Trophy Bike & Sport

What Trophy Bike & Sport does

Trophy Bike & Sport is a privately held Swiss multi-location specialty retailer operated by Trophy Schweiz AG, headquartered in Givisiez. The company runs a combined bike and multi-sport store format across five physical locations in German-speaking Switzerland and the Fribourg region: Trophy Bike stores in Altendorf, Oftringen, and Bern, plus Trophy Outlet Bern and Trophy Sport Fribourg/Givisiez. It was formed by rebranding legacy local sporting goods businesses (notably Vaucher Sport in Bern and Radsport Gerber in Oftringen) into a unified retail banner. The product portfolio is split between a Bike division (traditional bicycles, e-bikes, helmets, shoes, components and accessories) and a Sport division (winter sports, hiking/trekking, racket sports, football, running, multisport/team sport), complemented by a 4,000+ SKU outlet in Bern and a 500+ item winter sports rental fleet.

The business model combines hardware sales, professional services, and usage-based revenue. Hardware sales cover bikes, e-bikes, apparel, and equipment across premium third-party brands (adidas, Puma, Nike, Scott, Fischer, ERIMA, JAKO, Macron, Craft, Clique, Joma, Mizuno, Lowa, Hoka, Asics). Professional services include bike workshop repair and assembly (from CHF 60 for fork setup, CHF 72 for a bike check, CHF 199 for online order assembly), bike sizing and saddle fitting (free with purchase), bootfitting with 3D foot scanning and Fischer Vacuum thermoforming (from CHF 30), tennis restringing (from CHF 39 per string job), and ski service with Montana grinding equipment. Usage-based revenue comes from test bikes (from CHF 50/day), bike accessory rentals (Thule racks, EVOC bags, Quarq ShockWiz), and winter sports seasonal rental (from CHF 139 children / CHF 389 adults per season). Customer segments span individual cycling and outdoor enthusiasts, winter sports participants, performance cyclists, and a long tail of local sports clubs supplied via the Teamsport division and Jean Michel Marti. The Trophy Card loyalty program returns 5% credit on purchases (excluding labor, services, and discounted items) to drive repeat business.

Go-to-market is retail-led with community programming: weekly Wednesday MTB/e-MTB group rides in Oftringen with Bikebuebe, biweekly rides in Altendorf, seasonal events in Bern, plus a #trophywissen blog, email newsletter, and social media for top-of-funnel awareness. Partnerships with certified Swiss Cycling Guides (Bikebuebe), performance coaches (FaktorSport), travel operators (Balance und Bike), and brand-level channel programs (adidas Lockerroom) extend reach and create switching friction. The company operates with decentralized store leadership (Florian Bräcker in Altendorf, Franz Blaser in Oftringen, Esther Leuenberger in Bern) and is actively hiring for sales and ICT roles, indicating ongoing investment in operational and digital infrastructure. No public listing, no disclosed funding rounds, and no institutional investors are evident; ownership sits within Trophy Schweiz AG.

Name

Trophy Bike & Sport

Legal name

Trophy Schweiz AG

Website

https://trophy-sport.ch

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Trophy Bike & Sport is a Swiss multi-location specialty retailer operating five physical stores across German-speaking Switzerland and Fribourg under Trophy Schweiz AG, selling bicycles, e-bikes, winter sports, team-sport equipment, and apparel, plus workshop, fitting, rental, and team-uniform services to individual consumers and local sports clubs.

Ownership category

akta.pro rank

Product category

Bicycle and Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• Sports equipment store
• Bike workshop services
• Winter sports rental
• Team sports apparel

Headquarters

HQ city

Siviriez

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail bike sales: Sale of new bicycles (road, mountain, e-bike, gravel), e-bikes, helmets, shoes, and cycling equipment across three Trophy Bike locations.
2. Sport equipment and apparel sales: Sale of sport clothing and equipment for winter sports, hiking, running, racket sports, football, and multisport at Trophy Sport Bern.
3. Workshop and service revenue: Bicycle workshop services including repairs, full maintenance, suspension tuning, and bike assembly for online purchases. Also includes boot fitting, ski/snowboard service, and binding adjustment.
4. Rental revenue: Rental of test bikes, e-bikes, ski/snowboard sets, and accessories such as bike travel bags and roof racks.
5. Team clothing and club equipment: Supply and customization of team clothing for football, volleyball, handball, athletics, and running clubs, including printing and finishing.
6. Winter sports rental: Winter sports equipment rental including ski sets, snowboards, cross-country skis, and touring skis, with day and season rental options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trophy Bike & Sport operates a multi-location Swiss bicycle and sports retail chain through Trophy Schweiz AG, selling new bicycles (road, mountain, e-bike, gravel), helmets, shoes, and cycling accessories, plus sport clothing and equipment for winter sports, hiking, running, racket sports, football, and team sports. The company provides on-site professional services including bike workshop repairs, bike sizing and fitting, winter sports rental with ski service, boot fitting with 3D scanning and Fischer Vacuum thermoforming, tennis racket restringing, and complete team uniform solutions for sports clubs.

Product overview

Trophy Bike & Sport is a Swiss multi-location bicycle and sports retail chain operated by Trophy Schweiz AG, offering a combined bike shop and sports equipment store format. The company operates four physical locations: Trophy Bike in Altendorf, Oftringen, and Bern, plus Trophy Outlet Bern. The product portfolio is organized into two divisions: (1) BIKE — covering traditional bicycles, e-bikes, helmets, shoes, and equipment for sale, test, and rental, plus workshop services (repair, sizing, accessory rental, online order assembly); and (2) SPORT — covering winter sports (skiing, snowboarding, cross-country, touring), hiking/trekking, racket sports with tennis restringing, football, running, and multisport/team sports clothing and equipment. Additional services include winter sports rental and service (Bern), bootfitting with 3D scanning and Fischer Vacuum fitting (Bern), team sports uniform procurement and printing (Bern), and a Trophy Card loyalty program. The Bern outlet offers over 4000 discounted articles across all sport categories from brands including Scott, Dolomite, Hoka, Lowa, Asics, Adidas, Puma, Nike, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Traditional and electric bicycles including mountain bikes, road bikes, gravel bikes, E-MTB, E-Bike Road/Gravel, E-Bike SUV, and children's bikes. Available for purchase and test ride at the Altendorf, Oftringen, and Bern Trophy Bike locations in Switzerland.
• Cycling accessories and apparel Cycling helmets, shoes, and equipment (accessories, components, riding gear) for cyclists across all disciplines. Sold at all Trophy Bike locations in Switzerland.
• Winter sports equipment and rental Winter sports equipment including skiing, snowboarding, cross-country skiing, and touring skis. Includes rental fleet of over 500 items and winter service with Montana grinding machine, BFU safety checks, and binding adjustments at the Bern location.
• Hiking and trekking footwear and equipment Hiking and trekking footwear and equipment sold at Trophy Sport Bern and Fribourg stores.
• Racket sports equipment and restringing Tennis rackets and racket sports equipment with professional restringing service (single restringing from CHF 39.00, multi-pack from CHF 350.00 for 16-18 jobs).
• Football equipment and team kits Football (soccer) equipment, clothing, and team kits including the FIFA WM 2026 collection, sold at Trophy Sport Bern.
• Running footwear and apparel Running footwear and apparel for recreational and performance runners.
• Multisport and team sports clothing and equipment Multi-sport and team sports clothing and equipment for football, volleyball, handball, athletics, and running clubs. Includes customization, printing, and delivery services.
• Trophy Outlet Bern Outlet store in Bern stocking over 4,000 discounted sports apparel and equipment items from brands including Scott, Dolomite, Hoka, Lowa, Asics, Adidas, Puma, Nike. Open Thursday through Saturday.
• Bike workshop service Professional bicycle workshop service at all three Trophy Bike locations, including repairs, full maintenance, suspension tuning, custom builds for all bike brands and e-bike systems, plus assembly of online-purchased bicycles (assembly from CHF 199.00, fork/suspension setup from CHF 60.00, bike check from CHF 72.00).
• Bike sizing and fitting Bike sizing with laser body measurement, frame size consultation, and ERGON saddle consultation. Free with bicycle purchase; third-party sizing from CHF 79.00 (Altendorf) / CHF 89.00 (Oftringen); ERGON saddle fitting from CHF 115.00 per saddle.
• Boot fitting Professional boot fitting in Bern with 3D foot scan (from CHF 30.00), Fischer Vacuum thermoforming custom fitting (from CHF 80.00), and Sidas insoles (from CHF 59.90). Winter boot fitting free with purchase seasons 1+2, CHF 30 from season 3.
• Test bike rental Test bike fleet available at Trophy Bike locations, including road bike, MTB Fully (XC/Trail, All Mountain/Enduro), and E-Bike (Road/Gravel, MTB Fully, SUV). Standard bike from CHF 50/day, E-bike from CHF 70/day; rental price credited toward purchase.
• Bike accessory rental Rental of bike accessories including Thule VeloSpace XT3 bike rack (CHF 40/day, CHF 160/week), EVOC Bike Travel Bag Pro (CHF 70/week, CHF 100/two weeks), and QUARQ ShockWiz suspension tuning device (CHF 39/day).
• Team sports uniform service Complete team uniform and club equipment service offering procurement, customization with logos, printing, and delivery for football, volleyball, handball, athletics, and running clubs. Partner brand portfolios include adidas Lockerroom, Puma, Erima, Jako, Craft, Uhlsport, Macron, Clique.
• Trophy Card loyalty program Free loyalty card program earning 5% credit on every purchase (excluding labor costs, discounted items, and services). Credit is redeemable on the next purchase, encouraging repeat business across all Trophy Bike & Sport locations.

Quantifiable outcome

• Over 500 winter sports rental items available
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• FaktorSportcoreStrategic or Co-development PartnerFaktorSport is a cycling performance partner offering bike fitting, training plans, coaching, and performance diagnostics. Based in Altendorf, it combines physiotherapy, movement science, and nutrition science expertise under Flurin Carisch. Offers products such as technique courses at Flüelapass with shuttle service and video analysis. Partnership serves performance-oriented cyclists in the Altendorf area.
• BikebuebecoreStrategic or Co-development PartnerBikebuebe are certified Swiss Cycling Guides and mountain bike instructors with federal professional certification. They specialize in MTB, e-MTB, and gravel tours, workshops, skills sessions, and complete bike weekends. Present at Trophy Bike Oftringen events every Wednesday evening, providing guided group rides and technique courses. Partnership provides customer acquisition and community engagement for Trophy Bike.
• Balance und BikeminorStrategic or Co-development PartnerBalance und Bike GmbH organizes bike holidays in the Bern area with guided routes and a balance of adventure and relaxation. Led by Stefan, a Swiss Cycling Guide, they offer cycling vacation experiences. Recommended to Trophy Bike customers as a travel partner.
• adidas LockerroomcoreChannel Partner/ Reseller/ DistributorTrophy Bike & Sport is a partner for the adidas Lockerroom program, enabling complete custom team outfits with custom colors, patterns, and club logos. Single jersey orders are also accepted from Puma, Erima, Jako, Craft, and Uhlsport. Services include design consultation, printing, and finishing.
• Fischer VacuumminorStrategic or Co-development PartnerTrophy Sport Bern is a Fischer Vacuum shoe partner. The Fischer Vacuum system uses thermoforming to customize ski boots. Trophy Sport provides fitting services for Fischer Vacuum shoes purchased at the store or brought in by customers.
• ERGONminorStrategic or Co-development PartnerTrophy Bike offers ERGON saddle fitting at its locations. The service includes individual sitting position analysis and recommendation of the optimal ERGON saddle adapted to the customer's anatomy.
• ERIMAcoreChannel Partner/ Reseller/ DistributorERIMA team sport clothing supplier. Trophy Bike & Sport distributes ERIMA products including team sport and gymnastics collections for Swiss clubs and teams.
• JAKOcoreChannel Partner/ Reseller/ DistributorJAKO is a team sport apparel supplier. Trophy Bike & Sport distributes JAKO team clothing and equipment catalogs for Swiss clubs and teams.
• PumacoreChannel Partner/ Reseller/ DistributorPuma is a team sport apparel brand in Trophy Bike & Sport's portfolio. Products include Puma teamwear and Puma Indoor sports equipment for clubs.
• NikecoreChannel Partner/ Reseller/ DistributorNike is a brand partner for sports equipment sold at Trophy Bike & Sport, including team sport and performance apparel.
• AdidascoreChannel Partner/ Reseller/ DistributorAdidas is a brand partner for sports equipment sold at Trophy Bike & Sport. Includes Adidas Teamwear 2025 collections and the Adidas Lockerroom custom team outfit program.
• MacroncoreChannel Partner/ Reseller/ DistributorMacron is a team sport apparel supplier in Trophy Bike & Sport's portfolio for Swiss clubs and teams.
• CraftminorChannel Partner/ Reseller/ DistributorCraft is a sportswear brand partner offering team sport apparel at Trophy Bike & Sport.
• CliqueminorChannel Partner/ Reseller/ DistributorClique is a brand partner for team and club apparel at Trophy Bike & Sport, included in the 2024 collection catalog.
• JomaminorChannel Partner/ Reseller/ DistributorJoma is a sportswear brand partner included in Trophy Bike & Sport's team sport brand portfolio.
• MizunominorChannel Partner/ Reseller/ DistributorMizuno is a sports equipment brand partner at Trophy Bike & Sport, known for running and team sport footwear.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Transa: Transa is a well-known Swiss outdoor and travel retailer with a multi-channel presence (stores, web shop, mail order) focused on hiking, trekking, cycling, and travel gear. It is comparable to Trophy on the outdoor/sport equipment side and competes for the same Swiss active-lifestyle customer base.
• Veloplus: Veloplus is a Swiss cycling specialist retailer offering bikes, components, apparel, and accessories with strong service/fitting emphasis. Comparable to Trophy on the cycling side of the assortment and on the service-led, expert-staff specialist model.
• Intersport (Switzerland): Intersport is a global sporting goods retailer operating Swiss franchise and partner stores under a multi-category sporting goods umbrella. Comparable to Trophy on breadth across bikes, winter sports, football, running, and team apparel, and on the multi-location physical-retail model.
• Sportxx (Migros): Sportxx is the sporting goods arm of Migros and one of the largest Swiss multi-location sporting goods retailers, offering bikes, winter sports, running, football, and team apparel across hundreds of stores. It is the most direct mass-market comparable to Trophy's combined bike + sport assortment.
• Ochsner Sport: Ochsner Sport is Switzerland's largest dedicated sporting goods specialty retailer with a multi-location footprint that competes head-on with Trophy's bike, multi-sport, and team apparel offer. Both retailers emphasize knowledgeable in-store service, seasonal sport depth, and a mix of owned + partner brands.
• Decathlon Switzerland: Decathlon operates large-format Swiss stores under a multi-category sporting goods concept spanning cycling, winter, team sport, hiking, and running. It competes directly with Trophy on breadth and price perception, while Trophy differentiates on service depth, fitting expertise, and community programming.

Emerging players

• Canyon Bicycles: Canyon is a leading direct-to-consumer premium bike brand selling road, mountain, gravel, and e-bikes online. It is a competitive substitute for Trophy on the premium bike retail side and pressures the chain's pricing and brand pull, particularly for customers willing to buy without in-store fitting.

Others

• Brack.ch: Brack.ch is one of Switzerland's largest online generalist retailers with a meaningful sporting goods, bike, and outdoor assortment plus strong logistics. It is not a direct multi-store competitor but is a comparable substitute channel for the same end customer that browsers Trophy online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trophy Bike & Sport