GoodLayers
GoodLayers is a WordPress theme developer selling 77+ premium themes (priced $29–$69) bundled with a proprietary drag-and-drop page builder, distributed through ThemeForest and its own direct storefront, serving SMBs, web developers, and specialized verticals like hospitality, education, and nonprofit.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What GoodLayers does
GoodLayers is an Australian-headquartered (Melbourne) WordPress theme development company, operating under the legal entity Infinite Template LTD, that designs and sells 77+ premium WordPress themes to SMBs, individual developers, designers, bloggers, and specialized vertical buyers across categories including corporate, e-commerce, hospitality, education, nonprofit, restaurant, sports, and cannabis. The company was founded circa 2014 (with the firmographic source listing 2017) and has accumulated more than 180,000 customers and 198,000+ theme sales over a 10+ year operating history, earning top-10 seller status on the ThemeForest marketplace with a 4.6/5 average customer rating. Its core technology is a proprietary drag-and-drop page builder (GoodLayers Page Builder) and a three-generation theme framework (Framework 1, 2, 3) that enables modular page construction, AJAX saving, customizable admin panels, and integrated vertical-specific systems for hotel/tour booking, LMS/course sales, donations, and multi-vendor marketplace commerce. Themes are sold as one-time perpetual licenses priced $29–$69, with bundled premium plugins (Revolution Slider, Master Slider, LightGallery) and integrations across WooCommerce, WPML, PayPal, Stripe, Authorize.net, and numerous vertical plugins; the company historically distributed exclusively through ThemeForest but in July 2026 launched a direct-to-consumer storefront on goodlayers.com (processed via Freemius) offering lower prices, 12 months of included support, and cheaper support renewals, ending marketplace exclusivity.
GoodLayers firmographics
Firmographics- Name
- GoodLayers
- Legal name
- Infinite Template LTD
- Website
- https://goodlayers.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoodLayers is a WordPress theme developer selling 77+ premium themes (priced $29–$69) bundled with a proprietary drag-and-drop page builder, distributed through ThemeForest and its own direct storefront, serving SMBs, web developers, and specialized verticals like hospitality, education, and nonprofit.
- Ownership category
- akta.pro rank
GoodLayers industry classification
Industry- Product category
- WordPress Themes
- NAICS
- Graphic Design Services (54143)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where GoodLayers is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
GoodLayers business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Theme Sales (One-time License): GoodLayers sells premium WordPress themes on a one-time purchase basis. Prices range from $29 to $69 per theme. Purchase includes lifetime usage license with 1 year of support and updates (direct) or 6 months support (ThemeForest). Additional support renewals available.
- Support Renewals: After initial support period expires, customers can renew support for additional 12-month periods at a lower flat rate when purchased directly from GoodLayers. ThemeForest renewals are sold in 6-month blocks at escalating rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium WordPress themes priced $29-$69 |
| One time/ perpetual license | Multi-year contract | Direct purchase - 12 months support included |
| One time/ perpetual license | Multi-year contract | ThemeForest - 6 months support initially |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
GoodLayers product offering
Product offeringCore offering
GoodLayers designs, develops, and sells premium WordPress themes (77+) bundled with its proprietary GoodLayers Page Builder, a drag-and-drop tool with background wrapper options, custom skin colors, AJAX saving, and pre-built blocks. The portfolio spans industry-specific themes for corporate, creative, hospitality, education, nonprofit, cryptocurrency, and e-commerce use cases, sold as one-time perpetual licenses with optional support renewals.
Product overview
GoodLayers is a WordPress theme company offering 77+ premium WordPress themes across categories including Corporate, Retail, Blog, Creative, Education, Non-Profit, and Sport. The core product is the proprietary GoodLayers Page Builder—a drag-and-drop page builder bundled with all themes that enables page creation using modular elements with background wrapper options, custom skin colors, and pre-built blocks. The theme portfolio includes specialized themes for specific verticals: TravelTour and Hotel Master for hotel/tour booking with complete reservation systems; Kingster and Clever Course for education with LMS capabilities; Chariti and Charity Hub for charities with donation systems; Cryptro for cryptocurrency; and Yoku for yoga/fitness. GoodLayers sells themes both directly on goodlayers.com (since July 2026) and through ThemeForest, with 198,000+ themes sold and 4.6/5 average customer rating. Themes include bundled premium plugins like Revolution Slider, Master Slider, and LightGallery. The company operates under Infinite Template LTD and has over 10 years of experience with more than 180,000 accumulated customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Corzo Premium WordPress theme designed for business consulting, finance, financial advisory, cyber security, and corporate websites; built on Framework 3 with 22 header layouts, 15 blog layouts, and 12 portfolio layouts.
- Yoku Premium WordPress theme for yoga studios, online yoga classes, meditation, and ayurveda businesses; includes a robust LMS system for selling yoga classes and third-party streaming integration with MindBody.
- Chariti Charity and donation WordPress theme with a complete donation system including user registration, donation history, wish list, transaction receipts, PayPal payment processing, and social login via Nextend Social Login.
- Attorna Clean responsive WordPress theme for law firms, legal advisers, solicitors, barristers, and general corporate websites; includes attorney post type and practice areas.
- Kingster Education WordPress theme for universities, colleges, schools, and LMS platforms; features course post type, course search/filter, quiz management, and PayPal payment integration.
- TravelTour Premium responsive WordPress theme with a complete tour management system for tour operators, travel agencies, and travel blogs; supports multi-currency, multi-deposit payments, seasonal pricing, PayPal/Stripe/credit card payments, iCal sync, and customer dashboards.
- Kleanity Minimalist WordPress theme for minimalist websites, portfolios, photographers, photo galleries, graphic designers, and product designers; features 6 homepage demonstrations.
- Infinite Multi-purpose WordPress theme with 30 high-quality demos covering creative, corporate, gallery, portfolio, photography, sport, medical, real estate, and e-commerce categories; includes synced section feature and header post type for custom templates.
- Grindelwald Hotel, resort, and apartment booking theme with membership system, PayPal/Stripe/Authorize.net payments, multi-deposit options, and WooCommerce payment gateway support.
- Zeomart Ultimate WooCommerce toolkit for e-commerce stores and multi-vendor marketplaces; inspired by Amazon, eBay, and Etsy concepts with WCFM plugin compatibility.
- Cozme Premium WordPress theme for beauty, cosmetics, organic, and natural businesses with modern design and full WooCommerce compatibility.
- Zurf Responsive WordPress theme for surfing, scuba diving, and snorkeling businesses; bundled with Tour Master plugin for creating and selling diving tours directly from the website.
- Sassio WordPress theme for startups, SaaS businesses, apps, software companies, agencies, SEO, and digital marketing with a professional design approach.
- Hotale Complete hotel booking WordPress theme with an advanced membership system, PayPal/Stripe/Authorize.net payments, multiple deposit features, and WooCommerce payment support.
- Cania Premium WordPress theme for cannabis, marijuana, medical marijuana businesses, and dispensaries with a fixed-layout design.
- Zyth WordPress theme for gyms, fitness centers, and sports businesses; includes built-in class post type, pricing plan with Contact Form 7 integration, and a modern timetable.
- Arki Minimal and stylish WordPress theme for architects and interior designers; suitable for architecture companies, interior design, furniture design, and construction businesses.
- Cannamed Premium WordPress theme for cannabis, marijuana, medical marijuana, and marijuana shops with essential tools including demo importing and page builder.
- Mediz Super powerful responsive WordPress theme for medical purposes including hospitals, clinics, dentists, chiropractors, physicians, opticians, and healthcare businesses.
- Apzo Premium responsive WordPress theme for software companies, SaaS businesses, hosting providers, IT, and corporate websites with a clean, minimal design.
- Uniq Minimal multi-purpose creative WordPress theme for creative agencies, graphic designers, freelancers, photographers, and business portfolios.
- Logisco Modern responsive WordPress theme for logistics, shipping, storage, transport, trucking, courier, delivery, freight, and cargo companies.
- Akea Gutenberg-friendly minimal blog WordPress theme for personal blogs, journaling, lifestyle magazines, photography, and editorial content with WooCommerce support.
- Inteco Interior design and architecture WordPress theme with clean, minimal design for architects, interior designers, furniture shops, and landscape design businesses.
- Cryptro WordPress theme for cryptocurrency, blockchain, Bitcoin, ICO agencies, and fintech services; includes ICO countdown module, Bitcoin charts, price labels, currency converter, and currency table.
- Financity Powerful responsive business and financial WordPress theme for financial services, finance companies, accountants, law firms, and wealth advisors.
- SEOCrawler Super powerful SEO agency WordPress theme with 3 high-quality demos; compatible with Yoast SEO, All in One SEO, Rankie, and W3 Total Cache plugins.
- One Page Pro Clean multi-purpose one-page WordPress theme with 3 high-quality demos for corporate, CV/resume, and creative purposes.
- Big Slam Most powerful WordPress theme for sports clubs supporting Soccer and Basketball; fully supports the SportsPress plugin for player lists, league tables, player profiles, and fixtures.
- Real Factory WordPress theme for factories, industrial, construction, commodity businesses, power, rail, airplane, ship, and oil & gas websites with 4 homepage demonstrations.
- Hotel Master Best hotel, hostel, resort, and apartment booking WordPress theme with a complete room reservation system, hostel/dorm support, unlimited seasonal pricing, iCal sync, and coupon system; features 5 different demos.
- Charity Hub Clean responsive WordPress theme for charities, NGOs, non-profits, and fundraising; includes cause post type, PayPal/Stripe donation system, recurring donations via 3Public, and cause searching.
- Tour Package Travel and tour WordPress theme with package post type, booking forms, package filtering, PayPal payment gateway (v2.0+), and responsive retina-ready design.
- Clever Course LMS (Learning Management System) WordPress theme for creating and selling online/onsite courses; supports PayPal, Stripe, PayMill, Authorized.net, and CloudPayments for course purchases, plus quizzes, certificates, and badges.
- Real Soccer Responsive WordPress theme for football and soccer sports clubs with player lists, league tables, player profiles, fixtures, results, and match reports.
- Newsstand Responsive magazine WordPress theme with multiple post board styles, various thumbnail layouts, and WooCommerce and WPML compatibility.
- Limo King Responsive WordPress theme for limousine services, car hire, bus, coach, taxi, cab, and airport transfer services with online booking forms and fleet management.
- Music Club WordPress theme for music, clubs, parties, bands, and entertainment magazines with a floating music player, event post types, and album management.
- Real Church Church WordPress theme with sermon post type (video, audio, PDF), event post type with Google Maps, pastor profiles, and blog/portfolio features.
- Recibo Restaurant and cafe WordPress theme with food post type, food menu, chef profiles, reservation forms (including Open Table), food recipe features, and Event Calendar support.
- Rocket Board Portfolio WordPress theme with METRO style design allowing 1x1, 1x2, 2x1, 2x2 thumbnail sizes with custom colors and overlay patterns.
- Total Business Multi-purpose business WordPress theme suitable for factories, agencies, designers, photographers, and retail websites with Master Slider included.
- Green Nature Responsive WordPress theme for nature, environment, environmental, donation, non-profit, and NGO websites with PayPal and Stripe donation systems.
- King Power Premium multi-purpose WordPress theme with responsive retina-ready design, boxed/full layout options, and WooCommerce support.
- Maxima Powerful WordPress theme with neat design for corporate and creative purposes; supports WPML and WooCommerce with 15 overlay patterns.
- World Wide Premium magazine WordPress theme with 7 blog styles, 5 sidebar layout styles, 15 custom widgets, and extensive customization options.
- Ideo Minimal portfolio WordPress theme with Masonry grid layout for portfolio and blog, AJAX portfolio filter, and WooCommerce support.
Quantifiable outcome
- Easy 1-click demo content installation
- +2 more outcomes
Companies that use GoodLayers
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
GoodLayers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature6 records
GoodLayers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Envato/ThemeForestcorePrimary marketplace distribution partner for over a decade. GoodLayers themes are sold through ThemeForest. As of July 2026, GoodLayers now also sells directly, ending ThemeForest exclusivity.
- FreemiuscorePayment processing and checkout platform for direct theme purchases on goodlayers.com
- PayPalcorePayment gateway integration across multiple themes for booking, donations, and course sales
- StripecoreCredit card payment processing integrated into hotel booking, donation, and course themes
- WooCommercecoreE-commerce plugin fully supported across themes for online stores and product management
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
GoodLayers competitors and assessment
Company assessmentDirect peers
- CSSIgniter: Boutique WordPress theme vendor selling through ThemeForest and direct; similar product scope, pricing band, and customer type as GoodLayers.
- Elegant Themes (Divi): Creator of the Divi theme and Divi Builder page builder; comparable to GoodLayers through its proprietary drag-and-drop builder, premium multi-purpose themes, and direct-to-consumer subscription model.
- Themify: WordPress theme and drag-and-drop builder (Themify Builder) vendor; relevant peer because it competes on the same axes as GoodLayers — proprietary page builder, multi-purpose themes, and direct-to-consumer sales.
- ThemeFusion (Avada): Sells Avada, one of the best-selling WordPress themes of all time on ThemeForest; a near-direct competitor with similar multi-purpose themes, bundled premium plugins, and a 6+ year track record on the same marketplace.
- ThemeIsle: WordPress theme and plugin vendor selling multi-purpose themes (e.g., Hestia, Neve) directly and via marketplaces; directly comparable to GoodLayers in product category, SMB target customer, and bundled page-builder/value-add approach.
- wpZoom: Premium WordPress theme studio selling through ThemeForest and directly to SMBs; comparable in theme portfolio breadth, pricing band, and SMB customer focus.
- TeslaThemes: Premium WordPress theme vendor with a focus on multi-purpose and vertical themes; competes in the same ThemeForest marketplace and SMB segment as GoodLayers.
- ThemeGrill: Developer of popular WordPress themes (e.g., Flash, ColorMag) with both free and paid offerings; a comparable peer given its SMB target market, marketplace presence, and direct-sales channel.
- Mystery Themes: WordPress theme company producing flexible multi-purpose themes (e.g., Flavor, Weekly Magazine); comparable given similar pricing, ThemeForest distribution, and target customer.
Broad incumbents
- StudioPress (WP Engine): Genesis Framework and StudioPress themes now owned by WP Engine; broader incumbent offering a WordPress framework + theme stack to professional developers — adjacent comparison given overlapping customer base and theme distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodLayers social profiles
Digital presenceGoodLayers financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodLayers leadership team
Management profileNumber of profiles
GoodLayers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodLayers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodLayers
What does GoodLayers do?
GoodLayers designs, develops, and sells premium WordPress themes (77+) bundled with its proprietary GoodLayers Page Builder, a drag-and-drop tool with background wrapper options, custom skin colors, AJAX saving, and pre-built blocks. The portfolio spans industry-specific themes for corporate, creative, hospitality, education, nonprofit, cryptocurrency, and e-commerce use cases, sold as one-time perpetual licenses with optional support renewals.
Is GoodLayers a public or private company?
GoodLayers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodLayers founded?
GoodLayers was founded in 2014. It employs 51 to 100 people.
Where is GoodLayers based?
GoodLayers is headquartered in Melbourne, Australia, in the Oceania region.
How does GoodLayers make money?
Two revenue lines are on record. Theme Sales (One-time License) is the primary driver. The others are support Renewals.
Who are GoodLayers's main competitors?
Direct peers on record are CSSIgniter, Elegant Themes (Divi), Themify, ThemeFusion (Avada), ThemeIsle, wpZoom, TeslaThemes, ThemeGrill and Mystery Themes. StudioPress (WP Engine) is listed as a broad incumbent.
Does GoodLayers have an API?
No public API is recorded for GoodLayers.
What industry is GoodLayers in?
GoodLayers's product category is WordPress Themes. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 54143.