Wheatland Athletic Association
Wheatland Athletic Association is a 501(c)(3) non-profit youth sports organization founded in 1977 in Aurora, Illinois, serving over 12,000 annual participants across six sports with a recreational-to-travel competitive pipeline supported by owned indoor facilities and a tiered corporate sponsorship program.
- Company typePrivate
- Founded1977
- HeadquartersAurora, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wheatland Athletic Association does
Wheatland Athletic Association (WAA) is a 501(c)(3) non-profit, parent-volunteer youth sports organization founded in 1977 and headquartered at 2323 Liberty Street, Aurora, Illinois. It serves over 12,000 annual registrants across the Naperville/Aurora corridor (Plainfield, Oswego, Montgomery, North Aurora, Bolingbrook) with programs for ages 2–18 plus adults, spanning six sports: soccer, basketball, baseball, softball, flag football, and volleyball. The portfolio is structured as a recreational-to-competitive pipeline — entry-level offerings (TC Juniors, Feet First, recreational leagues) feed higher-tier travel programs including Team Chicago Soccer, Wheatland Wizards Basketball, Wheatland Ducks Baseball, and Wheatland Spikes Softball — with documented outcomes including 200+ college soccer placements and $5,000 in annual college scholarships to local high school seniors.
WAA's business model is a hybrid of participant-paid registration fees, facility rental income, and corporate/individual fundraising. Registration pricing spans $45–$160 for recreational camps and clinics, $775–$900 for travel/competitive seasons, and $10–$25 per 30-minute batting cage rental for facility users. Tiered corporate sponsorships (Grand Slam, Home Run, Base Hit) — anchored by Dick's Sporting Goods as flagship partner — supplement program revenue, alongside the annual golf outing and tax-deductible donations. The technology stack is third-party SaaS-based: Sports Connect (Stack Sports) currently powers registration, with a planned migration to PlayMetrics by August 1, 2026, while eSoft Planner handles facility scheduling, and MOJO App supports coaching content.
WAA owns and operates a significant physical asset base for a community nonprofit. The WAA Sports Center provides a 185ft x 100ft indoor turf field with sand infill, eight-foot tempered glass dasher boards, and a multi-sport court for basketball/volleyball/futsal/pickleball. The newly opened (December 2025) WAA Training Center adds 14,000–15,000 sq ft dedicated to baseball/softball, including eight full-size batting cages (70ft x 14ft x 15ft) and a workout/sprinting area. Field capacity extends through rental agreements with IPSD 204, OCSD 308, Fox Valley Park District, Naperville Park District, and local churches, enabling year-round program delivery regardless of weather.
Wheatland Athletic Association firmographics
Firmographics- Name
- Wheatland Athletic Association
- Legal name
- Wheatland Athletic Association
- Website
- https://waasports.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheatland Athletic Association is a 501(c)(3) non-profit youth sports organization founded in 1977 in Aurora, Illinois, serving over 12,000 annual participants across six sports with a recreational-to-travel competitive pipeline supported by owned indoor facilities and a tiered corporate sponsorship program.
- Ownership category
- akta.pro rank
Wheatland Athletic Association industry classification
Industry- Product category
- Youth Sports Programs
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Wheatland Athletic Association is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wheatland Athletic Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Youth Sports Program Registration Fees: Fees collected from families for participation in recreational and competitive youth sports programs including soccer, basketball, baseball, softball, flag football, and volleyball. Programs serve children ages 2-18 and adults.
- Facility Rentals: Revenue from renting the WAA Training Center cages and Sports Center turf/multi-purpose court to individuals, teams, and organizations. Cage rental rates vary by participant status.
- Golf Outing and Fundraising Events: Annual golf outing at White Tail Ridge Golf Course and other fundraising events that generate donations and sponsorship revenue.
- Corporate and General Sponsorships: Sponsorship revenue from local businesses including Dick's Sporting Goods, Don's World of Sports, Old Second National Bank, and others at various tiers (Grand Slam, Home Run, Base Hit).
- Donations and Scholarships: Tax-deductible donations from the community supporting scholarships, equipment, and program support for underprivileged athletes. WAA awards $5,000 annually in college scholarships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Spring Break Baseball Camp - 2nd-8th Grade |
| One time/ perpetual license | Pay-as-you-go | Summer Soccer Camps - K-8th Grade |
| One time/ perpetual license | Pay-as-you-go | Summer Hitting Camp - 2nd-8th Grade |
| One time/ perpetual license | Pay-as-you-go | Summer Basketball Skills and Scrimmages |
| One time/ perpetual license | Pay-as-you-go | Summer Volleyball Camp - 2nd-8th Grade |
| Subscription | Multi-year contract | Wheatland Wizards Travel Basketball |
| Usage-based | Pay-as-you-go | Training Center Batting Cage Rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wheatland Athletic Association product offering
Product offeringCore offering
Wheatland Athletic Association is a non-profit parent-volunteer organization that delivers year-round youth athletic programs—soccer, basketball, baseball, softball, flag football, and volleyball—for children ages 2 through 18 plus adult leagues in the Naperville/Aurora region. It operates both recreational and competitive/travel tracks, and runs two owned indoor facilities (the WAA Sports Center with a turf field and multi-sport court, and the WAA Training Center with eight batting cages) that also generate rental revenue. Registration is delivered online through third-party platforms (Sports Connect today, PlayMetrics from August 2026).
Product overview
Wheatland Athletic Association (WAA) is a non-profit youth sports organization offering a comprehensive portfolio of recreational and competitive sports programs. The organization provides youth athletic programs for children ages 2-18 as well as adult programs across soccer (including Team Chicago travel soccer), basketball (including Wizards Basketball travel program), baseball (including Wheatland Ducks travel baseball), softball (including Wheatland Spikes travel softball), and flag football. WAA operates two facilities: the WAA Sports Center featuring an indoor turf field and multi-sport court, and the newly opened WAA Training Center (December 2025) with 8 full-sized batting cages for baseball and softball training. The organization serves over 12,000 annual participants and is transitioning its registration system from Sports Connect to PlayMetrics for the 2026-2027 season.
Differentiator
Problem solved
Functional benefit
Brands
- Team Chicago Soccer: Competitive travel soccer club offering programs for players with pathway to college placement, including UWS women's program and Elite Academy League for boys
- Wheatland Ducks Baseball
- Wheatland Spikes Softball
- Wheatland Wizards Basketball
- TC Juniors
- WAA Sports Center
- WAA Training Center
Products and services
- Youth Soccer Programs Comprehensive soccer offering for ages 18 months through adults, including outdoor youth recreational (TC Juniors), indoor soccer, Pro Academy development, early-childhood Feet First (18 months-5 years), adult leagues, and club/travel soccer (Team Chicago). Programs range from introductory to elite competitive levels.
- Team Chicago Soccer
Quantifiable outcome
- Over 12,000 annual participants served
- +2 more outcomes
Companies that use Wheatland Athletic Association
Customer profileSegments4 records
Ideal customer profiles4 records
Wheatland Athletic Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Wheatland Athletic Association partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Dick's Sporting GoodsflagshipDick's Sporting Goods is the Official Sporting Goods Retailer of Wheatland Athletic Association. The partnership provides promotional support, special offers for participants, and brand visibility through WAA programs.
- Official FinderscoreOfficial Finders provides umpire services for recreational baseball and softball leagues. Umpiring positions are available for applicants 14+ years old with training provided.
- Don's World of SportscoreGrand Slam sponsor located at 10741 S. Roberts Rd, Palos Heights, IL 60465. Provides sporting goods and equipment support for WAA programs.
- Aurora GenerationcoreGrand Slam sponsor providing generator and equipment services. Supports WAA facilities and events.
- Connor & Gallagher OneSourcecoreHome Run sponsor at 750 Warrenville Rd #400, Lisle, IL 60532. Provides business services support to WAA.
- SiteOne Landscape SupplycoreHome Run sponsor providing landscape and grounds maintenance supplies for WAA outdoor facilities.
- Energy Services Heating & Air ConditioningcoreHome Run sponsor providing HVAC services and support for WAA facilities.
- PlayMetricscoreNew registration and club management platform being adopted by WAA for the 2026-2027 season. Provides mobile-friendly registration and family account management.
- Stack Sports (Sports Connect)coreCurrent platform provider for online registration, program management, and club administration. Powers the Sports Connect registration system.
- IPSD 204 (Indian Prairie School District 204)coreSchool district partnership providing access to elementary, middle, and high school facilities for games and practices across the Naperville/Aurora area.
- Fox Valley Park DistrictcorePark district partnership providing access to parks and recreational facilities for games and tournaments.
- Naperville Park DistrictcorePark district partnership providing access to community parks and athletic facilities for WAA programming.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Wheatland Athletic Association competitors and assessment
Company assessmentDirect peers
- Little League Baseball and Softball: The dominant nonprofit youth baseball and softball organization in the U.S. WAA's Wheatland Ducks and Spikes programs operate within the same youth baseball/softball category with a comparable recreational-to-travel progression model.
- Pop Warner Little Scholars: National nonprofit youth football and cheer organization offering recreational and competitive programs. Comparable to WAA as a community-based nonprofit running tiered recreational-to-travel youth sports with scholarship and accessibility components.
- American Youth Soccer Organization (AYSO): National youth soccer nonprofit offering recreational and competitive programs for children. Directly comparable to WAA's soccer offerings and community-based nonprofit model, with similar reliance on volunteer coaches and registration-fee funding.
- AAU (Amateur Athletic Union): Multi-sport amateur youth organization offering competitive leagues, tournaments, and travel programs across baseball, basketball, volleyball and more. Closely mirrors WAA's multi-sport competitive travel portfolio (Ducks, Spikes, Wizards).
- i9 Sports: Franchise-based multi-sport youth sports provider offering recreational leagues, camps, and clinics. Comparable to WAA's multi-sport community programming model with a similar age range (youth) and parent-friendly registration experience.
- Skyhawks Sports Academy: National youth sports instruction provider specializing in camps and clinics across multiple sports. Directly comparable to WAA's summer camp portfolio (baseball, basketball, soccer, softball, volleyball, flag football).
Regional players
- Fox Valley Park District: Public-sector youth sports and recreation provider serving the same Aurora/Naperville catchment as WAA. WAA is a formal channel partner for field access, but Fox Valley also runs its own youth leagues that compete for the same registrations.
- Eclipse Select Soccer Club: Chicago-area competitive youth soccer club known for producing collegiate and professional players. Competes with Team Chicago for elite travel players in the same broader Chicago soccer talent pool.
- YMCA of Metropolitan Chicago: Regional nonprofit offering youth sports, swim, and recreation programming across the Chicago metro including Naperville/Aurora locations. Competes for the same families seeking affordable, community-based youth activities.
- Chicago Fire Juniors: Competitive youth soccer club network affiliated with Chicago Fire FC, operating clubs throughout the Chicago metro including the western suburbs. Direct rival to WAA's Team Chicago travel soccer program for elite player talent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wheatland Athletic Association social profiles
Digital presenceWheatland Athletic Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheatland Athletic Association leadership team
Management profileNumber of profiles
Profiles5 records
Wheatland Athletic Association subsidiaries and ownership
Company hierarchySubsidiaries5 records
Wheatland Athletic Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheatland Athletic Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheatland Athletic Association
What does Wheatland Athletic Association do?
Wheatland Athletic Association is a non-profit parent-volunteer organization that delivers year-round youth athletic programs—soccer, basketball, baseball, softball, flag football, and volleyball—for children ages 2 through 18 plus adult leagues in the Naperville/Aurora region. It operates both recreational and competitive/travel tracks, and runs two owned indoor facilities (the WAA Sports Center with a turf field and multi-sport court, and the WAA Training Center with eight batting cages) that also generate rental revenue. Registration is delivered online through third-party platforms (Sports Connect today, PlayMetrics from August 2026).
Is Wheatland Athletic Association a public or private company?
Wheatland Athletic Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wheatland Athletic Association founded?
Wheatland Athletic Association was founded in 1977. It employs 11 to 50 people.
Where is Wheatland Athletic Association based?
Wheatland Athletic Association is headquartered in Aurora, United States, in the North America region.
How does Wheatland Athletic Association make money?
Five revenue lines are on record. Youth Sports Program Registration Fees are the primary driver. The others are facility Rentals, golf Outing and Fundraising Events, corporate and General Sponsorships and donations and Scholarships.
Who are Wheatland Athletic Association's main competitors?
Direct peers on record are Little League Baseball and Softball, Pop Warner Little Scholars, American Youth Soccer Organization (AYSO), AAU (Amateur Athletic Union), i9 Sports and Skyhawks Sports Academy. Regional players are Fox Valley Park District, Eclipse Select Soccer Club, YMCA of Metropolitan Chicago and Chicago Fire Juniors.
Does Wheatland Athletic Association have an API?
No public API is recorded for Wheatland Athletic Association.
What industry is Wheatland Athletic Association in?
Wheatland Athletic Association's product category is Youth Sports Programs. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 71394 and its SIC code is 7997.