WIMMER
- Company typePrivate
- Founded2012
- HeadquartersWaldkirchen, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
WIMMER firmographics
Firmographics- Name
- WIMMER
- Legal name
- WIMMER Massivholzmöbel
- Website
- https://wimmer-wohnkollektionen.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
WIMMER industry classification
Industry- Product category
- Solid Wood Furniture
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Furniture Merchant Wholesalers (42321), Furniture Retailers (449110)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Office Furniture (2520), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where WIMMER is headquartered
LocationHeadquarters
- HQ city
- Waldkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WIMMER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Solid Wood Furniture Sales: Primary revenue from manufacturing and distributing solid wood furniture through an exclusive dealer network. Products include dining tables, chairs, benches, sideboards, highboards, vitrines, wardrobes, beds, and living room furniture across multiple collections.
- Care Products & Accessories: Secondary revenue from selling care products (oils, cleaning sets) and furniture accessories (felt gliders, turntables) through the online shop. Care products include Pflegeöl NATUR (26€), Pflegeöl BIANCO (26€), care and repair kits (29€), and leather care products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Care and Repair Sets |
| Unit Pricing | Pay-as-you-go | Care Oils |
| Unit Pricing | Pay-as-you-go | Leather Care Products |
| Unit Pricing | Pay-as-you-go | Furniture Accessories |
| Other | Multi-year contract | Custom Furniture (via Dealers) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
WIMMER product offering
Product offeringCore offering
WIMMER manufactures and distributes 100% solid wood furniture (dining tables, chairs, benches, sideboards, highboards, vitrines, wardrobes, beds, and living room pieces) across 14 named collections, plus bespoke made-to-measure tables. All pieces use natural hard wax oil finishes, never lacquer or veneers, with options including unique serialized tree tables up to 4 meters. Products are sold exclusively through a network of specialist furniture retailers, with care products and accessories available via the company's online shop.
Product overview
WIMMER is a German solid wood furniture company offering an extensive portfolio of 14 named furniture collections plus custom manufacturing services. The product range spans dining tables, living room furniture, and bedroom solutions, with notable collections including 18Hundert (monumental tree tables up to 4 meters), Caliora (sandblasted surfaces with integrated lighting), Rivercraft (epoxy resin river tables), and Terrafine (wood combined with clay). The company provides custom wood table manufacturing (Holztisch nach Maß), natural sleep solutions, and complementary care products including wood oils and leather care treatments. Products are distributed through a network of specialist retailers, with services including catalogs, material samples, assembly instructions, and spare parts ordering.
Differentiator
Problem solved
Functional benefit
Brands
- 18Hundert: Unique tree tables up to 4 meters, each with unique serial number and natural tree edge characteristics
- Caliora
- Acerro
- Arumo
- Casera
- Linja
- Nyon
- Rivercraft
- Signatura
- Terrafine
- Treva
- Zweigl
Products and services
- 18Hundert Collection
Quantifiable outcome
- Massivholzmöbel sind besonders widerstandsfähig und begleiten Sie über viele Jahre hinweg. Kleine Gebrauchsspuren lassen sich einfach ausbessern.
- +2 more outcomes
Companies that use WIMMER
Customer profileSegments4 records
Ideal customer profiles2 records
WIMMER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WIMMER partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
WIMMER competitors and assessment
Company assessmentDirect peers
- Team 7: Austrian manufacturer of premium solid wood furniture with comparable 100% solid wood, natural oil finish philosophy and similar positioning around sustainable craftsmanship — the closest like-for-like competitor in the German-speaking premium solid wood segment.
- Schaffner: Swiss solid wood furniture manufacturer with similar focus on natural materials, customization, and specialist dealer distribution in the DACH premium segment.
- Hasena: Swiss-origin bedroom and solid wood furniture specialist serving the DACH premium market through specialist dealers — directly comparable in bedroom furniture focus and channel structure.
- Bretz: German premium furniture brand known for distinctive design and quality craftsmanship, distributed through specialist dealers — comparable premium positioning and channel approach.
- Hartmann Möbelwerke: German premium solid wood furniture manufacturer offering dining, living and bedroom collections distributed through specialist dealers — directly comparable in product mix, channel structure, and target customer.
- Venjakob: German premium furniture manufacturer offering solid wood dining and living collections through specialist retail — comparable in product scope, quality positioning, and channel model.
- Wiemann: German bedroom and solid wood furniture manufacturer operating in the same premium-mid segment via specialist dealers — directly comparable in bedroom product mix and channel model.
- Staud: Premium German solid wood furniture brand serving the DACH market with similar positioning on craftsmanship, natural materials, and specialist-dealer distribution.
Broad incumbents
- Hülsta: Established German furniture manufacturer with broader product portfolio across dining, living, and bedroom — overlapping in solid wood premium positioning but operating at greater scale with wider assortment.
- Thonet: Historic German furniture manufacturer spanning residential and contract markets — comparable in craftsmanship heritage and premium brand positioning though with broader category coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WIMMER social profiles
Digital presenceWIMMER financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIMMER leadership team
Management profileNumber of profiles
WIMMER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIMMER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIMMER
What does WIMMER do?
WIMMER manufactures and distributes 100% solid wood furniture (dining tables, chairs, benches, sideboards, highboards, vitrines, wardrobes, beds, and living room pieces) across 14 named collections, plus bespoke made-to-measure tables. All pieces use natural hard wax oil finishes, never lacquer or veneers, with options including unique serialized tree tables up to 4 meters. Products are sold exclusively through a network of specialist furniture retailers, with care products and accessories available via the company's online shop.
Is WIMMER a public or private company?
WIMMER is a private company. It is classified as family owned and is currently operating.
When was WIMMER founded?
WIMMER was founded in 2012. It employs 51 to 100 people.
Where is WIMMER based?
WIMMER is headquartered in Waldkirchen, Germany, in the Europe region.
How does WIMMER make money?
Two revenue lines are on record. Solid Wood Furniture Sales are the primary driver. The others are care Products & Accessories.
Who are WIMMER's main competitors?
Direct peers on record are Team 7, Schaffner, Hasena, Bretz, Hartmann Möbelwerke, Venjakob, Wiemann and Staud. Broad incumbents are Hülsta and Thonet.
Does WIMMER have an API?
No public API is recorded for WIMMER.
What industry is WIMMER in?
WIMMER's product category is Solid Wood Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 337122 and its SIC code is 2511.