Sportbase

What Sportbase does

Sportbase Business Benelux B.V. is a Dutch e-commerce distributor headquartered in Emmen, Netherlands, specializing in sports care, physiotherapy, and medical foot care products and equipment for the Benelux market. The company has operated under the claim of 'over 40 years a trusted address' since approximately 1984, with the current legal entity Sportbase Business Benelux B.V. formed in 2021; it is privately held, employs 11-50 people, and shows no disclosed institutional ownership, parent company, or funding history. Its primary customers are professional sports therapists, physiotherapists, and foot care / pedicure specialists, supplemented by individual consumer buyers in the Netherlands, Belgium and Luxembourg.

The core offering is a Magento-based B2B/B2C webshop at sportbase.com that aggregates more than 91 brands (including Tunturi, Push Braces, McDavid, Bauerfeind, BSN Medical, Chemodis, Röwo, and ZenGrowth) across seven product categories: sport tape and bandages, sports massage products, sports care equipment (cold/heat therapy, Game Ready, dry needling), first aid / BHV, practice furnishing (massage tables, AEDs, stools), rehabilitation and training equipment (cardio, strength, braces, exercise materials), and foot care / pedicure supplies. The catalog spans connected-fitness SKUs (Tunturi hometrainers and treadmills) that integrate via Bluetooth with Zwift and Tunturi Routes apps. Operational infrastructure is provided by a standard third-party stack: Buckaroo / iDEAL / PayPal / Apple Pay / Visa-Mastercard for payments, DPD for last-mile delivery, Byte for hosting, Exact for accounting, Office365 for email, and Google Analytics for traffic reporting.

The business model is product-led e-commerce. Sportbase earns through unit-priced hardware and consumable sales distributed through the webshop at publicly listed prices, with free shipping for orders over €150 and same-day processing for orders placed before 12:00. Registered business customers gain account-based self-serve reordering. The company also offers a Verhuur (rental) service for higher-value equipment. It holds ISO certification and is listed on the Dutch 'Aanbieders medicijnen' (medicine providers) registry, with TUV and CRBO marks; these credentials are required for the medical-adjacent B2B segment and underpin the company's reach into professional physiotherapy and foot-care channels.

Name

Sportbase

Legal name

Sportbase Business Benelux B.V.

Website

https://sportbase.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportbase Business Benelux B.V. is a Dutch e-commerce distributor, headquartered in Emmen, that sells sports care, physiotherapy, and medical foot care products and equipment from more than 91 brands to physiotherapists, sports therapists, and foot care specialists across the Benelux market through a Magento webshop.

Ownership category

akta.pro rank

Product category

Sports Medical Equipment & Supplies Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Sports medical supplies
• Physiotherapy equipment
• Sports care products
• Medical foot care
• Rehabilitation equipment

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sportbase generates revenue through the sale of sports care products, medical aids, rehabilitation equipment, and practice supplies. The company operates as a distributor of over 91 brands including Tunturi, Push Braces, McDavid, and ZenGrowth, selling directly to sports therapists, physiotherapists, and foot care specialists through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sportbase is a Benelux e-commerce distributor of sports care, physiotherapy, and medical foot care products, operating a Magento-based webshop selling over 91 brands including Tunturi, Push Braces, McDavid, and ZenGrowth. The portfolio spans sport tape and bandages, sports massage products, sports care items, first aid and BHV supplies, practice furnishings (massage tables, chairs, AEDs), rehabilitation and training equipment, and professional foot care products for sports therapists, physiotherapists, and foot care specialists. The company also offers an equipment rental service (Verhuur) and operates exclusively online with same-day order processing and free shipping over €150.

Product overview

Sportbase is a Dutch e-commerce company (Sportbase Business Benelux B.V.) serving as a distributor and online retailer of sports care products, (sports) medical aids, and first aid supplies for the Benelux market. The company operates exclusively as an online webshop (built on Magento platform) and does not appear to offer a unified software platform. The product portfolio spans seven core categories: (1) Sporttape & Bandages including kinesiology tape, athletic tape, and compression bandages; (2) Sportmassage covering massage oils (Chemodis, Röwo, Toco Tholin, Sportsbalm), massage tools (IASTM, cupping, SMR, hotstone), and massage devices; (3) Sportverzorging (Sports Care) including cold/heat therapy, Game Ready cooling/compression systems, first aid supplies, and practice necessities; (4) EHBO | BHV (First Aid) covering wound care, first aid kits, CPR equipment, stretchers; (5) Praktijkinrichting (Practice Furnishing) including massage tables (ZenGrowth foldable tables, electric/hydraulic/mechanical tables), massage chairs (ZenGrowth Valo), stools, AEDs; (6) Revalidatie & Training (Rehabilitation & Training) including cardio equipment (Tunturi treadmills, hometrainers), braces/support (Push Med, Push Sports, McDavid, Dr. MED for wrist, knee, elbow, ankle, thumb), exercise materials (foam rollers, fitness mats, trampolines, Bulgarian Bags, kettlebells, battle ropes); (7) Voetverzorging (Foot Care) including pedicure supplies, fraisen, foot care product lines (HFL Laboratories, Laufwunder, Röwo, Gehwol), and practice equipment (pedicure motors, ultrasonic cleaners). The company also offers equipment rental services. Notable brands include Tunturi (cardio/fitness equipment with Bluetooth connectivity for Zwift and Tunturi Routes apps), Push Braces/Push Sports (Dutch orthopaedic braces in Push Care, Push Med, Push Ortho, and Push Sports lines), McDavid (sports protection), ZenGrowth (professional massage tables and chairs), and Chemodis (massage oils). The business model focuses on B2B customers including physiotherapists, sports masseurs, sports care providers, and foot care specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporttape & Bandages Primary product category on sportbase.com including sport tape, kinesiotape, athletic tape supplies, sock tape, compression bandages, and padding materials for sports injury prevention and support. Targeted at sports therapists, physiotherapists, and athletic trainers in the Benelux.
• Sportmassage Sports massage product line including muscle and joint care (pain-relieving, anti-inflammatory, circulation, muscle relaxation), massage oils from brands such as Chemodis, Röwo, Toco Tholin, and Sportsbalm, massage tools (IASTM, cupping, SMR, hotstone), and massage devices. For sports massage therapists, physiotherapists, and athletic practitioners.
• Sportverzorging (Sports Care) Sports care product category including cold and heat therapy, cooling boxes, Game Ready cooling/compression systems, water bottles, first aid supplies, sports nutrition, practice supplies, dry needling equipment, instrumentaria, study materials, personal protection, cleaning/disinfection, and disposables (including COVID-19/virus prevention items). For sports therapists, physiotherapists, and sports care practices.
• EHBO | BHV (First Aid & Emergency Response) First aid and emergency response product line including wound care (wound closure, cleaning, dressings, fixation plasters, blister plasters, burn treatments), first aid kits, self-care items, eye wash solutions, stretchers, and CPR/resuscitation equipment. For sports practices, workplaces, and BHV (bedrijfshulpverlening) responders.
• Praktijkinrichting (Practice Furnishing) Practice and clinic furnishing category including massage tables (electric, hydraulic, mechanical, foldable), massage table accessories, stools, dispensers, test and measurement equipment, devices, and AEDs with accessories. For owners of physiotherapy, sports therapy, and foot care practices.
• Revalidatie & Training (Rehabilitation & Training) Rehabilitation and training equipment category including fitness equipment (Tunturi cardio such as Signature E80, E60, E50, T80, T60 hometrainers and treadmills; strength equipment), exercise materials (hand trainers, balance trainers, speed/coordinatie, resistance/strength, foam rollers, fitness mats, trampolines, kettlebells, battle ropes, Bulgarian bags, slam balls, wall balls, power bands, resistance parachutes), and braces and supports (thumb, wrist, elbow, shoulder, pelvis, back, thigh, knee, calf, ankle) from Push Med, Push Sports, McDavid, Dr. MED, and Select. For physiotherapy practices, sports rehabilitation, and home/gym training.
• Voetverzorging (Foot Care) Professional foot care product category including specialist techniques (orthotic materials, nail techniques, blueprints, anti-pressure, anti-mycose, hair removal), foot care product lines (HFL Laboratories, Laufwunder, Röwo, Gehwol), pedicure fluids, practice furnishing (loupe lamps, treatment chairs, ultrasonic cleaners, pedicure motors, pedicure furniture), instrumentaria, fraisen (fraisen sets, polish, hybrid, diamond, ceramic, steel, carbide), and practice supplies. For professional foot care specialists and pedicure practices.
• Verhuur (Equipment Rental) Rental service for equipment offered as a complement to outright sales, providing sports care professionals and practices with flexible access to selected equipment without immediate purchase commitment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Six partnerships are on record, tiered core.

• DPDcoreChannel Partner/ Reseller/ DistributorDPD is used as the logistics and delivery partner for shipping orders to customers. Sportbase shares customer name, address, and location data with DPD for order fulfillment purposes.
• BuckaroocoreTechnology or IntegrationBuckaroo handles payment processing for the Sportbase e-commerce platform. They process customer payment data including bank account and credit card information for secure transaction processing.
• MagentocoreTechnology or IntegrationSportbase's webshop is built on Magento software platform. Magento has access to technical information for support purposes but does not store personal data.
• BytecoreTechnology or IntegrationByte provides web hosting and email services for Sportbase. They process personal data on behalf of Sportbase under confidentiality obligations.
• Office365coreTechnology or IntegrationSportbase uses Microsoft Office365 for regular business email communication with appropriate technical and organizational security measures.
• ExactcoreTechnology or IntegrationExact handles accounting and bookkeeping for Sportbase. Customer data is shared for administrative purposes including invoice administration.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• McDavid: US-based sports-protection brand expanding in Europe. A key Sportbase brand partner but also runs its own European DTC and distributor channels, creating a partial overlap in braces, supports, and protection.
• Tunturi: Finnish home-fitness and cardio brand. Largest equipment brand on Sportbase and a partner, while also operating its own B2C webshop and dealer network — a partial channel overlap in fitness equipment retail.

Direct peers

• Halsa: Netherlands-based supplier of physiotherapy, rehabilitation, and sports-care products to professionals. Directly comparable B2B specialty distributor operating in the same Benelux niche.
• Push Braces (NEA International): Dutch manufacturer of Push Care, Push Med, and Push Sports braces — both a key supplier brand and a direct seller to physiotherapists and sports therapists via its own webshop, competing with Sportbase on the brace and support category.
• Van der Bend: Dutch-based distributor of sports medical, physiotherapy, and first-aid supplies. Closest direct competitor within the Netherlands for the same sports-therapist and physiotherapist customer base.

Broad incumbents

• Decathlon Pro: B2B arm of Decathlon serving sports clubs, schools, and professionals in the Benelux. Overlaps with Sportbase on fitness equipment, team sports supplies, and price-sensitive B2B buyers.
• Medi (medi GmbH): German medical-device manufacturer of compression, orthopedic, and sports braces. Operates its own B2B/B2C channels across Europe, overlapping Sportbase's brace, support, and compression category.
• BSN Medical (Essity): Global medical and sports-tape brand (Leukoplast, Leukotape, Actimove) now part of Essity. Sells directly to hospitals, clinics, and sports organizations, partially overlapping Sportbase's tape and bandage assortment.
• bol.com: Leading Benelux general marketplace carrying sports-care, fitness, and first-aid SKUs. Competes with Sportbase on price, assortment breadth, and Prime-style delivery, but lacks the B2B professional specialization.
• Bauerfeind: Large German orthopedic and sports-medicine brand with its own direct retail and distribution across Europe. A key supplier brand for Sportbase but also a competing direct-sales channel for braces and supports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sportbase_com
• Facebookfacebook.com/sportbase.eu
• LinkedInlinkedin.com/company/sportbaseeu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbase