Enterprise Truck Rental

What Enterprise Truck Rental does

Enterprise Truck Rental is the commercial and personal truck and van rental division of Enterprise Mobility (parent: Enterprise Holdings, Inc., NYSE: EHI), operating as EAN Services, LLC and headquartered in St. Louis, Missouri. Founded in 1998, the business rents light- and medium-duty commercial vehicles across nearly 600 company-owned branches in the U.S., Canada, and Puerto Rico, serving both business accounts and individual consumers. The fleet spans pickup trucks (½-ton to 1-ton, 2WD/4WD), cargo vans (compact to high-roof, up to 4,080 lbs payload), box trucks (15'-26', up to 10,000 lbs), stakebed trucks (12'-24'), flatbed trucks, service body trucks, and refrigerated vans/trucks.

The technology stack centers on third-party integrations rather than proprietary platforms: Geotab-powered telematics provide GPS tracking, ELD compliance, driver vehicle inspection reports, and speed/idle monitoring; WEX fuel cards offer universal fuel management accepted at 90%+ of U.S. retail fuel locations with up to $0.05/gallon savings at major brands. The Flex-E-Rent long-term program adds worry-free maintenance, flexible terms, and web-based fleet reporting. Used truck sales operate as a separate revenue stream through a dedicated online platform with 90-point inspections, 60-day/6,000-mile powertrain warranties, and 7-day buyback options.

The business model combines usage-based daily/weekly rentals for consumers, negotiated monthly billing under the Standard Business Program for commercial accounts, and a hybrid Flex-E-Rent tier for long-term business needs. Revenue is generated from time and mileage charges, discounted negotiated business rates, used vehicle transactions, and per-rental protection products (Damage Waiver, Roadside Assistance Protection, Personal Accident Insurance, Supplemental Liability Protection up to $1M). The go-to-market is primarily direct through local branch sales representatives, supplemented by a self-service online reservation platform and 1-888-Rent-A-Truck phone reservations, with cross-selling leverage from the broader Enterprise Mobility brand family.

Name

Enterprise Truck Rental

Legal name

EAN Services, LLC

Website

https://enterprisetrucks.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Enterprise Truck Rental is the commercial and personal truck and van rental division of Enterprise Mobility, operating nearly 600 branches across the U.S., Canada, and Puerto Rico to serve business accounts and individual consumers with light- and medium-duty vehicles.

Ownership category

akta.pro rank

Product category

Commercial Truck Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Light-Duty Commercial Truck Leasing & Rental (Class 1–2) (TLABABAA)

akta.pro secondary industries

Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK)

Keywords

• Commercial truck rental
• Van rental services
• Business truck leasing
• Consumer moving trucks
• Fleet rental solutions

Headquarters

HQ city

Clarkton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truck and Van Rentals: Core revenue stream from renting light and medium-duty trucks and vans to business and personal use customers. Revenue is generated through time and mileage-based rates that vary by truck type. Business accounts receive discounted negotiated rates through the Standard Business Program. Daily, weekly, and long-term rental options available with flexible terms for extended projects.
2. Used Truck Sales: Enterprise Truck Rental sells certified used commercial trucks including box trucks, flatbeds, stakebeds, and parcel vans. Every vehicle passes a 90-point inspection and is backed by a 60-day/6,000-mile limited powertrain warranty and 7-day buyback option. Revenue from one-time vehicle transactions with optional service contracts available for additional protection.
3. Protection Products: Optional add-on products including Damage Waiver (DW), Roadside Assistance Protection (RAP), Personal Accident Insurance (PAI), and Supplemental Liability Protection (SLP). These products generate additional per-rental revenue with daily charges that vary by location and vehicle type.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Enterprise Truck Rental rents light- and medium-duty commercial vehicles — pickup trucks, cargo vans, box trucks, stakebed trucks, flatbeds, service body trucks, and refrigerated trucks — to business and personal customers through nearly 600 branches in the U.S., Canada, and Puerto Rico. It also sells certified used commercial trucks, offers a long-term full-service Flex-E-Rent program, and provides integrated fleet management through Geotab telematics and WEX fuel card partnerships.

Product overview

Enterprise Truck Rental operates as a commercial and personal truck rental division of Enterprise Rent-A-Car, offering a diversified fleet of light- and medium-duty vehicles through nearly 600 locations across the U.S. and Canada. The core product portfolio includes pickup trucks (standard through 1-ton with 2WD/4WD options), cargo vans (compact to high roof), box trucks (15'-26'), stakebed trucks (12'-24'), flatbed trucks, service body trucks, and refrigerated trucks/vans. Supporting services include Flex-E-Rent for long-term commercial needs, used truck sales with certified inspections and warranties, Geotab-powered telematics for fleet management, WEX fuel card integration for expense control, optional protection products (damage waiver, roadside assistance, liability coverage), towing capabilities, moving supplies, and business account programs with discounted rates. The company specializes in providing alternatives to vehicle ownership and leasing for businesses of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Flex-E-Rent®: A custom, full-service light duty truck and stakebed program for businesses with longer-term needs, offering flexible, customized service, special rates for continued renewals, worry-free maintenance, and more.

