What Proud Commerce does

Proud Commerce GmbH is an owner-operated digital agency headquartered in Nürnberg, Germany, specializing in custom e-commerce, ERP integration, and DevOps services for mid-market and enterprise clients across the DACH region. Founded in 1999 and led by Managing Directors Stefan Peter Roos and Stefan Schleifer, the firm builds and maintains online shops on OXID eShop, Shopware, and Shopify, and integrates them with ERP and warehouse management systems from Warexo and Xentral. Its client base includes enterprises such as Zweirad Stadler, FBF Bettwaren, ADKA, Theben, Netto, Ergo, and Semikron Danfoss, alongside SMB customers like mygardenhome.de, ebl Naturkost, and rehm Verlag, with project-based pricing and direct consulting-led sales.

The firm's technology portfolio extends well beyond services into proprietary software. Core products include InvoiceSensei, an AI-powered SaaS that extracts structured data from PDF invoices, scanned receipts, and XRechnung XMLs using configurable AI providers (Anthropic Claude, OpenAI GPT-4, Mistral Pixtral, or local Ollama) with 15 validation checks and DATEV/CSV export; tabslAiSuite, an OXID eShop module delivering AI chat advisors, semantic vector search, and automated keyword optimization; ProductCheck, an AI-driven product data compliance auditor; and tabslAddressValidation for Google/DHL address verification. Beyond commerce, Proud Commerce has shipped Radio Adfree, a consumer mobile radio app with 40,000+ stations and ShazamKit integration distributed via Apple App Store and Google Play, and a suite of open-source developer tools (Git Issues VS Code/Cursor plugin, pcCampApp event PWA, pcPhotoWall) maintained on GitHub.

The business model combines project-based professional services revenue with recurring SaaS and marketplace revenue. Agency work is quote-driven and contracted per project, while software products follow freemium (InvoiceSensei), subscription (Radio Adfree via RevenueCat), and open-source/marketplace (VS Code, GitHub) monetization. The firm is privately held with no disclosed external funding, operates with 20+ staff, and invests in community leadership as co-organizer of the eCommerce Forum Franken and DevOps Camp Nürnberg.

Name

Proud Commerce

Legal name

Proud Commerce GmbH

Website

https://proudcommerce.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Proud Commerce is an owner-managed Nürnberg-based digital agency building custom OXID, Shopware, and Shopify e-commerce shops with Warexo and Xentral ERP integrations for DACH mid-market and enterprise clients, and selling proprietary AI SaaS products including InvoiceSensei and tabslAiSuite.

Ownership category

akta.pro rank

Product category

E-commerce and ERP Development Services

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• E-commerce development services
• ERP system integration
• Shopware and OXID agency
• AI invoice automation
• DevOps and hosting

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Custom E-Commerce Development & Consulting: Builds and maintains custom B2C and B2B online shop solutions. Services include setup of new shops, ongoing support of existing shops, ERP/WaWi integrations, business process automation, design and frontend, hosting and performance optimization, analytics and SEO, and business consulting. Revenue generated through project-based professional services engagements.
2. Software Products (SaaS/Tools): Own software products including InvoiceSensei (AI invoice extraction), tabslAiSuite (OXID AI modules), tabslAddressValidation, and VS Code Git Issues plugin. Revenue from SaaS subscriptions, free tier with paid upgrades.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Proud Commerce is an owner-managed e-commerce, ERP, and DevOps agency that builds, integrates, and maintains online shops for B2C and B2B clients on OXID eShop, Shopware, and Shopify, while connecting them to ERP/warehouse systems such as Warexo and Xentral. Beyond professional services, the company sells proprietary AI software products including InvoiceSensei (invoice processing SaaS), tabslAiSuite (OXID AI module), Radio Adfree (mobile radio app), ProductCheck (product data auditing), and the Git Issues VS Code plugin.

Product overview

Proud Commerce is an owner-managed e-commerce and ERP agency headquartered in Nuremberg with 20+ team members and 25+ years of experience. Their portfolio combines e-commerce agency services (building and maintaining online shops on OXID eShop, Shopware, and Shopify) with proprietary software products. The core product line includes InvoiceSensei (AI invoice processing SaaS supporting multiple AI providers with DATEV/CSV export), tabslAiSuite (AI chat advisor, semantic search, and keyword optimizer for OXID eShop), tabslAddressValidation (OXID address validation via Google API), and ProductCheck (AI-powered product data quality auditing). Open-source offerings span pcCampApp (PWA event app), pcPhotoWall (event photo wall), Git Issues VS Code plugin, Docker environments for Shopware 5.5, OXID modules (pcSimilarProducts), and the Accessibility Widget. They also provide ERP integration services for Warexo (Enterprise Partner) and Xentral (Bronze Partner), DevOps/hosting, and business consulting.

Differentiator

Problem solved

Functional benefit

Brands

• InvoiceSensei: AI-powered invoice extraction tool that converts PDFs, images, and XRechnungen into structured data for DATEV, CSV, or API export
• tabslAiSuite
• Radio Adfree
• pcCampApp
• pcPhotoWall

Products and services

• InvoiceSensei AI-powered invoice processing SaaS that converts PDF invoices, photos, and XRechnung XMLs into structured data (DATEV EXTF v700, CSV, JSON) using configurable AI providers (Claude, GPT-4, Mistral, or local Ollama), with 15 built-in plausibility validators and optional self-hosted Docker deployment. Designed for SMBs, bookkeepers, and finance teams needing GDPR-compliant automated invoice workflows.
• tabslAiSuite AI-powered OXID eShop module providing an intelligent conversational chat advisor, semantic product search (ChatGPT, vector embeddings, hybrid mode), and automatic article keyword optimization. Includes 72 configurable settings, multi-shop isolation with per-tenant analytics, and product comparison features. Targets OXID eShop merchants.
• tabslAddressValidation OXID eShop address validation module that integrates Google Address Validation API and DHL Location Finder. Includes frontend autocomplete, one-click admin correction, and Packstation/postal outlet search for checkout optimization.
• ProductCheck AI-powered e-commerce product data quality checker that crawls shops and uses AI to audit articles for spelling, completeness, legal obligations (WEEE, Grundpreis, EU Greenwashing compliance), and regulatory requirements. Runs approximately 30 checks per article. Targets e-commerce merchants needing compliance and quality assurance.
• Git Issues VS Code/Cursor Plugin Open-source VS Code and Cursor extension (MIT licensed) for GitLab and GitHub issue management directly in the editor sidebar. Supports multiple simultaneous GitLab instances with token-per-host, multi-repo workspace tracking, issue templates, comments with Markdown preview, branch-to-issue linking, linked PRs/MRs view, and offline cache. Targets developers and engineering teams.
• Accessibility Widget Web Component-based accessibility widget with Shadow DOM isolation that provides text resizing, color filters, contrast/brightness control, enlarged cursor, readable fonts, text-to-speech readout, and WAVE analysis integration. One-line JS embed or dedicated OXID eShop 6/7 module. Targets websites and e-commerce shops needing WCAG-style accessibility features.
• pcCampApp Open-source Progressive Web App (PWA) for event management providing session scheduling, session voting with admin overview, multi-language support (DE/EN), sponsor display, and offline functionality. Configured via a single event.json file and deployable via Docker. MIT licensed.
• pcPhotoWall Open-source event photo wall enabling participant uploads, moderation queue, live slideshow/grid/mix display, thumbnail generation, duplicate detection, and optional GPS validation for geofenced events. Docker-deployable and MIT licensed.
• Radio Adfree Native mobile app (iOS and Android) for ad-free internet radio streaming with over 40,000 global stations, ShazamKit song recognition, CarPlay and Android Auto integration, stream recording as MP3, podcast integration, Chromecast/AirPlay support, and multi-language support (8 languages). Premium features via RevenueCat in-app purchases. Distributed via Apple App Store and Google Play.
• OXID eShop Agency Services Custom e-commerce agency services for building and maintaining OXID eShop online shops (Enterprise, Professional, Professional Edition variants). Includes OXID update service, custom module development, Makaira headless commerce integration, and Makaira storefront deployments. Delivered as project-based professional services to enterprise and mid-market DACH clients.
• Shopware Agency Services Custom e-commerce agency services for building and maintaining Shopware online shops (Shopware 5 and Shopware 6). Includes update service, custom plugin development, Shopware Community Day support, B2B shop implementations, and storefront optimization. Delivered as project-based professional services.
• Shopify Agency Services Custom e-commerce agency services for building and maintaining Shopify online shops for B2C and B2B clients as part of the agency's three-platform service portfolio.
• Warexo ERP Integration Services ERP and warehouse management integration services delivered as a Warexo Enterprise Partner. Includes plugin development, order automation, and data exchange between OXID/Shopware shops and Warexo, plus internal use of Warexo for Proud Commerce's own DATEV workflows.
• Xentral ERP Integration Services ERP integration consulting and implementation services delivered as a Xentral Bronze Partner, connecting e-commerce shops with Xentral business software.
• DevOps and Hosting Services DevOps services including performance optimization, hosting, CI/CD (GitLab CI), local development environments (DDEV, Docker containerization), and infrastructure operations for e-commerce projects.
• Business Consulting Strategic consulting for e-commerce and digital transformation, including sustainable business strategy development, process automation, and AI adoption in agency workflows.

Quantifiable outcome

• 50% of orders automatically released in automated ERP workflow, saving up to 5 minutes per order
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability13 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• netlogixcoreStrategic or Co-development Partner · 24 April 2026Co-organizes the eCommerce Forum Franken (ECFF) together with netlogix. Both are Nürnberg-based agencies with over 20 years of experience each. Netlogix provides the Eventspace venue for the annual conference.
• OXID eSalescoreTechnology or IntegrationOXID Solution Partner at Enterprise Level. Proud Commerce specializes in building and maintaining OXID eShop solutions including OXID 6 and OXID 7, offering update services, custom modules, and integrations. The partnership is a cornerstone of the agency's business.
• ShopwarecoreTechnology or IntegrationShopware Bronze Partner with extensive experience in Shopware 5 and Shopware 6 development, including custom plugins, update services, Docker environments, and storefront optimization. Co-organizes Shopware Community Day participation.
• WarexocoreTechnology or IntegrationWarexo Enterprise Partner specializing in ERP and warehouse management system integration with Shopware and OXID. Proud Commerce uses Warexo internally for their own accounting and DATEV workflows. They have developed Warexo plugins.
• XentralcoreTechnology or IntegrationXentral Bronze Partner for ERP software integration. Provides Xentral business software integration services for e-commerce operations.
• Open-Source CommunityminorStrategic or Co-development PartnerActive contributor to the e-commerce developer community through open-source modules on GitHub, hosting DevOps Camp Nürnberg, and participation in hackathons. Maintains projects including OXID/Shopware modules, Docker setups, and event applications.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• valantic: German digital commerce consultancy delivering e-commerce, ERP, and supply chain implementations for mid-market and enterprise. Comparable in ERP integration scope and DACH enterprise client footprint, though significantly larger and broader in services.
• KPS AG: European consultancy focused on digital transformation, retail, and SAP/commerce platforms. Comparable in targeting mid-market and enterprise DACH customers for commerce and ERP transformation projects.
• Shopware: Major German e-commerce platform whose Bronze Partner certification Proud Commerce holds. Shopware is an ecosystem incumbent that competes with the platform choices Proud Commerce's clients make and shares the same DACH customer base.
• OXID eSales: Provider of OXID eShop, for which Proud Commerce holds Enterprise-Level Solution Partner status. OXID is a foundational platform of Proud Commerce's services and module business, making it both a partner and a competitor for direct OXID engagements.
• diva-e: One of the largest German full-service e-commerce agencies, with deep platform expertise across Shopware, SAP Commerce, and custom builds. Larger scale and broader portfolio than Proud Commerce but overlapping customer base in DACH mid-market and enterprise.
• Arvato Systems / Arvato: Bertelsmann-owned digital commerce and IT services provider delivering large-scale e-commerce, ERP, and platform implementations. Competes for enterprise DACH customers that Proud Commerce also serves, but at a much larger scale.

Direct peers

• TWT Digital: DACH digital agency with strong e-commerce platform expertise. Overlaps with Proud Commerce in custom shop builds, ERP integration, and enterprise customer base across Germany, Austria, and Switzerland.
• netlogix: Nuremberg-based digital agency and long-time e-commerce partner of Proud Commerce. They co-organize the eCommerce Forum Franken (ECFF) and operate in the same OXID / Shopware / Warexo ecosystem, making them the closest geographic and capability peer.

Emerging players

• commercetools: Headless commerce platform targeting enterprise customers. While not a direct agency competitor, it competes for the same platform-selection mindshare of Proud Commerce's enterprise clients and adjacent to its Makaira Storefront headless work.
• Spryker: Enterprise composable commerce platform that competes for the same B2B and B2C enterprise customers in DACH. Relevant as an alternative platform choice to OXID/Shopware that could erode Proud Commerce's addressable services opportunity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/proudcommerce
• LinkedInlinkedin.com/company/proudcommerce
• Instagraminstagram.com/proudcommerce
• Xx.com/proudcommerce
• Facebookfacebook.com/ProudCommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proud Commerce