Yotel
Yotel is a Vietnam-based digital content services company that manages, distributes, and monetizes licensed content from Vietnamese broadcasters (VTV, HTV, Vĩnh Long, VTC) across YouTube, Facebook, TikTok, and OTT platforms, while publishing mobile games through its Yogame Studio joint venture with Amanotes.
- Company typePrivate
- Founded2008
- HeadquartersHanoi, Vietnam
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Yotel does
Yotel (legal name Công ty Cổ phần YOTEL) is a Vietnam-based digital content and media services company founded in April 2008 and rebranded from its original name Viễn thông Tuổi trẻ in 2022. The company operates a YouTube CMS partnership model in which it acquires rights to digital content libraries from Vietnamese broadcasters (VTV, HTV, TH Vĩnh Long, VTC) and manages, distributes, and monetizes that content across YouTube, Facebook, TikTok, and OTT platforms through copyright-protection tooling, channel development, and revenue-share arrangements. Headquartered in Hanoi with offices in Ho Chi Minh City and Singapore, Yotel employs 200+ staff and reaches additional markets through its Singapore subsidiary Yogroup Pte. Ltd.
The company's revenue model blends digital content copyright licensing and ad-revenue sharing from managed channels (its core), YouTube CMS channel management services (transaction-based), mobile game publishing via the Yogame Studio joint venture with Amanotes (consumer IAP and ads, with Dancing Ballz surpassing 40 million downloads), advertising services through its Adnext brand, and a fintech service line established in 2017. Distribution runs primarily through direct enterprise partnerships with Vietnamese television stations and through global app stores for gaming, supplemented by a Singapore-based international hub targeting the United States and other major markets. Go-to-market is enterprise field sales for content deals and marketplace/app-store distribution for consumer gaming.
Yotel is a privately held Vietnamese joint stock company with no disclosed parent, no external institutional investors in the source data, and no public listing. The strategic positioning is that of a regional CMS and content commercialization specialist pivoted from a telecommunications/VAS heritage into digital services, with a growing but still small international footprint.
Yotel firmographics
Firmographics- Name
- Yotel
- Legal name
- Công ty Cổ phần YOTEL
- Website
- https://yotel.vn
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yotel is a Vietnam-based digital content services company that manages, distributes, and monetizes licensed content from Vietnamese broadcasters (VTV, HTV, Vĩnh Long, VTC) across YouTube, Facebook, TikTok, and OTT platforms, while publishing mobile games through its Yogame Studio joint venture with Amanotes.
- Ownership category
- akta.pro rank
Yotel industry classification
Industry- Product category
- Digital Content Management Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where Yotel is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Yotel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Content Copyright Licensing: Partnerships with content owners (TV stations, film studios, music labels) to manage, distribute, and monetize copyrighted digital content across YouTube, Facebook, TikTok, and OTT platforms. Revenue is generated through ad revenue sharing, content licensing fees, and copyright enforcement services.
- YouTube CMS Channel Management: Managing YouTube CMS (Content Management System) accounts for partners, providing copyright protection, revenue optimization, channel development, and brand growth services with transparent profit-sharing models.
- Game Development (Yogame Studio): Mobile game development through Yogame Studio joint venture with Amanotes, including hyper-casual music games like Dancing Ballz (40M+ downloads), Dancing Sky 3, and Street Gangster, generating revenue through in-app purchases and advertising.
- Fintech Services: Financial technology services as a newer business line, including VAS services and digital financial solutions.
- Adnext Advertising Platform: Advertising and sales solutions targeting specific customer segments, utilizing VAS services under new business models first successfully applied in Vietnam.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Senior technical roles (Senior Unity, Senior UI/UX Designer, Senior Java Full Stack) |
| Subscription | Monthly | Mid-level professional roles (Content Moderation, Copyright Specialist, Video Editor) |
| Freemium | Monthly | Freelance/part-time roles (Script Writers, Game Players, Translators) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Yotel product offering
Product offeringCore offering
Yotel partners with major Vietnamese television broadcasters and content owners to manage, protect, distribute, and monetize copyrighted digital content across YouTube, Facebook, TikTok, and OTT platforms. Its core business spans YouTube CMS management, copyright enforcement, multi-platform content distribution, and digital transformation services for traditional TV stations. The company also develops mobile games through its Yogame Studio joint venture with Amanotes and operates Adnext, a targeted digital advertising service.
