Go Cleaners London
Go Cleaners London is a direct-to-consumer cleaning services marketplace operating across Greater London and South East England, delivering 18 cleaning service lines to residential and small commercial customers via a 2,000+ cleaner network, with sister brands covering electrical, handyman, gardening, and pest control services.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Go Cleaners London does
Go Cleaners London is a professional cleaning services provider operating across Greater London and surrounding areas within the M25 ring, trading through R and L London Ltd. (Company No: 13888835, registered in Slough) since approximately 2013. The company delivers 18 core cleaning services — end of tenancy cleaning as the flagship product, alongside domestic cleaning, one-off deep cleaning, carpet, upholstery, oven, window, gutter, patio, hard floor, after-builders, conservatory, garden clearance, same day, property makeover, mould removal, and London property inventories — to residential and small commercial customers. Service delivery relies on a network of 2,000+ trained and vetted professional cleaners using HEPA filtration vacuums, hot water extraction equipment, and COSHH-regulated eco-friendly detergents, with surface-specific protocols for modern finishes such as glass, stone, and engineered flooring.
The business operates as a direct-to-consumer marketplace/introductory agent rather than a vertically integrated cleaning operator, connecting customers with vetted, insured cleaners via phone booking (020 3746 2411), online quote forms, and on-site assessments for commercial accounts. Pricing is unit-based for end of tenancy (£65 per room to £280 per 3-bedroom flat), carpet (£15 per room), and window cleaning (£30+), and hourly (£17/hr) for deep cleans, with a recurring weekly/fortnightly subscription layer driving predictable revenue. GTM is heavily content-led, with 100+ location-specific landing pages targeting London postcodes and an educational blog covering tenant, landlord, and cleaning topics.
The company is part of a broader multi-brand home services ecosystem under the same parent entity, with sister brands Go Electrician, Go Handyman, Go Gardeners, and Go Pest Control, and has extended the Go Cleaners brand into Bristol, Slough, Oxford, and Guildford. Compliance posture includes GDPR registration with the ICO (ZA040002) and PCI-DSS-compliant payment processing via third-party providers. No revenue, funding, or investor information is disclosed; management team details are not publicly listed, and the business is privately held with no parent company or external capital structure documented in source material.
Go Cleaners London firmographics
Firmographics- Name
- Go Cleaners London
- Legal name
- R and L London Ltd.
- Website
- https://gocleanerslondon.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Cleaners London is a direct-to-consumer cleaning services marketplace operating across Greater London and South East England, delivering 18 cleaning service lines to residential and small commercial customers via a 2,000+ cleaner network, with sister brands covering electrical, handyman, gardening, and pest control services.
- Ownership category
- akta.pro rank
Go Cleaners London industry classification
Industry- Product category
- Residential and Commercial Cleaning Services
- NAICS
- Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)
- akta.pro primary industry
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)
- akta.pro secondary industries
- Landlord/Property Manager Turnover Cleaning (HSAEACAE), Post-Construction & Final Clean Services (BPABABAD), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Same-Day/Emergency Move-In/Move-Out Cleaning (HSAEACAJ)
Keywords
Where Go Cleaners London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Go Cleaners London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- One-Time Cleaning Services: Revenue generated from individual cleaning appointments including end of tenancy cleaning, one-off deep cleaning, carpet cleaning, window cleaning, and other specialist services. Pricing varies by property size and service type.
- Regular/Recurring Cleaning Services: Weekly, fortnightly, and regular scheduled cleaning services for ongoing clients. Provides predictable recurring revenue from established customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | End of Tenancy Cleaning - variable by property size |
| Usage-based | Pay-as-you-go | One-Off Deep Cleaning - hourly rate |
| Unit Pricing | Pay-as-you-go | Carpet and Upholstery Cleaning |
| Unit Pricing | Pay-as-you-go | Window Cleaning |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Go Cleaners London product offering
Product offeringCore offering
Go Cleaners London provides professional cleaning services for residential and commercial properties across Greater London and the M25 area. The company offers end of tenancy cleaning, regular domestic cleaning, one-off deep cleaning, carpet and upholstery cleaning, office cleaning, and specialized services such as oven, window, gutter, garden clearance, after-builders, hard floor, conservatory, mould removal, and same-day cleaning. Bookings are accepted by phone, online form, or instant quote request, with flexible scheduling including evenings and weekends.
Product overview
Go Cleaners London operates as a comprehensive cleaning services provider offering a portfolio of 18 core cleaning service products and 6 interactive web-based tools. The core services are organized around property cleaning needs: End of Tenancy Cleaning serves as the flagship product for rental move-outs and deposit recovery; Domestic Cleaning and One-Off Deep Cleaning address regular and intensive residential cleaning respectively; specialized services include Carpet Cleaning, Upholstery Cleaning, Oven Cleaning, Hard Floor Cleaning, Window Cleaning, Gutter Cleaning, and Garden Clearance; commercial offerings cover Office Cleaning; post-construction needs are served by After Builders Cleaning; the portfolio is complemented by Same Day Cleaning, Property Makeover, Conservatory and Garden Cleaning, London Property Inventories, Mould Removal Service, and Patio Cleaning. The company also provides a suite of free interactive tools including Deposit Return Timeline, Compare Top Cleaning Companies, Deposit Risk Calculator, Deposit Protection Checklist Tool, Landlord Inspection Simulator, and London Tenant Cleaning Complaints Tool, all designed to support the tenant and landlord community in London. Additionally, the company maintains a blog with educational content spanning cleaning tips, property management advice, and industry guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- End of Tenancy Cleaning Comprehensive deep cleaning for rental property move-outs, covering kitchens, bathrooms, appliances, and high-use areas to meet landlord and letting agent inspection standards and support deposit recovery. Includes a 48-hour guarantee option. Targeted at tenants, landlords, and letting agents.
- Regular Domestic Cleaning Regular or occasional cleaning for private homes and flats, including dusting, vacuuming, mopping, kitchen and bathroom cleaning, available on weekly, fortnightly, or customized schedules.
- One-Off Deep Cleaning Intensive cleaning for seasonal cleans, post-event tidy-ups, or properties requiring more thorough attention than regular maintenance, with flexible scheduling.
- Carpet Cleaning Advanced carpet cleaning using hot water extraction to remove stains, dirt, and allergens while restoring carpet softness, suitable for residential and commercial properties.
- Office Cleaning Professional cleaning for commercial workspaces including workstation sanitation, communal area disinfection, kitchen hygiene control, and scheduled maintenance cycles.
- Upholstery Cleaning Furniture cleaning using gentle yet effective methods to lift dirt and stains from sofas, chairs, and other upholstery, enhancing appearance, lifespan, and comfort.
- Oven Cleaning Thorough oven cleaning that eliminates grease and grime using professional methods, ensuring appliances work efficiently and look great.
- After Builders Cleaning Post-construction cleaning that clears dust, debris, and construction residue following renovation or building work, preparing properties for immediate occupancy.
- Hard Floor Cleaning Professional cleaning for hard floor surfaces including wood, stone, and tiled floors using appropriate methods such as mopping, rotary buffing, and low-moisture techniques.
- Window Cleaning Streak-free window cleaning for residential and commercial properties that enhances appearance and allows more natural light into spaces.
- Gutter Cleaning External gutter cleaning and maintenance that prevents blockages, inspects system condition, and provides advice on protecting gutters from future clogs.
- Garden Clearance Outdoor space clearing that removes junk, overgrown vegetation, and debris to restore gardens and yards to tidy, usable conditions.
- Patio Cleaning External patio and driveway cleaning that removes grime, algae, and buildup to restore exterior surfaces to clean condition.
- Same Day Cleaning Urgent or short-notice cleaning service available for same-day or next-day appointments, ideal for time-sensitive situations requiring immediate attention.
- Property Makeover Comprehensive property improvement combining multiple cleaning and restoration treatments to refresh and revitalize spaces.
- Conservatory and Garden Cleaning Specialized cleaning for conservatories and garden structures, addressing both interior glass and exterior areas to maintain outdoor living spaces.
- London Property Inventories Professional property inventory services including inventory, check-in, and check-out reports for landlords and tenants, helping protect interests during rental transactions.
- Mould Removal Service Specialist service for removing mould and mildew from properties, addressing health hazards and preventing recurrence in affected areas.
Quantifiable outcome
- Deposit recovery - customers frequently report successful deposit return after end of tenancy cleaning
- +1 more outcomes
Companies that use Go Cleaners London
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Go Cleaners London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Go Cleaners London partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered parent and sister_brand.
- R and L London LtdparentParent company R and L London Ltd (Company No: 13888835), registered at 620 London Road, Slough. The Go Cleaners brand operates under this corporate entity.
- Go Electriciansister_brandSister brand under the same parent company, providing electrical services. Part of a multi-service home services ecosystem.
- Go Handymansister_brandSister brand under the same parent company, providing handyman and general property maintenance services. Part of a multi-service home services ecosystem.
- Go Gardenerssister_brandSister brand under the same parent company, providing gardening and garden clearance services. Part of a multi-service home services ecosystem.
- Go Pest Controlsister_brandSister brand under the same parent company, providing pest control services. Part of a multi-service home services ecosystem.
- Go Cleaners Bristolsister_brandFranchise or affiliated operation of Go Cleaners brand in Bristol, UK. Part of geographic expansion of the cleaning services brand.
- Go Cleaners Sloughsister_brandFranchise or affiliated operation of Go Cleaners brand in Slough area. Part of geographic expansion of the cleaning services brand.
- Go Cleaners Oxfordsister_brandFranchise or affiliated operation of Go Cleaners brand in Oxford, UK. Part of geographic expansion of the cleaning services brand.
- Guildford Cleanerssister_brandAffiliated cleaning company in Guildford area. Part of geographic expansion and local market coverage under the broader cleaning services network.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
Go Cleaners London competitors and assessment
Company assessmentDirect peers
- Hassle.com: London-focused end-of-tenancy and domestic cleaning platform with online booking and vetted cleaners — directly comparable to Go Cleaners' flagship End of Tenancy product and London market focus.
- Maid2Clean: One of the largest UK domestic cleaning franchise networks, offering regular and one-off cleaning services with broad national coverage — directly comparable on service mix, recurring-cleaning model, and SME/consumer customer base.
- Bright & Beautiful: UK national franchise network offering regular domestic cleaning with a personal-cleaner consistency model — comparable recurring-service approach and franchise replication playbook to Go Cleaners' geographic expansion model.
- Housekeep: UK-based online platform for booking vetted domestic cleaners with same-day availability, recurring scheduling, and London-centric coverage — directly comparable to Go Cleaners' core domestic cleaning offering and technology-enabled booking model.
- Cleanology: London-based commercial and office cleaning provider serving corporate clients — comparable to Go Cleaners' office cleaning line and its commercial-customer segment.
- Time For You Cleaning: UK-wide domestic cleaning franchise specializing in regular weekly/fortnightly cleans with vetted local cleaners — directly comparable recurring-service offering and franchise expansion model to Go Cleaners.
- Molly Maid: Established UK franchise of the global Molly Maid brand providing domestic cleaning on regular and one-off schedules — directly competes with Go Cleaners' domestic and one-off deep cleaning products with similar vetted-cleaner delivery model.
- Fantastic Services: London-headquartered multi-service home services platform offering cleaning, plumbing, electrical, and handyman services with a vetted professional network — the closest direct competitor to Go Cleaners London given overlapping service portfolio, London focus, and introductory-agent business model.
Others
- Checkatrade-listed local cleaners: Checkatrade operates as a directory and verification platform connecting UK consumers with vetted local tradespeople including cleaners — functions as an alternative discovery and trust channel to Go Cleaners' SEO-led acquisition model and exerts competitive pressure on customer acquisition.
Broad incumbents
- Merry Maids UK: Long-established UK cleaning franchise owned by ServiceMaster with national coverage and recurring domestic cleaning focus — overlaps with Go Cleaners' domestic and one-off cleaning products but with deeper brand heritage and corporate backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Cleaners London social profiles
Digital presenceGo Cleaners London compliance and trust
Trust signalCompliance2 records
Go Cleaners London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Cleaners London leadership team
Management profileNumber of profiles
Go Cleaners London subsidiaries and ownership
Company hierarchySubsidiaries8 records
Go Cleaners London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Cleaners London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Cleaners London
What does Go Cleaners London do?
Go Cleaners London provides professional cleaning services for residential and commercial properties across Greater London and the M25 area. The company offers end of tenancy cleaning, regular domestic cleaning, one-off deep cleaning, carpet and upholstery cleaning, office cleaning, and specialized services such as oven, window, gutter, garden clearance, after-builders, hard floor, conservatory, mould removal, and same-day cleaning. Bookings are accepted by phone, online form, or instant quote request, with flexible scheduling including evenings and weekends.
Is Go Cleaners London a public or private company?
Go Cleaners London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Cleaners London founded?
Go Cleaners London was founded in 2013. It employs 11 to 50 people.
Where is Go Cleaners London based?
Go Cleaners London is headquartered in London, United Kingdom, in the Europe region.
How does Go Cleaners London make money?
Two revenue lines are on record. One-Time Cleaning Services are the primary driver. The others are regular/Recurring Cleaning Services.
Who are Go Cleaners London's main competitors?
Direct peers on record are Hassle.com, Maid2Clean, Bright & Beautiful, Housekeep, Cleanology, Time For You Cleaning, Molly Maid and Fantastic Services. Checkatrade-listed local cleaners is listed as an others. Merry Maids UK is listed as a broad incumbent.
Does Go Cleaners London have an API?
No public API is recorded for Go Cleaners London.
What industry is Go Cleaners London in?
Go Cleaners London's product category is Residential and Commercial Cleaning Services. Its primary akta.pro industry code is HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive), with a secondary code of HSAEACAE, Landlord/Property Manager Turnover Cleaning. Its NAICS code is 56172.