The Murphy Insurance Group
The Murphy Insurance Group is a fourth-generation, family-owned independent insurance agency founded in 1908, headquartered in Braintree, Massachusetts, and licensed in 10 states. It distributes personal and commercial insurance from 13+ carriers to individuals and small-to-mid-sized businesses.
- Company typePrivate
- Founded1908
- HeadquartersBraintree, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Murphy Insurance Group does
The Murphy Insurance Group is a fourth-generation, family-owned independent insurance agency founded in 1908 and headquartered at 14 Storrs Avenue in Braintree, Massachusetts. The agency distributes personal and commercial insurance products — auto, homeowners, flood, business (general liability, workers' compensation, commercial auto, professional liability/E&O, master condo/apartment policies), and life (term, whole, disability, long-term care, group medical benefits) — on behalf of 13+ highly rated insurance carriers including Safety, Travelers, Vermont Mutual, AIG, Arbella, Chubb, CNA, Liberty Mutual, Mapfre, MSA, Norfolk and Dedham, Progressive, PURE, and Safeco. It is licensed in 10 states across the Northeast and mid-Atlantic (Massachusetts, Florida, Maine, New Hampshire, New Jersey, New York, Rhode Island, Vermont, Connecticut, and Maryland) and has been recognized by the Boston Business Journal as one of the Top 25 largest independent insurance agencies in Massachusetts.
The agency's core technology stack is conventional: a WordPress-based website with online quote forms, certificate-of-insurance requests, claims filing links to carrier portals, and payment processing handled via epaypolicy.com (with a 3.5% credit card fee and 1% ACH fee capped at $5). There is no proprietary technology, no APIs, no AI/ML capabilities, and no mobile app; digital tools are limited to standard agency-management functions. The team comprises over 25 insurance professionals, most with 20+ years of industry experience, including a CLU-designated President and a CFP-designated financial services lead.
The business model is commission-based: the agency earns carrier commissions on policies sold and renewed, with pricing set by individual carriers based on customer-specific risk factors. The go-to-market is sales-led, combining direct sales through a physical office, phone-based service, and online quote requests, supplemented by a content marketing blog, organic social media (Facebook, Instagram, Twitter/X, LinkedIn), and Google reviews. The customer base is a long-tail mix of individual households and small-to-mid-sized businesses, with no publicly disclosed concentration in any single customer or segment. Growth has historically been achieved through tuck-in acquisitions (most recently Dupont Insurance Agency of Quincy, Massachusetts) and gradual geographic expansion via multi-state licensing.
The Murphy Insurance Group firmographics
Firmographics- Name
- The Murphy Insurance Group
- Legal name
- The Murphy Insurance Group
- Website
- https://murphyinsgrp.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Murphy Insurance Group is a fourth-generation, family-owned independent insurance agency founded in 1908, headquartered in Braintree, Massachusetts, and licensed in 10 states. It distributes personal and commercial insurance from 13+ carriers to individuals and small-to-mid-sized businesses.
- Ownership category
- akta.pro rank
The Murphy Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where The Murphy Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Braintree
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Murphy Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commissions: The agency earns commissions from insurance carriers for policies sold and serviced. As an independent agency, they represent multiple insurance companies allowing them to find optimal coverage for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance products are quoted individually based on customer needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Murphy Insurance Group product offering
Product offeringCore offering
The Murphy Insurance Group is a full-service independent insurance agency that represents multiple insurance carriers to provide personal and commercial insurance coverage. The agency sells auto, homeowners, flood, business, and life insurance policies by comparing options across 13+ carrier partners and tailoring programs to customer-specific needs. It is licensed across ten U.S. states and supports clients with quoting, policy servicing, claims filing, and certificate of insurance requests.
