Veluvine

What Veluvine does

Veluvine Nunspeet (legal entity Veluvine Nunspeet Beheer CV) is a for-profit cultural center and performing-arts venue operating in Nunspeet, Netherlands, founded in 2009 and employing 11–50 staff. The venue runs two performance spaces — the Nestl\u00e9zaal main hall with 400+ retractable seats (configurable down to 216) and the intimate 63-seat Jumbozaal — and presents theater, cabaret, music, dance, children's programming, and classic films (filmhuis). Core technology is conventional theater infrastructure (professional lighting and sound, a 12 x 10m stage, livestreaming production capability) wrapped around a Ticketmatic-based online ticketing system integrated into veluvinenunspeet.nl; supporting infrastructure includes YouTube, Vimeo, and a public Google Drive of technical specs for impresarios. The venue is fully accessible (wheelchair access, hearing loop, guide dogs, accessible parking) and offers free on-site parking.

The business model is a mix of direct-to-consumer ticketed experiences and adjacent B2B and F&B services. Primary revenue comes from ticket sales at €12.50–€30 per seat with a €0.75 service fee, supplemented by food and beverage (most tickets include an intermission drink), venue rental for corporate and private events, a recently launched cooking school (Kookschool Veluvine) with 12-participant capacity, and a recurring Friends-club (Vriendenclub) membership. Distribution is 24/7 online via the website plus a staffed weekday box office and phone reservations for groups and accessibility needs; marketing runs through website, monthly email newsletter, and active organic social on Facebook, LinkedIn, Instagram, YouTube, and X.

Strategically, Veluvine is best understood as a hub-and-spoke cultural platform: it hosts more than ten resident organizations (Cultuurkust, Bibliotheek Noordwest Veluwe, Nuborgh College Veluvine, Vluchtelingenwerk, Stichting Welzijn Nunspeet, childcare and education groups) and is a member of the Regiotheaters Zwolle alliance of ten regional theaters, distributing cultural programming and shared back-office functions. Revenue is diversified across tickets, rentals, F&B, the new cooking school, and naming-rights/sponsorship income (Nestl\u00e9 naming the main hall, plus Jumbo, Van den Broek Lohman Fonds, and Lentink de Jonge). Customer segments span local general-public theatergoers, families with young children, schools, corporate and private event organizers, and the resident social/cultural organizations; pricing is unit-based for tickets and workshops plus annual subscriptions for Friends-club members. Public financials, headcount trends, and ownership structure are not disclosed.

Name

Veluvine

Legal name

Veluvine Nunspeet Beheer CV

Website

https://veluvinenunspeet.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Veluvine Nunspeet is a private cultural center and performing-arts venue in Nunspeet, Netherlands, operating two theater halls (400+ and 63 seats) that present theater, music, film, children's programming, venue rentals, and a 2024-launched cooking school for the local community, resident organizations, and corporate clients.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Performing arts venue
• Cultural event programming
• Cinema and film screenings
• Event venue rental
• Cooking school workshops

Headquarters

HQ city

Nunspeet

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from theater performances, concerts, and film screenings. Tickets sold online (24/7) and at physical box office. Service fee of €0.75 per ticket applies.
2. Food & Beverage: Catering services during all activities. Bar located in the foyer offers cold and hot beverages and appetizer arrangements. Includes a drink with most performance tickets.
3. Venue Rental: Rental of spaces for events, meetings, conferences and corporate events. Request form available for quoting. Catering packages and technical services available.
4. Kookschool (Cooking School): Cooking workshops and courses in a professional kitchen that seats 12 participants. Topics include French cuisine, world cuisine, and special occasions.
5. Friends Club Membership: Annual memberships and sponsorships through the Vriendenclub for both individuals and businesses, providing benefits and supporting venue operations.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

Veluvine Nunspeet is a cultural center and theater venue in Nunspeet, Netherlands, that presents a daily program of theater, cabaret, music, dance, children's performances, film screenings (filmhuis), and exhibitions across two halls (Nestl\u00e9zaal, 400+ seats; Jumbozaal, 63 seats). Beyond ticketed programming, it rents its halls and provides catering, livestreaming, and technical services for corporate and private events, and operates an on-site cooking school (Kookschool) and a Friends Club (Vriendenclub) membership program.

Product overview

Veluvine is a multi-functional cultural center and theater venue in Nunspeet, Netherlands, offering a comprehensive range of cultural and entertainment services. The venue operates two main theaters: the large Nestlézaal (400+ seats, configurable to 216) and the intimate Jumbozaal (63 seats). The product portfolio includes ticketed theater performances and film screenings, online and box office ticket sales, venue rental for events and conferences, live streaming services for hybrid events, a cooking school with workshops and courses, and food & beverage services. Veluvine also offers a friends club membership for supporters. The venue hosts various resident cultural and social organizations and participates in the regional Regiotheaters collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Theater and Film Performances Programmed theater, cabaret, music, dance, children's, and film (filmhuis) performances presented across two on-site halls. Tickets sold individually online 24/7 or at the box office, available to the general public and regional visitors.
• Venue Rental for Events (Zaalverhuur en Evenementen) Rental of the Nestl\u00e9zaal (configurable 216–400+ seats) and Jumbozaal (63 seats) to corporate clients, meeting planners, conference organizers, and private celebration hosts. Catering packages and technical services can be bundled; quotes provided via an online aanvraagformulier.
• Livestreaming and Hybrid Event Production Production of online and hybrid events — streaming performances or corporate events with or without an in-hall audience, including video recording. Targeted at cultural institutions, corporate clients, and event organizers.
• Kookschool Veluvine (Cooking School) On-site cooking school led by chef Richard Rutgers, offering workshops and multi-session courses (e.g., French classical cuisine). Kitchen accommodates 12 participants; private bookings available for special occasions, cooking clubs, and team-building events.
• Horeca (Food and Beverage Service) Foyer bar offering cold and hot beverages plus reception / appetizer arrangements during all venue activities. A drink is included with most performance tickets.
• Vriendenclub Veluvine (Friends Club Membership) Annual membership / sponsorship program for individuals and businesses that supports Veluvine's operations and provides members with associated benefits.

Quantifiable outcome

• The venue hosts events nearly every day with programming spanning theater, film, music, and special events

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, supporting and minor.

• Regiotheaters ZwollecoreStrategic or Co-development PartnerCollaboration with nine other theaters in the Regio Zwolle area including HOFtheater Raalte, Theater De Tamboer Hoogeveen, Rabo Theater De Meenthe Steenwijk, Theater de Voorveghter Hardenberg, Stadsgehoorzaal Kampen, De Meerpaal Dronten, Schouwburg Ogterop Meppel, and Theater 't Voorhuys Emmeloord. Intensified cooperation in programming, marketing, technology, and business operations with the goal of providing more choice for theater audiences and better cost management.
• Creative Works Regio ZwollesupportingStrategic or Co-development PartnerRegional branch organization for the creative sector that provides support to the Regiotheaters collaboration.
• RabobanksupportingStrategic or Co-development PartnerImportant partner supporting the Regiotheaters collaboration with knowledge and network access.
• CultuurkustcoreStrategic or Co-development PartnerCultural organization providing music and theater lessons for young and old. Operates as a 'resident' of Veluvine, contributing to the cultural programming and community engagement of the venue.
• Bibliotheek Noordwest VeluwecoreStrategic or Co-development PartnerPublic library serving as meeting place for young and old. Resident organization in Veluvine promoting reading and learning.
• Nuborgh College VeluvinecoreStrategic or Co-development PartnerSecondary school operating from Veluvine location. Educational partner contributing to youth programming and community activities.
• NestléminorOthersNaming sponsor of the main theater hall (Nestlézaal). Appears as sponsor with logo displayed on venue materials.
• JumbominorOthersLocal supermarket sponsor. Appears as sponsor with logo displayed on venue materials.
• Van den Broek Lohman FondsminorOthersCultural foundation providing sponsorship support. Appears as sponsor with logo displayed on venue materials.
• Lentink de JongeminorOthersLocal business sponsor. Appears as sponsor with logo displayed on venue materials.
• Vluchtelingenwerk NunspeetsupportingStrategic or Co-development PartnerOrganization supporting refugees with asylum procedures, housing, integration, language and work. Resident organization in Veluvine providing community support services.
• Stichting Welzijn NunspeetsupportingStrategic or Co-development PartnerWelfare organization helping youth, elderly and adults participate in social life regardless of background. Resident organization in Veluvine.
• Loofles KinderopvangsupportingStrategic or Co-development PartnerChildcare organization focusing on raising happy adults who find their place in society. Resident organization in Veluvine.
• WES EducatiesupportingStrategic or Co-development PartnerEducation organization focusing on integration through work. Resident organization in Veluvine.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schouwburg Ogterop Meppel: Regional theater in Meppel and direct member of the Regiotheaters Zwolle collaboration alongside Veluvine. Operates a comparable multi-purpose venue offering theater, film, and cultural programming for a similar-sized Dutch community.
• Theater De Tamboer Hoogeveen: Direct Regiotheaters Zwolle member and dual-hall theater (one large hall plus smaller spaces) serving Hoogeveen. Closely comparable venue scale, programming mix, and community role.
• De Meerpaal Dronten: Direct Regiotheaters Zwolle member in Dronten offering theater performances, concerts, films, and educational programming. Operates as a multi-purpose cultural center comparable to Veluvine.
• Stadsgehoorzaal Kampen: Direct Regiotheaters Zwolle member in Kampen offering theater, concerts, and cultural programming. Operates as a historic public concert and theater venue serving a similar-sized municipality and participating in the same regional collaboration.
• HOFtheater Raalte: Direct Regiotheaters Zwolle member in Raalte operating a comparable theater venue with similar programming mix (theater, film, music). Functions as the cultural hub for a similarly sized Dutch town.

Broad incumbents

• Lux Theater Nijmegen: Multi-purpose cultural venue in Nijmegen combining cinema, theater, and cultural programming. Operates at larger scale but in similar multi-functional cultural venue model serving a Dutch regional community.
• Stadsschouwburg Amsterdam: Major Dutch municipal theater offering similar programming categories (drama, dance, cabaret, children's theater) but at significantly larger scale with a national rather than purely regional draw.
• Chassé Theater Breda: Larger Dutch regional theater in Breda offering similar theater and cultural programming. Comparable in offering diverse cultural programming across multiple halls; serves broader audience base.
• Parktheater Eindhoven: Dutch regional theater operating multiple halls and offering comparable programming (theater, music, cabaret, dance). Different scale but same multi-purpose regional venue operating model.
• Schouwburg De La Mar Theater: Large commercial Dutch theater in Amsterdam offering comparable programming mix and serving as a comparable cultural entertainment venue, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeluvineC
• YouTubeyoutube.com/playlist?list=PL2KIQ3rgpvAgnosiUGXDAx0UoyDccil1v
• Facebookfacebook.com/veluvinecultuur
• LinkedInlinkedin.com/company/veluvine-nunspeet
• Instagraminstagram.com/veluvinenunspeet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veluvine