GreenPoint Roofing

What GreenPoint Roofing does

GreenPoint Roofing LLC is a privately held, family-owned roofing contractor founded in 2012 by Scott Brasington and headquartered at 1030 Boston Ave, Longmont, Colorado. The company installs, replaces, and repairs residential and commercial roofs across the Colorado Front Range, drawing on a material portfolio that includes asphalt shingles, F-WAVE REVIA synthetic shingles, metal roofing systems, and Decra stone-coated steel for residential work, plus flat roofing systems, roof coatings, and metal wall panels for commercial projects. Service delivery is built around free on-site roof inspections, full-cycle project management, in-house insurance claims assistance (supported by licensed adjusters, HAAG-certified inspectors, and an FAA-certified drone pilot), and emergency storm damage restoration including tarping and hail damage assessment. Every shingled roof carries a lifetime workmanship warranty (transferable once), and insurance-approved replacements include a complimentary upgrade to Class 4 impact-resistant shingles, which can lower homeowner insurance premiums.

The business operates on a project-based, one-time-service revenue model with no subscription or recurring component. Three primary revenue streams feed the P&L: (1) residential and commercial roof installation and replacement, (2) repair and storm-damage restoration, and (3) insurance claims assistance as a value-added service that converts storm events into replacement jobs. Pricing is quote-based and not publicly disclosed; deal affordability is supported by a financing partnership with Hearth (loans up to $250,000 with no prepayment penalties or home equity requirements). Go-to-market is multi-channel: enterprise-style direct field sales (project managers own the customer relationship from inspection through close), inside sales for inbound phone/email, and a self-serve online estimate form, all concentrated on the Colorado Front Range service area from Longmont and Boulder north to Fort Collins and south into the Denver metro.

Top-line growth levers, certifications, and competitive positioning include Owens Corning Platinum Preferred Contractor status (top 1% nationally), Malarkey Emerald Premium Contractor status (one of ten in Colorado), GAF certification, VELUX certification, an A+ BBB rating, the BBB Torch Award for Marketplace Trust, the 2023 Longmont Chamber Business of the Year, and 4.9/5.0 Google rating across 600+ reviews. The team of approximately 25 includes an owner, an administrative and office manager, an accounting manager, a multi-family/new-construction lead, four to five project managers (several dual-credentialed as licensed adjusters, HAAG inspectors, or FAA drone pilots), and an installation crew. Strategic differentiators are explicit: locally owned and family-operated (contrasted against PE-owned competitors), deep Colorado-hail claims expertise, and a recurring 8th Annual Military Veteran Roof Donation program (awarded to Navy veteran Kern Scott in November 2025) that anchors community-engagement branding.

Name

GreenPoint Roofing

Legal name

GreenPoint Roofing LLC

Website

https://greenpointroofing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenPoint Roofing is a privately held, family-owned roofing contractor founded in 2012 and based in Longmont, Colorado, serving residential and commercial property owners across the Colorado Front Range with installation, repair, storm-damage restoration, and insurance-claims assistance.

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE)

Keywords

• Residential roofing services
• Commercial roofing installation
• Storm damage restoration
• Insurance claims assistance
• Hail damage repair

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Installation and Replacement: One-time service revenue from residential and commercial roof installation, replacement, and repair services. Revenue generated per project based on scope of work, materials used, and property size.
2. Roof Repair Services: Revenue from repair services including leak repairs, storm damage restoration, and maintenance. Typically smaller project-based revenue.
3. Insurance Claim Processing Assistance: Assistance with insurance claims for storm damage, helping customers navigate the claims process. Value-added service that supports primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GreenPoint Roofing installs, replaces and repairs residential and commercial roofing systems using premium materials from manufacturers such as Owens Corning, Tamko, GAF, Decra and Malarkey. The company also delivers storm damage restoration, hail damage assessment, insurance claims assistance, emergency tarping, and roof financing, with free roof inspections and free Class 4 impact resistant shingle upgrades on insurance-approved replacements.

Product overview

GreenPoint Roofing is a locally owned and family-operated roofing company offering a comprehensive portfolio of residential and commercial roofing services across Colorado's Front Range. The product portfolio centers on core roofing services including residential roofing (asphalt shingles, synthetic shingles, metal roofing systems, stone coated steel) and commercial services (flat roofing systems, roof coatings, metal wall panels). Supporting services include storm damage restoration, insurance claims assistance, hail damage services, and financing options through Hearth. Every shingled roof installation includes a lifetime workmanship warranty, with free upgrades to Class 4 impact resistant shingles available for insurance-approved roof replacements.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Services

Quantifiable outcome

• Class 4 impact resistant shingles reduce storm damage and can lower insurance premiums
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DaBella: National home remodeling company offering roofing alongside siding and windows, competing for the same residential exterior replacement budgets.
• Power Home Remodeling: National exterior remodeling platform that includes roofing, siding, and windows, competing for residential re-roofing and storm-restoration budgets with significant marketing scale.
• Roofing Corp of America: PE-backed consolidator acquiring regional residential roofing operators, representing the exact category of PE-owned competitor GreenPoint differentiates against.
• Tecta America: Largest commercial roofing services provider in the U.S., competing for the commercial flat-roofing, coatings, and multi-family work that GreenPoint's commercial segment targets.

Direct peers

• Klaus Roofing Systems: Regional/national franchise roofing network focused on residential replacement and storm restoration with manufacturer certifications, comparable positioning to GreenPoint.
• 1-800-HANSONS: Regional roofing and home improvement company with strong direct-sales model and manufacturer certifications, competing in similar residential replacement channels.
• Lyons Roofing: Regional residential and commercial roofing contractor with storm-damage expertise, comparable in size and service mix to GreenPoint though operating in a different geography.
• Aspen Contracting: Large national roofing and exteriors contractor with strong presence in storm-affected states, competing head-to-head for hail and wind insurance replacement projects.
• Bone Dry Roofing: Multi-state residential roofing contractor with strong storm-damage and insurance-claims focus, directly competing with GreenPoint for hail-driven replacement jobs across the Midwest and expanding into similar Front Range-type markets.
• Storm Guard Roofing & Construction: National franchise network specializing in storm damage restoration and insurance claim assistance, mirroring GreenPoint's core residential replacement and insurance-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenPointRoofingLLC
• Instagraminstagram.com/greenpointroofinglongmont
• LinkedInlinkedin.com/company/greenpoint-roofing-llc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenPoint Roofing