Fine'ry

What Fine'ry does

Fine'ry is a US-based, privately held direct-to-consumer fragrance brand headquartered in New York that designs, markets, and sells fine fragrances and adjacent personal-care products under the tagline 'Everyone deserves to feel fine.' The company positions itself in the accessible-luxury segment, offering trend-inspired and 'legendary-scent'-inspired perfumery at price points accessible through mass-market retail. Its product portfolio spans 82 SKUs across seven categories: Eau de Parfum (33 fragrances), Body Mist (27), Cologne (10), Candles (6), Body Wash (5), Dry Shampoo (5), and Deodorant Body Spray (5), plus curated Discovery Sets. The catalog is organized into 25+ named fragrance collections (e.g., Not Another Cherry, Pistachio Please, Fireside Vanille, Desert Spirit) that are sold as a multi-format ecosystem — many scents are available across perfume, body mist, candle, and body-care SKUs.

The business operates a hybrid direct-to-consumer and retail distribution model. Primary sales occur through the company's own e-commerce site (fineryfragrance.com) and TikTok Shop, supported by a core retail partnership with Target that provides national mass-market distribution and is promoted via a dedicated 'Shop At Target' landing page. The end-customer segment is individual consumers seeking affordable, story-driven, and trend-forward fine fragrance for self-expression. The underlying technology stack is a standard Shopify e-commerce platform with social commerce integrations; core product technology is fragrance formulation and perfumery craft, with no disclosed proprietary technology, patents, or AI/ML capabilities. Pricing is not publicly disclosed on the website, and revenue, funding, headcount, ownership, and management information are not publicly available.

Name

Fine'ry

Legal name

Fine'ry Fragrances

Website

https://fineryfragrance.com

Company type

Private

Operating status

Operating

Short description

Fine'ry is a New York-based direct-to-consumer fragrance brand selling 82 SKUs across perfume, body mist, cologne, candles, body wash, dry shampoo, and deodorant, distributed through its own e-commerce site, TikTok Shop, and Target retail, targeting individual consumers seeking accessible-luxury, trend-inspired scents.

Ownership category

akta.pro rank

Product category

Fragrances & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Body Sprays & Mists (CRABADAC), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Deodorants & Antiperspirants (CRADANAA), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Fine fragrance products
• Perfume and cologne
• Body care products
• Scented candles
• Direct-to-consumer beauty

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Fine'ry generates revenue through direct-to-consumer sales of fragrances including Eau de Parfum, body mists, candles, body wash, dry shampoo, and deodorant sprays. Products are sold through owned e-commerce and retail partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Fine'ry designs, formulates, and sells its own line of fine fragrance and body care products, including Eau de Parfum, Body Mist, Cologne, Candles, Dry Shampoo, Body Wash, and Deodorant Body Spray. The brand sells primarily direct-to-consumer through its own e-commerce site and at Target retail stores, supported by social commerce on TikTok Shop, offering trend-inspired, distinctive scent profiles at accessible price points across 82 SKUs.

