De Goudse Schouwburg

What De Goudse Schouwburg does

De Goudse Schouwburg is a regional theater venue based in Gouda, Netherlands, operating two performance halls (Grote Zaal and Kleine Zaal) and integrated under a single organizational structure with Cinema Gouda. The venue programs a mixed calendar of musicals, theater, cabaret, and pop music, sourced partly through the Brand New Musicals network of 26 Dutch theaters and the broader Theaterdelta Zuid-Holland consortium alongside Poppodium So What!. It positions itself as "Podium van de Stad" (Stage of the City), framing programming around community relevance for the Gouda catchment and surrounding region.

The business model combines ticket sales (Rang 1/2/3 tiered pricing, with musical tickets in the €21–€49 band), annual passes, venue rental, and hospitality arrangements (horeca). Distribution has been extended beyond the physical building via live-streaming to care homes in partnership with Zorgpartners Midden Holland, and a youth-education track (WAT WE DOEN) routes school programming through the venue. The technology footprint is conventional for a regional theater: infrared audio for assistive listening and live-streaming infrastructure for remote distribution; no proprietary digital platform or data products are indicated.

Operationally, the venue is a cultural-institution hybrid — neither a pure commercial operator nor an unsubsidized venue. It is a node in regional networks (Brand New Musicals, Theaterdelta) for touring content, a partner to local care and education institutions, and a co-operator of cinema screens alongside its stage programming. No financials, headcount, or attendance data are disclosed in the source material.

Name

De Goudse Schouwburg

Legal name

De Goudse Schouwburg

Website

https://goudseschouwburg.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

De Goudse Schouwburg is a regional Dutch theater in Gouda operating two performance halls alongside Cinema Gouda, serving local audiences through ticketed productions, venue rentals, and community programming for schools and care homes.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theater performances
• Performing arts venue
• Cinema operations
• Corporate event rental
• Community arts programming

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from selling tickets to theater performances, concerts, and events. Tiered pricing with Rang 1, 2, and 3 seats. Service fee of €1 per ticket applies.
2. Horeca & Arrangements: Catering arrangements offered alongside performances including Warm Welkom (€12.50), Perfecte Pauze (€9.50), and Gezellig Nagenieten packages. Group arrangements available for 10+ persons.
3. Venue Rental: Commercial venue rental for corporate events, celebrations, and performances by external groups. Contact via [email protected].
4. Annual Passes & Discount Cards: Kleine Zaal Pas, CJP Pas/MBO Card, and Podium Cadeaukaart for discounted and flexible access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

De Goudse Schouwburg operates a two-hall theater venue (Grote Zaal and Kleine Zaal) in Gouda, Netherlands, hosting live performances including musicals, theater, dance, comedy, and concerts. It jointly operates Cinema Gouda as a unified organization, and offers ticketing, hospitality arrangements, subscription passes, corporate venue rental, and the community-focused 'Podium van de Stad' outreach program.

Product overview

De Goudse Schouwburg is a unified performing arts venue in Gouda, Netherlands, operating as a single integrated organization. The core product is theater and event programming in the Grote Zaal (main hall) and Kleine Zaal (small hall). The portfolio includes Cinema Gouda as a combined cinema brand, the online ticketing platform (tickets.goudseschouwburg.nl), hospitality arrangements (Warm Welkom, Perfecte Pauze, Gezellig Nagenieten), subscription passes (Kleine Zaal Pas, CJP/MBO Card, Podium Cadeaukaart), corporate venue rental services, and the Podium van de Stad community engagement program. The theater also provides accessibility services including infrared audio enhancement and wheelchair accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Cinema Gouda: Cinema operation showing newest blockbusters and art house films

Products and services

• Goudse Schouwburg Theater Performances Live theater performances across two halls (Grote Zaal and Kleine Zaal) including musicals, drama, dance, comedy, and concerts for the local Gouda community and regional visitors.
• Cinema Gouda Movie theater operated jointly with De Goudse Schouwburg, showing the latest blockbusters and art house films with high-quality image and sound.
• Theater Arrangementen (Hospitality Packages) Pre- and mid-show hospitality packages including Warm Welkom (coffee/tea with sweets), Perfecte Pauze (reserved table with drinks and snacks), and Gezellig Nagenieten (post-show drinks and snacks).
• Zakelijke Verhuur (Corporate Venue Rental) Corporate and private event rentals including venue space for company events, celebrations, and meetings, with Spot on Gouda offerings.
• Kleine Zaal Pas Subscription pass offering discounted access to performances in the smaller hall (Kleine Zaal) of the theater.
• Podium Cadeaukaart Gift card available at the theater box office and online, redeemable for tickets and services at the venue.
• Vriend Worden (Friends Membership) Friends membership program providing exclusive benefits, priority access, and special events for supporters of the theater.
• Podium van de Stad (Community Program) Community outreach program featuring city-wide projects including Express Yourself (youth workshops), De Verwondering (cultural festival), Theater na de Dam, and various social engagement initiatives across Gouda.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Cinema GoudacoreStrategic or Co-development PartnerDe Goudse Schouwburg and Cinema Gouda operate as one organization, sharing the same brand and facilities. Cinema Gouda offers the latest blockbusters and art house films with top quality picture and sound.
• Brand New MusicalscoreStrategic or Co-development PartnerCollaboration between 26 Dutch theaters, Festival O., and NANOEK, initiated by Luuk Adema (Stadsschouwburg Utrecht) and Joy Kreiken (Zwolse theaters). Tour of new Dutch musicals across small-hall theaters over 4 seasons. Current productions include GROND and TRADWIVES de musical.
• Theaterdelta Zuid-HollandcoreStrategic or Co-development PartnerMulti-year collaboration between Kunstmin Dordrecht, Goudse Schouwburg, and Leidse Schouwburg for co-productions and extra activities. Includes Open Call for young makers and initiatives to reach new audiences through programming addressing social themes in mid-sized South Holland cities.
• Poppodium So What!majorStrategic or Co-development PartnerCollaboration for pop programming where both institutions co-program performances and support each other's events. Aims to create a special mix between audience groups and bring music lovers together.
• WAT WE DOENmajorStrategic or Co-development PartnerMulti-year collaboration with theaters in Leiden and Dordrecht. WAT WE DOEN creates challenging projects around societal themes using theater, podcasts, standup comedy, and lectures. Known for productions including Angry Young Men (2022) and Hoe ik talent voor het leven kreeg.
• Zorgpartners Midden HollandminorStrategic or Co-development PartnerPartnership for live streaming theater performances to care home residents. Residents of multiple care homes can watch performances via live stream, increasing accessibility for those unable to visit physically.
• JeugdtheaterhuisminorStrategic or Co-development PartnerCollaboration for ActeerLAB program - a full season of exciting theater lessons and guest teachers for youth to discover and develop acting talents, exploring all possible genres.
• Bibliotheek GoudaminorStrategic or Co-development PartnerPartnership for First Time Voters initiative that prepares young people for their first vote through engaging events with local politicians and interactive activities.
• Stichting Culturele VerrassingenminorStrategic or Co-development PartnerCo-organizer of Goudse Popdag and Popprijs, connecting local talent with the national music scene. Event includes speeddates, panels, demo pitches, live performances, and awards.
• Sociaal Team GoudaminorStrategic or Co-development PartnerPartnership for WijkJury initiative targeting people who don't normally attend theater. Program connects residents with theater through a year of free performances and discussions.
• Gerard HaneveerminorStrategic or Co-development PartnerJazz enthusiast who has promoted jazz music in the Green Heart region, leading to the comeback of Gouda Jazz Festival in 2025. Goudse Schouwburg is a proud partner of the festival.
• Elsbeth FraanjeminorStrategic or Co-development PartnerGouda documentary filmmaker and Golden Calf winner (2017) for documentary Snelwegkerk. Collaboration for DOCLOC project combining documentary cinema with extraordinary locations in Gouda.
• Dolle Mina GoudaminorStrategic or Co-development PartnerPartnership for Orange the World initiative that colors Gouda orange to raise awareness about violence against women, featuring film screenings, conversations, workshops, and meetings.
• Festival O.coreStrategic or Co-development PartnerFestival organization participating in Brand New Musicals initiative alongside 26 theaters and NANOEK for new Dutch musical productions.
• NANOEKcoreStrategic or Co-development PartnerMusical theater production company and Brand New Musicals partner. Produces 'brave new musicals' and has been called an enrichment for the Dutch musical genre.
• mbo-scholen Rijnland and Da VinciminorStrategic or Co-development PartnerCollaboration through Up Next program bringing culture to classrooms via showcases, workshops, and events. Goal is to reduce school dropout and increase student engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Parktheater Eindhoven: Regional Dutch theater venue in Eindhoven operating a similar multi-genre programming model (musicals, dance, comedy, cabaret) targeting a comparable mid-sized city audience.
• Theater aan het Vrijthof: Regional multi-venue theater in Maastricht with comparable two-hall operating model, horeca services, and rental programming aimed at a mid-sized Dutch city audience.
• Rotterdamse Schouwburg: Larger metropolitan theater in Rotterdam competing for the same South Holland touring production pool; comparable performing-arts programming but with materially larger addressable audience.
• Stadsschouwburg Nijmegen: Mid-sized Dutch city theater in Nijmegen with a comparable community-centered programming approach and broad multi-genre offering similar to De Goudse Schouwburg.

Direct peers

• Kunstmin Dordrecht: Theater and cultural venue in Dordrecht that completes the three-party Theaterdelta Zuid-Holland alliance with De Goudse Schouwburg and Leidse Schouwburg; comparable city-sized venue with joint co-productions and audience-development programming.
• Stadsschouwburg Utrecht: Mid-sized Dutch city theater and co-initiator (with Zwolse theaters) of the Brand New Musicals initiative, making it a direct peer in new-Dutch-musical programming that De Goudse Schouwburg participates in.
• Zwolse Theaters: Multi-venue theater operator in Zwolle; co-initiator of Brand New Musicals and Joy Kreiken's home base, structurally similar operating model and programming philosophy to De Goudse Schouwburg.
• Leidse Schouwburg: Regional theater in Leiden that is a direct Theaterdelta Zuid-Holland co-production partner with De Goudse Schouwburg and Kunstmin Dordrecht, sharing audiences and creators across three mid-sized Zuid-Holland cities.

Broad incumbents

• DeLaMar Theater: Amsterdam-based commercial theater presenting large-scale musicals and productions; competes in the same touring-production market for Dutch audiences.
• Internationaal Theater Amsterdam (ITA): Amsterdam's flagship repertory theater and the broader Dutch theater incumbent; competes for talent and audiences but operates at a fundamentally larger scale and repertoire depth than De Goudse Schouwburg.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/schouwburggouda
• YouTubeyoutube.com/user/DeGoudseSchouwburg
• Facebookfacebook.com/degoudseschouwburg
• LinkedInlinkedin.com/company/de-goudse-schouwburg
• Instagraminstagram.com/degoudseschouwburg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Goudse Schouwburg