WYwonen
WYwonen is a Dutch social housing corporation formed in 2025 via the merger of MeerWonen and Habeko wonen, providing affordable rental housing, senior housing, and tenant services across Kaag en Braassem, Alphen aan den Rijn, and Oegstgeest.
- Company typePrivate
- Founded2025
- HeadquartersRoelofarendsveen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WYwonen does
WYwonen is a Dutch social housing corporation (woningcorporatie) headquartered in Roelofarendsveen, Netherlands, formed on January 1, 2025 through the merger of MeerWonen and Habeko wonen. The organization provides affordable rental housing and supporting tenant services across three South Holland municipalities — Kaag en Braassem, Alphen aan den Rijn, and Oegstgeest — and serves a tenant base of housing seekers, families, and seniors under the Dutch social-housing regulatory framework (wet op de huurprijzen). Its core product is the social rental dwelling (huurwoningen), supplemented by senior housing (seniorenwoningen), new-construction developments (nieuwbouwprojecten), a limited owner-occupier sales offering (koopwoningen), and add-on services including a repair-request system, energy-saving advisory, an optional service-and-glass package (servicepakket & glasfonds), and "De Doorstroommakelaar," an in-house relocation broker for 55+ tenants seeking to downsize.
WYwonen operates a digital tenant portal, "Mijn WYwonen," for account management, repair submissions, and rent payment, alongside tenant engagement channels such as per-municipality resident magazines (Bewonersbladen), a newsletter, and neighborhood events ("Buurtbakkie"). For property surveying and urban-renewal planning, WYwonen partners with Eyefly B.V., which provides scan-car and drone-based mapping — most visibly for the Hart van Roelofarendsveen demolition and new-construction program covering 162 homes. The company publishes an annual report (Jaarverslag 2025 established in 2026) and is governed by a supervisory board (RvC), consistent with Dutch sector norms.
The business model is essentially a regulated, long-tail rental operation: revenue is generated primarily through recurring rental income (huurinkomsten), with rent levels, eligibility, and allocations set by Dutch housing law rather than market pricing. WYwonen reaches tenants directly through its own platform, customer service, and community channels (no third-party distribution layer), and partners with municipalities on neighborhood management. It is a private, not-for-profit entity with no venture capital, private equity, or parent company identified in the source data, and it is not publicly listed.
WYwonen firmographics
Firmographics- Name
- WYwonen
- Legal name
- WYwonen
- Website
- https://wywonen.nl
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WYwonen is a Dutch social housing corporation formed in 2025 via the merger of MeerWonen and Habeko wonen, providing affordable rental housing, senior housing, and tenant services across Kaag en Braassem, Alphen aan den Rijn, and Oegstgeest.
- Ownership category
- akta.pro rank
WYwonen industry classification
Industry- Product category
- Social Housing
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)
Keywords
Where WYwonen is headquartered
LocationHeadquarters
- HQ city
- Roelofarendsveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WYwonen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Huurinkomsten (Rental Income): WYwonen generates primary revenue through rental income from its social housing portfolio. The organization provides affordable rental housing to tenants in its service area.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WYwonen product offering
Product offeringCore offering
WYwonen is a Dutch social housing corporation that manages and rents affordable residential properties to tenants in the municipalities of Kaag en Braassem, Alphen aan den Rijn, and Oegstgeest. It provides social rental housing, senior housing, new construction projects, and supporting tenant services including maintenance, repair requests, energy-saving guidance, and a digital tenant portal (Mijn WYwonen).
Product overview
WYwonen is a Dutch social housing corporation formed from the merger of MeerWonen and Habeko wonen in January 2025. The organization provides affordable rental housing, senior housing, and new construction projects primarily in the municipalities of Kaag en Braassem, Alphen, and Oegstgeest. Its core product offerings center on housing management services for tenants, including the digital 'Mijn WYwonen' tenant portal, repair request systems, and rental payment services. Additional services include the Doorstroommakelaar relocation broker for seniors, energy-saving programs, and service packages. WYwonen also publishes resident magazines (Bewonersbladen) for community communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Huurwoningen (Rental Housing) Affordable social rental housing units managed by WYwonen for individuals and families seeking housing in the service area of Kaag en Braassem, Alphen, and Oegstgeest.
- Seniorenwoningen (Senior Housing)
Companies that use WYwonen
Customer profileSegments2 records
Ideal customer profiles2 records
WYwonen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WYwonen partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
WYwonen competitors and assessment
Company assessmentDirect peers
- Centrada: Centrada is a Dutch housing corporation operating in Lelystad, providing affordable rental housing and tenant services. Directly comparable to WYwonen as a Dutch social housing corporation with focused regional operations and tenant engagement model.
- Portaal: Portaal is a Dutch housing corporation operating across multiple regions (Utrecht, Leiden, Arnhem, Nijmegen), providing affordable rental housing, senior housing, and new construction projects. Highly relevant as it operates in the Leiden region overlapping with WYwonen's footprint.
- Vestia: Vestia is a Dutch housing corporation operating in The Hague region, providing social rental housing and management services. Directly comparable to WYwonen as a regional Dutch social housing corporation with similar regulatory framework and tenant services model.
- De Key: De Key is a Dutch housing corporation operating in Amsterdam, providing affordable rental housing and student accommodation, with services for tenants including digital portals and maintenance. Directly comparable to WYwonen as a Dutch social housing corporation with multi-segment tenant base.
- Mitros: Mitros is a Dutch housing corporation serving the Utrecht region, providing affordable rental housing, new construction, and tenant services including senior housing offerings. Directly comparable to WYwonen as a regional Dutch social housing corporation operating under the same regulatory framework.
- Havensteder: Havensteder is a Dutch social housing corporation operating primarily in the Rotterdam region, providing affordable rental housing and community-focused tenant services. Directly comparable to WYwonen as a regional Dutch housing corporation with neighborhood engagement approach.
- Ymere: Ymere is one of the largest Dutch housing corporations, operating in the Amsterdam and Gooi en Vecht region, providing affordable rental housing, senior housing, and new construction projects. Directly comparable to WYwonen as a Dutch social housing corporation with full tenant services and development pipeline.
- Woonbron: Woonbron is a Dutch social housing corporation operating in the greater Rotterdam and The Hague area, providing affordable rental housing, new development, and tenant services under the woningcorporatie framework. Directly comparable to WYwonen as a regional Dutch social housing provider with similar regulatory and operational model.
- Eigen Haard: Eigen Haard is a major Dutch housing corporation serving the Amsterdam region, providing affordable rental housing, tenant services, and new construction. Directly comparable to WYwonen as a Dutch social housing operator with regulated rental income and portfolio development.
- Woonbedrijf: Woonbedrijf is a Dutch housing corporation serving the Eindhoven region, providing social rental housing, new construction, and tenant services. Directly comparable to WYwonen as a Dutch social housing corporation with similar service portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
WYwonen social profiles
Digital presenceWYwonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
WYwonen leadership team
Management profileNumber of profiles
WYwonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WYwonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WYwonen
What does WYwonen do?
WYwonen is a Dutch social housing corporation that manages and rents affordable residential properties to tenants in the municipalities of Kaag en Braassem, Alphen aan den Rijn, and Oegstgeest. It provides social rental housing, senior housing, new construction projects, and supporting tenant services including maintenance, repair requests, energy-saving guidance, and a digital tenant portal (Mijn WYwonen).
Is WYwonen a public or private company?
WYwonen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WYwonen founded?
WYwonen was founded in 2025. It employs 11 to 50 people.
Where is WYwonen based?
WYwonen is headquartered in Roelofarendsveen, Netherlands, in the Europe region.
How does WYwonen make money?
One revenue line is on record: huurinkomsten (Rental Income).
Who are WYwonen's main competitors?
Direct peers on record are Centrada, Portaal, Vestia, De Key, Mitros, Havensteder, Ymere, Woonbron, Eigen Haard and Woonbedrijf.
Does WYwonen have an API?
No public API is recorded for WYwonen.
What industry is WYwonen in?
WYwonen's product category is Social Housing. Its primary akta.pro industry code is BPAIACAJ, Housing & Neighborhood Services (Local Housing Programs). Its NAICS code is 236116 and its SIC code is 6513.