Mandarin Stone
Mandarin Stone is a UK family-owned tile specialist retailer and distributor selling natural stone, porcelain, and ceramic tiles via 16 UK showrooms, e-commerce, and trade accounts to homeowners, architects, designers, specifiers, and contractors, with in-house bespoke fabrication.
- Company typePrivate
- Founded1995
- HeadquartersMonmouth, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mandarin Stone does
Mandarin Stone is a UK-based, family-owned specialist tile retailer and distributor founded over 30 years ago by Alma Small, headquartered in Monmouth, Wales. The company offers a 1,000+ SKU catalogue across natural stone tiles (marble, limestone, travertine, slate, sandstone), porcelain tiles (matt, gloss, honed, polished, plus marble/stone/concrete/wood/terrazzo effects), ceramic tiles (including patterned, brick, hexagon, and kit kat formats), and supporting fixing/sealing products, slabs, and stone basins. Underlying capabilities include in-house bespoke fabrication using CNC machines, profilers, wet saws, and diamond blades with hand-finishing for vanities, worktops, hearths, and cills, plus an annual Lookbook and blog content engine for design inspiration. Distribution combines 16 physical showrooms across affluent UK catchments, an e-commerce website, a Monmouth head office and warehouse, an own specialist delivery fleet, and third-party pallet and parcel networks, with international exports to Northern Ireland, Republic of Ireland, the United States, and Europe (B2B).
The business serves a horizontally segmented customer base of retail homeowners, architects and designers, specifiers and developers, and tiling contractors and builders. Revenue is generated primarily through one-time transactional tile and accessory sales, with secondary streams from bespoke fabrication professional services and ancillary fixing/sealing products. Pricing is unit-based with tiered quantity discounts starting at 25m², separate trade discount structures for professionals (not available online), free sample programmes, and pay-as-you-go delivery pricing (parcel, pallet, timed slots). Mandarin Stone operates dedicated GTM motions: a direct-to-consumer showroom and e-commerce channel with no appointment required, an enterprise field sales motion via the Head Office trade contracts team, and an international export operation managed from the Monmouth warehouse under DAP/DDP terms. The business is privately held with no external investors or parent company disclosed.
Mandarin Stone firmographics
Firmographics- Name
- Mandarin Stone
- Legal name
- Mandarin Stone
- Website
- https://mandarinstone.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mandarin Stone is a UK family-owned tile specialist retailer and distributor selling natural stone, porcelain, and ceramic tiles via 16 UK showrooms, e-commerce, and trade accounts to homeowners, architects, designers, specifiers, and contractors, with in-house bespoke fabrication.
- Ownership category
- akta.pro rank
Mandarin Stone industry classification
Industry- Product category
- Tile and Stone Retail
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)
Keywords
Where Mandarin Stone is headquartered
LocationHeadquarters
- HQ city
- Monmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices19 records
Markets served
Mandarin Stone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tile and Stone Product Sales: Primary revenue from selling natural stone tiles (marble, limestone, travertine, slate, sandstone), porcelain tiles, ceramic tiles, and decorative tiles. Revenue is one-time transactional for product purchases.
- Bespoke Fabrication Services: Fabrication services including slab cutting, edge profiles, vanities, worktops, hearths, and cills. Service ranges from slab-only to full template-fabricate-install.
- Fixing and Sealing Products: Ancillary products including sealants, cleaners, grout, adhesive, preparation materials, and tiling accessories.
- International Export Sales: Shipping services to Northern Ireland, Republic of Ireland, America, and Europe for both retail and trade customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UK Mainland Pallet Delivery |
| Unit Pricing | Pay-as-you-go | UK Mainland Parcel Delivery |
| Unit Pricing | Pay-as-you-go | Morning Delivery Slot |
| Unit Pricing | Multi-year contract | Quantity Discounts |
| Unit Pricing | Pay-as-you-go | Product Pricing Example - Ballanstone Tumbled Limestone Cobble |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels8 records
Mandarin Stone product offering
Product offeringCore offering
Mandarin Stone is a UK-based family-run retailer sourcing and selling natural stone, porcelain, ceramic, and decorative tiles through 16 showrooms across the UK and an e-commerce platform. The company complements its tile ranges with bespoke stone fabrication services (cut-to-size, template-fabricate-install), fixing and sealing accessories, and direct delivery via its own fleet and partner networks, with international export to Northern Ireland, Republic of Ireland, the US, and Europe.
Product overview
Mandarin Stone is a UK-based tile retailer offering a comprehensive portfolio of wall and floor tiles across three core categories: natural stone tiles (marble, limestone, travertine, slate, sandstone), porcelain tiles, and ceramic tiles. The company complements its tile offerings with essential fixing and sealing products (sealants, grout, adhesive, cleaning products, Schluter products), stone basins, and large-format slabs with custom fabrication services. Notable product sub-brands include the Hoxton gloss porcelain range, Oska matt porcelain collection, and Dijon/Ballanstone limestone ranges. The company operates 16 showrooms across the UK and provides trade discount programs, quantity discounts, and bespoke fabrication services for stone slabs and countertops.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Stone Tiles Extensive range of natural stone floor and wall tiles including marble, limestone, travertine, slate, and sandstone sourced from around the world, sold to homeowners and trade customers for residential and commercial projects.
- Porcelain Tiles Hardwearing porcelain tiles in matt, gloss, honed and polished finishes, including marble effect, stone effect, concrete effect, wood effect, terrazzo effect and terrazzo alternatives for indoor and outdoor use.
- Ceramic Tiles Ceramic wall and floor tiles including patterned, decorative, and plain colour options in formats such as brick, hexagon and kit kat styles for bathrooms, kitchens, and feature walls.
- Stone Slabs Large-format stone and porcelain slabs for worktops, countertops, and feature surfaces, supplied with fabrication and custom cutting for kitchens, bathrooms and commercial interiors.
- Outdoor Tiles Outdoor floor tiles including natural stone cobbles, limestone, sandstone, slate, and outdoor porcelain suitable for patios, driveways, and pathways.
- Marble Tiles Marble floor and wall tiles in various shades including classic Carrara, rich reds, jewel-toned greens, and large-format slabs with herringbone and hexagon options.
- Travertine Tiles Travertine flooring and wall tiles available in silver and tumbled finishes with warm shades of caramel, walnut and rust tones.
- Sandstone Tiles
Companies that use Mandarin Stone
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Mandarin Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mandarin Stone partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mandarin Stone competitors and assessment
Company assessmentBroad incumbents
- B&Q: UK's largest home improvement retailer with broad tile offering. Competes with Mandarin Stone at the entry-level and DIY segment but lacks the specialist natural stone depth and bespoke fabrication services.
- Wickes: UK home improvement retailer with tile ranges as part of broader kitchens, bathrooms, and building materials portfolio. Competes for DIY and trade tile customers but offers far less depth in natural stone than Mandarin Stone.
- Travis Perkins: UK's largest builders' merchant supplying tiles and broader building materials to trade and consumers. Overlaps with Mandarin Stone's trade channel but at a fraction of the specialist tile focus.
- Porcelanosa: Global Spanish tile and bathroom manufacturer with UK showrooms. Comparable in premium porcelain and natural stone tile offerings and trade/retail GTM, though owned by a vertically integrated manufacturer rather than a pure retailer.
Emerging players
- Stone Tile Company: UK specialist natural stone tile retailer offering marble, limestone, travertine, and slate products online. Direct competitor in the natural stone niche but smaller and primarily online-focused versus Mandarin Stone's showroom-led model.
Direct peers
- Tile Giant: UK tile specialist retailer offering ceramic, porcelain, and natural stone tiles to both retail and trade customers. Overlaps with Mandarin Stone in showroom-led retail and trade discount programs.
- Fired Earth: Premium UK tile and bathroom retailer with emphasis on natural stone and handmade tiles. Closely comparable to Mandarin Stone in premium positioning and design-led retail experience, though with broader bathroom offering.
- Walls and Floors: UK-based tile retailer specializing in porcelain, ceramic, and natural stone tiles with strong trade and online presence. Competes with Mandarin Stone across similar product categories and customer segments.
- Topps Tiles: The UK's largest tile specialist retailer with ~300+ stores, directly competing with Mandarin Stone across ceramic, porcelain, and natural stone tiles. Comparable in product mix and trade/retail GTM but operates at significantly larger scale.
- CTD Tiles: Major UK tile retailer with extensive showroom network and trade account programs. Directly comparable to Mandarin Stone in product range (ceramic, porcelain, natural stone) and dual retail/trade GTM model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mandarin Stone social profiles
Digital presenceMandarin Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mandarin Stone leadership team
Management profileNumber of profiles
Profiles1 record
Mandarin Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mandarin Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mandarin Stone
What does Mandarin Stone do?
Mandarin Stone is a UK-based family-run retailer sourcing and selling natural stone, porcelain, ceramic, and decorative tiles through 16 showrooms across the UK and an e-commerce platform. The company complements its tile ranges with bespoke stone fabrication services (cut-to-size, template-fabricate-install), fixing and sealing accessories, and direct delivery via its own fleet and partner networks, with international export to Northern Ireland, Republic of Ireland, the US, and Europe.
Is Mandarin Stone a public or private company?
Mandarin Stone is a private company. It is classified as family owned and is currently operating.
When was Mandarin Stone founded?
Mandarin Stone was founded in 1995. It employs 101 to 250 people.
Where is Mandarin Stone based?
Mandarin Stone is headquartered in Monmouth, United Kingdom, in the Europe region.
How does Mandarin Stone make money?
Four revenue lines are on record. Tile and Stone Product Sales are the primary driver. The others are bespoke Fabrication Services, fixing and Sealing Products and international Export Sales.
Who are Mandarin Stone's main competitors?
Broad incumbents on record are B&Q, Wickes, Travis Perkins and Porcelanosa. Stone Tile Company is listed as an emerging player. Direct peers are Tile Giant, Fired Earth, Walls and Floors, Topps Tiles and CTD Tiles.
Does Mandarin Stone have an API?
No public API is recorded for Mandarin Stone.
What industry is Mandarin Stone in?
Mandarin Stone's product category is Tile and Stone Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMAKAHAE, Marble Quarrying & Dimension Stone Fabrication. Its NAICS code is 327991 and its SIC code is 3281.