Hiramatsu

Name

Hiramatsu

Legal name

株式会社ひらまつ

Website

https://hiramatsu.co.jp

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hiramatsu is a Japanese luxury hospitality company founded in 1982, operating approximately 20 French and Italian restaurants across 7 major cities, 6 boutique hotels under THE HIRAMATSU HOTELS & RESORTS brand, and restaurant wedding services. It serves affluent Japanese consumers seeking premium culinary, hospitality, and celebration experiences, supported by loyalty programs and Michelin-recognized chefs.

Ownership category

akta.pro rank

Product category

Luxury Hospitality & Fine Dining

NAICS

Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Business & Corporate Full-Service Hotels (THAGAAAE), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining services
• Luxury boutique hotels
• Restaurant weddings
• French cuisine restaurants
• Hospitality management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Operations: Revenue from operating French and Italian restaurants across Japan. Includes dining at locations in Tokyo, Sapporo, Kanazawa, Nagoya, Kyoto, Osaka, and Fukuoka. Revenue from à la carte dining, tasting courses, and special seasonal menus (e.g., Christmas courses, truffle dinners, sakura menus).
2. Hotel Operations: Revenue from THE HIRAMATSU HOTELS & RESORTS properties in Kashikojima (Ise-Shima), Atami, Sengokuhara (Hakone), Ginoza (Okinawa), Kyoto, and Miyota (Karuizawa). Includes overnight stays with French or Italian dining experiences.
3. Wedding / Bridal Services: Restaurant wedding services (celebrated 30th anniversary in 2021), with wedding venues at multiple locations including restaurants and dedicated hotel properties.
4. Gift Certificates and Merchandise: Sale of meal tickets (e-Gift digital, physical pair/lunch/dinner tickets, custom-made tickets, and gift cards), plus online wine sales through Hiramatsu Online.
5. Membership and Point Program: Club Hiramatsu point program (up to 10% point accumulation), with membership tiers Bronze (5%), Silver (8%), Gold (10%). Points can be redeemed for dining and hotel stays.
6. Licensed Brand Operations: Licensing of Cafe Michelangelo brand to HESTA Okura for Osaka Namba Central Grand Hotel (opened July 2023), marking the first license agreement for the brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Hiramatsu operates a Japanese luxury hospitality group providing French and Italian fine-dining restaurant services, boutique hotel accommodation (THE HIRAMATSU HOTELS & RESORTS), restaurant wedding services, online wine retail, and gift certificate/membership programs. The company runs 20+ restaurant locations across 7 major Japanese cities and 6 hotel properties nationwide, serving affluent individual consumers, couples, and corporate clients seeking premium culinary and celebration experiences.

Product overview

Hiramatsu is a Japanese hospitality company operating a portfolio of restaurants, hotels, and wedding services. The company manages THE HIRAMATSU HOTELS & RESORTS with 6 properties (Kashikojima, Atami, Sengokuhara, Ginoza, Kyoto, and Karuizawa Miyota), operates approximately 20 restaurant brands including Paul Bocuse, Philippe Mille, Laurent Pourcel, and Auberges de l'Ill franchises, provides restaurant wedding services with 30 years of history, and sells wine through its online shop. The company also operates membership programs (Club Hiramatsu and Memoire de Hiramatsu) and offers gift certificates and cards for its restaurants and hotels.

Differentiator

Problem solved

Functional benefit

Brands

• HIRAMATSU HOTELS & RESORTS: The company's luxury boutique hotel brand operating properties across Japan, including Kashikojima, Atami, Sengokuhara, Ginoza, Kyoto, and Karuizawa Miyota.
• Club ひらまつ (Club Hiramatsu)
• メモワール・ド・ひらまつ (Mémoire de Hiramatsu)

Products and services

• THE HIRAMATSU HOTELS & RESORTS Kashikojima (賢島) Luxury boutique hotel in Kashikojima, Ise-Shima, featuring French cuisine, spa facilities, and taho pools for affluent leisure travelers.
• THE HIRAMATSU HOTELS & RESORTS Atami (熱海) Luxury boutique hotel in Atami offering French and Japanese cuisine, traditional sukiya-style building, and source-fed hot spring baths in every room.
• THE HIRAMATSU HOTELS & RESORTS Sengokuhara (仙石原) Small luxury hotel in Hakone-Sengokuhara with 11 rooms featuring private onsen hot spring baths and Italian cuisine by Chef Yoshikoshi Kenjiro.
• THE HIRAMATSU HOTELS & RESORTS Ginoza (宜野座) Private resort hotel in Okinawa Ginoza with ocean-view rooms, villas with private pools and jacuzzis, and multiple dining options.
• THE HIRAMATSU Kyoto (京都) Urban luxury hotel in central Kyoto with 29 rooms near Karasuma-Oike station, featuring Italian restaurant La Luce, Kappo Izumi, and French restaurant Hiramatsu Kodaiji within a traditional Kyomachiya building.
• THE HIRAMATSU Karuizawa Miyota (軽井沢 御代田) Forest grand aubergue in Miyota, Nagano, offering both French and Italian cuisine, dog-friendly villas, and wellness experiences. Awarded 2 Michelin Keys in 2025.
• Hiramatsu Restaurant Network (ひらまつレストラン) Network of 20+ French and Italian fine-dining restaurants across 7 Japanese cities (Tokyo, Sapporo, Kanazawa, Nagoya, Kyoto, Osaka, Fukuoka), including proprietary brands and licensed concepts from Paul Bocuse, Philippe Mille, Laurent Pourcel, and Auberges de l'Ill.
• Hiramatsu Wedding (ひらまつウエディング) Restaurant wedding services for couples seeking French cuisine celebrations, with venues at restaurants and dedicated hotel properties across Japan. Includes Memoire de Hiramatsu lifetime membership benefits.
• Hiramatsu Online (ひらまつオンライン) Proprietary e-commerce platform selling estate wines sourced through Hiramatsu's exclusive channels, including original-label Champagne Perrier-Jouet collaboration products, with delivery across Japan.
• Club Hiramatsu (クラブ ひらまつ) Point program for restaurants and hotels with tiered membership stages (Bronze 5%, Silver 8%, Gold 10%) offering up to 10% point accumulation rates. Points can be redeemed for dining and hotel stays.
• Memoire de Hiramatsu (メモワール・ド・ひらまつ)
• Hiramatsu Meal Tickets (ひらまつお食事券)
• Hiramatsu Gift Card (ひらまつギフトカード)
• Hiramatsu Official App (ひらまつ公式アプリ) Official mobile application integrating Club Hiramatsu loyalty program with digital membership cards, point accumulation, tiered rewards, birthday perks, and member-exclusive event access.
• HRMT STAGE (HIRAMATSU STAGE) New Ebisu, Tokyo restaurant opened February 2026 as a Hiramatsu heritage-evolution concept restaurant.
• Licensed Cafe Michelangelo (Albergo Cafe Michelangelo) Licensed cafe operation at the Centara Grand Hotel Osaka Namba, operated by HESTA Okura under the Cafe Michelangelo brand.

Quantifiable outcome

• 30,000 wedding couples served over 30 years of wedding service (as of 2021)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor and core.

• Champagne Perrier-Jouet (France)minorStrategic or Co-development Partner · 1 November 2024Hiramatsu collaborated with Champagne Perrier-Jouet to create a Hiramatsu original label 'Perrier-Jouet Grand Brut' with Hiramatsu-specific label design, sold through Hiramatsu restaurants, hotels, and Hiramatsu Online from late November 2024.
• Ginoza Village / Okinawa Local ArtisansminorStrategic or Co-development Partner · 26 July 2024THE HIRAMATSU HOTELS & RESORTS Ginoza collaborated with local Okinawa experts to develop original essential oil 'Heitokaze' inspired by local sea and forest scenery, sold as a hotel souvenir product.
• TableCheck Ltd.coreTechnology or Integration · 23 April 2024TableCheck provides the online reservation system used across most Hiramatsu restaurants for customer booking management. Integration enables direct restaurant booking through TableCheck platform.
• Ryukyu Glass Artisans (Okinawa)minorStrategic or Co-development Partner · 3 April 2024THE HIRAMATSU Ginoza transformed discarded hotel beverage bottles into Ryukyu glassware, upcycling glass for use as serving items in the hotel restaurant, reducing waste and supporting local traditional crafts.
• Decorte (Wedding Photography)minorChannel Partner/ Reseller/ Distributor · 20 July 2023Decorte, a national wedding photography studio chain, collaborated with Hiramatsu Wedding to offer photo wedding plans combining photography sessions with restaurant dining experiences.
• HESTA Okura Co., Ltd.minorOEM/ Whitelabel/ Licensing Partner · 1 July 2023First licensing agreement for the Cafe Michelangelo brand. HESTA Okura opened 'Albergo Cafe Michelangelo' at the Centara Grand Hotel Osaka Namba, marking Hiramatsu's first franchise/license operation.
• Domaine Tzah / Nakazawa Vineyard (Hokkaido Wine)minorStrategic or Co-development Partner · 15 June 2023Hiramatsu's Sapporo location collaborated with Hokkaido's Domaine Tzah and Nakazawa Vineyard for special wine pairing gala dinners, connecting cool-climate Hokkaido wines with French cuisine.
• Miyazaki Kobayashi CityminorStrategic or Co-development Partner · 25 April 2023Miyazaki Kobayashi City collaborated with Hiramatsu through hometown tax programs, featuring local ingredients in meals at various Hiramatsu locations.
• Staub Japan (cookware)minorStrategic or Co-development Partner · 7 November 2022Wedding collaboration using Staub cast iron cookware for Staub wedding menus at Listrante Kubotsu (Fukuoka) and Listrante ASO (Tokyo), offering couples cast iron-made wedding dishes.
• Fukushima Imamiya Sake Brewery (Fukutome Co., Ltd.)minorStrategic or Co-development Partner · 24 June 2022400-year-old sake brewery in Kanazawa collaborated with Hiramatsu's Cafe & Brasserie Paul Bocuse to create original cocktails using Fukutome sake, promoting Kanazawa's local culture and regional cuisine.
• Waphyto (Wellness / Skincare Brand)minorStrategic or Co-development Partner · 18 March 2022THE HIRAMATSU Miyota Karuizawa御代田 introduced Waphyto plant-based skincare products as room amenities and wellness program components from 2021 (hotel industry first), enhancing guest wellness experiences.
• Royal Blue Tea (Premium Bottled Tea)minorStrategic or Co-development Partner · 18 March 2022Seasonal tea-pairing events: Hiramatsu collaborated with Royal Blue Tea for 'Spring Tea Banquet', 'Summer Tea Banquet', 'Autumn Tea Banquet', and 'Winter Tea Banquet' events featuring premium bottled teas paired with French and Italian cuisine.
• Shinshu Winery / Mans Wine Kozara WineryminorStrategic or Co-development Partner · 7 February 2022Collaboration at THE HIRAMATSU Miyota Karuizawa with Shinshu's pioneering winery for winemaker's dinner and wine pairing experiences, promoting Nagano's regional wine culture.
• Pacific Club (Golf)minorChannel Partner/ Reseller/ Distributor · 11 October 2021Partnership with Pacific Club for golf travel packages. HIRAMATSU HOTELS guests receive preferential green fees at Pacific Club Karuizawa Resort and Gotemba West courses, combining golf with Hiramatsu's luxury dining and accommodation.
• Kagoshima Shibushi CityminorStrategic or Co-development Partner · 16 July 2021Kagoshima Shibushi City partnered with Hiramatsu Reserve (Nishi-Azabu) for hometown tax meal voucher programs featuring local seafood, Kuroge Washugyu beef, and aged sweet potato products.
• Perrier-Jouet (Champagne)minorStrategic or Co-development Partner · 28 June 2021Annual summer collaboration between HIRAMATSU HOTELS and Champagne Perrier-Jouet, offering exclusive accommodation plans with Perrier-Jouet Bell Epoque 2015 and Blanc de Blancs, including poolside champagne experiences at Ginoza, Okinawa.
• Hokkaido Shirakaba TownminorStrategic or Co-development Partner · 4 August 2020Regional food collaboration: Sans-Ep Saveur Tokyo partnered with Hokkaido Shirakaba Town for a regional ingredient course meal available as a hometown tax (furusato nozei) redemption gift.
• Nagano Miyota TownminorStrategic or Co-development Partner · 4 August 2020Regional food collaboration: Restaurant Hiramatsu Reserve partnered with Nagano Miyota Town for regional ingredient courses as hometown tax redemption gifts.
• Yamanashi Wine / Shinshu WineriesminorStrategic or Co-development Partner · 26 September 2019Hiramatsu's Karuizawa御代田 hotel hosts quarterly 'Shinshu Wine Week' events promoting Nagano-produced wines. Partnership with Villa d'Est Winery and Tuld Orion among others, featuring wine pairing dinner events.
• Champagne Bollinger (Champagne, France)minorStrategic or Co-development Partner · 20 January 2018Champagne Bollinger collaborated with Hiramatsu for special Valentine's Day and other gala dinners at Hiramatsu Hakata and other locations.
• Champagne Deutz (Champagne, France)minorStrategic or Co-development Partner · 20 October 2017Champagne Deutz partnered with Philippe Mille Tokyo for exclusive gala dinners, providing premium champagne pairings for Philippe Mille's French cuisine.
• Nakamura Gejitsu Komuten (Kyoto)minorStrategic or Co-development Partner · 23 September 2017Kyoto-based traditional Sukiya architecture firm Nakamura Gejitsu Komuten designed and renovated the Higashiyama Koudaidera property, creating the traditional Japanese Kappo restaurant Kogetsuan and French restaurant Hiramatsu Kodaiji.
• Laurent Pourcel / Le Jardin des Sens (Montpellier, France)coreStrategic or Co-development Partner · 31 August 2017Chef Laurent Pourcel of Montpellier's Le Jardin des Sens (twin-star restaurant) co-brands Sans-Ep Saveur in Tokyo Marunouchi. Annual chef visits, harvest festival collaborations, and regional ingredient promotions. The partnership connects southern French cuisine with Japanese culinary sensibility.
• Philippe Mille (Champagne, France)coreStrategic or Co-development Partner · 17 March 2017Philippe Mille, Chef of Domaine Les Crayeres (2 Michelin stars, Champagne), opened Philippe Mille Tokyo at Tokyo Midtown in March 2017. Annual collaboration includes cherry blossom 'Menu SAKURA', harvest festival dinners, and regular chef visits. Hiramatsu has an exclusive or preferred relationship with the Philippe Mille brand in Japan.
• KDDI CorporationminorStrategic or Co-development Partner · 23 December 2016KDDI and Hiramatsu collaborated on 'SYNC DINNER' - a special dining experience connecting couples in Tokyo and Fukuoka (approx. 900km apart) via live video link, allowing simultaneous shared dining experiences during Christmas 2016.
• Marc Haeberlin (Alsace, France)coreStrategic or Co-development Partner · 20 September 2016Chef Marc Haeberlin of 3-Michelin-starred Auberges de L'Ill in Alsace visits Japan annually for special gala dinners at multiple Japanese locations, collaborating on seasonal menus featuring traditional Alsatian cuisine.
• Auberges de L'Ill (Marc Haeberlin, Alsace, France)coreStrategic or Co-development Partner · 15 July 2016Hiramatsu operates 3 Auberges de L'Ill locations in Japan (Tokyo Roppongi, Nagoya Midland Square, Sapporo Maruyama). Chef Marc Haeberlin visits Japan annually for gala dinners and special events. The partnership brings 3-star Alsace cuisine to Japan.
• Paul Bocuse Association (Lyon, France)coreStrategic or Co-development Partner · 27 June 2016Hiramatsu operates multiple licensed Paul Bocuse brand restaurants (Maison Paul Bocuse Daikanyama, Jardin Paul Bocuse Kanazawa, multiple Brasserie Paul Bocuse locations in Tokyo, Brasserie Paul Bocuse Musee at National Art Center). The partnership brings authentic Paul Bocuse French cuisine to Japan.
• Christophe Mullerat (Paul Bocuse Lyon HQ)coreStrategic or Co-development Partner · 27 June 2016Chef Christophe Mullerat, the inheritor of Paul Bocuse's legacy, visited Japan in June 2016 for special gala dinners at multiple Hiramatsu locations, bringing the latest innovations from Lyon headquarters.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aman Resorts: Ultra-luxury global resort operator including Aman Tokyo, Aman Kyoto, and Amanemu. Comparable as a luxury resort brand emphasizing privacy, design, and culinary excellence, though at higher price points and international scale.
• Prince Hotels: Major Japanese hotel operator under Seibu Group with extensive urban and resort hotel portfolio plus ski resorts, restaurants, and wedding venues. Larger scale incumbent operating across all hospitality categories that Hiramatsu serves.
• Okura Nikko Hotels: Japan's flagship luxury hotel brand (Hotel Okura, Nikko) with renowned fine dining restaurants. Direct comparable in the luxury hospitality segment, particularly for Hiramatsu's licensed cafe operation through its partnership with HESTA Okura.
• St. Regis / Marriott Luxury Collection Japan: International luxury hotel brands operating in Japan (The Prince Gallery Tokyo Kioicho, St. Regis Osaka, The Ritz-Carlton Kyoto, etc.). Comparable as global luxury hospitality competitors targeting the same affluent Japanese and inbound tourist customers.
• Tokyu Hotels & Resorts: Major Japanese hotel chain owned by Tokyu Corporation with urban luxury and resort properties nationwide. Comparable as a publicly-listed Japanese hotel/restaurant group competing for affluent domestic travelers and event customers.

Others

• TableCheck: Japanese restaurant reservation SaaS platform and Hiramatsu's actual technology partner (per TableCheck Ltd. partnership). Indirect ecosystem connection as the booking infrastructure provider across Hiramatsu's restaurant portfolio.

Direct peers

• Hoshino Resorts: Japanese luxury and upscale hospitality operator with a portfolio of boutique hotels (HOSHINOYA, RISONARE, OMO) plus restaurant and resort properties. Most direct comparable as a domestic Japan luxury hospitality group combining unique hotels with culinary-led dining experiences.
• Hoshinoya (Hoshino Resorts' luxury flagship): Ultra-luxury Japanese ryokan-inspired resort brand operating properties like HOSHINOYA Kyoto, Tokyo, Karuizawa, and Fuji. Most comparable on the hotel side for THE HIRAMATSU Hotels & Resorts — both target affluent experiential travelers seeking Japanese luxury hospitality.
• Fujita Kanko Inc. Long-established Japanese hotel and resort operator (WHG - Washington Hotel, Hotel Gracery, Fujiya Hotel) with integrated restaurant operations. Comparable as a TSE-listed Japanese hospitality group combining urban hotels, resorts, and food service.

Regional players

• Royal Host: Japanese family restaurant chain with banquet and wedding venue operations. Comparable as a domestic Japanese food service operator with wedding business, though positioned in the mid-market rather than luxury segment Hiramatsu occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcmov-zAAMckBfjT77X2Ttw/featured
• Facebookja-jp.facebook.com/HiramatsuInc
• LinkedInlinkedin.com/company/hiramatsu-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiramatsu