Kiss Goodbye to MS

What Kiss Goodbye to MS does

Kiss Goodbye to MS is a charitable peer-to-peer fundraising campaign and platform operated by MS Plus Ltd (ABN 66 004 942 287), an Australian not-for-profit headquartered in Melbourne. It enables individuals and businesses worldwide to create personalised fundraising pages — supporting endurance events, personal milestones, galas, and corporate charity-of-the-year programs — to raise money for multiple sclerosis research, treatment, and prevention, with all proceeds directed to MS Australia's research programs.

The platform is built on the Funraisin peer-to-peer fundraising software (funraisin.co), which provides the underlying website infrastructure, donation processing, page-creation tools, campaign tracking, and donor management. Users follow a three-step flow (create a page, tell the world, achieve your goal), share campaigns via Facebook/Instagram and personal networks, and are surfaced on a public homepage leaderboard that gamifies competition among fundraisers. The donation form supports multiple countries and currencies, and donors may optionally add a selectable platform-fee contribution (3.5%–8.5%) at checkout to offset platform costs.

The business model is purely donation-funded — there is no product or service pricing, no subscription contracts, and no enterprise agreements. Revenue is functionally equivalent to gross donation volume passing through the platform (the homepage reports $113,762 raised year-to-date), with the corporate segment represented by Charity-of-the-Year partnerships (e.g., Madgwicks Lawyers, Yarra Valley & Croydon Toyota, Vision Personal Training Drummoyne). Distribution is entirely digital and self-serve, with cross-promotion through MS Australia's affiliated state bodies (MS Queensland, MS Society NSW, MSWA, MS Tasmania), giving the campaign low-cost acquisition relative to traditional charity fundraising.

Name

Kiss Goodbye to MS

Legal name

MS Plus Ltd

Website

https://kissgoodbyetoms.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Kiss Goodbye to MS is a peer-to-peer fundraising platform, operated by Australian not-for-profit MS Plus Ltd, that lets individuals and businesses worldwide raise donations for MS Australia multiple sclerosis research through personal fundraising pages.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Charitable Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Health & Prevention Program Funding (HLAJALAF)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Peer-to-peer fundraising
• Charitable donations
• MS research funding
• Community fundraising
• Nonprofit campaigns

Headquarters

HQ city

Blackburn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Donations and Fundraising Proceeds: All money raised through the Kiss Goodbye to MS peer-to-peer fundraising platform comes from individual and corporate donations made to fundraisers' campaigns. The platform collects donations on behalf of individual fundraisers and aggregates proceeds for MS Australia. There is no product or service revenue — the organization is purely donation-funded. Donors can optionally add a platform fee contribution (3.5%–8.5% selectable) to cover the cost of the fundraising platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kiss Goodbye to MS operates a free peer-to-peer fundraising platform that enables individuals globally to create personalised fundraising pages, set goals, share via social media, and collect online donations to support MS Australia's multiple sclerosis research programs. The platform supports unlimited types of fundraising activities — marathons, swims, birthday celebrations, galas, corporate events — and routes 100% of net proceeds to MS Australia.

Product overview

Kiss Goodbye to MS is a peer-to-peer fundraising platform and initiative that enables individuals to create personalized fundraising pages to support MS Australia’s research programs. The platform provides tools for users to set fundraising goals, create donation pages, share campaigns via social media, and track progress toward targets. Built on the Funraisin nonprofit fundraising software platform, the service makes it easy for supporters worldwide to raise money for life-changing research into the prevention, treatment, and cure for multiple sclerosis.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiss Goodbye to MS Peer-to-Peer Fundraising Platform

Quantifiable outcome

• $113,762 raised for MS research in the current year through the platform
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MS AustraliacoreStrategic or Co-development PartnerMS Australia is the national beneficiary of all proceeds raised through Kiss Goodbye to MS. All donations collected through the platform support MS Australia's programs advancing research into better treatments, prevention, and a cure for MS. The relationship is that of beneficiary and fundraising vehicle — Kiss Goodbye to MS is the fundraising brand/platform, and MS Australia is the research organisation that deploys the funds raised. MS Australia acts as the national champion for Australia's community of people affected by MS, empowering researchers to identify ways to treat, prevent, and cure Multiple Sclerosis.
• MS PluscoreStrategic or Co-development PartnerMS Plus Ltd (ABN: 66 004 942 287) is the legal operator of the Kiss Goodbye to MS platform. The footer states '© MS Plus Ltd' and MS Plus is listed as the About link on the website. MS Plus is one of Australia's leading MS service organisations, providing support services and funding critical research, including MS Plus's Ryan Family Centre for MS Research. The platform also raises funds for MS Plus directly (e.g., Ryan Montgomery's 'Running 100 for MS' fundraiser specifically names MS Plus as the beneficiary).
• FunraisincoreTechnology or IntegrationFunraisin (funraisin.co) is the software platform powering Kiss Goodbye to MS. The platform provides the website infrastructure, fundraising page templates, donation processing, payment collection, campaign management, and donor database. Funraisin is modern nonprofit fundraising software that enables peer-to-peer online fundraising. The footer includes a Funraisin attribution logo.
• MS Queensland (MSQ)minorStrategic or Co-development PartnerMS Queensland is referenced on the Kiss Goodbye to MS homepage as one of the linked MS organisations in the platform's ecosystem. The platform links to msqld.org.au. MS Queensland provides state-level services and support for people with MS in Queensland.
• MS Society NSWminorStrategic or Co-development PartnerMS Society NSW is referenced on the Kiss Goodbye to MS homepage as one of the linked MS organisations. The platform links to ms.asn.au. MS Society NSW provides state-level services and support for people with MS in New South Wales.
• MSWAminorStrategic or Co-development PartnerMSWA (Multiple Sclerosis Society of Western Australia) is referenced on the Kiss Goodbye to MS homepage as one of the linked MS organisations. MSWA provides state-level services and support for people with MS in Western Australia.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• MS International Federation: Global umbrella linking national MS societies worldwide. Highly comparable as a coordinating and advocacy body in the same cause category, and a potential partner for internationalising the Kiss Goodbye to MS model.
• JustGiving: Established peer-to-peer fundraising platform widely used by charities in the UK and globally. Comparable as a P2P fundraising technology stack serving disease-focused non-profits with similar page-creation and donation workflows.
• GoFundMe: Largest generic peer-to-peer fundraising platform globally. Comparable as the underlying P2P infrastructure model that Kiss Goodbye to MS is built within; represents both a substitute platform and a potential distribution partner.

Others

• Funraisin: The software vendor whose P2P fundraising platform powers Kiss Goodbye to MS. Directly comparable as the underlying technology provider serving other charity and non-profit clients with similar campaign infrastructure.
• MS Plus: The parent operating entity (MS Plus Ltd, ABN 66 004 942 287) that owns and runs the Kiss Goodbye to MS platform, operates the Ryan Family Centre for MS Research, and provides direct MS support services. Comparable as the structural parent running the same fundraising and research ecosystem.

Direct peers

• Susan G. Komen: Disease-specific charity that pioneered peer-to-peer and community-led fundraising (Race for the Cure). Directly comparable model: cause-locked fundraising platform, grassroots events, research deployment of proceeds.
• MS Society UK: UK-based MS charity that runs its own community-led fundraising campaigns and research funding. Directly comparable in cause focus, donor engagement approach and research-deployment role.
• MS Australia: National MS research and advocacy organisation that is the direct beneficiary of all proceeds raised through Kiss Goodbye to MS. Operates in the same disease-cause category, same Australian market, and shares overlapping donor and supporter pools.
• National Multiple Sclerosis Society (US): The largest MS-focused non-profit in the US, running P2P fundraising events (Walk MS, Bike MS) and direct research funding. Closely analogous in mission, fundraising model and disease-category focus to Kiss Goodbye to MS.

Regional players

• Cancer Council Australia: Australia's leading disease-focused non-profit umbrella, running Australia's Biggest Morning Tea and Relay For Life peer-to-peer campaigns. Comparable as an Australian, cause-specific, event-driven fundraising operator with a similar digital infrastructure requirement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KissgoodbyetoMS
• Instagraminstagram.com/kissgoodbyetoms
• Xx.com/kissgoodbyetoms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss Goodbye to MS