Appota
Appota is a Vietnamese digital entertainment ecosystem operating six subsidiaries (Gamota, Adsota, OTA Network, AppotaPay, ACheckin, Kdata) that deliver game publishing, advertising, payments, HR SaaS, and cloud services to B2B partners and 50M+ B2B2C end users across Vietnam and Southeast Asia.
- Company typePrivate
- Founded2011
- HeadquartersHanoi, Vietnam
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Appota does
Appota is a Vietnamese digital entertainment technology company founded in 2011 by Do Tuan Anh, headquartered in Hanoi with additional offices in Ho Chi Minh City and Singapore. The company operates as a multi-subsidiary ecosystem through six member companies: Gamota (mobile game publishing, one of Vietnam's top five with 100+ games and 15M+ players), Adsota (creative and digital marketing services), OTA Network (multi-channel content creator network with 1,500+ creators, official Facebook Gaming partner in Vietnam), AppotaPay (39th licensed payment intermediary by the State Bank of Vietnam), ACheckin (HR and smart office SaaS), and Kdata (cloud and server infrastructure acquired in 2018). The platform serves a combined 50M+ users across Vietnam and Southeast Asia.
The business operates a hybrid B2B and B2B2C model. B2B revenue comes from enterprise clients including game publishers (Perfect-World, IGG, Lilith, Yoozoo), payment and banking partners (MoMo, Napas, ShopeePay, Viettel, VPBank, OCB), and device manufacturers (Huawei, Panasonic, LG). B2B2C revenue is generated through published mobile games, content distribution, advertising, and consumer-facing payment and SaaS services. The company monetizes across five streams: game publishing transaction fees, advertising revenue through Adsota, payment transaction fees through AppotaPay, recurring SaaS subscriptions via ACheckin, and cloud infrastructure revenue through Kdata. Distribution combines direct enterprise sales with channel partnerships and content platforms, supported by 40+ community fanpages reaching 13 million followers.
Appota has raised institutional venture capital across multiple rounds from Founder Institute (2012), GMO Venture Partners and Golden Gate Ventures (2014 Series A), Korea Investment Partners and Mirae Asset Venture Investment (2017 Series B), an undisclosed 2019 round, and Mirae funding in 2022 for a blockchain initiative. The company is exploring blockchain gaming (ACEs Starter, Wallacy, Chainverse), AI and big data research, smart home products (AppotaHome), and esports (Appota Esports) as adjacent growth vectors. The leadership team includes co-founder and COO Quang Tran Vinh, CFO Nga Nguyen Thi Thuy, and CMO Toan Tran.
Appota firmographics
Firmographics- Name
- Appota
- Legal name
- APPOTA CORP
- Website
- https://appota.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Appota is a Vietnamese digital entertainment ecosystem operating six subsidiaries (Gamota, Adsota, OTA Network, AppotaPay, ACheckin, Kdata) that deliver game publishing, advertising, payments, HR SaaS, and cloud services to B2B partners and 50M+ B2B2C end users across Vietnam and Southeast Asia.
- Ownership category
- akta.pro rank
Appota industry classification
Industry- Product category
- Mobile gaming and digital entertainment platform
- NAICS
- Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Mobile App Stores & Marketplaces (BPAMADAA), Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
Keywords
Where Appota is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Appota business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Game Publishing Revenue: Revenue from publishing mobile games through Gamota subsidiary, one of top five mobile game publishers in Vietnam with over 100 games released and 15+ million players
- Digital Content Distribution: Producing and distributing short content, books, and movies on mobile and social media platforms
- Advertising Services: Comprehensive marketing solutions through Adsota providing creative and tailor-made marketing services
- Payment Services: AppotaPay provides all-in-one integrated payment solution, licensed as 39th payment intermediary by State Bank of Vietnam
- Cloud and SaaS Services: Cloud computing services via Kdata and HR management software via ACheckin
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Appota product offering
Product offeringCore offering
Appota operates as an entertainment technology ecosystem in Vietnam comprising six member companies. It publishes mobile games through Gamota (100+ games, 15M+ players), provides digital advertising via Adsota, runs a multi-channel content creator network (OTA Network) with 1,500+ creators, delivers licensed payment intermediary services through AppotaPay, offers HR management SaaS (ACheckin), and provides cloud infrastructure (Kdata). The company serves both B2B clients (advertising, payments, cloud, HR software) and end consumers (mobile games, digital content, e-wallet services).
Product overview
Appota Group is a technology and digital entertainment company operating as an Entertainment Ecosystem with multiple member companies and product categories. The ecosystem includes: Gamota (game publishing sub-brand with over 100 mobile games and 15M+ players), Adsota (advertising/marketing services), OTA Network (multi-channel network partner of Facebook Gaming with 1,500+ content creators), AppotaPay (licensed payment intermediary), ACheckin (HR management SaaS), KDATA (cloud/server services), Appota Esports (esports division), AppotaHome (smart home products), and blockchain initiatives. The company provides B2B2C services (Game Publishing, Multi-channel network, Digital Content, E-wallet) and B2B services (Advertising, Digital Payment, Cloud Services, SaaS, Development/Blockchain/AI). The ecosystem model integrates gaming, entertainment content, payments, advertising, and emerging technologies under one group structure.
Differentiator
Problem solved
Functional benefit
Brands
- Gamota: Leading mobile game publisher in the Vietnamese market, with over 15 million users, 10 years of experience, and more than 100 game titles released.
- Adsota
- OTA Network
- AppotaPay
- ACheckin
- Kdata
- Appota Esports
- OTA Plus
- AppotaHome
Products and services
- Gamota Mobile game publishing service operating as a top-five mobile game publisher in Vietnam with over 15 million players and 100+ published games across 10+ years. Publishes and distributes mobile games from partners such as Perfect-World, IGG, Lilith, and Yoozoo for the Vietnamese market.
- Adsota Creative and tailor-made marketing and advertising agency providing comprehensive marketing solutions to optimize resources and increase brand recognition for clients. Member of the Mobile Marketing Association.
- OTA Network Leading multi-channel entertainment network and official Facebook Gaming partner in Vietnam, connecting content creators with audiences across platforms with a network of 1,500+ content creators.
- AppotaPay All-in-one integrated digital payment solution licensed as the 39th payment intermediary by the State Bank of Vietnam, supporting cross-border payment connections for Vietnamese businesses. Integrates with MoMo, Napas, ShopeePay, VPBank, OCB, and South Asia Commercial Joint Stock Bank.
- ACheckin Modern human resource management SaaS solution for businesses, providing transparent governance and improved employee experience through a professional digital working environment. Won the Sao Khue Award 2021 in the field of digital transformation.
- Kdata Internet company specializing in cloud-based and server hosting services with strong infrastructure network, providing cloud computing services for businesses.
- Appota Esports Esports division focused on competitive gaming tournaments, leagues, and related content. Cooperated with VIRESA to release Vietnam ESports Whitebook 2021.
- OTA Plus Gaming content creators network platform providing professional infrastructure and tools for content monetization, audience reach, and creator services.
- AppotaHome Smart Locks (AM1 and AM2) Smart home products including the AM1 Smart Lock and AM2 Smart Lock under the AppotaHome smart home division.
- ACEs Starter Blockchain gaming platform developed as part of Appota's blockchain initiative.
- Wallacy Blockchain-related product developed as part of Appota's blockchain initiative.
- Chainverse Blockchain gaming platform developed as part of Appota's blockchain initiative.
Quantifiable outcome
- 50M+ users across entertainment ecosystem
- +4 more outcomes
Companies that use Appota
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Appota technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Appota partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Perfect-WorldminorGame publishing partnership
- IGGminorGame publishing partnership
- LilithminorGame publishing partnership
- YoozoominorGame publishing partnership
- HuaweiminorHuawei Agency partnership - connecting developers to Huawei AppGallery
- Facebook GamingcoreOfficial partner of Facebook Gaming in Vietnam through OTA Network
- OCB (Orient Commercial Joint Stock Bank)minorBanking partnership for AppotaPay cooperation agreement signed in 2021
- Vietnam Prosperity Joint Stock Commercial Bank (VPBank)minorBanking partnership for AppotaPay services
- South Asia Commercial Joint Stock BankminorBanking partnership for AppotaPay cooperation agreement
- China Mobile Esport League (CMEL)minorEsports memorandum of understanding signed in 2020
Scale indicators7 records
Recent moves12 records
Expansion highlights6 records
Appota competitors and assessment
Company assessmentDirect peers
- Amanotes: Vietnamese mobile music game publisher and a regional category leader; closely comparable to Gamota as a Vietnam-originated mobile game publisher targeting SEA/global markets.
- VNG Corporation: Vietnamese tech company operating Zalo social/messaging, ZaloPay e-wallet, and game publishing — directly comparable to Appota's combined gaming, payments and digital content footprint in Vietnam.
- ZaloPay: Licensed Vietnamese payment intermediary under VNG; competes directly with AppotaPay for in-app payment processing and e-wallet adoption among Vietnamese consumers.
- Garena (Sea Limited): Sea Limited's gaming arm and a leading mobile/online game publisher across Southeast Asia; competes head-on with Gamota for publisher partnerships and Vietnamese player mind-share.
- MoMo: Vietnam's leading e-wallet and payment app; AppotaPay is both a partner and a competitor in mobile payments, with overlapping merchant and user bases in Vietnam.
- TapTap: Mobile game discovery and distribution platform operating alternative app stores in Asia; comparable to Appota's original smartphone application distribution business and its role curating mobile games.
Broad incumbents
- AppLovin: Global mobile marketing and monetization platform; relevant peer for Adsota and for Appota's broader UA/monetization layer across the gaming ecosystem.
- ByteDance / TikTok: Global short-form video and creator economy platform; competes with OTA Network for creator mind-share and with Adsota for digital advertising budgets in Vietnam.
- FPT Corporation: Vietnamese technology conglomerate offering telecom, IT services, cloud and SaaS; broader than Appota but overlaps on cloud infrastructure (Kdata) and enterprise SaaS (ACheckin).
Emerging players
- Adjust: Mobile app analytics and attribution platform; comparable to Appota's early-stage app distribution and analytics roots in the Vietnamese market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Appota social profiles
Digital presenceAppota compliance and trust
Trust signalCompliance2 records
Appota financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appota leadership team
Management profileNumber of profiles
Profiles5 records
Appota subsidiaries and ownership
Company hierarchySubsidiaries6 records
Appota funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appota M&A and investment
M&A and investmentM&A2 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appota
What does Appota do?
Appota operates as an entertainment technology ecosystem in Vietnam comprising six member companies. It publishes mobile games through Gamota (100+ games, 15M+ players), provides digital advertising via Adsota, runs a multi-channel content creator network (OTA Network) with 1,500+ creators, delivers licensed payment intermediary services through AppotaPay, offers HR management SaaS (ACheckin), and provides cloud infrastructure (Kdata). The company serves both B2B clients (advertising, payments, cloud, HR software) and end consumers (mobile games, digital content, e-wallet services).
Is Appota a public or private company?
Appota is a private company. It is classified as venture growth investor backed and is currently operating.
When was Appota founded?
Appota was founded in 2011. It employs 251 to 500 people.
Where is Appota based?
Appota is headquartered in Hanoi, Vietnam, in the Asia region.
How does Appota make money?
Five revenue lines are on record. Game Publishing Revenue is the primary driver. The others are digital Content Distribution, advertising Services, payment Services and cloud and SaaS Services.
Who are Appota's main competitors?
Direct peers on record are Amanotes, VNG Corporation, ZaloPay, Garena (Sea Limited), MoMo and TapTap. Broad incumbents are AppLovin, ByteDance / TikTok and FPT Corporation. Adjust is listed as an emerging player.
Does Appota have an API?
No public API is recorded for Appota.
What industry is Appota in?
Appota's product category is Mobile gaming and digital entertainment platform. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of BPAMADAA, Mobile App Stores & Marketplaces. Its NAICS code is 541810 and its SIC code is 7372.