Goalplay

What Goalplay does

Goalplay GmbH & Co. KG is a Grünwald, Germany-based mobile software company that operates the Oliver Kahn Goalplay Coach application, a freemium goalkeeper training platform distributed globally via Google Play and Apple App Store in German, English, and Spanish. The platform serves amateur and professional goalkeepers, as well as goalkeeper trainers, providing access to over 250 technique video tutorials recorded with high-speed cameras, structured 3-6 week training programs, a mental conditioning module branded as Oliver Kahn's Mental School, and a solo training module called Goalplay Street. The differentiated value proposition rests on the direct involvement of Oliver Kahn, the legendary German goalkeeper, who serves as Managing Director and the public-facing coach.

The business model is a two-tier freemium subscription: a free tier provides access to the training pool and beginner packages, while a premium tier at €3.99/month unlocks the full content library, including 'Oliver Kahn's Finest' training packages. Reported scale includes a community of approximately 50,000 goalkeepers training at what the company describes as Bundesliga level. The company employs 1-10 people and operates a small-scale digital-first go-to-market strategy supplemented by offline Train N' Fight Challenge events organized in partnership with proSport GmbH at football clubs, with co-marketing support from Samsung Electronics, INTERSPORT, and Titaneon AG.

The legal entity is structured as a German GmbH & Co. KG (limited partnership) registered in Munich, with Moritz Mattes and Oliver Kahn serving as Managing Directors. The company is privately held with no disclosed funding rounds, acquisitions, or revenue figures. Marketing channels center on app store presence, Instagram and Facebook organic social, MailChimp and WhatsApp newsletters, YouTube content marketing, and Google remarketing. The company's technical surface is a conventional mobile application with PayPal as the sole disclosed external integration and no public API.

Name

Goalplay

Legal name

Goalplay GmbH & Co. KG

Website

https://goalplay.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Goalplay GmbH & Co. KG operates a freemium mobile app that delivers goalkeeper-specific video training, structured programs, and mental coaching under the Oliver Kahn brand to amateur and professional goalkeepers globally, monetizing via a €3.99/month premium subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Grünwald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium App Subscription: Core mobile app with free tier providing access to training pool and beginner training packages. Premium tier at €3.99/month offers access to all training packages including Oliver Kahn's Finest and entire exercise pool with special exercises.
2. In-App Purchases: Additional content can be unlocked through InApp purchases within the Oliver Kahn Goalplay Coach application.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Goalplay offers a mobile goalkeeper training application built around former elite goalkeeper Oliver Kahn's coaching methodology. The app delivers personalized weekly training plans, over 250 technique video tutorials recorded with high-speed cameras, structured 3-6 week programs targeting specific skills, and a mental training component (Oliver Kahn's Mental School). It is distributed via Google Play and Apple App Store under a freemium model with a €3.99/month Premium subscription unlocking the full training library.

Product overview

Goalplay is a mobile-first goalkeeper training platform built around Oliver Kahn's expertise. The core product is the Goalplay Coach App, a freemium mobile application offering personalized training plans, over 200 technique video tutorials, and Oliver Kahn's Mental School for psychological training. Premium content (Oliver Kahn's Finest) is accessible through in-app purchases at €3.99/month. The platform also includes Goalplay Street for solo training and Train N' Fight Challenge events organized in partnership with proSport GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• Goalplay Coach App (Oliver Kahn's Goalplay Coach) Mobile training application for goalkeepers offering personalized weekly training plans, 250+ technique video tutorials in super slow-motion recorded with high-speed cameras, Oliver Kahn's Mental School for psychological conditioning, and structured 3-6 week programs addressing penalty area control, ball security, play building, diving, and ball stopping. Features a freemium model with free beginner training access and a €3.99/month Premium subscription unlocking the full exercise pool including Oliver Kahn's Finest. Distributed in German, English, and Spanish via Google Play and Apple App Store.

Quantifiable outcome

• 50,000 goalkeepers training with the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• proSport GmbHcoreImplementation/ SI/ Consulting PartnerproSport GmbH organizes the Train N' Fight Challenges on behalf of Goalplay GmbH & Co. KG. Events are held at football clubs with minimum 10 participants. proSport handles event logistics, equipment delivery, and participant management.
• Titaneon AGminorGTM or Marketing PartnerPartner for event promotion and marketing. Included in participant image/video usage rights alongside Goalplay, Samsung Electronics, and INTERSPORT.
• Samsung Electronics GmbHminorGTM or Marketing PartnerPartner for event promotion and marketing. Included in participant image/video usage rights for Train N' Fight Challenge events.
• INTERSPORT Deutschland eGminorGTM or Marketing PartnerSports retailer partner. Included in participant image/video usage rights for Train N' Fight Challenge events. Event agency implementing on behalf of INTERSPORT.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TopTekkers: TopTekkers is a goalkeeper-specific football training app offering video-based technique tutorials and structured programs. It directly competes with Goalplay in the same niche goalkeeper coaching category, serving amateur and youth goalkeepers globally with similar subscription-based delivery.
• DribbleUp: DribbleUp offers interactive soccer and basketball training via a smart ball and app, combining video instruction with hardware. It is comparable to Goalplay as a sports skill coaching app leveraging video content and a subscription model, with broader sport coverage.
• Techne Futbol: Techne Futbol is a soccer skills training app offering structured video-based training programs for individual players. It is comparable to Goalplay in mobile-first delivery, video coaching, and subscription-based skill development for amateur soccer athletes.
• HomeCourt: HomeCourt is a basketball skill development app that uses AI and video to deliver personalized training plans and technique coaching. It mirrors Goalplay's app-based, video-driven, sport-specific skill coaching model for a different sport, making it a comparable direct peer in sports skill-building mobile apps.

Emerging players

• Catapult Sports: Catapult Sports provides athlete performance monitoring and analysis technology for professional teams. It is comparable in serving performance-focused athletes with technology-enabled training, though it operates at the professional team level with hardware and analytics rather than consumer mobile coaching.

Broad incumbents

• Freeletics: Freeletics is a leading European fitness coaching app offering AI-driven personalized training plans via subscription. It is comparable in mobile-first, freemium coaching business model, though focused on general fitness rather than goalkeeper-specific skills.
• adidas Training by adidas: Adidas Training is a general fitness coaching app from adidas offering structured workout programs. It is a broad incumbent with overlapping subscription-based video coaching delivery, but focused on general fitness rather than sport-specific skill coaching.
• Nike Training Club: Nike Training Club is a broad fitness and sports coaching app from Nike offering video-led workouts and training plans. It is a broad incumbent with overlapping video-based coaching functionality, though it does not specialize in goalkeeping or soccer skill development.

Regional players

• Footy Addicts: Footy Addicts is a football-focused training and pickup game platform primarily serving European markets. While broader than goalkeeping, it overlaps with Goalplay in providing football-specific training content and community-driven engagement for amateur players.

Others

• Oliver Kahn Academy: Various Oliver Kahn-branded football academy initiatives and clinics exist in Germany, representing potential partner or competitor entities for in-person goalkeeper training. They are adjacent ecosystem participants in the same goalkeeper coaching market where Goalplay operates digitally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GOALPLAYacademyRN
• Instagraminstagram.com/goalplay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goalplay