On Group
On Group (On Charge) is an Italian e-mobility operator that runs a network of over 1,000 public EV charging points across Italy and sells wallbox, photovoltaic, and e-bike solutions to private individuals, businesses, and public entities through its On Mobility app and e-commerce shop.
- Company typePrivate
- Founded2021
- HeadquartersConegliano, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What On Group does
On Group, operating commercially as On Charge, is an Italian e-mobility provider that operates a public electric vehicle charging network of over 1,000 points across Italy together with a portfolio of home charging, photovoltaic, and micro-mobility products. The company, legally constituted as On Electric Charge Mobility srl, was founded in 2021 and is headquartered in Rome. Its core platform is the On Mobility mobile application, available on iOS and Android, which provides station discovery, real-time session monitoring, and a wallet-based payment system, supplemented by RFID card access for app-free charging.
The product portfolio spans multiple revenue lines: usage-based public charging, recurring subscription plans, wallbox hardware (7.4 kW and 11 kW) with installation, RFID cards sold via the On Charge e-commerce shop, ICON.E-branded e-bikes, photovoltaic systems that enable zero-cost home charging when combined with a wallbox, and enterprise infrastructure solutions including white-label branded apps and dedicated business hubs. The technology stack is a conventional charging-network management platform without disclosed proprietary AI or ML components; the app is positioned as the primary consumer touchpoint, while the shop is operated on Shopify. The company holds ISO 9001:2015 certification, a baseline quality signal relevant to enterprise and public-administration procurement.
On Charge monetizes through a hybrid model combining small-ticket consumer transactions (per-session charging, hardware unit sales, subscriptions) and project-based B2B revenue (custom infrastructure, white-label app provision, integrated multimodal hubs). Distribution is omnichannel: self-serve via the app and e-commerce shop, direct enterprise field sales to businesses and public entities, and a venue-partner model in which property owners host stations while On Charge manages installation and operations. Customers are segmented into private individuals (Privati) and businesses/public entities (Enti e Aziende), with the first On Charge Hub groundbreaking in October 2025 marking the launch of an integrated, higher-value mobility-hub format.
On Group firmographics
Firmographics- Name
- On Group
- Legal name
- On Electric Charge Mobility srl
- Website
- https://ongroup.cloud
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On Group (On Charge) is an Italian e-mobility operator that runs a network of over 1,000 public EV charging points across Italy and sells wallbox, photovoltaic, and e-bike solutions to private individuals, businesses, and public entities through its On Mobility app and e-commerce shop.
- Ownership category
- akta.pro rank
On Group industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where On Group is headquartered
LocationHeadquarters
- HQ city
- Conegliano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
On Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- EV Charging (Usage-Based): Customers pay per charging session at public network stations. Pricing is among the lowest on the market, with optional subscription plans offering further discounts.
- Subscription Plans: Recurring subscription tiers (abbonamenti) for regular users, providing discounted charging rates and other benefits. Billed on a recurring cadence.
- Wallbox Hardware Sales: Sale of home charging wallbox units (7.4 kW and 11 kW) to private customers, including professional installation services.
- RFID Cards: Sale of physical RFID cards enabling app-free access to the charging network. Sold via the On Charge e-commerce shop at €15.90 per card.
- E-Bikes and E-Mobility Products: Sale of e-bikes (ICON.E brand) through the On Charge shop, including models at various price points from €799 to €1,999.
- Business Hub Infrastructure: Custom charging infrastructure solutions sold or provided to businesses and public entities, including private branded charging stations and white-label app solutions.
- Professional Installation Services: On Charge handles installation of wallbox and charging infrastructure for home and business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-use charging |
| Subscription | Monthly | Subscription plans (abbonamenti) |
| One time/ perpetual license | Pay-as-you-go | RFID Card |
| Unit Pricing | Pay-as-you-go | ICON.E E-Bikes |
| Unit Pricing | Pay-as-you-go | Wallbox units (7.4 kW and 11 kW) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
On Group product offering
Product offeringCore offering
On Group, operating as On Charge, runs a public electric vehicle charging network of more than 1,000 points across Italy accessible through its On Mobility mobile app, and sells home wallboxes (7.4 kW and 11 kW), RFID cards, photovoltaic systems, and ICON.E-branded e-bikes. The company also designs and installs custom branded charging infrastructure and white-label mobile applications for businesses and public entities, integrating EV charging with e-bike sharing and home solar solutions.
Product overview
On Charge is an Italian e-mobility company offering an integrated ecosystem of products and services for electric vehicle charging and sustainable mobility. The portfolio consists of: On Mobility App (mobile application for locating stations and managing charging), a public charging network with over 1,000 charging points across Italy, Wallbox home charging solutions (7.4 kW and 11 kW), RFID Card for app-free access, Photovoltaic systems for zero-cost home charging, ICON.E branded e-bikes (THE ONE, X7 ICROSS, X5 IDESERT, ALL ROAD models), and business/enterprise charging infrastructure solutions with customizable branded apps. The platform serves private individuals, businesses, and public administration through a unified app and subscription-based access model.
Differentiator
Problem solved
Functional benefit
Products and services
- On Mobility App Free mobile application for individual consumers that enables locating charging stations, monitoring active charging sessions in real time, recharging an in-app wallet, and managing subscription plans for the On Charge network.
- Public Charging Network On Charge public charging network offering pay-per-use and subscription-based access to more than 1,000 EV charging stations across Italy for private individuals and business customers.
- Wallbox (7.4 kW and 11 kW) Home EV charging wallbox available in 7.4 kW and 11 kW variants, sold to private customers with bundled professional installation and compatible with optional photovoltaic systems to enable zero-cost home charging.
- RFID Card Physical RFID card priced at €15.90 that grants users cashless access to On Charge stations without requiring the On Mobility mobile app.
- Photovoltaic Systems Solar panel (photovoltaic) installation service that integrates with On Charge wallboxes to enable residential customers to achieve zero-cost EV charging from self-generated solar power.
- Business Charging Solutions (Private Branded Network & White-Label App) End-to-end B2B offering for companies and public administration that delivers custom charging infrastructure, privately branded charging networks, and a white-label version of the On Mobility app for use by employees, customers, or citizens.
- ICON.E E-Bikes ICON.E-branded line of electric bicycles (including THE ONE RIDER, THE ONE LIGHT, X7 ICROSS, X5 IDESERT, and ALL ROAD models) sold directly to consumers through the On Charge shop at prices ranging from €799 to €1,999.
- On Charge Hub (Integrated Multimodal Mobility Hub) Integrated multimodal mobility hub that combines EV charging with e-bike sharing and additional mobility services under a single platform, accessible through the On Mobility app, with the first hub groundbreaking in October 2025.
- Subscription Plans (Abbonamenti) Recurring monthly subscription plans for frequent users of the On Charge charging network that provide discounted charging rates and additional benefits compared to pay-per-use pricing.
Quantifiable outcome
- Over 1,000 charging points on the public network across Italy
Companies that use On Group
Customer profileSegments2 records
Ideal customer profiles3 records
On Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
On Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DKV MobilitycoreOn Charge signed an interoperability agreement with DKV Mobility (announced October 29, 2025) that expands its charging network reach. The partnership allows DKV Mobility users to access On Charge stations, and vice versa, effectively growing the accessible network for both parties without additional hardware investment.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
On Group competitors and assessment
Company assessmentDirect peers
- Wallbox Chargers: European EV charging hardware manufacturer and charging solutions provider, headquartered in Spain. Comparable in home wallbox hardware sales and integrated charging management software, though Wallbox is more hardware-focused while On Charge is more network-focused.
- Be Charge: Italian EV charging network operator (subsidiary of Statkraft) focused on public charging infrastructure across Italy. Closely comparable business model and geographic focus as a direct domestic charging network competitor.
- Enel X Way: Italy's largest EV charging network operator with extensive public and private charging infrastructure across Italy and Europe. Direct competitor in the same Italian public charging market with overlapping B2C and B2B offerings and similar app-based access model.
- Free To X: Italian EV charging operator (Free To X, formerly Free To Move) operating public charging networks with mobile app access and subscription plans. Directly comparable charging network operator with overlapping B2C subscription model and Italian footprint.
- Atlante: European fast-charging network operator with significant presence in Italy, part of the NHOA Group (formerly ENGIE E-Mobility). Comparable as a cross-European charging network competitor with similar Italian footprint and integrated renewable energy positioning.
- Ionity: Pan-European high-power charging (HPC) network joint venture between major automakers (BMW, Mercedes, VW, Ford, Hyundai). Comparable as a European charging network operator with interoperability focus and roaming partnerships.
- A2A E-Moving: Italian multi-utility operating a public EV charging network across Italy and broader integrated energy services. Directly comparable as a domestic competitor offering charging subscriptions, wallbox solutions, and integrated energy-mobility bundles.
Others
- Hubject: European eRoaming platform enabling interoperability between EV charging networks. Comparable as ecosystem infrastructure participant supporting cross-network charging access — the type of platform that On Charge's interoperability partnerships leverage for network expansion.
- DKV Mobility: European mobility services platform and charging network operator focused on fleet and commercial customers. Already an interoperability partner of On Charge (Oct 2025); adjacent ecosystem participant rather than direct consumer-facing competitor.
Broad incumbents
- Tesla Supercharger: Global EV charging network operated by Tesla with broad European coverage including Italy. Comparable as a major public charging network, though with proprietary connector and vehicle ecosystem that gives Tesla distinct positioning from third-party operators.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
On Group social profiles
Digital presenceOn Group compliance and trust
Trust signalCompliance1 record
On Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Group leadership team
Management profileNumber of profiles
On Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Group
What does On Group do?
On Group, operating as On Charge, runs a public electric vehicle charging network of more than 1,000 points across Italy accessible through its On Mobility mobile app, and sells home wallboxes (7.4 kW and 11 kW), RFID cards, photovoltaic systems, and ICON.E-branded e-bikes. The company also designs and installs custom branded charging infrastructure and white-label mobile applications for businesses and public entities, integrating EV charging with e-bike sharing and home solar solutions.
Is On Group a public or private company?
On Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Group founded?
On Group was founded in 2021. It employs 11 to 50 people.
Where is On Group based?
On Group is headquartered in Conegliano, Italy, in the Europe region.
How does On Group make money?
Seven revenue lines are on record. EV Charging (Usage-Based) is the primary driver. The others are subscription Plans, wallbox Hardware Sales, RFID Cards, E-Bikes and E-Mobility Products, business Hub Infrastructure and professional Installation Services.
Who are On Group's main competitors?
Direct peers on record are Wallbox Chargers, Be Charge, Enel X Way, Free To X, Atlante, Ionity and A2A E-Moving. Others are Hubject and DKV Mobility. Tesla Supercharger is listed as a broad incumbent.
Does On Group have an API?
No public API is recorded for On Group.
What industry is On Group in?
On Group's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers). Its NAICS code is 335931 and its SIC code is 3600.