Sergo

What Sergo does

Sergo (legal entity ТОВ «СЕРГО-ПОБУТ») is a privately held Ukrainian company headquartered in Kyiv that operates a multi-brand luxury interior design showroom under the trade names «СЕРГО» and SERGO. The company functions as an authorized dealer for more than 600 internationally recognized premium interior brands — primarily Italian, German, English, and Austrian manufacturers — presenting their products across three thematic salons spanning over 1,500 square meters inside the Kosmopolit shopping center on Vadym Hetman Street 6B (4th floor Boutique Gallery). The firm has between 51 and 100 employees and an active website at sergo.com.ua.

Its product portfolio is organized into six categories: sanitary ware and accessories (washbasins, toilets, bidets, urinals, bathtubs, shower cabins, towel warmers, mixers, furniture, saunas, hammams, and mini-pools), ceramic tiles and mosaic (including porcelain tile and natural stone), wallpapers and curtains (with upholstery fabrics and drapery hardware), German and Italian interior and entrance doors plus sliding partitions and wardrobe systems, natural wooden parquet and decorative wall panels, and designer furniture and lighting (kitchens, wardrobes, upholstered furniture, beds, chairs, tables, cabinets, mirrors). The showroom model allows customers to experience products in person, with sales facilitated by in-house design advisors; pricing is quote-based and not publicly disclosed.

Sergo's go-to-market is showroom-led and primarily targets affluent residential customers undertaking premium interior design, bathroom, and kitchen projects in Kyiv, supplemented by a B2B dealer program for interior design and renovation partners. The legal entity is a Ukrainian private limited company; no external PE/VC backing, parent holding structure, funding rounds, founding year, management team bios, or revenue figures are disclosed in the available source data.

Name

Sergo

Legal name

ТОВ «СЕРГО-ПОБУТ»

Website

https://sergo.com.ua

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sergo is a Kyiv-based luxury interior design showroom and authorized dealer of 600+ premium European brands, serving affluent residential customers with tiles, sanitary ware, doors, parquet, furniture, lighting, and textiles across three thematic salons.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Retail

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Luxury interior design
• Ceramic tile retail
• Sanitary ware dealer
• Designer furniture showroom
• Premium building materials

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales of premium interior products: Sergo operates as an official dealer of over 600 world-renowned premium trade marks and manufacturers. The company generates revenue through retail sales of exclusive designer products including ceramic tiles, sanitary ware, furniture, lighting, wallpapers, curtains, carpets, doors, and parquet. Products are sold through their physical showroom salons in Kyiv.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Sergo operates as a luxury interior design salon and official dealer of more than 600 world-renowned premium brands, retailing ceramic tiles, mosaics, sanitary ware and accessories, wallpapers, curtains, interior and entrance doors, wardrobes, parquet and decor panels, designer furniture, and lighting. Products are presented across three thematic showrooms spanning over 1,500 square meters in Kyiv, supported by a dealer program for B2B partners.

Product overview

Sergo is a luxury interior design showroom operating as a physical retail space with three thematic showrooms spanning over 1,500 square meters in Kyiv, Ukraine. As an official dealer of more than 600 world-renowned premium brands, the company offers an integrated portfolio of premium interior products including sanitary ware and accessories, tiles and mosaic, wallpapers and curtains, doors and wardrobes, parquet and decor panels, and designer furniture and lighting. The products are organized into six main categories that together enable complete luxury interior design solutions for residential and commercial projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanitary Ware and Accessories (Сантехніка та аксесуари) Luxury sanitary ware and bathroom products including washbasins, toilets, bidets, urinals, bathtubs, shower cabins, towel warmers, mixers, accessories, bathroom furniture, saunas, hammams, and mini-pools. Offered to affluent residential customers and design professionals specifying premium bathrooms in Kyiv.
• Tiles and Mosaic (Плитка і мозаїка) Ceramic tiles, mosaics, porcelain tiles (керамограніт), and natural stone in various formats. Offered to affluent residential customers and design professionals specifying premium wall and floor surfacing in Kyiv.
• Wallpapers and Curtains (Шпалери та портьєри) Wallpapers, upholstery fabrics, curtains (портьєри), drapes (штори), and curtain hardware and accessories. Offered to affluent residential customers and design professionals specifying luxury interior textiles in Kyiv.
• Doors and Wardrobes (Двері та гардеробні) German and Italian interior doors and entrance doors, sliding partitions, and wardrobe systems. Offered to affluent residential customers and design professionals specifying premium doors and storage systems in Kyiv.
• Parquet and Decor Panels (Паркет і декор панелі) Natural wooden parquet, parquet board, terrace board, and decorative wall panels. Offered to affluent residential customers and design professionals specifying premium wooden flooring and wall finishes in Kyiv.
• Furniture and Lighting (Меблі та освітлення) Designer kitchens, wardrobes, upholstered furniture, beds, chairs, tables, cabinets, and mirrors, along with lighting fixtures. Offered to affluent residential customers and design professionals specifying premium furniture and lighting in Kyiv.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 600+ World-renowned Premium BrandscoreOthersSergo serves as official dealer for over 600 internationally recognized premium brands across interior design categories including ceramic tiles, sanitary ware, furniture, lighting, wallpapers, curtains, doors, and parquet. Brands include Italian, German, English, Austrian, and other European manufacturers of luxury interior products. Key brand examples include Fap Ceramiche, Falper, Faustig, Zoffany, F.L.A.B., Dorelan, Ditre Italia, and many others.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• West Elm: Williams-Sonoma-owned premium home furnishings retailer offering furniture, lighting, textiles, and decor online and in stores. Comparable as a mass-premium home furnishings incumbent with overlapping lighting, furniture, and textile categories.
• Restoration Hardware (RH): US-based luxury home furnishings retailer with galleries selling premium furniture, lighting, textiles, and decor. Comparable as a larger-scale luxury interior showroom incumbent, with a broader assortment and brand portfolio than Sergo.
• Crate & Barrel: Global premium home furnishings retailer offering furniture, lighting, kitchen, and decor across physical stores and digital channels. Comparable as a broad incumbent in the premium interior products category Sergo operates in.

Direct peers

• BoConcept: Danish premium furniture retailer with 300+ stores worldwide selling modern designer furniture and interior accessories. Comparable to Sergo's premium furniture and lighting category through a showroom-led, design-advisor sales model.
• C.P. Hart: UK's largest luxury bathroom retailer offering premium sanitary ware, fittings, and tiles across multiple London showrooms. Directly comparable to Sergo's sanitary ware and tile category with similar affluent customer targeting.
• Roche Bobois: French luxury furniture retailer with a global network of company-owned and franchise showrooms selling premium designer furniture. Comparable to Sergo's premium furniture showroom category and brand-led luxury positioning.
• Porcelanosa: Spanish multinational operating luxury showrooms for ceramic tiles, sanitary ware, kitchens, and premium interior products across global markets. Closest comparable to Sergo's multi-category luxury interior showroom model with overlapping brand-led positioning.
• Mandarin Stone: UK-based specialist retailer of natural stone, porcelain, and ceramic tiles with showrooms across Britain. Comparable to Sergo as a premium tile specialist serving affluent residential and design customers through a showroom-led model.

Others

• Duravit: German premium sanitary ware manufacturer sold through Sergo and competing luxury bathroom retailers. Comparable as a key brand supplier in Sergo's sanitary ware category, not a direct retail competitor.
• B&B Italia: Premium Italian furniture manufacturer and brand (e.g., Maxalto, B&B Italia) sold through Sergo and competing dealer networks. Comparable as one of the luxury brand suppliers Sergo depends on, rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sergopobut
• Facebookfacebook.com/pobut.sergo
• LinkedInlinkedin.com/company/sergo-pobut

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sergo