Product overview
The Murphy Insurance Group is a full-service independent insurance agency offering a portfolio of core insurance products and specialized coverage options. The core offerings include Auto Insurance, Homeowners Insurance, Flood Insurance, Business Insurance, and Life Insurance. These are complemented by supplementary services such as Certificate of Insurance Request, Claims Filing, and Online Payment Processing. The agency also provides specialized add-on coverages including Disability Insurance, Long Term Care Insurance, Group Medical Benefits, Seasonal Business Insurance Endorsements (with Seasonal Limit Endorsements), Equipment Breakdown Coverage with Spoilage Endorsements, and Commercial Auto Insurance. The agency represents multiple insurance carriers and works with over 20 leading insurance carriers in the United States, allowing tailored insurance programs for both personal and business clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Coverage for drivers against financial loss from accidents involving cars, trucks, motorcycles, and other vehicles. Includes collision, comprehensive, liability, rental reimbursement, and uninsured motorist coverage options, arranged across multiple carrier partners.
- Homeowners Insurance Protection for homes and personal possessions against theft, vandalism, fire, and natural disasters, plus liability coverage for homeowner responsibility and guest injuries. Offered through multiple carrier partners.
- Flood Insurance Separate coverage for flood damage not included in standard homeowners policies. Policies typically take 30 days to become effective.
- Business Insurance Comprehensive commercial coverage including General Liability/Property Insurance, Workers' Compensation Insurance, Commercial Auto Insurance, Professional Liability/E&O, and Master Condo/Apartment Policies. Designed for small and mid-sized businesses.
- Life Insurance Term insurance, whole life, disability coverage, long-term care insurance, and group medical benefits for employees. Arranged across more than 20 leading insurance carriers.
- Certificate of Insurance Request Online service enabling customers to request certificates of insurance, reference policies, add additional insureds, and specify special requirements for certificate recipients.
- Claims Filing Services Online claim filing service providing direct links to carrier claims portals including AIG, Arbella, Chubb, CNA, Liberty Mutual, Mapfre, MSA, Norfolk and Dedham, PURE, Safety Insurance, Travelers, Vermont Mutual, and Progressive.
- Online Payment Processing Online premium payment service via epaypolicy.com accepting credit card payments (3.5% processing fee) and ACH payments (1% fee, $5 max). Direct links to carrier payment portals are also available.
- Commercial Auto Insurance Business vehicle coverage protecting against accident, theft, injury, and damages involving company vehicles, employee vehicles, or rented vehicles used for business purposes.
- Disability Insurance Income replacement coverage for individuals unable to perform normal occupational duties, available as supplemental coverage or as a sole income replacement policy.
- Long Term Care Insurance Insurance providing a daily dollar amount to cover nursing home, assisted living facility, or home healthcare expenses for qualifying individuals.
- Group Medical Benefits Employee benefit package design and analysis services for business owners seeking cost-effective healthcare solutions for their workforce.
Quantifiable outcome
- Top 25 largest independent insurance agencies in Massachusetts
Companies that use The Murphy Insurance Group
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
The Murphy Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Murphy Insurance Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Safety InsurancecoreInsurance carrier partner providing personal and commercial insurance products represented by the agency. Featured carrier on the homepage.
- Travelers InsurancecoreMajor insurance carrier partner providing various insurance products represented by the agency.
- Vermont Mutual Insurance GroupcoreRegional insurance carrier partner represented by the agency.
- AIGcoreGlobal insurance carrier partner represented by the agency for various insurance products.
- Arbella Insurance GroupcoreRegional insurance carrier partner serving Massachusetts and surrounding states.
- ChubbcoreGlobal insurance carrier partner providing personal and commercial coverage.
- CNAcoreCommercial and personal lines insurance carrier partner.
- Liberty MutualcoreMajor national insurance carrier partner represented by the agency.
- Mapfre InsurancecoreInsurance carrier partner providing personal and commercial coverage options.
- MSA GroupcoreInsurance carrier partner represented by the agency.
- Norfolk and Dedham GroupcoreRegional insurance carrier partner serving New England area.
- ProgressivecoreNational insurance carrier partner, well-known for auto insurance.
- PURE InsurancecoreHigh-value home and specialty coverage carrier partner.
- SafecocoreInsurance carrier partner offering personal insurance products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Murphy Insurance Group competitors and assessment
Company assessmentBroad incumbents
- USI Insurance Services: USI is a large national insurance brokerage and consulting firm built through rollups of regional independents. It directly competes with Murphy in commercial and personal lines and represents the kind of scaled platform Murphy could either grow into or be acquired by.
- Brown & Brown Insurance: Brown & Brown is a national insurance brokerage providing property, casualty, and employee benefits solutions across the U.S. It is comparable as a broader incumbent offering overlapping capabilities (multi-line personal and commercial brokerage) but at significantly greater scale and geographic reach than Murphy.
- Acrisure: Acrisure is one of the largest insurance brokerage platforms in the world, formed through rollups of independent agencies. Its growth strategy of aggregating regional independents directly parallels what Murphy is attempting at a smaller scale in New England.
- Hub International: Hub International is a large North American insurance brokerage offering personal, commercial, life, and employee benefits solutions. It overlaps with Murphy's multi-line independent brokerage model but operates as a much larger, PE-backed platform spanning many states and countries.
- Risk Placement Services (RPS): RPS is a national wholesale insurance brokerage distributing specialty and standard lines through independent retail agents like Murphy. It is comparable as a channel partner and broader incumbent operating in the same independent-agency distribution ecosystem.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm serving commercial and personal clients across multiple lines. It is comparable as a broader incumbent with overlapping capabilities to Murphy across personal, commercial, and life lines.
- Marsh McLennan: Marsh McLennan is one of the world's largest insurance brokerage and risk advisory firms with operations across personal, commercial, and specialty lines. It is a global incumbent that competes with independents like Murphy in commercial and high-net-worth personal lines.
Direct peers
- Cross Insurance: Cross Insurance is a large New England-based independent insurance agency offering personal, commercial, and employee benefits coverage across multiple states. It is directly comparable to The Murphy Insurance Group in being a multi-line, multi-carrier independent brokerage with deep regional roots.
- Kaplansky Insurance: Kaplansky Insurance is a Massachusetts-based independent insurance agency offering auto, home, business, and life coverage. It is a directly comparable small-to-mid independent brokerage serving similar personal and commercial customers in the same Northeast market.
- Starkweather & Shepley Insurance Brokerage: Starkweather & Shepley is a Rhode Island-based independent insurance brokerage providing commercial, personal, and employee benefits solutions across New England. It mirrors Murphy's independent-agency model, multi-state regional footprint, and carrier-representation approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Murphy Insurance Group social profiles
Digital presenceThe Murphy Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Murphy Insurance Group leadership team
Management profileNumber of profiles
Profiles7 records
The Murphy Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Murphy Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Murphy Insurance Group
What does The Murphy Insurance Group do?
The Murphy Insurance Group is a full-service independent insurance agency that represents multiple insurance carriers to provide personal and commercial insurance coverage. The agency sells auto, homeowners, flood, business, and life insurance policies by comparing options across 13+ carrier partners and tailoring programs to customer-specific needs. It is licensed across ten U.S. states and supports clients with quoting, policy servicing, claims filing, and certificate of insurance requests.
Is The Murphy Insurance Group a public or private company?
The Murphy Insurance Group is a private company. It is classified as family owned and is currently operating.
When was The Murphy Insurance Group founded?
The Murphy Insurance Group was founded in 1908. It employs 11 to 50 people.
Where is The Murphy Insurance Group based?
The Murphy Insurance Group is headquartered in Braintree, United States, in the North America region.
How does The Murphy Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are The Murphy Insurance Group's main competitors?
Broad incumbents on record are USI Insurance Services, Brown & Brown Insurance, Acrisure, Hub International, Risk Placement Services (RPS), Arthur J. Gallagher & Co. and Marsh McLennan. Direct peers are Cross Insurance, Kaplansky Insurance and Starkweather & Shepley Insurance Brokerage.
Does The Murphy Insurance Group have an API?
No public API is recorded for The Murphy Insurance Group.
What industry is The Murphy Insurance Group in?
The Murphy Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.