What Centrada does

Centrada (legal entity: Woonstichting Centrada) is a Dutch social housing corporation (woningcorporatie) headquartered in Lelystad, Netherlands, operating as a stichting (foundation) with ANBI public-benefit status (RSIN: 803033023). It provides affordable rental housing across social, mid-rent, and free-sector price points, serving low-to-middle income households, students, young professionals, seniors, AOW recipients with capital, and essential workers such as teachers and healthcare staff. The corporation is governed by a Raad van Commissarissen chaired by R.J. Zuidema, with Martine Visser serving as directeur-bestuurder, and operates under annual prestatieafspraken (performance agreements) with Gemeente Lelystad and tenant association HVOB. Centrada holds the KWH quality label continuously since 2005 and is a member of Aedes, the Dutch social housing sector association.

The product portfolio spans physical housing units and digital service platforms. Physical projects include the recently completed Hooghe Bomen development (303 apartments, including the 96-unit Coninxpoort), the ongoing Schouw renovation of 457 homes with Heijmans, and a forward pipeline comprising Quadrata (78 units, August 2026), Sont Aer timber-frame houses (8 units, May 2026), and Spoordok I-II-III (107 apartments, Q1 2027). Digital infrastructure consists of the woningzoeken.centrada.nl housing search and registration portal, the Mijn Centrada tenant self-service portal, and integrations with ROOM.nl for student housing. Additional services include woningruil (home exchange), urgentie (priority allocation), the Beter Buurt Bijdrage neighborhood improvement program, a quarterly Woonmagazine, and accessibility features via Tolkie Leeshulp.

Revenue is generated primarily through monthly rental income (€548-€932+ per unit), service charges collected as monthly advances and reconciled annually, plus ancillary fees (€15/year housing registration, €75 urgency application, €60 home exchange, €0.75/month HVOB membership). Allocation is governed by a transparent hybrid system: registration duration (inschrijfduur) for ~75% of properties, a lottery (lotingwoningen) for 25% of properties allocated to those with binding to Lelystad, and an urgency committee for acute cases. The operating model is not-for-profit by design but operates commercially within the Dutch DAEB (social housing) regulatory framework, with rent levels benchmarked to DAEB limits (€932.93 for 2026). Geographic scope is restricted to Lelystad.

Name

Centrada

Legal name

Woonstichting Centrada

Website

https://centrada.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Centrada is a Dutch social housing corporation (woningcorporatie) based in Lelystad providing affordable rental housing across social, mid-rent, and free-sector tiers to low- and middle-income households, students, seniors, and essential workers via a regulated registration-based allocation system.

Ownership category

akta.pro rank

Product category

Social Housing Services

NAICS

Lessors of Residential Buildings and Dwellings (53111), Rental and Leasing Services (532)

SIC

Real Estate Operators (No Developers) & Lessors (6510), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing services
• Affordable rental housing
• Housing corporation
• Rental property management
• Residential property development

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income: Centrada generates revenue primarily through monthly rental payments from tenants. Rents are collected on or before the first day of each month and consist of base rent plus any service charge advances. The housing corporation sets rental prices based on property size, type (single-family vs apartment), energy efficiency, and amenities. For certain properties, discounted rents are offered for specific target groups such as youth and large families.
2. Service Charges: Service costs are charged for services such as cleaning of common areas, presence of caretakers, window insurance, maintenance subscriptions, solar panels, sun blinds, parking, electricity for common areas, glass cleaning, lift alarm, garden maintenance, and HVOB membership fees. These are collected monthly as advance payments and reconciled annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Centrada (Woonstichting Centrada) is a Dutch social housing corporation (woningcorporatie) based in Lelystad, Netherlands, that provides affordable rental houses and apartments to local individuals and families. Its portfolio spans social housing (below the 2026 DAEB rent limit of €932.93), mid-rent, and free-sector properties, including dedicated student studios, starter apartments, senior housing, and sustainable timber-frame (Aer) homes. Units are allocated through a registration-based system (woningzoeken.centrada.nl) with waiting time, a 25% lottery pool for applicants with binding to Lelystad, and an urgency priority track, supported by a tenant portal (Mijn Centrada), home exchange (woningruil), and community programs (Beter Buurt Bijdrage).

Product overview

Centrada is a Dutch social housing corporation (woningcorporatie) operating in Lelystad that provides affordable rental housing and related services. The portfolio consists of housing products including newly built properties (Quadrata student studios and apartments, Sont Aer wooden houses, Spoordok apartments) and digital self-service platforms (woningzoeken.nl housing search portal and Mijn Centrada tenant portal). Additional services include home exchange (woningruil), priority housing allocation (urgentie), and community programs (Beter Buurt Bijdrage). The company also publishes the quarterly Centrada Woonmagazine and annual reports. An accessibility tool called Tolkie Leeshulp is integrated into their digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Quadrata Studentenstudio's 60 self-contained student studios (25–26 m²) in the Quadrata complex in Lelystad city center, each with private bathroom and kitchenette, plus shared communal living rooms per floor. Offered to students enrolled at recognized MBO/HBO/WO institutions, aged 18+, with maximum annual income €51,537 (2026), and distributed through the ROOM.nl/roommatch.nl student housing platform at €548.20–€597.64 per month plus €82.31 service costs.
• Quadrata Appartementen 18 rental apartments on floors 6–8 of the Quadrata complex in Lelystad's Theaterkwartier: six three-room corner units (76 m², €764.14), six two-room starter units for ages 21–35 (50 m², €672.34), and six two-room corner units (€713.02). Target tenants are starters and regular rental applicants meeting the relevant income criteria.
• Sont (Aer-woningen) Sustainable timber-frame housing development in Waterwijk, Lelystad, comprising 8 single-family Aer homes (the first Aer dwellings in the Netherlands) built with reused materials by Dura Vermeer. Includes 2 corner houses (99 m², €932.93 per month excluding €58.31 service costs) and 6 terraced houses (€764.14), with solar panels and a communal garden. Targeted at families with incomes between €29,401 and €56,910.
• Spoordok I-II-III New-build apartment complex of 3 buildings in Hanzepark, Lelystad, comprising 107 rental apartments ranging from studios (35 m²) through 2-room (65 m²), 3-room (90 m²), and luxury 3–4 room (100 m²) units, with 39 covered parking spaces and a meeting room. Targets seniors, starters, and movers; rents range from €615 to €900 per month; construction partner Ter Steege; expected delivery Q1 2027.
• Woningzoeken (Housing Search Portal) Online platform where prospective tenants register (€15/year), build up waiting time (inschrijfduur), save search profiles, receive email tipberichten when matching properties become available, and apply to available rental properties. Primary distribution channel for Centrada's housing allocation alongside the lottery (lotingwoningen) and urgency tracks.
• Mijn Centrada (Tenant Portal) Self-service portal for Centrada tenants to pay rent, submit repair requests (reparatieverzoek melden), terminate leases (huur opzeggen), extend their housing registration (verlengen inschrijving), report neighborhood issues (overlast melden), and access annual rent adjustment information (huuraanpassing).
• Woningruil (Home Exchange) Service enabling Centrada tenants to swap homes with other renters from Centrada or other housing corporations, subject to eligibility criteria including minimum residency and income requirements. Application fee €60 (per pin payment), processed by Centrada's allocation team.
• Urgentie (Priority Housing) Priority housing allocation track for tenants in acute, exceptional circumstances (e.g., medical, domestic, or safety emergencies), with applications assessed by Centrada's urgentiecommissie. Requires supporting documentation and a €75 application fee (per pin payment).
• Beter Buurt Bijdrage Financial contribution program from Centrada to support tenant-initiated neighborhood improvements, including flower boxes, communal dining tables, benches, and cleanup activities. Available to Centrada tenants and bewonerscommissies for community-building initiatives.

Quantifiable outcome

• KWH-label certification since 2005, awarded when average customer satisfaction rating is 7+

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gemeente LelystadcoreStrategic or Co-development Partner · 15 December 2025Annual performance agreements (prestatieafspraken) between municipality, tenant association, and Centrada for housing policy alignment. Includes commitments on housing availability, affordability, and neighborhood development. Multiple agreements documented for 2023-2026.
• Dura Vermeer Bouw HengelocoreTechnology or Integration · 12 June 2024Construction partnership for 70 single-family homes in Groot Nooten project and 8 Aer timber-frame homes in Sont project. Dura Vermeer specializes in sustainable timber-frame construction (Aer concept) using recycled materials.
• Plegt-VoscoreTechnology or Integration · 12 June 2024Construction partner for 78 apartments in Quadrata project (Theaterkwartier), including 60 student studios and 18 regular apartments.
• Ter Steege BouwcoreTechnology or IntegrationConstruction partner for Spoordok I-II-III complex in Hanzepark (107 apartments, 39 parking spaces, meeting room). Expected delivery Q1 2027.
• TrebbecoreTechnology or IntegrationDevelopment partner for De Coninxpoort (96 apartments) - one of the tallest residential buildings in Lelystad, completed end 2024.
• ROOM.nlcoreChannel Partner/ Reseller/ DistributorStudent housing registration platform used by Centrada for allocating 60 student studios in Quadrata. Students must register with ROOM.nl and use roommatch.nl for applications. One-time registration fee €35.
• HVOB (Huurdersvereniging Ons Belang)coreStrategic or Co-development PartnerIndependent tenant association representing Centrada renters. Advocates for tenant interests, provides advice on housing matters, offers complaint support, and participates in annual performance agreements. Has >1,000 members paying €0.75/month. Co-signs Sociaal Statuut with Centrada.
• KWH (Kwaliteitszorg Woondiensten Huursector)minorStrategic or Co-development PartnerQuality monitoring organization conducting tenant satisfaction surveys. Awards KWH-label when average service rating is 7+. Centrada has held this certification since 2005.
• Welzijn Lelystad, MDF, Kwintes, IcareminorStrategic or Co-development PartnerSocial service organizations working together through 'sociaal wijkteam' (social neighborhood teams) to support residents in need. Part of 'Sterk met je Netwerk' collaboration for independent living.
• Leger des Heils, Kwintes, Iriszorg Lelystad, Timon LelystadminorStrategic or Co-development PartnerSocial shelter organizations (maatschappelijke opvang) providing accommodation and assistance to homeless individuals in Flevoland. Referral pathway for housing emergencies.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Mitros: Utrecht-area housing corporation providing social and mid-rent housing under woningcorporatie framework. Mitros serves a comparable role to Centrada in its region with similar tenant base (families, students, seniors), allocation mechanisms, and regulatory positioning.
• Woonstad Rotterdam: Large Rotterdam-based housing corporation operating under the same woningcorporatie framework as Centrada. Woonstad Rotterdam manages tens of thousands of social and mid-rent units with similar tenant allocation systems (registration/lottery), ANBI status, and regulatory constraints.
• Ymere: Major Dutch housing corporation operating in Amsterdam and surrounding regions with approximately 75,000 units. Ymere operates under the same woningcorporatie framework as Centrada, providing social housing, mid-rent, and free sector rental with similar ANBI status and regulatory oversight by Aw/ILT.
• Rochdale: Amsterdam-area housing corporation operating under the same woningcorporatie framework. Rochdale provides comparable social housing services with similar allocation systems, regulatory positioning, and tenant base to Centrada, though at much larger scale.
• Portaal: Dutch housing corporation operating across multiple regions including Utrecht, Leiden, and Arnhem. Portaal provides comparable social and mid-rent housing with similar woningcorporatie framework, ANBI status, and tenant allocation systems as Centrada.
• Eigen Haard: Amsterdam-based housing corporation operating approximately 50,000 units under the same woningcorporatie framework as Centrada. Eigen Haard provides comparable social housing with similar allocation mechanisms, regulatory constraints, and ANBI status.
• De Alliantie: One of the largest Dutch housing corporations, operating primarily in Amsterdam, Utrecht, and Amersfoort regions. De Alliantie provides social and mid-rent housing under the same woningcorporatie framework as Centrada, with comparable regulatory positioning, ANBI status, and tenant base.

Regional players

• Volkshuisvesting Arnhem: Regional Dutch housing corporation operating primarily in Arnhem region. Comparable to Centrada in scale and operational model (single-region woningcorporatie), serving similar low-to-middle income tenants with social housing allocation systems and ANBI status.
• Vivare: Regional housing corporation operating in Arnhem/Nijmegen area of the Netherlands. Vivare provides comparable social housing services with similar woningcorporatie framework, allocation mechanisms, and tenant demographics to Centrada.

Direct peers

• Woonzorg Nederland: Referenced in Centrada's own materials as an alternative landlord for Lelystad housing seekers. Woonzorg Nederland is one of the largest Dutch housing corporations operating across multiple regions, providing comparable social and mid-rent housing with the same woningcorporatie framework and regulatory structure as Centrada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centradawonen
• Facebookfacebook.com/centrada
• LinkedInlinkedin.com/company/centrada-wonen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrada