown and is currently operating.
When was Right at Home of Central New Jersey founded?
Right at Home of Central New Jersey was founded in 1995.
Where is Right at Home of Central New Jersey based?
Right at Home of Central New Jersey is headquartered in Old Bridge, United States, in the North America region.
How does Right at Home of Central New Jersey make money?
Two revenue lines are on record. In-Home Care Services are the primary driver. The others are franchise Fees.
Who are Right at Home of Central New Jersey's main competitors?
Direct peers on record are Homewatch CareGivers, Visiting Angels, Senior Helpers, BrightStar Care, Comfort Keepers and Home Instead (Honor Technology). Broad incumbents are Pennant Group, Aveanna Healthcare and Help at Home. Papa is listed as an emerging player.
Does Right at Home of Central New Jersey have an API?
No public API is recorded for Right at Home of Central New Jersey.
What industry is Right at Home of Central New Jersey in?
Right at Home of Central New Jersey's product category is In-Home Senior Care. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 6216 and its SIC code is 8082.