Product overview
Yotel operates as a comprehensive digital content and entertainment platform with three core business pillars: Digital Content Services (copyright content management and distribution), Television Services (digital transformation for broadcast partners), and YouTube CMS Management (content protection and monetization). The company also maintains a gaming subsidiary Yogame Studio (joint venture with Amanotes) producing mobile games including Dancing Ballz, and an advertising service Adnext. The portfolio spans content licensing, platform management, game development, and fintech services, unified by Yotel's focus on copyright protection and digital commercialization across Vietnam and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Yospace: Digital content management and distribution platform services
- Yogame Studio
- Adnext
- Yotel
Products and services
- Digital Content Services Comprehensive copyright content management, distribution, and commercialization services for content owners and TV stations. Includes partnering with major Vietnamese content owners to manage, distribute, and monetize digital content across YouTube, Facebook, TikTok, and OTT platforms while ensuring copyright compliance.
- Television Services Digital transformation and content exploitation services for television stations. Converts and digitizes traditional TV programs (films, soap operas, gameshows) for distribution across YouTube, Facebook, and OTT services, expanding broadcaster reach to millions of online viewers and creating new revenue streams from existing program libraries.
- YouTube CMS Management YouTube Content Management System partnership providing copyright protection, revenue optimization, channel development, and brand expansion services. Manages hundreds of content channels and helps content owners reach international markets through transparent profit-sharing arrangements.
- Yogame Studio Mobile game development studio (joint venture with Amanotes) producing hyper-casual music games and other mobile games for global audiences. Titles include Dancing Ballz (40M+ downloads), Dancing Sky 3 (12M+), and Street Gangster (7M+), distributed through Google Play and iOS App Store.
- Adnext Targeted advertising and customer reach service (formerly TeleSales Gateway) providing advertisers with precise customer targeting capabilities. The first VAS business model of its kind successfully applied in Vietnam, enabling customer engagement and lead generation.
- Digital Transformation Services Digital transformation consulting and implementation services for television stations and content providers. Includes content digitization, platform migration, and multi-platform distribution strategy to help traditional media companies transition to digital operations.
- Fintech Services Financial technology services researched and deployed as part of Yotel's diversification strategy. Includes VAS services and digital financial solutions serving the company's broader technology and finance sector portfolio.
- Dancing Ballz Hyper-casual music rhythm mobile game developed by Yogame Studio. Reached over 40 million downloads globally, ranking Top 5 in 20+ countries, Top 10 in 65+ countries, Top 100 in 100+ countries, and Top 1 Trending Music on Google Play.
Quantifiable outcome
- Dancing Ballz game reached 40M+ downloads globally, ranking Top 5 in 20+ countries, Top 10 in 65+ countries on Google Play
- +2 more outcomes
Companies that use Yotel
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Yotel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Yotel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- HTV (Đài Truyền hình thành phố Hồ Chí Minh)corePartnership established in 2024 for digital content management and multi-platform content distribution, serving the southern Vietnamese market through HCMC's municipal television broadcaster.
- AmanotescoreJoint venture partnership establishing Yogame Studio, combining Yotel's content and market expertise with Amanotes' mobile game development and publishing capabilities. The joint studio has developed successful music games including Dancing Ballz (40M+ downloads), Dancing Sky 3 (12M+), and Street Gangster (7M+), distributed globally through app stores. This partnership represents Yotel's entry into the international mobile gaming market.
- VTV (Đài Truyền hình Việt Nam)coreThree-year digital transformation and content exploitation partnership (2020-2023) covering content digitization, copyright management, and multi-platform distribution of VTV's television programming across YouTube, social media, and OTT platforms. This represents Yotel's flagship partnership with Vietnam's national television broadcaster.
- TH Vĩnh LongmajorDigital transformation partnership with TH Vĩnh Long provincial television station, providing content digitization and multi-platform distribution services.
