Name

Circle K Danmark

Legal name

Circle K Danmark A/S

Website

https://circlek.dk

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Fuel Retail and Convenience Store Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Fuel Dealers (457210)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel retail services
• Convenience store operations
• EV charging network
• Fleet card management
• Heating oil delivery

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including gasoline (miles benzin), diesel (miles diesel), HVO 100, and AdBlue at Circle K stations across Denmark.
2. Convenience Retail: Sale of food, beverages, coffee, snacks, and everyday items at Circle K convenience stores. Includes freshly prepared food, sandwiches, burgers, and hot beverages.
3. Fleet Card Services: Business solutions including Circle K Europe Card, Truck Card, and Firmakort with monthly invoicing, volume discounts, and consolidated reporting for corporate customers.
4. EV Charging: Sale of electricity for electric vehicles at Circle K fast charging stations, priced per kWh with no subscription required.
5. Heating Oil Delivery: Delivery of heating oil (fyringsolie) to residential and business customers in Denmark, including premium and basic options with automatic delivery services.
6. Car Wash Services: Automated car wash facilities at Circle K stations with unlimited wash programs and various wash quality levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Circle K Danmark operates a nationwide network of gas stations and convenience stores in Denmark selling fuel (gasoline, diesel, HVO 100 renewable diesel, AdBlue), freshly prepared food and beverages, car wash services, and EV fast charging. The company serves both private consumers through its retail network and business customers through fleet card programs (Circle K Europe Card, Truck Card, Erhvervskort), self-service management portals (Card E-Services, Fuel E-Services), heating oil delivery services, and a co-branded Mastercard credit card.

Product overview

Circle K Danmark operates a comprehensive convenience retail and fuel network offering a multi-product portfolio centered on fuel cards, EV charging, and convenience retail. The core offering includes Circle K Europe Card (international fuel card accepted at 21,000+ stations across 34 European countries via ROUTEX), Circle K Truck Card (for heavy transport), and Circle K Erhvervskort (Danish business fuel cards), all managed through Card E-Services and Fuel E-Services self-service portals. The company also operates the extra loyalty program (with EXTRA Pro tier for business customers), Circle K extra Mastercard, and provides EV charging solutions including home charging boxes for workplaces. Physical offerings include fuel (miles Benzin, miles Diesel, HVO 100, AdBlue), heating oil delivery, unlimited car wash subscriptions, and fresh prepared food and beverages. Digital services include the Circle K Pro App for mobile payment and digital gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• extra: Loyalty/frequent flyer rewards program offering discounts on fuel, food, drinks, and car wash services for private customers.
• extra Mastercard
• Circle K Pro
• extra Pro
• Circle K EUROPE Card

Products and services

• Circle K Europe Card Fuel card enabling business customers to purchase fuel at Circle K stations, INGO stations, and partner networks across Denmark, Scandinavia, and Europe. Supports various product restrictions and purchase profiles with consolidated monthly invoicing.
• Circle K Truck Card Specialized fuel card for truck operators providing diesel, AdBlue, and related services at Circle K Truck facilities across Denmark, Norway, and Sweden with geographic and product restrictions.
• Circle K Erhvervskort (Business Card) Business fuel card for Danish companies providing diesel, gasoline, AdBlue, car wash, and shop purchases at Circle K and INGO stations in Denmark, Norway, and Sweden.
• extra Loyalty Program Free loyalty rewards program offering personalized discounts on fuel, food, drinks, and snacks for private customers. Members earn free items (every 6th coffee or cold drink free) and receive exclusive deals.
• EXTRA Pro Premium loyalty tier for business customers providing 15 øre per liter discount on private fuel consumption, plus personal offers on food and beverages when linking business card to personal EXTRA account.
• Circle K extra Mastercard Co-branded credit card offering fuel discounts, insurance benefits (travel insurance, purchase protection), and partner offers. Earns rewards on purchases at Circle K and other merchants.
• EV Charging / Lynladestandere Fast charging stations for electric vehicles at Circle K locations. No subscription required; pay-per-use model with pricing per kWh including all taxes and fees.
• EV Charging Box for Workplaces Charging box (ladeboks) for workplace EV charging with installation services and reimbursement administration for electricity costs and taxes to employees with company cars.
• Card E-Services Self-service portal for business customers to manage cards, view transactions, download invoices, enroll drivers for mobile payment, administer virtual cards, and configure alerts and notifications.
• Fuel E-Services Self-service portal for fuel delivery customers to view tank inventory, schedule deliveries, manage invoices, and control home terminal access.
• Circle K Pro App Mobile application enabling fuel payment via phone, allowing users to start fueling before physical card arrives. Works in Denmark, Norway, and Sweden.
• Unlimited Car Wash Unlimited car wash subscription program offering various wash quality levels at Circle K wash halls.
• miles Benzin Premium gasoline brand with enhanced fuel quality for better engine performance and protection.
• miles Diesel Premium diesel brand designed for efficient fuel consumption and engine protection.
• HVO 100 100% renewable diesel alternative made from waste oils, reducing CO2 emissions by up to 90% compared to fossil diesel.
• AdBlue Diesel Exhaust Fluid (AdBlue) for selective catalytic reduction in diesel engines, available in bulk, IBC containers, or packaged.
• Fyringsolie (Heating Oil) Heating oil delivered by tank truck for residential and commercial heating. Available in premium and basic formulations with automatic delivery options.
• Fresh Food / Mad Freshly prepared food including sandwiches, panini, burgers, bread, cakes, snacks, and meal deals available at Circle K convenience stores.
• Beverages / Drikkevarer Beverages including freshly brewed coffee, shakes, iced coffee, and frozen drinks (K-Freeze).
• Digital Gift Cards Digital gift cards for business customers enabling bulk purchase and distribution to employees. Accepted at all Circle K stations and stores across all countries of operation.

Quantifiable outcome

• Over 21,000 fueling stations accessible across 34 European countries through ROUTEX partnership
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ROUTEXcoreChannel Partner/ Reseller/ DistributorROUTEX is a European fuel card network partnership allowing Circle K Europe Card holders to fuel at over 21,000 stations across 34 European countries. This partnership extends Circle K's geographic coverage significantly beyond its own station network.
• E.ONcoreTechnology or IntegrationE.ON charging stations in Denmark are integrated into the Circle K Europe Card network, allowing business customers to charge at E.ON locations using their Circle K fleet cards with a fixed price agreement.
• FødevareBankenminorStrategic or Co-development PartnerPartnership with FødevareBanken (Food Bank) for food donation and waste reduction initiatives as part of Circle K's sustainability and social responsibility programs.
• Level AccessminorOthersDigital accessibility solution provider used by Circle K to maintain and improve web accessibility compliance with WCAG standards and European Accessibility Act requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uno-X / YX Danmark: Uno-X operates fuel stations and convenience stores in Denmark with growing EV fast charging investment (Uno-X Xpress charging network), making it a direct overlap on forecourt retail and emerging energy services.
• DKV Euro Service: DKV is a major European fuel and toll card provider for commercial fleets, accepted at 50,000+ stations across Europe, directly competing with Circle K Europe Card and Truck Card for cross-border Scandinavian and German fleet accounts.
• OK (OK a.m.b.a.): OK is a Danish consumer-owned fuel station and convenience retail chain with more than 600 stations and its own OK Card, directly competing with Circle K on price, convenience retail, fleet card, and EV charging in Denmark.
• 7-Eleven Denmark: 7-Eleven runs convenience stores across Denmark combining fresh food, beverages and grab-and-go meals — directly comparable to Circle K's in-store convenience retail proposition, even though 7-Eleven in Denmark has a more limited fuel focus.
• Shell Denmark (Shell Olie): Shell operates a similar fuel station + convenience retail network across Denmark with branded premium fuels, Shell Fleet Solutions, EV charging (Shell Recharge), and loyalty offerings — directly overlapping with Circle K's consumer and fleet propositions.
• Q8 Denmark (Küchenmeister / Kuwait Petroleum): Q8 runs a comparable nationwide fuel station network in Denmark with its own fleet card, convenience offering, and EV charging rollout — a direct forecourt competitor on consumer and B2B segments.

Emerging players

• Tesla Supercharger: Tesla Supercharger is a rapidly expanding European fast-charging network; an emerging alternative-fuel retail competitor that overlaps with Circle K's pay-per-use fast-charging proposition and competes for EV-only drivers.
• Clever (EV charging): Clever operates one of Denmark's largest public EV charging networks, including fast charging — a comparable emerging energy-services business that overlaps with Circle K's growing charging footprint and competes for fleet EV charging contracts.

Broad incumbents

• Alimentation Couche-Tard Inc. (global parent): Couche-Tard is the publicly-listed Canadian parent and one of the world's largest convenience and fuel retailers (Circle K, Couche-Tard, Mac's, etc.). As the strategic owner, it sets the playbook and benchmarks Circle K Danmark against sister entities across 16,000+ sites worldwide.
• TotalEnergies Marketing Denmark: TotalEnergies operates a broad portfolio in Denmark spanning fuel retail, lubricants, heating oil, and EV charging through TotalEnergies EASY Charge — broadly comparable to Circle K's multi-product forecourt model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/circlekdanmark
• LinkedInlinkedin.com/company/circle-k-erhverv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle K Danmark