Yuze
Yuze (Fyre Digital Ltd) is a UK cloud-based hospitality POS platform offering integrated point-of-sale, online ordering, and card payments for small and medium restaurants, takeaways, and bars on a per-transaction pricing model.
- Company typePrivate
- Founded2021
- HeadquartersDarlington, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Yuze does
Yuze, operated by Fyre Digital Ltd (incorporated in England and Wales in 2021, rebranded from Fyre to Yuze in August 2023), is a UK-based hospitality technology company headquartered in Darlington. It sells an integrated cloud-based platform for small and medium-sized hospitality operators, consisting of three core products: YuzePOS (point of sale handling table service, phone, and online orders), YuzeOnline (branded online ordering pages), and YuzePay (card payment processing). The three modules are designed to share data so that orders and payments flow through a single system, with multi-branch switching functionality for multi-location operators and PCI DSS certification for payment security.
The platform is delivered as a direct-to-consumer offering via yuze.uk, with self-service signup, optional live demos, and free trials; it is promoted through organic social channels and a company blog. Yuze monetizes primarily through a 1.55% per-transaction fee with no monthly subscription on the first POS device (£10/month for additional devices), and secondarily through hardware sales (terminals, printers, cash drawers), a £79/month Extended Support Plan with 12-month terms, and ad-hoc professional services such as training and on-site support. Card processing is delivered via a partnership stack that includes TidyPay as payment service provider and Elavon as merchant services provider. Reported scale metrics include £24.5m in cumulative processed transactions and named SMB customers such as Babuls, Harry's, and Keep Your Spirits Up. The company is founder-owned, privately held, 1-10 employees, and has not disclosed institutional funding.
Yuze firmographics
Firmographics- Name
- Yuze
- Legal name
- Fyre Digital Ltd
- Website
- https://yuze.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yuze (Fyre Digital Ltd) is a UK cloud-based hospitality POS platform offering integrated point-of-sale, online ordering, and card payments for small and medium restaurants, takeaways, and bars on a per-transaction pricing model.
- Ownership category
- akta.pro rank
Yuze industry classification
Industry- Product category
- Hospitality Point of Sale Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industry
- Merchant Services Aggregators & SMB Acquirers (FSAMABAK)
Keywords
Where Yuze is headquartered
LocationHeadquarters
- HQ city
- Darlington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yuze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Transaction Processing: Primary revenue from percentage fees on transactions processed through the platform (1.55% per transaction)
- Support Plan Subscriptions: Extended Support Plan at £79/month providing priority email support and extended telephone support 7 days per week
- Hardware Sales: Sale of POS hardware including point of sale terminals, receipt printers, cash drawers, and peripherals
- Professional Services: Additional training, on-site support, custom work beyond standard welcome setup
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No monthly cost tier - £1.55% per transaction |
| Subscription | Monthly | Standard Support Plan (Included) |
| Subscription | Monthly | Extended Support Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Yuze product offering
Product offeringCore offering
Yuze sells an all-in-one cloud-based hospitality platform for restaurants, takeaways, and bars, consisting of three integrated modules: YuzePOS (point of sale software for table, phone, and online orders), YuzeOnline (branded online ordering pages), and YuzePay (integrated card payment processing). The platform is sold directly to SMB hospitality operators with a pay-as-you-go pricing model that eliminates monthly subscription fees in favor of per-transaction charges, and it additionally sells POS hardware and optional extended support subscriptions.
Product overview
Yuze is an all-in-one hospitality-focused Point of Sale platform built by Fyre Digital Ltd. The product suite consists of three integrated modules: YuzePOS (core point of sale software), YuzeOnline (branded online ordering pages), and YuzePay (integrated card payment processing). These three products operate as a unified system, sharing data and workflows directly so that orders taken online, at tables, or for takeaway flow into a single POS system, with payments processed through YuzePay. The platform targets restaurants and hospitality businesses with no monthly subscription fees, charging per-transaction rates instead.
Differentiator
Problem solved
Functional benefit
Products and services
- YuzePOS Cloud point of sale software for restaurants, takeaways, and bars that handles order management across table service, phone, and online channels, including order creation and modification, payment processing, table management, and takeaway workflows.
- YuzeOnline Online ordering platform that provides restaurants with a fully branded online ordering page directly integrated with YuzePOS for synchronized order management.
- YuzePay Integrated card payment processing service that connects directly with YuzePOS to enable payment collection without additional equipment or software, powered by TidyPay and Elavon.
Quantifiable outcome
- 45% decreased time taken to create orders compared to handwritten
- +3 more outcomes
Companies that use Yuze
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Yuze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Yuze partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TidyPaycoreTidyPay is Yuze's payment service provider for processing card transactions. YuzePay integrates directly with YuzePOS to enable payment processing without additional equipment.
- ElavoncoreElavon provides merchant services for Yuze's payment processing infrastructure, enabling secure card payment acceptance.
- Zand BankminorZand Bank, a UAE digital bank, has partnerships with Mastercard and Yuze. Yuze is listed as a partner alongside major payment networks and institutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Yuze competitors and assessment
Company assessmentEmerging players
- Stripe Terminal: Stripe Terminal extends Stripe's payments stack into in-person card acceptance with developer-friendly APIs and pre-certified hardware. It is an emerging adjacent competitor targeting platform-driven POS and online ordering integrators in the same SMB segment as Yuze.
Direct peers
- Zettle (PayPal): PayPal's Zettle offers card readers and POS software for SMBs with per-transaction pricing similar to Yuze. It is a direct rival in the UK for small hospitality merchants seeking simple, no-subscription payment acceptance.
- TouchBistro: TouchBistro is a restaurant-specific POS platform offering integrated ordering, payments, and management tools for hospitality SMBs and chains. It targets the same restaurants and takeaways Yuze serves, with a deeper restaurant feature set.
- SumUp: SumUp provides card readers and integrated POS/payments to micro and small merchants across Europe with no monthly fees. It competes head-to-head with Yuze's transaction-pricing pitch in the UK independent restaurant and takeaway segment.
- Toast: Toast is an end-to-end restaurant POS with integrated payments, online ordering, and hardware sold as a bundled platform. It is a direct category peer to Yuze's POS+Online+Pay stack, though it operates primarily in North America today.
- Dojo: Dojo is a UK-focused card payment provider supplying terminals and integrated payments to hospitality SMBs. It is comparable to YuzePay's UK restaurant customer base and competes for the same independent merchant wallet.
- Lightspeed Restaurant: Lightspeed's Restaurant POS is a cloud-based platform with integrated payments and online ordering for hospitality SMBs and chains. It competes with Yuze in the multi-location UK restaurant segment where Yuze's multi-branch support is positioned.
- Square (Block): Square offers integrated POS hardware, software, and card payments for SMBs globally with a transparent per-transaction pricing model. It is the closest direct competitor to Yuze's all-in-one, take-rate-based approach for small hospitality merchants in the UK.
- Epos Now: Epos Now is a UK-headquartered cloud POS and payments provider serving hospitality and retail SMBs. Yuze explicitly benchmarks against Epos Now's pricing (citing £300 annual savings), positioning it as the primary incumbent competitor.
Broad incumbents
- Clover (Fiserv): Clover, owned by Fiserv, is a broader SMB POS and payments platform with an app marketplace covering restaurants, retail, and services. It is an incumbent comparable to Yuze for SMBs needing integrated POS plus payments, though it spans well beyond hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yuze social profiles
Digital presenceYuze compliance and trust
Trust signalCompliance1 record
Yuze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yuze leadership team
Management profileNumber of profiles
Profiles1 record
Yuze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yuze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yuze
What does Yuze do?
Yuze sells an all-in-one cloud-based hospitality platform for restaurants, takeaways, and bars, consisting of three integrated modules: YuzePOS (point of sale software for table, phone, and online orders), YuzeOnline (branded online ordering pages), and YuzePay (integrated card payment processing). The platform is sold directly to SMB hospitality operators with a pay-as-you-go pricing model that eliminates monthly subscription fees in favor of per-transaction charges, and it additionally sells POS hardware and optional extended support subscriptions.
Is Yuze a public or private company?
Yuze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yuze founded?
Yuze was founded in 2021. It employs 1 to 10 people.
Where is Yuze based?
Yuze is headquartered in Darlington, United Kingdom, in the Europe region.
How does Yuze make money?
Four revenue lines are on record. Transaction Processing is the primary driver. The others are support Plan Subscriptions, hardware Sales and professional Services.
Who are Yuze's main competitors?
Stripe Terminal is listed as an emerging player. Direct peers are Zettle (PayPal), TouchBistro, SumUp, Toast, Dojo, Lightspeed Restaurant, Square (Block) and Epos Now. Clover (Fiserv) is listed as a broad incumbent.
Does Yuze have an API?
No public API is recorded for Yuze.
What industry is Yuze in?
Yuze's product category is Hospitality Point of Sale Software. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of FSAMABAK, Merchant Services Aggregators & SMB Acquirers. Its NAICS code is 5182 and its SIC code is 5734.