Product overview

Fine'ry is a direct-to-consumer fragrance brand offering a comprehensive portfolio of scented products centered around fine perfumery. The core product line includes Eau de Parfum (33 unique fragrances), Body Mist (27 varieties), Cologne (10 options), Candles (6 scents), Dry Shampoo (5 scents), Body Wash (5 scents), and Deodorant Body Spray (5 scents). The company also offers Discovery Sets for sampling. Fragrance collections range across multiple scent profiles including Floral (Rosa Lina, Flower Bed, Born To Empress, Madame, No Prince Required), Sweet (Sweet On The Outside, Magnetic Candy, Pistachio Please, Athena), Clean & Fresh (Before The Rainbow, Without A Trace, I'm A Musk, Why Not?), Fruity (Not Another Cherry, She's A Goodie, Mystic Figures, Dreaming In Coral), Earthy & Woody (Jungle Santal, Mysterious Nomad, Desert Spirit, Not Another Blue, Alleged, Jungle Vetiver), and Warm & Spicy (Fireside Vanille, The New Rouge, Midnight Cafe, Two Billion, Ultra). The products are sold direct-to-consumer through the company's website and at Target retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Eau de Parfum Fine'ry's signature fragrance concentration featuring 33 unique scent profiles including floral, fruity, sweet, fresh, and woody notes, designed for long-lasting all-day wear for individual consumers.
• Body Mist Lightweight, refreshing body mist available in 27 fragrance varieties, providing effortless, lasting scent for everyday confidence for individual consumers.
• Cologne Clean, confident, and modern cologne fragrances with 10 scent options including aquatic, woody, and spicy compositions for individual consumers seeking diverse style profiles.
• Candles Scented candles featuring clean burns and rich fragrance across six signature scents for home fragrance consumers.
• Dry Shampoo Hair refresh product that revives hair and adds scent in five fragrance options for individual consumers.
• Body Wash Body cleanser formulated with niacinamide, aloe, and glycerin that cleanses, nourishes, and hydrates while providing lasting fragrance in five scent options.
• Deodorant Body Spray Aluminum-free, long-lasting deodorant spray available in five scents for individual consumers.
• Discovery Sets Curated fragrance sampler sets including Discovery Set and Men's Discovery Set, allowing customers to explore multiple scent profiles before full-size purchase.
• Athena Fragrance Collection Vanilla-centric fragrance collection featuring Vanilla Nectar, Vanilla Orchid, and Vanilla Bean notes; warm, cozy, and feminine scent available in Eau de Parfum and Body Mist.
• Desert Spirit Fragrance Collection Mysterious, desert-inspired fragrance with White Pear, Airy Violet, and Atlas Cedarwood notes; cool, mysterious vibe with earthy, herbal character.
• Dreaming In Coral Fragrance Collection Fruity, summery fragrance with Prosecco Spritz, Hibiscus Petals, and Apricot Skin notes evoking Mediterranean summer mornings.
• Fireside Vanille Fragrance Collection Cozy, warm fragrance with Toasted Vanille, Smoky Vetiver, and Cinnamon; available in Eau de Parfum, Body Mist, Candle, and Bath Bomb.
• Not Another Cherry Fragrance Collection Award-winning fragrance featuring Wild Cherry, Turkish Rose, and Almond Amaretto notes, available across Eau de Parfum, Body Mist, Mini Body Mist, Candles, and Dry Shampoo formats.
• Pistachio Please Fragrance Collection Gourmand fragrance with Pistachio Milk, Fluffy Vanilla, and Tonka Bean notes, available across Eau de Parfum, Body Mist, Candles, and Dry Shampoo formats.
• Sweet On The Outside Fragrance Collection Vanilla-forward fragrance with Madagascar Vanilla, Cacao Wood, and Smoked Vetiver, featuring dark, seductive complexity behind a sweet exterior.
• The New Rouge Fragrance Collection Bold, opulent fragrance featuring Golden Saffron, Amber Resin, and Sandalwood, available across multiple formats.
• Alleged Fragrance Collection Fresh, spicy fragrance with Coriander, Green Sage, and Patchouli; clean, modern scent with woody refinement across Eau de Parfum, Body Wash, and Deodorant Body Spray.
• Before The Rainbow Fragrance Collection Fresh, earthy fragrance with Salty Air, Bergamot, and Tree Moss notes; tranquil, calming scent reminiscent of misty mornings after rain.
• Born To Empress Fragrance Collection Delicate floral fragrance with Pink Rhubarb, Damask Rose, and Cypress Wood; lightly sweet, fruity, and sparkly scent for daytime wear.
• I'm A Musk Fragrance Collection Clean, skin-like fragrance with Fluffy Musk, Cotton Blossom, and Creamy Sandalwood; soft, comforting, and understated for everyday wear.
• Jungle Santal Fragrance Collection Exotic, dense fragrance with Papyrus Wood, Indian Cardamom, and Black Oolong Tea; warm, lush scent inspired by tropical rainforests.
• Madame Fragrance Collection Sophisticated Parisian-inspired fragrance with Crème De Cassis, Velvet Orris, and Patchouli; romantic, seductive scent for unforgettable moments.
• Magnetic Candy Fragrance Collection Curious, playful fragrance with Crème De Café and Jasmine Absolute; sweet, candy-like with soft floral touch for daily wear.
• Midnight Cafe Fragrance Collection Warm, gourmand fragrance with roasted coffee, vanilla, and smoky woods for romantic evenings.
• Mysterious Nomad Fragrance Collection Wanderlust-evoking fragrance with Black Pepper and Hinoki Wood; sweet, smoky, woody scent for fall and winter wear.
• Mystic Figures Fragrance Collection Mediterranean-inspired fragrance with Mediterranean Fig, Ocean Air, and Salted Sage; sophisticated scent evoking turquoise waters and sun-drenched cliffs.
• No Prince Required Fragrance Collection Independent, fierce fragrance with Night Blooming Jasmine, Pink Marshmallow, and Amber; feminine yet bold scent celebrating individuality.
• Not Another Blue Fragrance Collection Modern aquatic fragrance with Elemi, Dry Vetiver, and Amberwood; clean, airy scent that is refreshing yet sophisticated.
• Rosa Lina Fragrance Collection Elegant rose fragrance with Sparkling Lychee, Velvet Rose, and Cashmere Musk; light, fresh yet luxurious scent that is cruelty-free.
• She's A Goodie Fragrance Collection Playful, warm fragrance with Purple Plum, Gardenia Petals, and Warm Tuberose; addictive sweetness with vanilla, berries, and spice notes.
• Two Billion Fragrance Collection Confident cologne with Lavender, Cedarwood, and Tonka Bean; well-balanced fragrance mixing freshness and warmth for any occasion.
• Ultra Fragrance Collection Ambitious fragrance with Fresh Bergamot and Pineapple; bright citrus opening transitioning to sophisticated woody base; refined and balanced scent.
• Why Not? Fragrance Collection Clean, fresh everyday fragrance with Fresh Sage, Geranium, and Warm Amber; crisp, uplifting scent that is casual yet put-together.
• Without A Trace Fragrance Collection Clean, minimalist fragrance with Neroli Blossom and Suede Musk; refreshing aquatic and airy notes that feel polished and spa-like.
• Flower Bed Fragrance Collection Fresh floral fragrance with Lush Peony, Green Apple, and Wild Bamboo Leaf; floral and green notes balance perfectly for daily wear.
• Smoke & Leather Fragrance Collection Award-winning fragrance collection featuring smoky and leather notes; sophisticated, bold scent available in Eau de Parfum format.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TargetcoreChannel Partner/ Reseller/ DistributorFine'ry products are sold through Target retail stores nationwide. The company maintains a dedicated 'Shop At Target' link on their website, indicating a significant retail distribution partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zara Fragrances:
• Bath & Body Works: Bath & Body Works is a large mass-market fragrance and body-care retailer with proprietary fragrance collections and candles. It is a broad incumbent competing with Fine'ry across candles, body mists, body wash, and deodorant categories at mass price points.
• Sol de Janeiro: Sol de Janeiro is an established body-care and fragrance brand known for Brazilian Bum Bum body products and fragrance mists. It is a broader incumbent in accessible, scent-led body care that competes with Fine'ry's Body Mist, Body Wash, and Deodorant Body Spray lines.
• Maison Margiela Replica: Maison Margiela's Replica line is a designer accessible-fragrance collection known for evocative, story-driven scent names. It is a broad incumbent that overlaps with Fine'ry's accessible-luxury, narrative-led fragrance positioning.

Direct peers

• Snif: Snif is a DTC fragrance brand selling affordable discovery sets and full-size fragrances with quirky, trend-driven branding. It competes with Fine'ry for the same trend-conscious, value-seeking fragrance consumer and overlapping discovery-set and single-format assortment.
• Floral Street: Floral Street is a UK-based accessible fine fragrance brand sold DTC and through department stores. It overlaps with Fine'ry on affordable fine fragrance positioning, multi-format extension (perfume, body care, candles), and story-led product naming.
• Skylar: Skylar is a DTC clean fragrance brand offering allergen-free, accessible fine fragrances. It is a direct competitor to Fine'ry in the accessible DTC fragrance space with overlapping clean/conscious positioning and price points.
• Dossier: Dossier is a DTC accessible-luxury fragrance brand offering designer-inspired perfumes at lower price points. It is the closest direct competitor to Fine'ry, competing on identical accessible-luxury positioning, product format breadth, and trend-driven naming conventions.
• Phlur: Phlur is a digitally-native fragrance brand focused on clean, ingredient-conscious fine fragrances sold DTC. It directly competes with Fine'ry in the accessible, story-driven DTC fragrance category with overlapping target consumer and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fineryfragrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine'ry