Public Gold International
Public Gold International is a Malaysian precious metals retailer and distributor founded in 2008, selling 999.9-purity gold bars, dinar coins, and silver bullion via e-commerce, a nationwide branch network, and a Guinness-recognized network of 155 proprietary Gold ATMs across Malaysia, Indonesia, and the UAE.
- Company typePrivate
- Founded2008
- HeadquartersPenang, Malaysia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Public Gold International does
Public Gold International, operating through its legal entity Public Gold Marketing Sdn. Bhd. (registration 201101002692 / 930830-K), is a privately held Malaysian precious metals trading and retail company founded in 2008 and headquartered in Kuala Lumpur. The company sells 999.9-purity physical gold in bars ranging from 0.25g to 12.5kg, gold dinar and silver dirham coins for the Islamic-compliant segment, and 999-purity silver bars and accumulation products. Its flagship distribution innovation is a proprietary Gold ATM network — 155 units across Malaysia, Indonesia, and the UAE as of January 2026, recognized by Guinness World Records as the world's most deployed — enabling 24/7 cashless purchase, crypto-to-gold conversion (BTC, ETH, USDT), and tokenized/blockchain-validated gold withdrawals. Pricing is benchmarked live to international spot rates with a quoted buy–sell spread of approximately 6–9% under normal market conditions.
Public Gold makes money through unit-priced bullion sales, a margin spread on every buy and sell transaction (including buyback of non-Public Gold items), and accumulating-subscription products — the Gold Accumulation Program (GAP) and Silver Accumulation Program (SAP) — that allow progressive gram-level purchases starting at RM 100. Distribution is multi-channel: an owned e-commerce site (publicgold.com.my), the PG Mall storefront (pgmall.my), a nationwide Malaysian branch network, the Gold ATM fleet, call-center sales (+603-9779 9999), iOS/Android apps, and a tiered dealer program (Normal and Priority) purchasing promotional gold bar, dinar, and silver sets for redistribution. Sub-brands PG Jewel (gold jewelry retail), Public Safe (vaulting services), and Aurora Italia (licensed Disney/Marvel/Warner Bros themed bullion) extend the ecosystem into jewelry, storage, and collectibles.
The company's customers are predominantly retail — individual investors for wealth preservation, Shariah-compliant Muslim buyers via Amanie-certified products, crypto holders seeking physical conversion, and a long tail of SMB dealers and venue partners hosting ATMs in high-traffic retail locations. Operations span Southeast Asia (Malaysia, Indonesia), the Middle East (UAE), and Europe (London), with a stated five-year plan to scale the Gold ATM fleet beyond 250 units globally.
Public Gold International firmographics
Firmographics- Name
- Public Gold International
- Legal name
- Public Gold Marketing Sdn. Bhd.
- Website
- https://publicgold.com.my
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Public Gold International is a Malaysian precious metals retailer and distributor founded in 2008, selling 999.9-purity gold bars, dinar coins, and silver bullion via e-commerce, a nationwide branch network, and a Guinness-recognized network of 155 proprietary Gold ATMs across Malaysia, Indonesia, and the UAE.
- Ownership category
- akta.pro rank
Public Gold International industry classification
Industry- Product category
- Precious Metals Trading and Bullion Retail
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
Keywords
Where Public Gold International is headquartered
LocationHeadquarters
- HQ city
- Penang
- HQ country
- Malaysia
- HQ region
- Asia
Offices6 records
Markets served
Public Gold International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Gold Bullion and Bar Sales: Core revenue from selling 999.9 purity gold bars and bullion products ranging from 0.5g to 12.5kg. Products include standard Bullion Bars, Dinar coins (Islamic gold currency), and collectible series (BungaMas, Peacock, Tai Fook). Prices include gold premium over spot price.
- Silver Products: Sales of 999 purity silver bars (100g to 5kg), silver Dirham coins, and silver wafer products.
