O Studio
O-Studio is a New Zealand franchise wellness network founded in 2019 by former Māori All Blacks captain Tim Bateman, offering float therapy, saunas, ice baths, recovery, and fitness classes across 13+ locations and a digital O-Connect platform.
- Company typePrivate
- Founded2019
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What O Studio does
O-Studio is a New Zealand-based private company operating a franchise network of wellness recovery centers, founded in 2019 by former Māori All Blacks captain Tim Bateman. The business delivers physical and mental recovery services — float therapy, infrared and traditional saunas, ice baths, recovery lounges with Normatec compression therapy, massage, yoga, pilates, meditation, breathwork, red light therapy, and hyperbaric oxygen therapy — across 13 confirmed and 4 upcoming studio locations throughout New Zealand. Core technical assets include custom-built float cabins (2.6m x 1.7m x 2.2m, Epsom salt solution at 36.5°C, 1-micron filtration with H2O2 and UV treatment), Clearlight infrared sauna equipment, and a Mindbody/EziDebt-backed operational stack. The company has received industry recognition including the Healthcare and Wellness Award at the Interior Awards for its wellness-retreat design.
Revenue is generated through a hybrid franchise + direct digital model. O-Studio Franchising Limited operates as franchisor, on-boarding owner-operators with 200K+ NZD in liquid capital; each studio is operated by a separate legal entity (e.g., O Studio Cashel St Limited, O Studio Hamilton Limited, O Studio Wellington Limited). Revenue streams include studio drop-ins and package bundles ($65 Little-O through $225 Full-O gift cards; multi-session Deal Packs at $99), recurring weekly studio memberships (25% discount on core services), the O-Connect online subscription ($20/month or $160/year for 150+ on-demand yoga, pilates, and meditation classes), corporate speaker sessions led by the founder, gift card sales, and franchise fees. A free iOS/Android mobile app supports booking, membership management, and promotions.
The customer base spans wellness-focused individuals, corporate and team customers (a primary segment targeted through bespoke events and speaker sessions), prospective franchisees, and online/digital consumers. Marketing is multi-channel: location-specific Instagram and Facebook accounts, a TikTok brand channel (@ostudio_global), a weekly podcast, blog content, monthly email newsletters via Mailchimp, and the proprietary app. Geographic footprint is exclusively New Zealand, covering Canterbury, Auckland, Waikato, Wellington, Hawke's Bay, Otago, and Bay of Plenty regions.
O Studio firmographics
Firmographics- Name
- O Studio
- Legal name
- O-Studio Limited
- Website
- https://ostudio.co.nz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O-Studio is a New Zealand franchise wellness network founded in 2019 by former Māori All Blacks captain Tim Bateman, offering float therapy, saunas, ice baths, recovery, and fitness classes across 13+ locations and a digital O-Connect platform.
- Ownership category
- akta.pro rank
O Studio industry classification
Industry- Product category
- Wellness and Recovery Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
- akta.pro secondary industries
- Oxygen Therapy Bars (O2) (HSADAKAK), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where O Studio is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices14 records
Markets served
O Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Studio Services - Drop-in and Packages: Individual session purchases including float therapy, sauna and ice bath, recovery lounge, massage, yoga, pilates, meditation classes. Services available as single drop-ins or in package bundles ($99 Deal Packs, various multi-session packages).
- Studio Memberships: Recurring membership payments (weekly) providing ongoing access to studio services. Members receive 25% discount on core services. Subject to Fair Use Policy.
- O-Connect Online Platform: Online membership for yoga, pilates and meditation classes. Monthly subscription at $20 or annual at $160. Includes 150+ on-demand classes and wellness resource hub.
- Gift Cards: Gift cards sold at various price points and packages. Gift cards expire 36 months after purchase. Online gift cards redeemable online; in-person gift cards must be redeemed in studio.
- Speaker Sessions: Tim Bateman (Founder & CEO) offers speaking engagements to organizations, sharing experiences from professional rugby and wellness entrepreneurship.
- Franchise Fees: Revenue from franchise model where individuals invest in opening O-Studio studios. Requires liquid capital of 200K+ NZD minimum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | O-Connect Monthly Subscription |
| Subscription | Annual | O-Connect Annual Subscription |
| Unit Pricing | One time/ perpetual license | Gift Card - Little-O |
| Unit Pricing | One time/ perpetual license | Gift Card - Half-O |
| Unit Pricing | One time/ perpetual license | Gift Card - Full-O |
| Unit Pricing | One time/ perpetual license | O-Discover 7-Day Trial |
| Subscription | Monthly | Studio Membership Payments |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
O Studio product offering
Product offeringCore offering
O Studio operates a franchise network of physical wellness and recovery centres across New Zealand, offering sensory deprivation float therapy, infrared and traditional saunas, ice baths, recovery lounges with Normatec compression therapy, massage, yoga, pilates, meditation, and breathwork. Services are delivered through 13 locations plus an online subscription platform (O-Connect) providing 150+ on-demand yoga, pilates and meditation classes. Customers access services via drop-in sessions, multi-session packages, weekly memberships, and the O-Studio mobile app for bookings and account management.
Product overview
O Studio is a franchise-based wellness recovery center offering a unified platform of physical and mental wellbeing services across 13+ locations in New Zealand. The core product portfolio centers on float therapy (sensory deprivation tanks with Epsom salt), infrared and traditional saunas, ice baths, and recovery lounges featuring Normatec compression therapy. The offering expands through group fitness classes including yoga, Pilates, and meditation, plus specialized services like massage therapy, breathwork, red light therapy, and hyperbaric oxygen therapy at select locations. The ecosystem is unified by the O-Connect online platform providing 150+ on-demand classes, and a companion mobile app for booking and membership management. Speaker sessions featuring founder Tim Bateman extend the brand into corporate wellness. Services operate on a drop-in, membership, or package pricing model with location-specific variations in available modalities.
Differentiator
Problem solved
Functional benefit
Products and services
- Float Therapy Sensory deprivation tank sessions using Epsom salt solution at 36.5°C temperature for deep relaxation, physical recovery, and mental clarity. Includes options for soft light or complete darkness, available at franchise studios across New Zealand.
- Infrared Sauna Clearlight infrared saunas operating at 50°C to 70°C, providing gentle warmth through infrared radiation for comfortable sweat-inducing relaxation sessions available as private experiences.
- Traditional Sauna Traditional communal sauna experience with temperatures reaching 80°C to 90°C for deep cleansing sweat sessions, available as social or private sessions.
- Ice Bath Cold water immersion therapy for reducing inflammation, stimulating circulation, and enhancing recovery. Available as part of contrast therapy protocols combined with sauna.
- Recovery Lounge Recovery space featuring Normatec compression pants, massage guns, relaxation recliners, herbal tea, and iPads with curated podcasts and videos for post-session relaxation.
- Massage Professional massage therapy services including Swedish, deep tissue, and lymphatic drainage techniques tailored to individual needs for relaxation and recovery.
- Yoga Group yoga classes including Mellow (slow restorative and yin style), Align (slower paced mobility), and Dynamic (challenging fluid movements) formats taught by expert instructors.
- Pilates Mat-based and reformer Pilates classes combining strength, fitness and fun with core strengthening exercises using stability balls and other equipment.
- Meditation Lightly guided group meditation sessions focusing on mindfulness practices, mental skills training, and parasympathetic nervous system activation.
- Speaker Sessions Inspirational speaking services featuring Tim Bateman, O-Studio founder and former Māori All Blacks captain, offering talks on mindset, preparation, resilience, and self-leadership for corporate events.
- O-Connect Online Platform Online yoga and wellness studio offering 150+ on-demand yoga, pilates and meditation classes, mental performance content, and wellness resources. Includes monthly ($20) and annual ($160) membership options.
- Red Light Therapy Non-invasive treatment offered at the Mount Maunganui location that boosts recovery, skin health, and sleep quality through targeted red light exposure.
- Hyperbaric Oxygen Therapy Specialized hyperbaric chamber therapy available at the Mount Maunganui location for enhanced oxygen delivery to support recovery and wellness.
- Breathwork Guided breathwork sessions at Hawke's Bay location designed to improve focus, reduce stress, and support overall wellbeing through controlled breathing techniques.
- Dry Float Floating experience without water, providing sensory deprivation benefits through a dry environment using similar principles to wet float therapy.
- Bespoke Events Customized wellness experiences and group bookings available at Hawke's Bay location for team events, celebrations, and corporate wellness programs.
- O-Studio Mobile App Free wellness management app available on iOS and Android enabling session booking, schedule viewing, membership management, purchase tracking, and exclusive promotions.
- Gift Cards Digital and physical gift cards available in preset amounts (Little-O $65, Half-O $115, Full-O $225) or custom amounts, valid for 36 months from purchase.
Quantifiable outcome
- Improves severe perceived pain intensity and ability to fall asleep for chronic pain patients
- +3 more outcomes
Companies that use O Studio
Customer profileSegments4 records
Ideal customer profiles4 records
O Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
O Studio partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Clearlight SaunascoreClearlight Saunas is the chosen infrared sauna provider for O-Studio. Clearlight has 19 years of experience in the infrared sauna business and provides saunas with the latest technology for health and comfort. O-Studio selected Clearlight because they did not want to compromise on health or comfort.
- EziDebtcoreEziDebt is used by O-Studio to manage all direct debit payments for membership fees and other services.
- MindbodycoreMindbody is the booking and payment platform used by O-Studio for managing appointments, class schedules, and processing payments across all studio locations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
O Studio competitors and assessment
Company assessmentBroad incumbents
- Les Mills International: New Zealand-headquartered global fitness content and club operator with group exercise, yoga (BODYFLOW), and meditation programming. Comparable NZ-anchored wellness brand at much larger scale.
Direct peers
- Chill Cryotherapy: Multi-modality wellness franchise offering cryotherapy, infrared sauna, compression therapy, and other recovery services. Direct overlap with O-Studio's recovery service mix.
- Hand & Stone Massage and Facial Spa: Massage and facial spa franchise with membership-based pricing and multi-location rollout strategy. Comparable franchise economics and recurring-revenue design to O-Studio, though narrower in service mix.
- Restore Hyper Wellness: US-based franchise network offering multi-modality wellness services including cryotherapy, infrared sauna, IV therapy, and float therapy under a single brand. Closest direct analog to O-Studio's franchise-based, multi-service recovery model.
- The Now Massage: Boutique massage and wellness franchise with a focus on relaxation and recovery experience. Comparable premium-positioning, membership-driven, multi-location recovery/wellness concept.
- iCRYO: Franchise concept centered on cryotherapy, infrared sauna, IV therapy, and recovery services. Comparable to O-Studio's recovery-focused, franchise-led model with stacked modalities per location.
Regional players
- CityFitness: New Zealand-based fitness club chain offering memberships, group classes, and recovery amenities. Comparable as a domestic NZ fitness/wellness operator though broader gym rather than recovery-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
O Studio social profiles
Digital presenceO Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
O Studio leadership team
Management profileNumber of profiles
Profiles1 record
O Studio subsidiaries and ownership
Company hierarchySubsidiaries10 records
O Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O Studio
What does O Studio do?
O Studio operates a franchise network of physical wellness and recovery centres across New Zealand, offering sensory deprivation float therapy, infrared and traditional saunas, ice baths, recovery lounges with Normatec compression therapy, massage, yoga, pilates, meditation, and breathwork. Services are delivered through 13 locations plus an online subscription platform (O-Connect) providing 150+ on-demand yoga, pilates and meditation classes. Customers access services via drop-in sessions, multi-session packages, weekly memberships, and the O-Studio mobile app for bookings and account management.
Is O Studio a public or private company?
O Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O Studio founded?
O Studio was founded in 2019. It employs 11 to 50 people.
Where is O Studio based?
O Studio is headquartered in Christchurch, New Zealand, in the Oceania region.
How does O Studio make money?
Six revenue lines are on record. Studio Services - Drop-in and Packages are the primary driver. The others are studio Memberships, O-Connect Online Platform, gift Cards, speaker Sessions and franchise Fees.
Who are O Studio's main competitors?
Les Mills International is listed as a broad incumbent. Direct peers are Chill Cryotherapy, Hand & Stone Massage and Facial Spa, Restore Hyper Wellness, The Now Massage and iCRYO. CityFitness is listed as a regional player.
Does O Studio have an API?
No public API is recorded for O Studio.
What industry is O Studio in?
O Studio's product category is Wellness and Recovery Services. Its primary akta.pro industry code is THAJAHAA, Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness), with a secondary code of HSADAKAK, Oxygen Therapy Bars (O2). Its NAICS code is 713940 and its SIC code is 7997.