Go Event Group

What Go Event Group does

Go Event Group (also styled GO! Event Group) is a privately held, full-service event production company headquartered in Farmington, Connecticut, founded in 2009. The company delivers end-to-end event execution for weddings, corporate functions, non-profit galas, and intimate personal celebrations across Connecticut, New England, and the Tri-State Area. Core offerings span DJ and MC services, professional photography, cinematic videography, audio/visual production, lighting design, photo booths, event staffing, equipment rentals, and event planning/coordination. The company also operates a national booking agency for celebrity talent, recording artists, athletes, and entertainers. Service delivery is supported by an in-house equipment inventory including professional sound systems, LED walls, projection rigs, cold spark effects, and AI-enabled cameras.

Name

Go Event Group

Legal name

GO! Event Group

Website

https://thegoeventgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Event Group is a Farmington, Connecticut-based full-service event production company delivering DJ/MC, photography, videography, AV, lighting, and event planning for weddings, corporate clients, non-profits, and private celebrations across New England.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Performing Arts Companies (7111), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Event production services
• Wedding entertainment
• Corporate event AV
• DJ and MC services
• Event lighting design

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Event Production Packages: Bundled service packages combining DJ/MC, photography, videography, lighting, and coordination. Priced per guest with tiered levels (Essential, Signature, Luxe). Includes base fees plus per-guest pricing. Revenue is event-based, one-time per celebration.
2. Individual Services: À la carte services including standalone DJ/MC, photography, videography, photo booth rental, equipment rentals, event staffing, and lighting design. Each service billed separately.
3. Corporate Account Partnerships: Dedicated partnership programs for businesses with recurring event needs. Priority booking, streamlined billing, and dedicated production team for corporate clients with ongoing event requirements.
4. Celebrity Talent Booking: Agency representation services connecting clients with celebrity guests, recording artists, athletes, and entertainers. Full logistics, hospitality, and on-site coordination handled end-to-end with talent management.
5. National Booking Agency Services: Talent sourcing and booking agency representation providing access to premier talent across the country for events. Services span headline acts, specialty performers, and full production teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Go Event Group is a full-service event production company that delivers end-to-end production for weddings, corporate events, non-profit galas, and intimate celebrations. Under one roof it provides DJ and MC services, professional photography and cinematic videography, audio/visual production, lighting design (uplighting, cold-spark effects, gobo projections, intelligent dance-floor lighting), interactive photo booths, day-of coordination, equipment rentals, professional event staffing, plus specialty celebrity booking and national talent-agency representation.

Product overview

Go Event Group is a full-service event production company offering a comprehensive suite of entertainment and production services for weddings, corporate events, and intimate celebrations across Connecticut and New England. The core offering centers on DJ and MC services, professional photography and videography, audio/visual production, and event planning and coordination. Additional services include lighting design, photo booths, event staffing, and equipment rentals. The company also provides specialized services including celebrity booking and national talent agency representation. Services are offered as individual components or bundled packages, with wedding services available in three tiers: Essential (DJ, MC, ceremony sound), Signature (adds photography, lighting design, and photo booth), and Luxe (full production with all services). Corporate event production encompasses conferences, product launches, galas, fundraisers, and trade shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Production Full-service wedding day production for couples, including DJ, MC, photography, videography, lighting design, day-of coordination, and special effects, available in three service tiers (Essential, Signature, Luxe).
• Corporate Event Production End-to-end corporate event production for product launches, conferences, milestone dinners, executive retreats, galas, fundraisers, trade shows, celebrity appearances, and dedicated corporate account programs with priority booking and streamlined billing.
• Intimate Affairs Services Specialized production for birthday parties, bar and bat mitzvahs, anniversary celebrations, and intimate gatherings, with DJ, MC, photography, and entertainment services tailored to style and guest count.
• DJ & MC Services Standalone professional disc jockey and master of ceremonies services for any event, reading the room and delivering appropriate energy for cocktail hours, receptions, ceremonies, and after-parties.
• Photography Standalone professional event and wedding photography using AI-enabled cameras to capture candid moments, portraits, and grand celebrations, delivered as a polished gallery for marketing and memory.
• Videography Standalone cinematic event videography producing highlight reels, full event coverage, and branded content that captures the energy and emotion of weddings, corporate events, and galas.
• Audio / Visual Production Standalone professional sound systems, LED walls, projection, microphones, and live AV production that deliver crystal-clear audio and visuals for presentations, performances, ceremonies, and receptions.
• Event Planning & Day-of Coordination Standalone full-service event planning and day-of coordination from venue selection and vendor coordination through timeline management and on-site execution.
• Lighting Design Standalone transformative lighting design including uplighting, pin-spotting, gobo projections, cold-spark effects, and intelligent dance-floor lighting.
• Photo Booths Standalone interactive photo booth rental with fun props, instant prints, and digital sharing capabilities for weddings, corporate events, and intimate affairs.
• Event Staffing Solutions Standalone professional event staffing including servers, bartenders, coat check attendants, and event coordinators to care for guests from arrival to departure.
• Event Rentals Standalone equipment rental inventory including tents, tables, chairs, staging, drapery, dance floors, and décor to transform any venue into the client's vision.
• Celebrity Experiences Exclusive celebrity booking services for private performances, meet-and-greets, and red-carpet moments, with full logistics, hospitality, and on-site coordination, across a talent network of recording artists, athletes, influencers, and entertainers.
• National Booking Agency Representation Nationally connected talent booking agency representing and sourcing performers across the country, providing direct access to premier headline acts, specialty performers, and full production teams.

