What EROX LTD does

EROX LTD is a UK-based company founded in 2017 and headquartered in Leicester, operating with a micro-team of 1-10 employees. Per its firmographic profile, the company positioned itself as a fashion e-commerce platform intended to help consumers shop trends in a convenient, simple, and reliable manner, suggesting a direct-to-consumer retail proposition in the UK apparel market.

The company's primary digital asset was its website at erox.co.uk. However, current source evidence indicates that this domain is no longer an active EROX LTD property: it now resolves to a domain parking page operated by Above.com Pty Ltd, an Australian domain services company, and the domain is listed for sale. The privacy policy and terms of service displayed on the site belong to Above.com, not to EROX LTD, and no EROX LTD-controlled content, product catalog, pricing, or transactional capability is present. The operating status is recorded as "closed," reflecting the absence of any verifiable active business operations.

No revenue, funding, customer, partnership, technology, or management data is available for EROX LTD in the source material. There is no evidence of products, pricing models, customer segments, geographic markets served, or strategic actions beyond the apparent abandonment of the domain. The domicile and incorporation jurisdiction are also undetermined from the available data. The practical analytical conclusion is that EROX LTD, as represented in current source material, lacks an observable operating business, and any investment evaluation must treat the entity as a residual corporate shell whose commercial activities cannot be verified.

Name

EROX LTD

Legal name

EROX LTD

Website

https://erox.co.uk

Company type

Private

Founded year

2017

Operating status

Closed

Headcount range

1–10 employees

Short description

EROX LTD was a Leicester, UK-based fashion e-commerce company founded in 2017 with 1-10 employees; its web presence has lapsed, with erox.co.uk now a parked domain listed for sale by Above.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Core offering

EROX LTD is described in aggregated firmographic data as an online fashion shopping business that allows customers to stay ahead of trends and purchase fashion items in a convenient, simple, and reliable manner. The company's actual web domain (erox.co.uk) is a domain parking page operated by Above.com Pty Ltd and listed for sale, with no live commerce operations, product catalogue, or service offering evidenced. The discrepancy between the firmographic description and the first-party site indicates the operation is not currently active.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Nasty Gal: Digital-native fashion retailer positioned around trend-driven apparel for a young female audience — comparable online-only model and brand voice.
• ASOS: UK-headquartered online fashion retailer targeting trend-driven shoppers with a broad assortment of own-label and third-party brands — directly comparable to EROX's stated fashion e-commerce positioning.
• PrettyLittleThing: Fast-fashion e-commerce brand targeting young female shoppers with frequent newness — directly comparable category, price band, and digital marketing approach.
• Boohoo Group: UK-based fast-fashion e-commerce platform selling affordable apparel to a similar young, trend-conscious demographic that EROX's 'stay ahead of the trends' positioning targeted.
• Missguided: UK online fashion retailer focused on trend-led women's clothing at accessible price points — overlapping target customer, product mix, and digital-first model.

Emerging players

• Depop: UK-origin peer-to-peer fashion resale marketplace targeting trend-driven younger shoppers — adjacent category with comparable customer demographic.
• SHEIN: Fast-fashion e-commerce player competing on trend velocity, low price points, and heavy digital marketing — overlapping addressable customer and category, but at global scale and very different cost structure.

Broad incumbents

• Zalando: Europe's largest online fashion platform with a broad multi-brand assortment and established logistics infrastructure — overlapping category and target market at greater scale.
• Next plc: UK general merchandise and fashion retailer with a significant online channel serving a similar mass-market UK audience, though operating as a much broader incumbent rather than a fashion pure-play.
• Amazon Fashion: The fashion arm of Amazon's UK marketplace — competing with EROX's intended value proposition of convenient, reliable online shopping across apparel.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/eroxfashion
• LinkedInlinkedin.com/company/eroxfashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EROX LTD