Sunway
Sunway Benelux B.V. is a Dutch manufacturer of custom-made window decoration products — including Duette shades, blinds, and motorized systems — serving residential and project interior customers across the Netherlands and Belgium through a network of authorized dealers and showrooms, operating as a Hunter Douglas subsidiary.
- Company typePrivate
- Founded1964
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunway does
Sunway Benelux B.V. is a Dutch manufacturer of custom-made window decoration products, operating as a subsidiary of Hunter Douglas Europe B.V. — the world's leading manufacturer of window coverings. Founded in 1964 and headquartered in Rotterdam, the company serves residential consumers and project interior designers across the Benelux region (Netherlands and Belgium) through a selective network of authorized dealers and physical showrooms. Its 60-year brand heritage is supported by an extensive portfolio of registered trademarks.
The company's core product line spans 11 categories including Duette honeycomb cellular shades (providing up to 78% heat absorption reduction per Fraunhofer Institut studies), Duo Rolgordijnen dual-layer roller blinds, horizontal and vertical venetian blinds, wooden blinds (FSC-certified), panel curtains, pleated and Roman shades, woodweave blinds, and insect screens. Proprietary technologies include the Duette D-cel honeycomb structure, PowerView motorization and smart home automation, Megaview patented jalousie system, no-drill FrameFit and TruFit mounting systems, and sustainability-focused ReTex fabric (40% recycled PET bottles). Smart home integration extends to Somfy RTS motors and the Somfy TaHoma switch platform.
Sunway operates a B2B2C business model: all products are custom-made to measure with non-publicly disclosed pricing, requiring professional consultation, measurement, and installation through its authorized dealer network. A 5-year warranty is offered upon registration. The company supplements its dealer-driven channel with the DigiStudio online visualization tool for customer product selection, content marketing via blog and social media (Facebook, Instagram, Pinterest), and email newsletters. Revenue is generated entirely through one-time sales of custom manufactured window treatments, with no recurring subscription or service model.
Sunway firmographics
Firmographics- Name
- Sunway
- Legal name
- SUNWAY Benelux B.V.
- Website
- https://sunway.nl
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunway Benelux B.V. is a Dutch manufacturer of custom-made window decoration products — including Duette shades, blinds, and motorized systems — serving residential and project interior customers across the Netherlands and Belgium through a network of authorized dealers and showrooms, operating as a Hunter Douglas subsidiary.
- Ownership category
- akta.pro rank
Sunway industry classification
Industry- Product category
- Window Treatments
- NAICS
- Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122), Curtain and Linen Mills (31412)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)
Keywords
Where Sunway is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sunway business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Window Decoration Products: SUNWAY manufactures and sells custom-made window decorations including Duette shades, roller blinds, jalousies, wood blinds, panel curtains, and insect screens. All products are made to measure based on customer specifications.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Sunway product offering
Product offeringCore offering
Sunway manufactures and sells custom-made window decoration products for residential and commercial customers in the Benelux market, including Duette honeycomb shades, roller blinds, jalousies, wood blinds, panel curtains, and insect screens, distributed through an authorized dealer network.
Product overview
SUNWAY® is a premium custom window treatment brand operating in the Benelux market under Hunter Douglas Europe B.V. The company offers a comprehensive portfolio of made-to-measure window coverings including Duette® Shades (honeycomb cellular shades with thermal insulation), Duo Rolgordijnen (dual-layer roller blinds), Horizontale Jaloezieën (horizontal venetian blinds), Horren (insect screens), Houten Jaloezieën (wooden venetian blinds), Paneelgordijnen (panel curtains), Plissé Gordijnen (pleated shades), Rolgordijnen (roller blinds), Verticale Jaloezieën (vertical blinds), Vouwgordijnen (roman shades), and Woodweave Blinds (woven wood-look). The product line is complemented by PowerView® Automation for smart home integration and the DigiStudio online design tool for customer visualization.
Differentiator
Problem solved
Functional benefit
Products and services
- Duette Shades Honeycomb-structured energy-efficient window shades for residential and commercial use, providing insulation and light filtering through a unique cellular design.
- Roller Blinds Custom-made roller blinds for residential and commercial window applications, offering clean and minimalist light control solutions.
- Jalousies (Venetian Blinds) Horizontal slat venetian blinds for adjustable light control and privacy in residential and commercial spaces.
- Wood Blinds Wooden horizontal blinds offering natural aesthetic and light control for residential interiors, crafted from real wood materials.
- Panel Curtains Custom panel curtain systems designed for large windows and sliding doors in residential and commercial settings.
- Insect Screens Window-mounted insect screens for residential use, providing protection from insects while allowing ventilation and natural light.
Quantifiable outcome
- Heat absorption reduction up to 78% with Duette shades (Fraunhofer Institut study)
Companies that use Sunway
Customer profileSegments2 records
Ideal customer profiles2 records
Sunway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature14 records
Sunway partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Hunter Douglas Europe B.V.coreSUNWAY Benelux B.V. is a subsidiary of Hunter Douglas Europe B.V., the world's leading manufacturer of window coverings. Hunter Douglas provides the parent company structure, global brand backing, and manufacturing expertise behind the SUNWAY brand.
- Authorized DealerscoreSUNWAY products are exclusively sold through a selective network of authorized interior specialists (dealers). These dealers provide consultation, measurement, professional installation, and after-sales service. The company maintains a dealer login portal for partner management.
- Fraunhofer Institut für Bauphysik (IBP)supportingIndependent research institution that conducted studies on the thermal performance of Duette shades, confirming up to 78% heat absorption reduction (depending on window type, room, sun direction, and fabric quality).
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Sunway competitors and assessment
Company assessmentDirect peers
- Luxaflex: Luxaflex is Hunter Douglas's other premium window-covering brand sold via dealers across Europe, directly competing with Sunway in made-to-measure blinds, shades, and motorized systems. Operates the same parent-supported dealer/showroom go-to-market model.
- Coulisse: Coulisse is a Netherlands-based manufacturer of window coverings (roller, roman, venetian, motorized) selling to retailers and OEM partners worldwide. Directly comparable as a Benelux-rooted competitor with overlapping product categories and a focus on customization.
Broad incumbents
- Hunter Douglas: Hunter Douglas is the parent of Sunway and the world's leading manufacturer of window coverings with a broad product portfolio across multiple regions and price tiers. Comparable as the parent platform that funds Sunway's R&D and brand.
- Velux: Velux is the dominant manufacturer of roof windows and skylights, also offering branded blinds and shutters for its window systems. Comparable as a wider window/specialty-covering incumbent with overlapping motorized shading products in the premium category.
- IKEA: IKEA offers a broad range of ready-made curtains, roller blinds, and cellular shades globally, including in Benelux. Comparable as a broad home-furnishings incumbent with overlapping window-covering SKUs and growing made-to-measure offerings.
- JYSK: JYSK is a Scandinavian home-furnishings retailer with broad Benelux presence selling ready-made curtains, blinds, and accessories. Comparable as a price-positioned retailer competing for the same residential window-treatment demand, though at a lower price point than Sunway.
Others
- Duco: Duco is a Belgian manufacturer of ventilation grilles, sun-screening, and insect-screen systems for buildings. Comparable as a Benelux-based adjacent player in exterior screening/insect protection that overlaps with Sunway's Horren insect-screen line.
- Somfy: Somfy is the global leader in tubular motors and smart-home control for blinds, integrated with Sunway's PowerView and RTS products. Comparable as a motorization partner and adjacent enabler rather than a head-to-head shade competitor.
Regional players
- Leen Bakker: Leen Bakker is a Dutch home-furnishings retailer offering ready-made curtains, blinds and decoration. Comparable as a Benelux-focused competitor in the residential window-treatment category, primarily at the value end of the market.
- Kwantum: Kwantum is a Dutch home-decoration and curtains retailer with a strong Netherlands/Belgium footprint. Comparable as a regional Benelux competitor in curtains and decorative window products at value price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunway social profiles
Digital presenceSunway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunway leadership team
Management profileNumber of profiles
Profiles1 record
Sunway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunway
What does Sunway do?
Sunway manufactures and sells custom-made window decoration products for residential and commercial customers in the Benelux market, including Duette honeycomb shades, roller blinds, jalousies, wood blinds, panel curtains, and insect screens, distributed through an authorized dealer network.
Is Sunway a public or private company?
Sunway is a private company. It is classified as corporate owned and is currently operating.
When was Sunway founded?
Sunway was founded in 1964. It employs 11 to 50 people.
Where is Sunway based?
Sunway is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Sunway make money?
One revenue line is on record: custom Window Decoration Products.
Who are Sunway's main competitors?
Direct peers on record are Luxaflex and Coulisse. Broad incumbents are Hunter Douglas, Velux, IKEA and JYSK. Others are Duco and Somfy. Regional players are Leen Bakker and Kwantum.
Does Sunway have an API?
No public API is recorded for Sunway.
What industry is Sunway in?
Sunway's product category is Window Treatments. Its primary akta.pro industry code is CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar), with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 337920 and its SIC code is 5700.