Zeker

What Zeker does

Zeker.com is a Dutch online price-comparison platform for fixed household expenses (vaste lasten), operated by Kompas Storefronts B.V., a Dutch private limited company that is part of the RISK Groep B.V. group. Since 2002 the platform has served Dutch consumers seeking to compare and switch providers across a wide range of categories: more than twenty insurance verticals (auto, health, motorcycle, travel, home contents, buildings, liability, legal expenses, pet, life, funeral, bicycle, disability, ZZP/professional, and others), energy contracts (residential and business), telecom (SIM-only and internet/TV), and financial products (savings and loans). Zeker.com is the sole distribution channel; users complete the full compare-and-purchase journey on its own digital platform, with no mobile app, no APIs, and no third-party integrations beyond the provider click-throughs.

The technical core is a web-based comparison engine with filtering tools, pricing calculators, and direct provider integration. Its "personalized comparison engine" accepts user inputs such as birthdate, postal code, gender, family composition, healthcare preferences, and deductible choices, then ranks provider options with the best fit appearing first. The business model is a pure affiliate/referral commission model. The comparison service is free for consumers; Zeker.com receives a one-time fixed fee from providers when a user converts through its link. The platform explicitly surfaces providers for which it does not earn commission to maintain its 100% independent positioning, and partners with major Dutch brands including ABN AMRO, ANWB, FBTO, Univé, OHRA, and ENRA.

Commercially, Zeker.com focuses on three segments: Dutch consumers, ZZP/self-employed professionals, and health-insurance shoppers such as the more than 1 million Dutch consumers who switch health insurance annually. Go-to-market is content-led and SEO-led, supported by regular expert appearances in RTL Nieuws, De Telegraaf, Hart van Nederland, Kassa, and Radar. The company is private, has not disclosed funding, and operates with a very lean team of 1-10 employees from its Haarlem headquarters. Revenue is not publicly disclosed.

Name

Zeker

Legal name

Kompas Storefronts B.V.

Website

https://zeker.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Zeker.com is a Dutch online price-comparison platform for fixed household expenses, serving Dutch consumers and ZZP professionals with comparisons across 20+ insurance categories plus energy, telecom, and financial products, monetized via affiliate commissions from providers.

Ownership category

akta.pro rank

Product category

Insurance and Utilities Comparison Platform

NAICS

Insurance Agencies and Brokerages (524210), Web Search Portals and All Other Information Services (51929)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industries

Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Insurance comparison platform
• Price comparison website
• Energy contract comparison
• Telecom plan comparison
• Financial product comparison

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commissions: Zeker.com provides free comparisons to consumers. When users click through to provider websites and purchase insurance or energy contracts, Zeker.com receives a one-time commission from the provider. This is a fixed fee model from providers, which Zeker.com states keeps the service 100% independent. The platform also shows providers for whom they do not receive compensation to ensure full transparency.

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Zeker.com is a Dutch online comparison platform that allows consumers to compare insurance (auto, health, home, travel, pet, disability, life, funeral, liability, legal expenses), energy contracts, telecom subscriptions (SIM-only, Internet/TV), and financial products (savings accounts, loans) from multiple providers through a single interface. Users enter personal details and the platform ranks the best deals at the top, with the option to click through to provider websites to purchase directly. Zeker.com earns revenue by receiving a fixed one-time commission from providers when users complete a purchase through the platform.

Product overview

Zeker.com is a Dutch online comparison platform for fixed expenses (vaste lasten) operated by Kompas Storefronts B.V. The platform offers a unified comparison service across multiple product categories: insurance products (auto, health, motorcycle, travel, home, life, funeral, pet, legal expenses, liability, disability, and other specialized insurance), energy contracts (residential and business), telecom services (SIM-only and internet/TV), and financial products (savings accounts and loans). Users can compare offerings from multiple providers, view personalized recommendations, and purchase directly through the platform. The company earns revenue through affiliate commissions from providers when users purchase through the site.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeker.com Vaste Lasten Vergelijker (Fixed Expenses Comparison Platform) A comprehensive Dutch price comparison platform that allows consumers to compare and purchase insurance products, energy contracts, internet/TV subscriptions, SIM-only plans, and savings/loan products from multiple providers through a single interface. Free for consumers; earns revenue through fixed commissions from providers on completed sales.
• Insurance Comparison Service (Verzekeringen vergelijken) Comparison service spanning multiple insurance categories for Dutch consumers, including car, motorcycle, scooter, moped, camper, caravan, bicycle, e-bike, boat, oldtimer, travel, cancellation, home contents, buildings, liability, legal expenses, funeral, burial/cremation, term life, accident, annuity, valuables, pet, and disability insurance from multiple Dutch providers, with the best-ranked option displayed at the top.
• Energy Comparison Service (Energie Vergelijken) Compares residential and business energy contracts, including electricity and gas tariffs, from multiple Dutch energy suppliers, with options for promotional deals and direct contract switching.
• Telecom Comparison Service (Sim Only & Internet en TV Vergelijken) SIM-only mobile plan and Internet/TV subscription comparison service for Dutch consumers, allowing users to compare packages from multiple providers and switch directly.
• Financial Products Comparison Service (Sparen & Lenen Vergelijken) Compares savings account interest rates and personal loans, mortgages, and other lending products from various Dutch banks and financial institutions.
• Self-employed Insurance Comparison (ZZP-Verzekeringen) Specialized insurance packages for Dutch self-employed professionals (ZZP), including professional liability (BAV/beroepsaansprakelijkheid) and business liability (AVB/bedrijfsaansprakelijkheid) insurance, with comparison across multiple providers.
• Business Energy Comparison (Zakelijke Energie) Compares business energy contracts from multiple Dutch energy suppliers for self-employed professionals and small business owners.

