Windsor Beauty Supply

What Windsor Beauty Supply does

Windsor Beauty Supply is a private, Michigan-based professional beauty products distributor founded in 1991 and headquartered in Farmington Hills. The company sells professional-grade hair care, hair color, hair extensions, nail care, skin care, salon accessories, and sanitizing supplies from a multi-brand portfolio that includes Schwarzkopf Professional, Alterna (CAVIAR), Kenra, American Crew, It's a 10, CND, OPI, Babe Hair Extensions, Reuzel, HempZ, and dozens of other lines. Its distribution operates through 11 retail showroom locations across Michigan (Fraser, Grand Blanc, Royal Oak, Shelby, Bay City, Gaylord, Grand Rapids, Berkley, Lambertville, and the Farmington Hills hub) supplemented by a BigCommerce-powered e-commerce storefront at windsorbeauty.com that offers same-day shipping from the local warehouse.

The business model is a license-verified, professional-only B2B/B2C channel: customers must register an account and provide a professional license to view pricing and transact, and pricing is pay-as-you-go with frequent percentage-off promotional cadences (20-40% off). Revenue is generated one-time at the point of sale rather than through subscriptions or recurring contracts. Customer segments are Licensed Beauty Professionals (primary) and Salon Owners (secondary), with pain points addressed through bulk purchasing, color-line buyout programs for transitions between product lines, and a structured education program offering in-store, in-salon, and off-location classes plus Monday LIVE demos.

The technology layer is deliberately lean: a BigCommerce storefront (evidenced by the cdn11.bigcommerce.com URL structure), standard email/social marketing (Facebook, Instagram, LinkedIn, Pinterest), and consultative in-store staff acting as the primary differentiator against pure-play e-commerce. No AI, API, integrations, mobile app, patents, or third-party certifications are disclosed in the data. The company is privately held with no disclosed funding rounds, M&A activity, parent company, or institutional shareholders, and revenue is not publicly disclosed.

Name

Windsor Beauty Supply

Legal name

Windsor Beauty Supply

Website

https://windsorbeauty.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Windsor Beauty Supply is a private Michigan-based distributor, founded in 1991, that sells professional-grade hair, color, nail, skin, and accessory products to licensed beauty professionals through 11 retail showrooms and a BigCommerce e-commerce site.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Haircare & Hair Color Distribution (CRAOAEAE), Cosmetics & Color Makeup Distribution (CRAOAEAG), Beauty Tools, Accessories & Devices Distribution (CRAOAEAL)

Keywords

• Professional beauty supplies
• Salon distribution
• Hair color products
• Nail care products
• Salon accessories

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling professional beauty products including hair care, hair color, nail care, skin care, and accessories through both physical retail locations and e-commerce store. Operates as a professional-only distributor requiring license verification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Windsor Beauty Supply distributes professional-grade beauty products from multiple brands to licensed beauty professionals through 11 physical retail locations across Michigan and an e-commerce store at windsorbeauty.com. Product categories include hair care, hair color, hair extensions, nail care, skin care, salon accessories and styling tools, and sanitizer/disinfectant products. The site is restricted to licensed professionals in Michigan and requires account registration with license verification.

Product overview

Windsor Beauty Supply is a professional beauty products distributor serving licensed professionals in Michigan with 11 convenient store locations. The company operates both physical retail stores and an e-commerce platform, offering a comprehensive portfolio of professional beauty brands across hair care, hair color, hair extensions, nail care, skin care, and salon accessories. The product offering centers on multi-brand distribution of professional beauty products rather than a single proprietary platform, with major brands including Schwarzkopf, Alterna (CAVIAR), American Crew, It's a 10, Kenra, CND/OPI for nails, and Babe for hair extensions. The company provides same-day shipping from their Farmington Hills warehouse and offers educational classes for professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Care Products
• Hair Color Products
• Hair Extensions
• Accessories and Styling Tools
• Nail Care Products
• Sanitizer and Disinfectant Products
• Skin Care Products
• Alterna CAVIAR Anti-Aging Collection
• Schwarzkopf Professional Products
• Gift Certificates
• Professional Education Classes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SalonCentric: SalonCentric, a L'Oréal subsidiary, is the largest direct competitor — a national distributor/retailer of professional beauty products serving licensed stylists with store locations and an e-commerce platform, closely overlapping Windsor's product categories and customer base.
• Salon Galleria: Salon Galleria is a professional beauty distributor serving licensed stylists through multiple store locations and online ordering, with comparable brand assortment and education-led engagement.
• Marlo Beauty Supply: Marlo Beauty Supply is a regional professional beauty distributor serving salons and barbershops with similar multi-brand assortment and licensed-professional gating.
• CosmoProf / Beauty Systems Group: CosmoProf is another national professional beauty distributor competing head-to-head with Windsor, carrying many of the same brands (Schwarzkopf, Kenra, etc.) and serving licensed professionals through stores and e-commerce.
• Salon Services: Salon Services is a professional beauty distributor serving licensed stylists through retail locations and online ordering, with a comparable multi-brand assortment and education-led model.
• State Beauty Supply: State Beauty Supply is a regional professional-only beauty distributor operating across multiple states with a comparable store-plus-e-commerce model serving licensed professionals.
• Empire Beauty Supply: Empire Beauty Supply is a regional multi-store distributor of professional beauty products targeting licensed stylists, comparable in scale and product mix to Windsor's Michigan footprint.

Broad incumbents

• Ulta Beauty (pro channel): While Ulta primarily targets consumers, its professional-only program and salon prestige assortment overlap with Windsor's professional offering at the broader end of the channel, and Ulta's scale creates competitive pressure on mid-size distributors.
• Beauty Systems Group: Beauty Systems Group (a division of Henkel/Dial Corp) operates a national network of professional beauty stores under various banners; broader geographic scale but the same professional-only distribution model targeting the same salon customer.

Emerging players

• Beauty Plus / Salon Service Group: Beauty Plus and similar emerging regional distributors operate multi-store professional beauty supply footprints with comparable assortment and licensed-professional gating, often in different geographies but pursuing the same model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WindsorBeauty1
• LinkedInlinkedin.com/company/windsor-beauty-supply
• Instagraminstagram.com/windsorbeautysupply
• Pinterestpinterest.com/windsorbeauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor Beauty Supply