What The Grace Cup does

The Grace Cup is a Kenyan consumer products company founded in 2015 and headquartered in Nairobi that designs, manufactures, and sells an antibacterial menstrual cup under the Grace Cup brand, alongside complementary reusable pads and accessories. The company was established in response to concerns about environmental waste from disposable sanitary pads and potential health risks from materials in conventional feminine hygiene products; its flagship cup is positioned as an earth-friendly alternative offering up to 12 hours of continuous protection and a usable lifespan of up to 10 years. The product's core technical differentiators are an antibacterial formulation and a no-water-wash, no-boil cleaning requirement that addresses water-scarcity friction in the Kenyan context and distinguishes the product from traditional menstrual cups.

The company sells directly to consumers through its own e-commerce website (thegracecup.co.ke), with a product portfolio comprising the core Grace Cup in multiple sizes, a Starter Kit bundling both cup sizes with cleaning accessories for first-time users on a budget, reusable sanitary pads, and complementary accessories. Its go-to-market is community-led and product-led: a comprehensive education program covering menstrual health management, early marriage, gender-based violence, human rights, civic engagement, and personal autonomy is layered on top of product marketing, with content, video, email, and social channels (Instagram, Facebook, Twitter) used as top- and mid-funnel demand generation targeted at Kenyan women and girls of menstrual age.

The Grace Cup operates as a privately held, founder-led business (founder Ebby Weyime) with no disclosed institutional investors, parent entities, funding rounds, or acquisitions in the available source data. Its operating scope is single-country (Kenya) via direct-to-consumer e-commerce, with no evidence of retail distribution, third-party logistics partnerships, or international expansion. Pricing is not publicly disclosed on the website, and revenue figures, headcount, and detailed ownership structure are not documented in the available material.

Name

The Grace Cup

Legal name

The Grace Cup

Website

https://thegracecup.co.ke

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The Grace Cup is a Nairobi-based, founder-led Kenyan company founded in 2015 that designs, manufactures, and sells an antibacterial menstrual cup and complementary reusable pads directly to Kenyan women via its own e-commerce website, supported by a community education program.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industries

Period Underwear (CRABAIAG), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Menstrual hygiene products
• Reusable menstrual cups
• Antibacterial feminine care
• Sustainable period products
• Reusable sanitary pads

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Menstrual Cup Sales: One-time purchase model for menstrual cups. The product is designed to last up to 10 years, providing long-term cost savings compared to disposable alternatives. The company offers different cup sizes to accommodate light and heavy flows.
2. Starter Kit Sales: Bundled starter kit containing both cup sizes along with cleaning accessories, targeting first-time users on a budget. This provides an entry point for customer acquisition.
3. Accessories and Reusable Pads: Additional product lines including reusable pads and accessories to complement the core menstrual cup offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Grace Cup manufactures and sells an antibacterial menstrual cup designed and made in Kenya, providing up to 12-hour protection and a 10-year product lifespan. The product line is complemented by reusable pads and cleaning accessories, with a bundled starter kit offered for first-time users on a budget. The company combines product sales with a comprehensive menstrual health and reproductive rights education program.

Product overview

The Grace Cup is a physical consumer products company offering a focused portfolio of menstrual hygiene products. The core offering is the Grace Cups antibacterial menstrual cup, complemented by reusable pads and accessories. A Starter Kit bundles both cup sizes with cleaning supplies for first-time users. The company emphasizes earth-friendly, cost-saving alternatives to disposable sanitary products, with the cup designed and made in Kenya.

Differentiator

Problem solved

Functional benefit

Products and services

• Grace Cups (Antibacterial Menstrual Cup) Antibacterial menstrual cup designed for girls and women, offering an earth-friendly alternative to disposable sanitary products with up to 12-hour protection, a 10-year lifespan, and no requirement for water-based cleaning or boiling between cycles. Available in multiple sizes (light and heavy flow) and color options.
• Reusable Pads Reusable sanitary pads offered as part of the menstrual hygiene product line for women and girls who prefer or require pad-based protection.
• Accessories Accessories for menstrual cup use, including cleaning and sanitization products to support proper cup hygiene and care.
• Starter Kit A bundled starter kit for first-time menstrual cup users on a budget, containing both light and heavy flow cup sizes along with cleaning and sanitization accessories needed to keep the cup sanitary.

Quantifiable outcome

• Up to 10 years of reliable period protection from single purchase
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ruby Cup: Berlin-based social enterprise that manufactures and distributes menstrual cups, with explicit focus on African markets through a buy-one-give-one model. Directly competes with The Grace Cup in the menstrual cup category and targets similar BOP consumers across East Africa.
• Lunette: Finland-based manufacturer of premium menstrual cups sold in over 50 countries. Competes with The Grace Cup directly in the reusable menstrual cup category and is increasingly active in sustainability-focused emerging markets.
• Saalt: US-based menstrual cup and period underwear brand with strong direct-to-consumer positioning. Competes on product category and on the community/education-led brand strategy that overlaps with The Grace Cup's approach.
• Mooncup: UK-based pioneer of the silicone menstrual cup category and one of the most recognized global menstrual cup brands. Competes directly with The Grace Cup on product category and serves growing African demand through online channels.
• DivaCup: North America's leading menstrual cup brand, distributed globally including into African e-commerce channels. A direct competitor on the core menstrual cup product and one of the most established brands in the category.
• AFRIpads: Uganda-based social enterprise manufacturing reusable sanitary pads. Operates in the same reusable menstrual hygiene category as The Grace Cup's reusable pads line and serves overlapping East African school and NGO distribution channels.

Emerging players

• Kasha: Rwanda-based health and personal care e-commerce platform distributing feminine hygiene products across East Africa. An emerging distribution channel and indirect competitor that could either threaten or enable The Grace Cup's expansion beyond Kenya.

Regional players

• EcoFemme: India-based social enterprise producing reusable cloth pads with a similar impact-driven, education-focused model. A regional peer with strong parallels on mission, reusable product design, and women-focused community distribution in an emerging market context.
• Sckyou: Kenya-based social enterprise producing locally manufactured sanitary pads with a focus on sustainable menstrual hygiene. Closest geographic peer to The Grace Cup, operating in the same Kenyan market with an overlapping reusable/sustainable menstrual hygiene proposition.
• SheCup: India-based menstrual cup manufacturer targeting price-sensitive consumers in emerging markets. Comparable to The Grace Cup on low-cost reusable menstrual cup positioning and on serving price-conscious women in developing economies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grace Cup