Quantifiable outcome

• Consumers save money by switching providers through the platform (example: €346 saved on energy and auto insurance)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered parent company and minor.

• RISK Groep B.V.parent companyStrategic or Co-development PartnerZeker.com is part of RISK Groep B.V., an experienced player in financial products and insurance. This combination allows Zeker.com to offer clear online comparisons with deep knowledge from the insurance market.
• Kompas Storefronts B.V.parent companyStrategic or Co-development PartnerKompas Storefronts B.V. is identified as the parent company in privacy documentation, operating Zeker.com from Haarlem, Netherlands.
• ABN AMROminorGTM or Marketing PartnerABN AMRO is shown as a partner logo on Zeker.com, offering insurance products through the platform.
• ANWBminorGTM or Marketing PartnerANWB is shown as a partner logo, offering various insurance products through the Zeker.com comparison platform.
• FBTOminorGTM or Marketing PartnerFBTO insurance products are featured on the Zeker.com platform for comparison.
• UnivéminorGTM or Marketing PartnerUnivé insurance products are available for comparison through the Zeker.com platform.
• OHRAminorGTM or Marketing PartnerOHRA insurance products are featured on the Zeker.com comparison platform.
• ENRAminorGTM or Marketing PartnerENRA insurance products are available for comparison on the Zeker.com platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Pricewise: Pricewise is a Dutch comparison platform covering insurance, energy, telecom and financial products. It is a direct competitor to Zeker.com, using a similar affiliate-led model and targeting the same Dutch consumer switching behavior.
• Independer: Independer is the leading Dutch insurance and financial product comparison platform, offering similar comparison and switching services for insurance, energy and telecom. It is the most directly comparable peer to Zeker.com, competing head-to-head for the same Dutch consumer comparison traffic.
• Overstappen.nl: Overstappen.nl is a Dutch comparison and switching service focused on insurance, energy and telecom. It competes directly with Zeker.com for the same Dutch consumer comparison and switching intent.
• Verzekering.nl: Verzekering.nl is a Dutch comparison platform primarily focused on insurance products. It overlaps directly with Zeker.com's core insurance comparison offering and competes for the same Dutch consumer search and switching traffic.

Broad incumbents

• Check24: Check24 is Germany's largest price comparison platform for insurance, energy, telecom and financial products. It is a broad incumbent operating in the same comparison aggregator category as Zeker.com and a useful benchmark for category scale, even though it operates in a different national market.
• GoCompare: GoCompare is a UK-based insurance and financial product comparison platform. It is comparable to Zeker.com in business model (commission-based comparison) and product focus (insurance-led), and serves as a reference point for category economics outside the Netherlands.
• MoneySupermarket: MoneySupermarket is a major UK price comparison platform covering insurance, energy and financial products. It is comparable to Zeker.com in business model and product scope, serving as a benchmark for category economics and scale, though operating in a different geography.
• Verivox: Verivox is a leading German comparison platform for energy, insurance and telecom. It is comparable to Zeker.com as a broader European comparison aggregator in adjacent verticals (especially energy and insurance) with a similar commission-driven revenue model.
• Compare Europe Group: Compare Europe Group operates multiple price comparison brands across European markets including the Netherlands (e.g., Gazlicht, Pricewise). It is a broader incumbent in the same category as Zeker.com, with overlapping product scope and a wider multi-country footprint.

Regional players

• ANWB Energie: ANWB Energie is the energy arm of ANWB, a major Dutch mobility and consumer brand and a listed Zeker.com partner. It represents the direct supplier side of the comparison ecosystem, illustrating how established Dutch brands compete with comparison platforms for energy customer acquisition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Zeker
• YouTubeyoutube.com/user/zeker
• Facebookfacebook.com/zeker.com
• LinkedInlinkedin.com/company/zeker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeker