Setur Marinas
Setur Marinas is Turkey's leading marina chain, operating 13 marinas and one land park with 6,000+ berths across Turkey and Greece. Wholly owned by Koç Holding, it provides berthing, haul-out, fueling, and maintenance services to yacht owners through a digital platform and chain-wide loyalty program.
- Company typePrivate
- Founded1978
- HeadquartersKalamis
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Setur Marinas does
Setur Marinas is Turkey's leading marina chain, operating 13 marinas and one land park facility (Ören Rib & Refit Park) with over 6,000 berthing capacity across Turkey and Greece. Founded in 1978 with Çeşme Altınyunus Marina and wholly owned by Koç Holding, the company provides sea berthing, dry storage, haul-out services, fueling, 24/7 security, yacht agency/transit-log services, maintenance, and ancillary amenities to yacht owners and boat enthusiasts. Its footprint spans 12 Turkish locations (Istanbul/Kalamış & Fenerbahçe, Antalya, Ayvalık, Çeşme, Demre, Finike, Göcek Exclusive, Göcek Village Port, Kaş, Kuşadası, Marmaris/Netsel, Yalova) plus one international marina in Mytilene (Greece).
The core technology stack combines physical marina infrastructure (modern pontoons, lift services up to 100 tons at Yalova, 3,500+ sea berths and 1,400+ land berths network-wide) with a digital ecosystem including a proprietary mobile application (iOS and Android), the Marina Campus management module, and the Highlights quarterly digital content platform. Smart Marina initiatives (EV charging at Kaş via WAT Mobility, marine biodiversity monitoring at Antalya, Smartium Clean sea-cleaning tool) layer sustainability and digital capabilities atop the physical footprint.
Setur Marinas monetizes through multiple revenue streams: subscription-based berthing contracts (annual with loyalty discounts escalating from 2% in year two to 25% from year eleven), usage-based daily/monthly berthing, dry storage and haul-out fees, fuel and provisioning sales, professional services (yacht agency, transit log), and event hosting. The chain benefits program (Zincir Kampanyası) and the 2025 "Marinacılıkta Yeni Dönem" five-year contract model with revenue-sharing options are designed to drive retention and contract duration. Go-to-market combines direct sales at marina offices, a self-serve mobile app, WhatsApp support, and presence at major domestic and international boat shows (Boot Düsseldorf, Bosphorus, Bodrum, İzmir). The 2024 launch of Kredili Ödeme Sistemi, an industry-first credit payment system, extends financial flexibility to customers.
Setur Marinas firmographics
Firmographics- Name
- Setur Marinas
- Legal name
- Setur Marinas
- Website
- https://seturmarinas.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Setur Marinas is Turkey's leading marina chain, operating 13 marinas and one land park with 6,000+ berths across Turkey and Greece. Wholly owned by Koç Holding, it provides berthing, haul-out, fueling, and maintenance services to yacht owners through a digital platform and chain-wide loyalty program.
- Ownership category
- akta.pro rank
Setur Marinas industry classification
Industry- Product category
- Marina Services
- NAICS
- Marinas (713930)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA)
- akta.pro secondary industry
- Yacht & Recreational Boat Service & Refit (TLAKAKAD)
Keywords
Where Setur Marinas is headquartered
LocationHeadquarters
- HQ city
- Kalamis
Offices14 records
Markets served
Setur Marinas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Marina Berthing Services: Core revenue from providing sea berthing for yachts at 13+ marina locations across Turkey and Greece. Fees are charged based on boat length, duration of stay (daily, monthly, annual), and marina location. Annual contracts with loyalty discounts are a key revenue driver.
- Dry Storage and Haul-out Services: Revenue from land storage facilities for boats during winter months and maintenance periods. Includes lift services, haul-out/launching operations, and secure dry docking at Ören Rib & Refit Park and other marina locations.
- Ancillary Marina Services: Additional revenue streams including fuel sales, yacht maintenance and repair services, provisioning, restaurants and cafes within marina complexes, parking facilities, professional security services, diving services, and technical support services.
- Professional Services: Yacht agency services, transit log processing for foreign-flagged vessels, technical services, and professional mooring boat assistance.
- Kredili Ödeme Sistemi (Credit Payment System): Marinasec-first credit payment system allowing customers flexible payment options for marina services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily Berthing Rates |
| Usage-based | Pay-as-you-go | Monthly Berthing Rates |
| Subscription | Annual | Annual/Long-term Contracts |
| Unit Pricing | Pay-as-you-go | Dry Storage/Haul-out Services |
| Subscription | Annual | Zincir Kampanyası (Chain Campaign) Benefits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Setur Marinas product offering
Product offeringCore offering
Setur Marinas operates a chain of 13 marinas and 1 land-based refit park across Turkey and Greece, providing sea berthing, dry storage, haul-out, fueling, yacht maintenance, and ancillary marina services. The company sells berthing contracts (daily, monthly, annual, and multi-year), as well as on-site services such as 24/7 security, mooring assistance, transit log processing, and provisioning for yacht owners. Operations are supported by a proprietary mobile application for reservations and payments and a digital content platform called Highlights.
Product overview
Setur Marinas operates as Turkey's leading marina chain under Koç Holding, managing 13 marinas and 1 land park facility (Ören Rib & Refit Park) with over 6,000 berthing capacity. The portfolio spans from Ege (Aegean) to Akdeniz (Mediterranean) including 12 locations in Turkey and 1 in Greece (Mytilene/Midilli). The service offering combines physical marina infrastructure (sea berthing with pontoons, haul-out services, fuel stations, 24/7 security) with digital products including a mobile application for reservations and payments, and the Highlights content platform. Loyalty programs such as the Chain Marina Campaign and the New Era in Marina Management provide long-term contract benefits, while event hosting services support sporting and cultural events. The company accepts TRY, EUR, and USD with secure payment processing including 3D Secure.
Differentiator
Problem solved
Functional benefit
Brands
- Highlights: Setur Marinas' content platform featuring interviews, maritime culture stories, industry insights, and lifestyle content for sea enthusiasts.
- Art on the Boat
- Kredili Ödeme Sistemi
Products and services
- Sea Berthing Services Daily, monthly, and annual sea berthing for yachts and boats at 13 marina locations across Turkey and Greece, with pricing based on overall boat length and duration of stay. Annual contracts include loyalty discounts from year 2.
- Dry Storage and Haul-out Services Land-based boat storage at Ören Rib & Refit Park and other marina locations, including lift services (up to 100 tons at Yalova), haul-out/launching, and secure winter storage.
- Yacht Maintenance, Repair and Refit Services Yacht maintenance, repair, refit, and technical support services delivered at marina locations, including diving services and on-site professional technical assistance.
- Fuel Sales and Provisioning Fuel supply and provisioning services available at marina locations for visiting and resident yachts.
- Yacht Agency and Transit Log Services Professional yacht agency services for foreign-flagged vessels, including transit log processing, customs documentation, and mooring boat assistance in Turkish and Greek waters.
- Setur Marinas Mobile Application
Quantifiable outcome
- 6000+ berthing capacity across 14 locations
- +3 more outcomes
Companies that use Setur Marinas
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Setur Marinas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Setur Marinas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and strategic.
- TURMEPA (Deniz Koruma Derneği / Sea and Marine Pollution Prevention Association)coreCollaboration with TURMEPA on environmental awareness and protection activities. Joint initiatives for environmental week celebrations at Kalamış Marina and broader marine conservation efforts.
- East MarineminorExclusive discount partnership offering Setur Marinas customers 20% discount on inflatable boats and 30% discount on selected yacht paint and maintenance products.
- NetWorkminorRetail partnership providing Setur Marinas Kuşadası customers exclusive 40% discount on NetWork Spring/Summer 2026 collection.
- Arena (Swimming Equipment Brand)strategicTitle sponsorship of Arena AquaChallenge Swimming Championships held across multiple locations including Kaş, Marmaris, Heybeliada, and Antalya. Multiple years of partnership (24th, 26th editions mentioned).
- ICOMIA (International Council of Marina Industry Associations)strategicMembership in ICOMIA, the global maritime industry organization. Participation in ICOMIA WMC 2025 conference to share sustainability and digitalization vision.
- ParibuminorBrand partnership with Paribu (cryptocurrency platform) shown as logo sponsor on Setur Marinas website.
- WAT MobilityminorElectric vehicle charging station partnership at Yalova Marina providing EV charging facilities for marina visitors.
- Turkish Swimming FederationstrategicCooperation with Turkish Swimming Federation for Arena Aquachallenge swimming championships under the auspices of Antalya Governorship.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Setur Marinas competitors and assessment
Company assessmentRegional players
- Porto Montenegro: Porto Montenegro is a luxury marina and resort in Tivat, Montenegro, accommodating superyachts up to 250m. Comparable to Setur Marinas as a premium Mediterranean marina serving high-end yacht owners, but operating in a different geography.
- Port Vauban: Port Vauban in Antibes, France, is one of Europe's largest marinas, accommodating yachts and superyachts on the French Riviera. Comparable to Setur Marinas as a premium Mediterranean marina serving high-end yacht owners, but operating in a different geography.
- OneOcean Port Vell: OneOcean Port Vell is a superyacht marina in Barcelona, Spain, offering berthing for yachts up to 190m. Comparable to Setur Marinas as a premium Mediterranean marina serving high-end yacht owners, but operating in a different geography.
Direct peers
- IGY Marinas: Island Global Yachting (IGY) Marinas operates a portfolio of luxury marinas in the US, Caribbean, Mexico, and beyond, serving superyachts and premium recreational vessels. Comparable to Setur Marinas as a chain operator of upscale marinas with similar service offerings and customer profiles.
- MDL Marinas: MDL Marinas is the largest marina operator in the UK with 18 locations across the UK, France, and Spain. Comparable to Setur Marinas as a multi-location chain marina operator with diverse service offerings and a focus on premium yacht berthing.
- Premier Marinas: Premier Marinas operates six premium marinas across the UK south coast, serving yacht owners with berthing and ancillary services. Comparable to Setur Marinas as a chain operator of upscale marinas with similar customer profiles and loyalty mechanics.
- D-Marin: D-Marin is the leading premium marina chain in the Eastern Mediterranean, operating 16 marinas across Turkey, Greece, Croatia, Albania, and Montenegro. Direct competitor to Setur Marinas in the Turkish marina market with a nearly identical chain business model and overlapping customer base.
- Suntex Marinas: Suntex Marinas is one of the largest marina operators in the United States with 60+ locations across the country. Comparable to Setur Marinas as a multi-location chain marina operator serving recreational boaters with berthing and ancillary services.
- Camper & Nicholsons Marinas: Camper & Nicholsons Marinas operates a portfolio of premium marinas globally with locations in the Caribbean, Mediterranean, and Asia. Comparable to Setur Marinas as a multi-location chain marina operator serving yacht owners with berthing and ancillary services.
- Yalikavak Marina: Yalikavak Marina is a luxury superyacht marina in Turkey's Bodrum peninsula, accommodating yachts up to 130m. Comparable to Setur Marinas as a Turkish premium marina directly competing for high-end yacht owners in the Aegean coast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Setur Marinas social profiles
Digital presenceSetur Marinas compliance and trust
Trust signalCompliance15 records
Setur Marinas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setur Marinas leadership team
Management profileNumber of profiles
Profiles2 records
Setur Marinas subsidiaries and ownership
Company hierarchySubsidiaries8 records
Setur Marinas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setur Marinas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setur Marinas
What does Setur Marinas do?
Setur Marinas operates a chain of 13 marinas and 1 land-based refit park across Turkey and Greece, providing sea berthing, dry storage, haul-out, fueling, yacht maintenance, and ancillary marina services. The company sells berthing contracts (daily, monthly, annual, and multi-year), as well as on-site services such as 24/7 security, mooring assistance, transit log processing, and provisioning for yacht owners. Operations are supported by a proprietary mobile application for reservations and payments and a digital content platform called Highlights.
Is Setur Marinas a public or private company?
Setur Marinas is a private company. It is classified as corporate owned and is currently operating.
When was Setur Marinas founded?
Setur Marinas was founded in 1978. It employs 251 to 500 people.
Where is Setur Marinas based?
Setur Marinas is headquartered in Kalamis.
How does Setur Marinas make money?
Five revenue lines are on record. Marina Berthing Services are the primary driver. The others are dry Storage and Haul-out Services, ancillary Marina Services, professional Services and kredili Ödeme Sistemi (Credit Payment System).
Who are Setur Marinas's main competitors?
Regional players on record are Porto Montenegro, Port Vauban and OneOcean Port Vell. Direct peers are IGY Marinas, MDL Marinas, Premier Marinas, D-Marin, Suntex Marinas, Camper & Nicholsons Marinas and Yalikavak Marina.
Does Setur Marinas have an API?
No public API is recorded for Setur Marinas.
What industry is Setur Marinas in?
Setur Marinas's product category is Marina Services. Its primary akta.pro industry code is TLAHAMAA, Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services), with a secondary code of TLAKAKAD, Yacht & Recreational Boat Service & Refit. Its NAICS code is 713930 and its SIC code is 3730.