ZFitness

What ZFitness does

ZFitness (legally SAS Z'Fitness) is a French fitness and wellness video content company founded in 2015 and headquartered in Ollioules, France. The company produces and distributes a library of 380+ professionally produced video courses covering 35+ fitness themes across five training objectives (Breath and Endurance; Strength and Toning; Body and Mind; Dance and Rhythm; Balance and Flexibility) and three progression levels (Initiation, Intermediate, Advanced). Content is filmed in French studios with native French-language instructors — explicitly no dubbing or subtitling — using a 5-camera setup with sound engineers, directors, and makeup artists, and features a network of 15+ master trainers including internationally recognized instructors such as Serge Lavelle, Evelyne Frugier, and Stéphanie Pieteraerents. The company operates with a very small team (1–10 employees) and a share capital of €10,000.

ZFitness distributes this content library through four integrated products: ZFitness VOD, a direct-to-consumer video-on-demand subscription at €4.99/month (Découverte) or €9.99/month (Premium) delivered via the Okast streaming platform at zfitness.okast.tv; ZFitness Studio, a proprietary touchscreen video terminal (borne vidéo tactile) sold to fitness clubs, hotels, and corporate clients, which projects courses via HDMI onto a TV or projector and ships ready-to-use within 7 working days; My eClub, a white-label web VOD and live streaming platform customizable to client branding with backoffice user management; and ZFitness TV, which distributes content through partner Anse Technology's UpTV Hospitality platform for hotels, EHPADs, campsites, and clinics.

The business model combines consumer subscription revenue, B2B hardware unit sales, B2B white-label platform licensing, and content partnership/licensing arrangements. Go-to-market mixes self-serve DTC sign-up with consultative enterprise sales to corporate HR and wellness buyers (positioned around the €25 billion annual cost of French workplace absenteeism), direct sales to fitness clubs and hotel operators, and reseller-style distribution via Anse Technology. The company is privately held with no external institutional funding disclosed.

Name

ZFitness

Legal name

SAS Z'Fitness

Website

https://zfitness.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ZFitness is a French company founded in 2015 that produces 380+ professionally made fitness video courses and distributes them through four product lines: consumer subscriptions (VOD), B2B hardware terminals (Studio), a white-label platform (My eClub), and TV-based delivery (ZFitness TV) for hotels, healthcare, and corporate wellness.

Ownership category

akta.pro rank

Product category

Fitness Video Streaming Platform

NAICS

Motion Picture and Video Production (512110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Training, Safety & Compliance Video (MPADAEAM)

Keywords

• Fitness video streaming
• Corporate wellness programs
• White-label VOD platform
• Hospitality fitness solutions
• Video fitness courses

Headquarters

HQ city

Ollioules

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. VOD Subscriptions (ZFitness VOD): Monthly or annual subscription for unlimited access to video fitness content. Two tiers: Découverte (limited content) and Premium (full library). Subscriptions renew tacitly. Paid via secure credit card payment.
2. ZFitness Studio Hardware Sales: Sale of proprietary tactile video terminal (borne vidéo tactile) to fitness clubs, hotels, and corporate clients. Terminal includes software, courses, and logo customization pre-installed. Orders fulfilled within 7 working days.
3. My eClub White-Label Platform: B2B SaaS-style platform licensing to enterprises, hotels, and fitness chains. Customizable VOD and live streaming solution with backoffice access management. Can be monetized back to members, clients, or employees.
4. ZFitness TV Partnership: TV-based fitness content distribution through partner Anse Technology for hospitality sector. Revenue derived from content licensing and partnership arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ZFitness produces and markets a library of 380+ French-language professional fitness and wellness video courses and distributes them through four distinct solutions: a consumer video-on-demand subscription service (ZFitness VOD), a proprietary touchscreen video terminal for fitness studios (ZFitness Studio), a white-label VOD and live streaming platform for enterprises (My eClub), and a hospitality TV distribution channel (ZFitness TV via partner Anse Technology). Content is produced in-house in French studios with certified master trainers and covers 35 fitness themes across 5 training objectives with 3 progression levels (initiation, intermediate, advanced).

Product overview

ZFitness is a French fitness video content company founded in 2015 that operates a platform-plus-solutions architecture. The core portfolio consists of four integrated products: ZFitness VOD (direct-to-consumer subscription service), ZFitness Studio (hardware-enabled physical space solution with touch-screen terminal), My eClub (white-label web platform for businesses), and ZFitness TV (hospitality TV solution). All products share the same library of 380 professionally-produced video courses across 35 fitness and wellness themes, with courses produced in French studios featuring certified master trainers. The company targets fitness clubs, corporate wellness programs, hotels/hospitality, and individual consumers through these distinct distribution channels.

Differentiator

Problem solved

Functional benefit

Brands

• ZFitness Studio: Connected fitness studio solution with touchscreen video kiosk that transforms a 10m² space into a connected fitness room with video courses projected on TV or projector via HDMI cable.
• My eClub
• ZFitness TV
• ZFitness VOD

Products and services

• ZFitness VOD Direct-to-consumer video-on-demand subscription service offering unlimited access to 380+ fitness and wellness courses across 35 themes. Accessible 24/7 via web browsers on smartphones, tablets, computers, and Chromecast-enabled TVs. Two tiers: Découverte (limited content at €4.99/month) and Premium (full library at €9.99/month). Targets individual French-speaking consumers seeking professional at-home fitness instruction.
• ZFitness Studio B2B hardware-enabled connected fitness studio solution featuring a proprietary touchscreen video terminal (borne vidéo tactile) that transforms spaces of 10m² or more into connected fitness rooms. Projects courses onto TV or projector via HDMI with auto on/off. Includes 380 video courses across 35 themes, logo customization, and ships ready-to-use within 7 working days. Sold to fitness clubs, hotels, and corporate fitness centers.
• My eClub White-label full-web VOD and live streaming platform customizable with company logos and color schemes. Includes backoffice for user access management, live streaming capability, and compatibility with smartphones, tablets, computers, and Chromecast. Can be monetized back to members, clients, or employees. Delivered as a link-based platform that can integrate with existing applications. Targets enterprises, hotel chains, and fitness operators.
• ZFitness TV TV-based fitness content solution for hospitality and healthcare establishments (hotels, EHPADs, campsites, clinics). Works on standard TVs or AndroidTV via partner Anse Technology's UpTV Hospitality platform. Managed via a web interface (PC, tablet, smartphone) for proposing services to guests and residents.

Quantifiable outcome

• 12% productivity increase for employees who exercise at least 30 minutes daily
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Anse TechnologycoreTechnology or IntegrationAnse Technology provides the UpTV Hospitality platform enabling ZFitness TV content distribution on standard TVs and AndroidTV in hospitality and healthcare establishments. This partnership allows ZFitness to reach hotel guests and residents through existing television infrastructure without requiring additional hardware.
• OVHsupportingTechnology or IntegrationOVH is the hosting provider for zfitness.fr website. Located in Roubaix, France, OVH provides cloud infrastructure services.
• OkastsupportingTechnology or IntegrationOkast provides the video streaming infrastructure for ZFitness VOD platform (zfitness.okast.tv), enabling the subscription-based video-on-demand service.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Peloton: Connected fitness platform combining proprietary hardware with a large streaming content library. Same broader category as ZFitness but at materially larger scale and capital base.
• iFit: Treadmill/bike hardware paired with a global streaming fitness and wellness content library. Overlaps with ZFitness's hardware-plus-content model in fitness and hospitality verticals.
• Apple Fitness+: Subscription streaming fitness service integrated into the Apple ecosystem. Competitor in the consumer VOD fitness-streaming category that ZFitness competes in.

Others

• ClassPass: Aggregator subscription model for fitness studios and classes. Adjacent rather than directly substitutable, but competes for the same discretionary consumer fitness wallet as ZFitness VOD.

Direct peers

• Les Mills: Global fitness content producer licensing group exercise classes to clubs and offering Les Mills On Demand. Comparable to ZFitness as a fitness content producer with B2B club licensing and a consumer VOD tier.
• Wellbeats: Subscription-based fitness and wellness content platform targeting corporate wellness, multi-site housing, and fitness operators. Comparable to ZFitness in corporate QVT/wellness and fitness-club content delivery.
• Wexer: Provides digital fitness content platforms (Wexer Virtual, Wexer Mobile) to fitness clubs, hotels, and corporate wellness buyers. Closely comparable to ZFitness's My eClub and ZFitness Studio offering in B2B fitness content distribution.
• Glo: Subscription streaming platform for yoga, Pilates, and fitness classes with professional instructors. Comparable to ZFitness VOD as a consumer-facing streaming fitness content subscription.
• Fitness On Demand: Provides virtual fitness content and hardware kiosks to fitness clubs, hospitality, and corporate wellness. Directly comparable to ZFitness's Studio hardware and B2B content licensing model.
• Move With: Studio-quality streaming fitness classes from recognized instructors on a subscription basis. Comparable to ZFitness VOD on consumer subscription model and curated content approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zfitnessfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZFitness