Public Gold International

What Public Gold International does

Public Gold International, operating through its legal entity Public Gold Marketing Sdn. Bhd. (registration 201101002692 / 930830-K), is a privately held Malaysian precious metals trading and retail company founded in 2008 and headquartered in Kuala Lumpur. The company sells 999.9-purity physical gold in bars ranging from 0.25g to 12.5kg, gold dinar and silver dirham coins for the Islamic-compliant segment, and 999-purity silver bars and accumulation products. Its flagship distribution innovation is a proprietary Gold ATM network — 155 units across Malaysia, Indonesia, and the UAE as of January 2026, recognized by Guinness World Records as the world's most deployed — enabling 24/7 cashless purchase, crypto-to-gold conversion (BTC, ETH, USDT), and tokenized/blockchain-validated gold withdrawals. Pricing is benchmarked live to international spot rates with a quoted buy–sell spread of approximately 6–9% under normal market conditions.

Public Gold makes money through unit-priced bullion sales, a margin spread on every buy and sell transaction (including buyback of non-Public Gold items), and accumulating-subscription products — the Gold Accumulation Program (GAP) and Silver Accumulation Program (SAP) — that allow progressive gram-level purchases starting at RM 100. Distribution is multi-channel: an owned e-commerce site (publicgold.com.my), the PG Mall storefront (pgmall.my), a nationwide Malaysian branch network, the Gold ATM fleet, call-center sales (+603-9779 9999), iOS/Android apps, and a tiered dealer program (Normal and Priority) purchasing promotional gold bar, dinar, and silver sets for redistribution. Sub-brands PG Jewel (gold jewelry retail), Public Safe (vaulting services), and Aurora Italia (licensed Disney/Marvel/Warner Bros themed bullion) extend the ecosystem into jewelry, storage, and collectibles.

The company's customers are predominantly retail — individual investors for wealth preservation, Shariah-compliant Muslim buyers via Amanie-certified products, crypto holders seeking physical conversion, and a long tail of SMB dealers and venue partners hosting ATMs in high-traffic retail locations. Operations span Southeast Asia (Malaysia, Indonesia), the Middle East (UAE), and Europe (London), with a stated five-year plan to scale the Gold ATM fleet beyond 250 units globally.

Name

Public Gold International

Legal name

Public Gold Marketing Sdn. Bhd.

Website

https://publicgold.com.my

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Public Gold International is a Malaysian precious metals retailer and distributor founded in 2008, selling 999.9-purity gold bars, dinar coins, and silver bullion via e-commerce, a nationwide branch network, and a Guinness-recognized network of 155 proprietary Gold ATMs across Malaysia, Indonesia, and the UAE.

Ownership category

akta.pro rank

Product category

Precious Metals Trading and Bullion Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Precious metals trading
• Gold bullion sales
• Silver bullion products
• Gold accumulation program
• Physical gold ATM

Headquarters

HQ city

Penang

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Gold Bullion and Bar Sales: Core revenue from selling 999.9 purity gold bars and bullion products ranging from 0.5g to 12.5kg. Products include standard Bullion Bars, Dinar coins (Islamic gold currency), and collectible series (BungaMas, Peacock, Tai Fook). Prices include gold premium over spot price.
2. Silver Products: Sales of 999 purity silver bars (100g to 5kg), silver Dirham coins, and silver wafer products.
3. Margin Spread: Revenue generated from the spread between buy and sell prices. Under normal market conditions, margin spread maintained at approximately 6% to 9%. No commission charged on purchases.
4. Gold Buyback Services: Purchase of gold items from customers, including non-Public Gold products. Prices benchmarked to international market rates.
5. Gold We Buy Service: Purchase of wide variety of gold items including US and foreign gold coins, gold bars, gold rings, bracelets, pendants, jewelry, large gold bars, and gold nuggets. Call +604-6439999 for assessments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Public Gold International is a Malaysian precious metals retailer and distributor that manufactures, distributes and trades 999.9 fine gold bars, gold dinar coins, 999 silver bars and silver dirham coins, together with a Gold Accumulation Program (GAP) and Silver Accumulation Program (SAP) for systematic savings. Its platform combines an e-commerce site, a nationwide Malaysian branch network, mobile applications and a proprietary Gold ATM network of 155 units across Malaysia, Indonesia and the UAE, offering 24/7 cashless gold purchase, tokenized/blockchain gold, and crypto-to-gold conversion.

Product overview

Public Gold International is a Malaysian precious metals trading company offering a comprehensive platform for physical gold and silver ownership. The core offering includes the Gold Accumulation Program (GAP) for systematic gold savings and the Silver Accumulation Program (SAP), supplemented by a network of Gold ATMs enabling 24/7 purchases. The product portfolio spans gold bullion bars (999.9 purity) in weights from 0.5g to 12.5kg, gold dinar coins in Islamic-compliant denominations, silver bullion bars and dirham coins, and specialty themed series including BungaMas, Peacock, Tai Fook, and Majestic Peacock. The Aurora Collection offers licensed character-themed mini bullion bars. Additional services include gold buyback, PG Jewel jewelry, PG Mall e-commerce platform, and the Public Gold mobile app. The company operates across Malaysia, Indonesia, and UAE with fintech-powered distribution channels.

Differentiator

Problem solved

Functional benefit

Brands

• PG Jewel: Gold jewelry retail brand operating at pgjewel.my
• Public Safe
• PG Mall
• Aurora Italia
• Gold Accumulation Program (GAP)
• Silver Accumulation Program (SAP)
• Public Gold ATM

Products and services

• Gold Accumulation Program (GAP) Savings program allowing customers to accumulate 999.9 physical gold incrementally at transparent daily market rates, with flexible purchase amounts starting from RM 100 (equivalent to 0.1742 gram as of June 2026) and auto-debit options for retail investors seeking progressive gold ownership.
• Silver Accumulation Program (SAP) Savings program for accumulating physical silver (999 purity) with flexible purchase options starting from RM 100 (equivalent to 10.4167 gram as of June 2026) for retail investors building long-term precious metals holdings.
• Public Gold ATM Fintech-powered automated teller machines enabling 24/7 purchase of 999.9 physical gold bars via cashless payment (credit/debit card, e-wallet), crypto-to-gold conversion (BTC, ETH, USDT), and tokenized/blockchain gold account withdrawals, deployed across malls, hypermarkets, airports and business venues in Malaysia, Indonesia and the UAE.
• Gold Bullion Bars (999.9) Physical gold bars in various weights from 0.5 g to 1000 g, with LBMA-certified purity of 999.9 (24K), available in standard Bullion Bar series and specialty series such as CNY Horse 2026, BungaMas, Peacock, Tai Fook and Majestic Peacock, sold with buy and sell prices benchmarked to international spot prices.
• Gold Dinar Coins (24K) Islamic-compliant gold dinar coins in denominations of 1/4, 1/2, 1, 5 and 10 Dinar (4.25 g base weight), featuring cultural and religious designs including masjid series, targeting Shariah-compliant investors.
• Silver Bullion Bars (999) Physical silver bars ranging from 100 g to 5 kg with 999 purity, available in standard and specialty designs for retail precious metals buyers.
• Silver Dirham Coins (999) Islamic-compliant silver dirham coins in 5 and 10 Dirham denominations designed for cultural and religious investment purposes.
• Flexibar Gold Bar Modular gold bar composed of multiple 1 g segments (50x1g configuration) that can be separated for partial liquidation, offering flexibility in physical gold ownership.
• Aurora Collection Licensed Character Mini-Bars Licensed character-themed gold and silver mini-bullion bars (0.25 g to 1 g) featuring Disney (Zootopia, Finding Nemo/Dory, Bambi, Frozen, Moana, Rapunzel, Tsum Tsum, Marvel), Warner Bros (Friends, Powerpuff Girls), Tom & Jerry, Hello Kitty, and Superman themes, for gifting and collectible buyers.
• Gold Buyback Service Service allowing customers to sell back Public Gold products and Non-PG gold items (including US and foreign gold coins, bars, rings, bracelets, pendants, jewelry, large gold bars and nuggets) at transparent rates benchmarked to international market prices.
• 12.5 kg Gold Bullion Bar Large-format 12.5 kg (Au 999.9) gold bullion bar priced at RM7,056,761 with regional Gold Premium (RM3,000 WEST / RM6,000 EAST), targeting institutional and high-net-worth buyers.
• PG Jewel Gold Jewelry Gold jewelry products available in 916 (22K) and 999 (24K) purities sold through PG Jewel (pgjewel.my) with Public Gold's transparent buy-sell pricing model (e.g., 999: Sell RM574/g, Buy RM522/g; 916: Sell RM546/g, Buy RM475/g).
• PG Mall E-commerce Platform E-commerce platform for purchasing Public Gold products, Aurora series licensed-character merchandise, and promotional items, with integrated C-Wallet payment system for retail and promotional purchases.
• Public Safe Secure Storage Premier safe-deposit and secure storage services for physical precious metals and valuables provided through Public Safe (publicsafe.com.my).

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, regional and minor.

• Nadir Metal Rafineri & OraclecoreTechnology or IntegrationStrategic partnership for metal refining technology and enterprise Oracle systems integration supporting production and operational excellence
• Vietinbank Gold VietnamregionalChannel Partner/ Reseller/ DistributorBanking partnership in Vietnam for gold distribution and financial services integration
• REDtoneminorStrategic or Co-development PartnerStrategic partnership for telecommunications integration and service development
• PG JewelcoreChannel Partner/ Reseller/ DistributorSister company offering jewelry products (999 and 916 purity) at pgjewel.my. Provides complementary jewelry products to Public Gold customers
• Public SafecoreStrategic or Co-development PartnerPremier safe services provider for secure storage of precious metals holdings. URL: publicsafe.com.my
• Amanie Shariah CompliantcoreTechnology or IntegrationShariah compliance certification for gold products ensuring Islamic finance compliance for Muslim investors
• KDE (KDE.my)regionalChannel Partner/ Reseller/ DistributorBusiness Corporate Partner for enterprise distribution and B2B sales of Public Gold products
• PG MallcoreChannel Partner/ Reseller/ DistributorE-commerce platform (pgmall.my) for broader product offerings including Aurora series and promotional items with C-Wallet payment system
• Aurora ItaliaregionalChannel Partner/ Reseller/ DistributorPremium brand collaboration on pgmall.my featuring licensed character gold products (Disney, Warner Bros, Marvel themes)
• Malaysia Gold Association (MGA)coreStrategic or Co-development PartnerIndustry association membership (mga.my) providing industry standards, credibility, and network within Malaysia's gold market

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• JM Bullion: Major US online precious metals retailer offering gold, silver, platinum, and palladium bullion with transparent live pricing. Comparable in retail distribution mechanics and product breadth to Public Gold.
• GoldSilver.com: Online precious metals platform founded by precious metals investors, offering gold and silver bullion to retail customers with educational content. Comparable to Public Gold's retail investor positioning and e-commerce focus.
• PAMP Suisse: Swiss-based precious metals mint and refiner producing LBMA-certified gold bars, minted coins, and bullion products sold through retail and dealer channels globally. Closely comparable to Public Gold's bullion minting and distribution model.
• Scottsdale Mint: US precious metals mint producing investment-grade bars, minted coins, and licensed themed collectibles. Comparable to Public Gold across bullion minting, themed collectibles, and dealer/wholesale distribution.
• APMEX: One of the largest online precious metals retailers in the US, selling gold and silver bullion, coins, and bars to retail investors. Highly comparable to Public Gold's e-commerce-led bullion distribution model.
• Valcambi: Swiss precious metals refiner and mint producing investment-grade gold bars and CombiBars. Comparable to Public Gold as a precious-metals minting specialist supplying retail and wholesale bullion channels.
• BullionStar: Singapore-based online precious metals retailer offering bullion, storage, and digital gold buying with strong Asia-Pacific distribution. Directly comparable to Public Gold's regional retail bullion model.

Broad incumbents

• Titan Company (Tanishq): India-headquartered jewelry and watches conglomerate (Tanishq, Mia, Zoya) with massive retail footprint. Broader incumbent comparable to Public Gold's PG Jewel brand across jewelry retail, though operating in a different geography.
• The Royal Mint: UK government-owned mint producing precious metal investment and collector coins globally. Comparable as a broader incumbent in precious metals minting, though with a wider portfolio beyond Public Gold's retail focus.

Regional players

• Habib Jewels: Malaysia's largest jewelry retailer with nationwide branches. Comparable to Public Gold's PG Jewel subsidiary as a regional Malaysian jewelry retailer, though primarily in finished jewelry rather than bullion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/publicgoldinternational
• Instagraminstagram.com/publicgoldatm_official
• LinkedInlinkedin.com/company/public-gold-international-bhd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Gold International