Products and services

• Pickup Truck Rentals Light-duty pickup trucks ranging from 1/2-ton to 1-ton capacity, available in 2WD and 4WD configurations with bed lengths from 6.5' to 8', for commercial and personal use including towing up to 10,000 lbs.
• Cargo Van Rentals Cargo vans in compact, standard, heavy duty, heavy duty XL, and high roof models with payload capacities up to 4,080 lbs and interior cargo space up to 345 ft³, for deliveries and moving.
• Box Truck Rentals Straight trucks and parcel vans ranging from 15' to 26' with payload capacities up to 10,000 lbs, featuring dock high options, roll-up doors, lift gates, and diesel engine options for commercial freight and moving.
• Stakebed Truck Rentals Open-bed trucks in 12', 16', and 24' lengths with payload capacities up to 10,000 lbs, featuring removable sides, winches, load straps, and towing capabilities for construction and freight applications.
• Flatbed Truck Rentals Flatbed trucks with gooseneck capability for hauling equipment, machinery, lumber, and cargo without liftgate requirements, available in 1-ton configurations.
• Service Body Truck Rentals Utility-service trucks and dump trucks designed for commercial service applications, featuring 11' beds, diesel fuel options, and payload capacities up to 8,900 lbs.
• Refrigerated Truck and Van Rentals Temperature-controlled cargo vans and box trucks including high roof refrigerated cargo vans and 14'-24' refrigerated box trucks for perishable goods transport.
• Flex-E-Rent Long-Term Commercial Rental Program Long-term commercial rental program providing flexible full-service terms for box trucks and 16'-24' stakebeds, including worry-free maintenance, discounted renewal rates, replacement vehicles, and Geotab-powered fleet reporting.
• Certified Used Truck Sales Certified pre-owned commercial trucks and vans including box trucks, parcel vans, flatbeds, and stakebeds. Each vehicle passes a 90-point inspection, comes with a 60-day/6,000-mile limited powertrain warranty, and includes a 7-day repurchase option.
• Standard Truck and Van Rentals Daily, weekly, and monthly short-term truck and van rentals with no advance reservation required, available for both personal and business use across nearly 600 U.S. and Canada locations.

Quantifiable outcome

• Save up to $0.05 per gallon on qualified fuel purchases with WEX fuel card
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• WEX Inc.coreTechnology or IntegrationEnterprise Truck Rental partners with WEX to provide a universal fuel management program for commercial fleet customers. WEX fuel cards are accepted at over 90% of U.S. retail fuel locations and 45,000 service locations. Customers save up to $0.05 per gallon at Exxon, Mobil, Conoco, and Phillips 66/76 locations. WEX provides 24/7 customer support, real-time reporting, and online fleet management tools for tracking fuel expenses and vehicle performance.
• GeotabcoreTechnology or IntegrationEnterprise Truck Rental offers Geotab-powered telematics for real-time truck tracking and fleet management. Features include GPS location tracking, speed and idle time monitoring, driver vehicle inspection reports (DVIR), battery usage data, and ELD compliance support. Geotab's plug-and-play device provides data through a web portal for monitoring and reducing costs, ensuring compliance, and improving safety and productivity.
• Zurich American Insurance CompanysupportingOthersZurich American Insurance Company provides excess third party liability insurance coverage as part of Enterprise's Supplemental Liability Protection (SLP) product. SLP provides up to $1,000,000 combined single limit for third party liability claims when customers purchase the protection product.
• National Truck Protection Co., Inc.supportingOthersNational Truck Protection Co., Inc. provides vehicle service contracts for qualifying used trucks sold by Enterprise Truck Rental. Service contracts offer up to 36 months of additional protection on vehicles 7 years or newer.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Penske Truck Leasing: One of the largest commercial truck rental and leasing operators in North America, offering light-, medium-, and heavy-duty trucks with full-service leasing, rental, and fleet management. Directly comparable to Enterprise Truck Rental across commercial customer segments.
• U-Haul: Operates the largest consumer truck rental network in North America with in-town and one-way moving truck rentals, cargo vans, and pickup trucks. Directly competes with Enterprise Truck Rental in personal-use truck rentals and moving.
• Budget Truck Rental: National consumer and small business truck rental brand offering light- and medium-duty trucks for local and one-way moves. A direct competitor in the personal-use and small business rental segment.
• Idealease: International Truck-affiliated commercial truck leasing and rental network offering full-service lease and rental of light, medium, and heavy-duty trucks across North America. Directly comparable service model and customer base to Enterprise Truck Rental.
• Ryder System: Major commercial truck rental and full-service leasing provider with a national branch network, dedicated fleet management, and used truck sales. Competes with Enterprise Truck Rental in commercial rental and Flex-E-Rent-style long-term programs.

Broad incumbents

• Ryder Dedicated Transportation Solutions: Broader Ryder offering encompassing dedicated contract carriage, supply chain solutions, and fleet management. Overlaps with Enterprise Truck Rental's commercial rental and Flex-E-Rent-style long-term programs, but within a much wider services portfolio.
• Sunbelt Rentals: Large general equipment rental company with a commercial truck rental offering. Competes on selected commercial truck categories but specializes more broadly across construction and industrial equipment.
• Hertz: Primarily a passenger car rental incumbent that has also offered commercial vans and trucks. Overlaps at the consumer/DIY moving edge but is not a core commercial truck rental specialist.
• Enterprise Fleet Management: Sister Enterprise Mobility brand providing fleet leasing and management for company-owned vehicles. Closely related service model but focused on multi-year fleet management contracts rather than short-term rental.

Emerging players

• Larson Truck Rental: Regional commercial truck rental and leasing provider serving the Midwest U.S. with light- and medium-duty trucks. Overlaps with Enterprise Truck Rental in select geographies and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Truck Rental