- VTCmajorDigital transformation partnership with VTC digital television platform, enabling content management and multi-platform distribution services.
- Ha Thanh Telecom (Hà Thành Telecom)majorCompany merger in 2013 with Hà Thành Telecom, expanding Yotel's telecommunications infrastructure capabilities and market presence. This merger contributed to the company's Inbuilding telecommunications infrastructure investment business alongside telecom carrier partnerships.
Scale indicators7 records
Recent moves13 records
Expansion highlights6 records
Yotel competitors and assessment
Company assessmentDirect peers
- BBTV: Multi-platform CMS partner providing content management, monetization, and audience development for YouTube creators and media companies. Closely analogous to Yotel's YouTube CMS partnership business.
- Studio71: YouTube CMS partner (owned by Red Arrow Studios/ProSiebenSat.1) that manages and monetizes video content for media companies and creators. Comparable to Yotel in providing CMS access, copyright protection, and revenue optimization for traditional media clients.
- Amanotes: Vietnamese-origin global mobile game publisher specializing in music games and Yotel's joint venture partner in Yogame Studio. Comparable as a mobile gaming business with shared product DNA (Dancing Ballz, Dancing Road, etc.).
- FilmRise: Independent film and TV content distributor that monetizes content via YouTube, AVOD, and OTT platforms. Comparable to Yotel's content exploitation and multi-platform distribution services for media owners.
- Jellysmack: Global YouTube CMS partner and content management company that optimizes, distributes, and monetizes creator and media content on YouTube and other platforms — directly comparable to Yotel's YouTube CMS management offering.
- Little Monster Media: YouTube CMS partner providing copyright management, channel development, and revenue optimization for media clients — directly comparable to Yotel's YouTube CMS management offering.
Regional players
- Yeah1 Group: Vietnamese media group operating multi-channel YouTube networks (MCNs) and digital content production. Direct competitor in the Vietnamese YouTube CMS / MCN space and broadly comparable as a Southeast Asian content aggregator.
- POPS Worldwide: Vietnamese digital entertainment platform that distributes music, video, and kids' content across YouTube and social platforms — a regional Southeast Asian peer operating in adjacent digital content distribution.
Broad incumbents
- Viu (PCCW): Pan-regional OTT video streaming service operating across Southeast Asia and the Middle East. Comparable to Yotel's OTT distribution services for television content, though at significantly larger scale as a PCCW subsidiary.
- VNG Corporation: Vietnamese technology company with Zalo, Zing Music, and game publishing operations. Larger incumbent offering overlapping digital content distribution and gaming capabilities relevant to Yotel's portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Yotel social profiles
Digital presenceYotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yotel leadership team
Management profileNumber of profiles
Profiles1 record
Yotel subsidiaries and ownership
Company hierarchySubsidiaries3 records
Yotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yotel
What does Yotel do?
Yotel partners with major Vietnamese television broadcasters and content owners to manage, protect, distribute, and monetize copyrighted digital content across YouTube, Facebook, TikTok, and OTT platforms. Its core business spans YouTube CMS management, copyright enforcement, multi-platform content distribution, and digital transformation services for traditional TV stations. The company also develops mobile games through its Yogame Studio joint venture with Amanotes and operates Adnext, a targeted digital advertising service.
Is Yotel a public or private company?
Yotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yotel founded?
Yotel was founded in 2008. It employs 251 to 500 people.
Where is Yotel based?
Yotel is headquartered in Hanoi, Vietnam, in the Asia region.
How does Yotel make money?
Five revenue lines are on record. Digital Content Copyright Licensing is the primary driver. The others are youTube CMS Channel Management, game Development (Yogame Studio), fintech Services and adnext Advertising Platform.
Who are Yotel's main competitors?
Direct peers on record are BBTV, Studio71, Amanotes, FilmRise, Jellysmack and Little Monster Media. Regional players are Yeah1 Group and POPS Worldwide. Broad incumbents are Viu (PCCW) and VNG Corporation.
Does Yotel have an API?
No public API is recorded for Yotel.
What industry is Yotel in?
Yotel's product category is Digital Content Management Services. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 516210 and its SIC code is 7822.