SESC Mato Grosso

What SESC Mato Grosso does

SESC Mato Grosso (Serviço Social do Comércio - Sesc/AR/MT) is a private non-profit social welfare entity founded in 1947 and headquartered in Cuiabá, Brazil. It is part of Brazil's Sistema S network, affiliated with the CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo), and delivers health, education, cultural, leisure, and recreational services to commerce-sector workers in Mato Grosso state, their dependents, and the broader community. Sesc-MT operates a network of approximately 21-27 fixed facilities (including Sesc Arsenal, Sesc Salgadeira, Sesc Sinop, Sesc Escola Cuiabá and Rondonópolis, OdontoSesc clinics, and Academias Sesc fitness centers) plus 4-6 mobile units (OdontoSesc, Sesc Saúde Mulher, BiblioSesc, Sesc Saúde Visão, Sesc Sobre Rodas) that travel to underserved municipalities and indigenous communities.

The organization's technology backbone includes the Cartão Sesc digital credential system (credencial.sescmt.com.br) for membership-based service access, an online client portal for payments (portaldocliente.sescmt.com.br), tourism booking (turismo.sescmt.com.br), and mobile applications available on Google Play and App Store. It also operates an event-driven programming model — CineSesc cinema, Shows Sesc de Música, Arraiá festivals, Bulixo handicraft events, and sports tournaments — alongside specialized services such as Sesc Mesa Brasil food recovery, Sesc Saúde Mulher mobile mammography, and Turismo Social packages to Sesc Salgadeira and Hotel Sesc Porto Cercado in the Pantanal.

The revenue model relies primarily on mandatory employer contributions (Contribuições Patronais) collected as a percentage of payroll from commerce-sector employers, with no public funding or direct employee cost. Modest service fees supplement this base, tiered across Category A (lower-income commerce workers), Category B (higher-income commerce workers), and Público Geral (general public), with general-public pricing set at roughly 2.5x the worker rate (e.g., R$82 vs R$190 gym membership). Go-to-market combines institutional employer relationships that drive credential enrollment, a multi-channel digital presence (website, app, Facebook, Instagram, YouTube), community events, and a growing network of physical units and mobile services spanning Mato Grosso's vast geography.

Name

SESC Mato Grosso

Legal name

Serviço Social do Comércio - Sesc/AR/MT

Website

https://sescmt.com.br

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SESC Mato Grosso is a private non-profit Sistema S entity founded in 1947 that delivers health, education, culture, leisure, and tourism services to commerce workers and the public across Mato Grosso state, Brazil, operating ~27 fixed and mobile units funded by mandatory employer contributions.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Business Contributions (Contribuições Patronais): Sesc-MT is a private non-profit entity financed entirely by mandatory contributions from the business sector (employers in commerce of goods, services, and tourism). These contributions are collected as a percentage of payroll, with no direct cost to employees. The organization does not use public resources for its operations.
2. Service Fees (Taxas de Serviços): Modest fees charged for certain services including course enrollments, gym memberships, and tourism packages, with differentiated pricing for commerce workers (Categories A and B) versus general public.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SESC Mato Grosso delivers social welfare services including preventive health (mammograms, cervical cancer screening, dental, vision), fitness and sports, cultural education (music, dance, theater, visual arts), social tourism, food security (Mesa Brasil), and educational programs (Sesc Escola) to commerce sector workers and the general public in Mato Grosso, Brazil. Services are delivered through 21 fixed units and 6 mobile units, funded by mandatory employer contributions, with access managed through the Cartão Sesc credential system.

Product overview

Sesc Mato Grosso is a private social services organization that operates a network of fixed and mobile units providing health, education, culture, leisure, and social assistance to commerce workers and the general public in Mato Grosso state. The portfolio includes fixed units (Arsenal, Salgadeira, Sinop, Odonto, and others), five mobile health units (Sesc Saúde Mulher, OdontoSesc, BiblioSesc, Sesc Saúde Visão, Sesc Sobre Rodas), fitness centers (Academias Sesc), the Mesa Brasil food program, cultural services (CineSesc, Bulixo), social tourism, and educational services (Sesc Escola). Services are accessed via the Cartão Sesc credential system.

Differentiator

Problem solved

Functional benefit

Brands

• Sesc Mesa Brasil: Food donation and social welfare program that collects and distributes food to charitable institutions.
• Sesc Saúde Mulher
• OdontoSesc
• BiblioSesc
• Sesc Sobre Rodas
• Sesc Saúde Visão
• Sesc Escola
• Sesc Odonto
• Turismo Social
• Sesc na Estrada

Products and services

• Cartão Sesc Sesc credential/card system for commerce workers providing access to all Sesc services including health, education, leisure, and tourism, available via online application and validation at credencial.sescmt.com.br.
• Academias Sesc Fitness centers offering gym facilities, bodybuilding equipment, cardiovascular area, and group classes including swimming, mat pilates, aerobics, gymnastics, and functional training, available at Sesc units across Mato Grosso.
• Turismo Social Social tourism program offering affordable travel packages to Sesc units and regional destinations including the Pantanal and Sesc Salgadeira, with transportation, accommodation, meals, and guided tours available to commerce workers and the general public.
• Sesc Escola Educational services including full-time school (Sesc Escola Cuiabá and Rondonópolis) combining academic excellence with human development and modern facilities for commerce worker families and the broader community.
• Sesc Odonto Dental center providing oral health services to commerce workers and the general public, operating as a fixed unit in Cuiabá.
• Sesc Saúde Mulher Mobile health unit offering free mammograms for women aged 40-69 and cervical cancer screening (Papanicolau) for women aged 25-64, along with health education services, traveling to underserved municipalities across Mato Grosso.
• OdontoSesc Mobile dental clinic providing free dental services to commerce workers and the general public across Mato Grosso municipalities.
• Sesc Saúde Visão Mobile vision care unit providing eye examinations and glasses services to communities across Mato Grosso.
• BiblioSesc Mobile library service bringing reading and literacy programs to communities across Mato Grosso.
• Sesc Mesa Brasil Food recovery and distribution program that collects surplus food from companies and distributes to charitable institutions, fighting hunger and food waste in Mato Grosso.
• CineSesc Cinema programming at Sesc Arsenal offering free film screenings, including Brazilian and international festivals, to commerce workers and the general public.
• Exposição O Brasil na Era dos Dinossauros Public exhibition at Sesc Salgadeira showcasing Brazilian dinosaurs, opened to the public in April 2026 as the newest attraction at the tourist complex.

Quantifiable outcome

• 47,199 visitors to Sesc Salgadeira in first 6 months of management (Feb-Jul 2024)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Distrito Sanitário Especial Indígena (DSEI) XavantecoreStrategic or Co-development Partner · 1 June 2026Sesc-MT partners with DSEI Xavante to provide mobile health services (Sesc Saúde Mulher) to indigenous communities. The partnership enables 44 mammograms and preventive exams for Xavante women in Água Boa. DSEI coordinates logistics, patient transportation, and multidisciplinary health team integration.
• Government of Mato Grosso (via Sedec)coreStrategic or Co-development Partner · 1 September 2023Sesc-MT assumed shared management of the Sesc Salgadeira complex with the state government through a Termo de Ajustamento de Conduta (TAC). Sedec (Secretaria de Estado de Desenvolvimento Econômico) retains ownership while Sesc provides operational management of the tourist complex.
• Municipalities of Mato GrossocoreStrategic or Co-development PartnerSesc-MT works with municipal governments to host mobile health units and provide services. Municipalities contribute logistics support including venue, patient transportation, and local coordination for health campaigns in communities like Água Boa and Nova Nazaré.
• Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)majorStrategic or Co-development PartnerSebrae partners with Sesc-MT for the FIT Pantanal tourism fair, conducting national and international business roundtables and supporting small business participation in the tourism sector.
• Ministry of Tourism (MTur)majorStrategic or Co-development PartnerMinistry of Tourism partners with Sesc-MT for the 'Feirão do Turismo: Conheça o Brasil' initiative, occurring simultaneously in 14 state capitals to promote domestic tourism and provide discounted travel packages.
• Universidade Federal de Mato Grosso (UFMT)minorStrategic or Co-development PartnerPartnership with UFMT's Institute of Physics to bring the 'Física na Nuvem' astronomy education project to Sesc Arsenal, offering science workshops and educational programming.
• CNC (Confederação Nacional do Comércio)coreOthersSesc-MT is affiliated with CNC, the national confederation that oversees Sistema S organizations. CNC, led by José Roberto Tadros, provides institutional support and coordination for Sesc operations nationwide.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sesc Rio de Janeiro: State-level Sesc entity operating with the identical service portfolio (gyms, mobile health units, schools, cultural programming, tourism) for commerce workers in Rio de Janeiro state under the same Sistema S framework and federal mandate as Sesc-MT.
• Sesc Paraná: State-level Sesc entity with similar scale and service portfolio (gyms, schools, mobile health units, cultural programs, social tourism) serving commerce workers in Paraná state. Direct peer with shared operational model and Sistema S affiliation.
• Sesc Goiás: State-level Sesc entity serving commerce workers in neighboring Goiás state, with comparable geographic and economic context to Mato Grosso (Midwest region, agribusiness-influenced economy). Operates under identical Sistema S service model.
• Sesc São Paulo: The largest state-level Sesc entity in Brazil, operating the same social services model (health, education, culture, leisure, tourism) for commerce-sector workers in São Paulo state under the Sistema S framework. Shares federal mandate (Lei 9.126/95), CNC affiliation, and value proposition with Sesc-MT, but at substantially larger scale.
• Sesc Bahia: State-level Sesc entity operating under the same Sistema S framework for commerce workers in Bahia state. Provides directly comparable health, education, culture, leisure, and tourism services to the same target population.
• Senac (Serviço Nacional de Aprendizagem Comercial): Sister Sistema S entity focused on professional and vocational education, also funded by mandatory contributions from commerce-sector employers under federal mandate. Operates state-level branches (including Senac-MT) alongside Sesc-MT, sharing CNC affiliation and overlapping target population.
• Sesc Minas Gerais: State-level Sesc entity of comparable scale to Sesc-MT, offering similar health, education, culture, leisure, and tourism services to commerce workers in Minas Gerais. Direct peer under the same operational and regulatory framework.
• Senac Mato Grosso: Mato Grosso state-level Senac entity, sister Sistema S organization to Sesc-MT, focused on professional/vocational education. Shares CNC affiliation, Fecomércio-MT governance, and target population (commerce workers) with Sesc-MT, but delivers educational rather than health/leisure services.

Others

• Fecomércio-MT: State-level commerce federation that governs Sesc-MT, Senac-MT, and other Sistema Comércio entities in Mato Grosso under CNC oversight. Provides institutional governance and political representation rather than direct consumer services; relevant as institutional parent but not a direct service peer.

Broad incumbents

• Sesi (Serviço Social da Indústria): Parallel Sistema S entity serving industrial sector workers (rather than commerce), operating the same social services model (health, education, culture, leisure) under federal mandate. Broader incumbent with overlapping capabilities but serving a different employer constituency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/sescmatogrosso
• Facebookfacebook.com/sescmt
• Instagraminstagram.com/sescmt
• LinkedInlinkedin.com/company/sesc-mt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SESC Mato Grosso