- Margin Spread: Revenue generated from the spread between buy and sell prices. Under normal market conditions, margin spread maintained at approximately 6% to 9%. No commission charged on purchases.
- Gold Buyback Services: Purchase of gold items from customers, including non-Public Gold products. Prices benchmarked to international market rates.
- Gold We Buy Service: Purchase of wide variety of gold items including US and foreign gold coins, gold bars, gold rings, bracelets, pendants, jewelry, large gold bars, and gold nuggets. Call +604-6439999 for assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold Bullion Bars 5g-1000g with buy and sell prices |
| Unit Pricing | Pay-as-you-go | Gold Dinar Coins (Islamic gold currency) with buy/sell pricing |
| Unit Pricing | Pay-as-you-go | Large format 12.5kg gold bar |
| Unit Pricing | Pay-as-you-go | Silver Bars 100g-5kg with buy and sell prices |
| Usage-based | Monthly | Gold Accumulation Program (GAP) - fractional gram purchases |
| Usage-based | Monthly | Silver Accumulation Program (SAP) |
| Unit Pricing | Pay-as-you-go | PG Jewel products with buy/sell pricing |
| Unit Pricing | Pay-as-you-go | Dealer promotional packages |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Public Gold International product offering
Product offeringCore offering
Public Gold International is a Malaysian precious metals retailer and distributor that manufactures, distributes and trades 999.9 fine gold bars, gold dinar coins, 999 silver bars and silver dirham coins, together with a Gold Accumulation Program (GAP) and Silver Accumulation Program (SAP) for systematic savings. Its platform combines an e-commerce site, a nationwide Malaysian branch network, mobile applications and a proprietary Gold ATM network of 155 units across Malaysia, Indonesia and the UAE, offering 24/7 cashless gold purchase, tokenized/blockchain gold, and crypto-to-gold conversion.
Product overview
Public Gold International is a Malaysian precious metals trading company offering a comprehensive platform for physical gold and silver ownership. The core offering includes the Gold Accumulation Program (GAP) for systematic gold savings and the Silver Accumulation Program (SAP), supplemented by a network of Gold ATMs enabling 24/7 purchases. The product portfolio spans gold bullion bars (999.9 purity) in weights from 0.5g to 12.5kg, gold dinar coins in Islamic-compliant denominations, silver bullion bars and dirham coins, and specialty themed series including BungaMas, Peacock, Tai Fook, and Majestic Peacock. The Aurora Collection offers licensed character-themed mini bullion bars. Additional services include gold buyback, PG Jewel jewelry, PG Mall e-commerce platform, and the Public Gold mobile app. The company operates across Malaysia, Indonesia, and UAE with fintech-powered distribution channels.
Differentiator
Problem solved
Functional benefit
Brands
- PG Jewel: Gold jewelry retail brand operating at pgjewel.my
- Public Safe
- PG Mall
- Aurora Italia
- Gold Accumulation Program (GAP)
- Silver Accumulation Program (SAP)
- Public Gold ATM
Products and services
- Gold Accumulation Program (GAP) Savings program allowing customers to accumulate 999.9 physical gold incrementally at transparent daily market rates, with flexible purchase amounts starting from RM 100 (equivalent to 0.1742 gram as of June 2026) and auto-debit options for retail investors seeking progressive gold ownership.
- Silver Accumulation Program (SAP) Savings program for accumulating physical silver (999 purity) with flexible purchase options starting from RM 100 (equivalent to 10.4167 gram as of June 2026) for retail investors building long-term precious metals holdings.
- Public Gold ATM Fintech-powered automated teller machines enabling 24/7 purchase of 999.9 physical gold bars via cashless payment (credit/debit card, e-wallet), crypto-to-gold conversion (BTC, ETH, USDT), and tokenized/blockchain gold account withdrawals, deployed across malls, hypermarkets, airports and business venues in Malaysia, Indonesia and the UAE.
- Gold Bullion Bars (999.9) Physical gold bars in various weights from 0.5 g to 1000 g, with LBMA-certified purity of 999.9 (24K), available in standard Bullion Bar series and specialty series such as CNY Horse 2026, BungaMas, Peacock, Tai Fook and Majestic Peacock, sold with buy and sell prices benchmarked to international spot prices.
- Gold Dinar Coins (24K) Islamic-compliant gold dinar coins in denominations of 1/4, 1/2, 1, 5 and 10 Dinar (4.25 g base weight), featuring cultural and religious designs including masjid series, targeting Shariah-compliant investors.
- Silver Bullion Bars (999) Physical silver bars ranging from 100 g to 5 kg with 999 purity, available in standard and specialty designs for retail precious metals buyers.
- Silver Dirham Coins (999) Islamic-compliant silver dirham coins in 5 and 10 Dirham denominations designed for cultural and religious investment purposes.
- Flexibar Gold Bar Modular gold bar composed of multiple 1 g segments (50x1g configuration) that can be separated for partial liquidation, offering flexibility in physical gold ownership.
- Aurora Collection Licensed Character Mini-Bars Licensed character-themed gold and silver mini-bullion bars (0.25 g to 1 g) featuring Disney (Zootopia, Finding Nemo/Dory, Bambi, Frozen, Moana, Rapunzel, Tsum Tsum, Marvel), Warner Bros (Friends, Powerpuff Girls), Tom & Jerry, Hello Kitty, and Superman themes, for gifting and collectible buyers.
- Gold Buyback Service Service allowing customers to sell back Public Gold products and Non-PG gold items (including US and foreign gold coins, bars, rings, bracelets, pendants, jewelry, large gold bars and nuggets) at transparent rates benchmarked to international market prices.
- 12.5 kg Gold Bullion Bar Large-format 12.5 kg (Au 999.9) gold bullion bar priced at RM7,056,761 with regional Gold Premium (RM3,000 WEST / RM6,000 EAST), targeting institutional and high-net-worth buyers.
- PG Jewel Gold Jewelry Gold jewelry products available in 916 (22K) and 999 (24K) purities sold through PG Jewel (pgjewel.my) with Public Gold's transparent buy-sell pricing model (e.g., 999: Sell RM574/g, Buy RM522/g; 916: Sell RM546/g, Buy RM475/g).
- PG Mall E-commerce Platform E-commerce platform for purchasing Public Gold products, Aurora series licensed-character merchandise, and promotional items, with integrated C-Wallet payment system for retail and promotional purchases.
- Public Safe Secure Storage Premier safe-deposit and secure storage services for physical precious metals and valuables provided through Public Safe (publicsafe.com.my).
Companies that use Public Gold International
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Public Gold International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Public Gold International partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, regional and minor.
- Nadir Metal Rafineri & OraclecoreStrategic partnership for metal refining technology and enterprise Oracle systems integration supporting production and operational excellence
- Vietinbank Gold VietnamregionalBanking partnership in Vietnam for gold distribution and financial services integration
- REDtoneminorStrategic partnership for telecommunications integration and service development
- PG JewelcoreSister company offering jewelry products (999 and 916 purity) at pgjewel.my. Provides complementary jewelry products to Public Gold customers
- Public SafecorePremier safe services provider for secure storage of precious metals holdings. URL: publicsafe.com.my
- Amanie Shariah CompliantcoreShariah compliance certification for gold products ensuring Islamic finance compliance for Muslim investors
- KDE (KDE.my)regionalBusiness Corporate Partner for enterprise distribution and B2B sales of Public Gold products
- PG MallcoreE-commerce platform (pgmall.my) for broader product offerings including Aurora series and promotional items with C-Wallet payment system
- Aurora ItaliaregionalPremium brand collaboration on pgmall.my featuring licensed character gold products (Disney, Warner Bros, Marvel themes)
- Malaysia Gold Association (MGA)coreIndustry association membership (mga.my) providing industry standards, credibility, and network within Malaysia's gold market
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Public Gold International competitors and assessment
Company assessmentDirect peers
- JM Bullion: Major US online precious metals retailer offering gold, silver, platinum, and palladium bullion with transparent live pricing. Comparable in retail distribution mechanics and product breadth to Public Gold.
- GoldSilver.com: Online precious metals platform founded by precious metals investors, offering gold and silver bullion to retail customers with educational content. Comparable to Public Gold's retail investor positioning and e-commerce focus.
- PAMP Suisse: Swiss-based precious metals mint and refiner producing LBMA-certified gold bars, minted coins, and bullion products sold through retail and dealer channels globally. Closely comparable to Public Gold's bullion minting and distribution model.
- Scottsdale Mint: US precious metals mint producing investment-grade bars, minted coins, and licensed themed collectibles. Comparable to Public Gold across bullion minting, themed collectibles, and dealer/wholesale distribution.
- APMEX: One of the largest online precious metals retailers in the US, selling gold and silver bullion, coins, and bars to retail investors. Highly comparable to Public Gold's e-commerce-led bullion distribution model.
- Valcambi: Swiss precious metals refiner and mint producing investment-grade gold bars and CombiBars. Comparable to Public Gold as a precious-metals minting specialist supplying retail and wholesale bullion channels.
- BullionStar: Singapore-based online precious metals retailer offering bullion, storage, and digital gold buying with strong Asia-Pacific distribution. Directly comparable to Public Gold's regional retail bullion model.
Broad incumbents
- Titan Company (Tanishq): India-headquartered jewelry and watches conglomerate (Tanishq, Mia, Zoya) with massive retail footprint. Broader incumbent comparable to Public Gold's PG Jewel brand across jewelry retail, though operating in a different geography.
- The Royal Mint: UK government-owned mint producing precious metal investment and collector coins globally. Comparable as a broader incumbent in precious metals minting, though with a wider portfolio beyond Public Gold's retail focus.
Regional players
- Habib Jewels: Malaysia's largest jewelry retailer with nationwide branches. Comparable to Public Gold's PG Jewel subsidiary as a regional Malaysian jewelry retailer, though primarily in finished jewelry rather than bullion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Public Gold International social profiles
Digital presencePublic Gold International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Gold International leadership team
Management profileNumber of profiles
Public Gold International subsidiaries and ownership
Company hierarchySubsidiaries4 records
Public Gold International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Gold International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Gold International
What does Public Gold International do?
Public Gold International is a Malaysian precious metals retailer and distributor that manufactures, distributes and trades 999.9 fine gold bars, gold dinar coins, 999 silver bars and silver dirham coins, together with a Gold Accumulation Program (GAP) and Silver Accumulation Program (SAP) for systematic savings. Its platform combines an e-commerce site, a nationwide Malaysian branch network, mobile applications and a proprietary Gold ATM network of 155 units across Malaysia, Indonesia and the UAE, offering 24/7 cashless gold purchase, tokenized/blockchain gold, and crypto-to-gold conversion.
Is Public Gold International a public or private company?
Public Gold International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Public Gold International founded?
Public Gold International was founded in 2008. It employs 5,001 to 10,000 people.
Where is Public Gold International based?
Public Gold International is headquartered in Penang, Malaysia, in the Asia region.
How does Public Gold International make money?
Five revenue lines are on record. Gold Bullion and Bar Sales are the primary driver. The others are silver Products, margin Spread, gold Buyback Services and gold We Buy Service.
Who are Public Gold International's main competitors?
Direct peers on record are JM Bullion, GoldSilver.com, PAMP Suisse, Scottsdale Mint, APMEX, Valcambi and BullionStar. Broad incumbents are Titan Company (Tanishq) and The Royal Mint. Habib Jewels is listed as a regional player.
Does Public Gold International have an API?
No public API is recorded for Public Gold International.
What industry is Public Gold International in?
Public Gold International's product category is Precious Metals Trading and Bullion Retail. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products. Its NAICS code is 458310 and its SIC code is 5944.