Quantifiable outcome

• Cost savings of $2,000–$3,000 through bundling services vs. booking separately
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

44 partnerships are on record, tiered core and featured.

• Aqua Turf ClubcoreStrategic or Co-development Partner · 1 January 201015+ year partnership with Aqua Turf Club in Southington, CT. One of the company's most trusted venue partnerships, producing weddings, corporate galas, and school events. Collaboration includes shared commitment to creativity, precision, and exceptional client service. Both companies work seamlessly together across events of any size and style.
• Strings & Ivory Music CollectivefeaturedGTM or Marketing PartnerFeatured Partner of the Week. Live music partner providing ceremony quartets to high-energy reception bands. Conservatory-trained musicians for weddings and events. Part of the curated preferred partner network.
• Farmington GardenscoreChannel Partner/ Reseller/ DistributorGarden and ballroom venue at 999 Farmington Ave, Farmington, CT. A premier family-owned venue minutes from the company's studio — one of their most frequent partners for weddings and events.
• The Riverhouse at Goodspeed StationcoreChannel Partner/ Reseller/ DistributorWaterfront venue at 55 Bridge Rd, Haddam, CT. Perched atop the banks of the Connecticut River — a breathtaking riverside celebration space frequently used for weddings and events.
• Wadsworth Mansion at Long HillcoreChannel Partner/ Reseller/ DistributorHistoric estate at 421 Wadsworth St, Middletown, CT. A grand early-20th-century mansion set on 104 acres of formal gardens — a signature venue for elegant weddings and events.
• Anthony's Ocean ViewcoreChannel Partner/ Reseller/ DistributorBeachfront venue at 450 Lighthouse Rd, New Haven, CT. Connecticut's only destination waterfront venue with exotic beaches and panoramic shoreline views.
• The WaterviewcoreChannel Partner/ Reseller/ DistributorLakefront venue at 215 Roosevelt Dr, Monroe, CT. An elegant waterfront venue tucked along the quiet shores of Lake Zoar.
• Bill Miller's CastlecoreChannel Partner/ Reseller/ DistributorCastle banquet hall at 834 E Main St, Branford, CT. A one-of-a-kind family-owned castle venue near the Connecticut shoreline.
• The Society RoomcoreChannel Partner/ Reseller/ DistributorUrban ballroom at 31 Pratt St, Hartford, CT. A beautifully restored historic ballroom in downtown Hartford for weddings and galas.
• St. Clement's Castle & MarinacoreChannel Partner/ Reseller/ DistributorCastle estate and marina at 1931 Portland-Cobalt Rd, Portland, CT. A fairy-tale castle estate on the Connecticut River with a private marina for elegant waterfront celebrations.
• Aqua Turf ClubcoreChannel Partner/ Reseller/ DistributorPremier banquet venue at 556 Mulberry St, Plantsville, CT. Located on 35 picturesque acres with manicured gardens and elegant fountains — one of the most frequent partner venues.
• The RiverviewcoreChannel Partner/ Reseller/ DistributorRiverside ballroom at 10 Winslow Pl, Simsbury, CT. A modern and elegant private event venue overlooking the Farmington River.
• Maneeley's Banquet & CateringcoreChannel Partner/ Reseller/ DistributorRustic banquet hall at 65 Rye St, South Windsor, CT. A beloved Connecticut wedding and event venue with rustic reception rooms and outdoor ceremonies.
• Aria Wedding & Banquet FacilitycoreChannel Partner/ Reseller/ DistributorGrand banquet venue at 45 Murphy Rd, Prospect, CT. A family-owned premier wedding venue with capacity for 500+ guests and over three decades of excellence.
• Water's Edge Resort & SpacoreChannel Partner/ Reseller/ DistributorBeachfront resort at 1525 Boston Post Rd, Westbrook, CT. Connecticut's largest beachfront resort on the shimmering shore of Long Island Sound.
• The Inn at MysticcoreChannel Partner/ Reseller/ DistributorWaterfront inn and estate at 3 Williams Ave, Mystic, CT. An intimate resort on 14 landscaped acres with breathtaking water views near downtown Mystic.
• Lord Thompson ManorcoreChannel Partner/ Reseller/ DistributorPrivate historic estate at 286 Thompson Hill Rd, Thompson, CT. A private, romantic 1918 historic estate on 42 acres — exclusive all-inclusive weekend weddings.
• Falls Creek FarmcoreChannel Partner/ Reseller/ DistributorCountry farm venue at 368 Bailey Rd, Moosup, CT. Connecticut's premier country-themed wedding venue on over 300 acres of rolling hills and gardens.
• Tyde at Walnut BeachcoreChannel Partner/ Reseller/ DistributorUpscale coastal wedding venue at 72 Broadway, Milford, CT. Nestled along the picturesque edge of Long Island Sound.
• Delamar West HartfordcoreChannel Partner/ Reseller/ DistributorBoutique hotel and event space at 1 Memorial Rd, West Hartford, CT. A luxury boutique hotel in the heart of Blue Back Square for elegant weddings and events.
• Delamar Greenwich HarborcoreChannel Partner/ Reseller/ DistributorWaterfront boutique hotel at 500 Steamboat Rd, Greenwich, CT. A luxe waterfront hotel on Greenwich Harbor with a private marina.
• Delamar MysticcoreChannel Partner/ Reseller/ DistributorWaterfront luxury boutique hotel at 105 Greenmanville Ave, Mystic, CT. Nestled between the Mystic River and Long Island Sound.
• Saybrook Point Resort & MarinacoreChannel Partner/ Reseller/ DistributorWaterfront resort at 2 Bridge St, Old Saybrook, CT. An AAA Four Diamond waterfront retreat where the Connecticut River meets Long Island Sound.
• La Bella VistacoreChannel Partner/ Reseller/ DistributorPremier banquet venue at 380 Farmwood Rd, Waterbury, CT. Central Connecticut's hidden gem known for incomparable cuisine and service.
• Farmington Polo ClubcoreChannel Partner/ Reseller/ DistributorHistoric equestrian estate at 162 Town Farm Rd, Farmington, CT. An 80-acre historic equine facility and venue in the heart of Farmington Valley.
• The Inn at LongshorecoreChannel Partner/ Reseller/ DistributorWaterfront estate venue at 260 Compo Rd S, Westport, CT. The sole waterfront event space in Westport on Connecticut's Gold Coast.
• Silvermine Inn & TaverncoreChannel Partner/ Reseller/ DistributorHistoric riverfront inn at 194 Perry Ave, Norwalk, CT. A storied tavern and inn on the Silvermine River — home to the Graybarns event space.
• Colonial Inn & SuitescoreChannel Partner/ Reseller/ DistributorHistoric inn and banquet venue at 1696 N Broad St, Meriden, CT. A landmark Meriden inn offering warm hospitality and versatile banquet space.
• The Chocksett InncoreChannel Partner/ Reseller/ DistributorCountry inn and ballroom at 59 Laurelwood Rd, Sterling, MA. A timeless New England wedding venue and hotel in Sterling, MA.
• Hartford Marriott DowntowncoreChannel Partner/ Reseller/ DistributorConvention hotel and event space at 200 Columbus Blvd, Hartford, CT. A premier downtown Hartford hotel overlooking the Connecticut River with grand ballrooms.
• DoubleTree by Hilton BristolcoreChannel Partner/ Reseller/ DistributorHotel and banquet venue at 42 Century Dr, Bristol, CT. An upscale Bristol hotel near ESPN headquarters and Lake Compounce.
• Connecticut Convention CentercoreChannel Partner/ Reseller/ DistributorConvention center at 100 Columbus Blvd, Hartford, CT. Connecticut's premier convention and exhibition facility — the largest venue of its kind between New York and Boston.
• Mystic Marriott Hotel & SpacoreChannel Partner/ Reseller/ DistributorResort hotel and spa at 625 North Rd, Groton, CT. A full-service resort hotel and spa just minutes from downtown Mystic.
• Paul Revere HousecoreChannel Partner/ Reseller/ DistributorHistoric landmark venue at 19 North Square, Boston, MA. The oldest remaining structure in downtown Boston — a one-of-a-kind Freedom Trail venue for intimate gatherings.
• The Colonial HotelcoreChannel Partner/ Reseller/ DistributorHistoric hotel and ballroom at 525 Main St, Gardner, MA. A landmark Gardner hotel with elegant ballroom space in North Central Massachusetts.
• Wedding Planners & CoordinatorsfeaturedChannel Partner/ Reseller/ DistributorPreferred vendor network includes day-of coordinators and full-service planners. 4.9 rating from 42 reviews. Services include day-of coordination, full-service planning, and timeline management.
• Florists & Floral DesignersfeaturedChannel Partner/ Reseller/ DistributorPreferred florist partners providing bridal bouquets, ceremony arches, centerpieces, and floral installations. 5.0 rating from 38 reviews.
• Caterers & Culinary ArtsfeaturedChannel Partner/ Reseller/ DistributorPreferred catering partners offering innovative menus, farm-to-table sourcing, and impeccable service. 4.8 rating from 51 reviews. Services include plated dinner, food stations, and custom menus.
• Cake DesignersfeaturedChannel Partner/ Reseller/ DistributorPreferred baker partners specializing in custom wedding cakes and dessert tables. 4.9 rating from 29 reviews. Services include sugar flowers and dietary accommodations.
• Beauty, Hair & Makeup ArtistsfeaturedChannel Partner/ Reseller/ DistributorPreferred on-location beauty teams. 5.0 rating from 34 reviews. Services include bridal hair, makeup trials, and airbrush application.
• Wedding OfficiantsfeaturedChannel Partner/ Reseller/ DistributorPreferred officiant partners for warm, personalized ceremonies. 4.9 rating from 23 reviews. Services include religious, secular, and interfaith ceremonies.
• Stationery & CalligraphyfeaturedChannel Partner/ Reseller/ DistributorPreferred stationery partners for custom invitation suites and hand-lettered calligraphy. 4.8 rating from 19 reviews. Services include welcome signs and seating charts.
• Tents & Event RentalsfeaturedChannel Partner/ Reseller/ DistributorPreferred rental partners providing premium tents, custom dance floors, and luxury lounge setups. 4.7 rating from 27 reviews. Services include sailcloth tents, drapery, and lounge furniture.
• Photo Booth & EntertainmentfeaturedChannel Partner/ Reseller/ DistributorPreferred entertainment partners offering interactive photo booths, live bands, string ensembles, and specialty performers. 4.8 rating from 35 reviews.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MKG: National experiential marketing and event agency delivering brand experiences, corporate events, and immersive productions for large enterprise clients. A larger, broader incumbent operating in the same event production category but with significantly greater scale and scope.
• Colin Cowie Celebrations: Luxury event design and production firm with celebrity positioning delivering weddings, corporate events, and private celebrations. Comparable as a larger, celebrity-branded, full-service event production competitor.

Direct peers

• David Tutera: Celebrity event planner and designer producing high-profile weddings, social events, and brand experiences with a celebrity-driven brand. Comparable in offering celebrity-tied event production services to premium clients.
• Birch Event Design: Event design and production company specializing in weddings, corporate, and private events with a focus on cohesive design and full-service execution. Directly comparable full-service production positioning and target customer segments.
• Rafanelli Events: Full-service event management and design firm providing planning, design, florals, and production for weddings and corporate events. Comparable as a high-end, full-service event production company with a similar bundle of services and event types, though operating at a larger national scale.
• A Perfect Plan: Connecticut-based wedding and event planning company serving couples across CT and New England with planning, design, and day-of coordination. Comparable regional competitor serving the same wedding customer segment.
• Allison Williams Events: Luxury event planning and design firm producing weddings and private celebrations with full-service production. Comparable as a high-end, full-service event company with similar product offering and premium positioning.
• Marcia Selden Catering & Event Planning: Connecticut-based event planning and catering company serving weddings and corporate events across New England. Directly comparable geography, customer base, and full-service positioning.
• TLC Creative: Event production and experiential agency specializing in corporate events, brand activations, and conferences with in-house AV and production services. Comparable as an integrated event production competitor serving corporate clients.

Emerging players

• Hartford/West Hartford Local DJ Companies (e.g., Sound Commitment Entertainment, Party Mix Entertainment): Regional Connecticut DJ and entertainment companies offering overlapping services (DJ/MC, lighting, photo booth) for weddings and events. Comparable as direct regional competitors on the DJ/entertainment side of the offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@goeventgroup
• Facebookfacebook.com/goeventgroup
• Instagraminstagram.com/goeventgroup
• LinkedInlinkedin.com/company/the-go-event-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Event Group